Jason Fried's banner

Jason Fried

@jasonfried • 3,386,626 subscribers

Started & runs 37signals (makers of Basecamp, HEY, and ONCE). Non-serial entrepreneur, serial author. DM or email me at [email protected].

Shorts

Now live in your Basecamp 5 account. Zoom the center column on home to go all-in on the project grid.

Now live in your Basecamp 5 account. Zoom the center column on home to go all-in on the project grid.

28,115 просмотров

One of my absolute favorite HEY features is the ability to quickly rename any email thread. This doesn't change the subject for anyone else — it just makes the change on my end. For example, I get a receipt from an auction house that says "Receipt of payment". That's not helpful. So I just click it and type "Rago Auction dining table ceramics September 2025 paid invoice receipt" and now I know what it is, what it's for, and it's a whole lot easier to search for or locate later. So much better.

One of my absolute favorite HEY features is the ability to quickly rename any email thread. This doesn't change the subject for anyone else — it just makes the change on my end. For example, I get a receipt from an auction house that says "Receipt of payment". That's not helpful. So I just click it and type "Rago Auction dining table ceramics September 2025 paid invoice receipt" and now I know what it is, what it's for, and it's a whole lot easier to search for or locate later. So much better.

59,467 просмотров

One of the things we're aiming to do with products is make them as worldwide-ready as possible, right out of the box. This means using universal icons and self-explanatory concepts/UI everywhere we can, but, when words are absolutely necessary, we cycle through translations in-place. This way we don't need distinctly localized versions or extensive language packs. Rather, a single version is universally localized in the most common languages, with no configuration required. For example, here's the password field in our first upcoming ONCE product.

One of the things we're aiming to do with products is make them as worldwide-ready as possible, right out of the box. This means using universal icons and self-explanatory concepts/UI everywhere we can, but, when words are absolutely necessary, we cycle through translations in-place. This way we don't need distinctly localized versions or extensive language packs. Rather, a single version is universally localized in the most common languages, with no configuration required. For example, here's the password field in our first upcoming ONCE product.

97,282 просмотров

We've been working hard on nailing the transitions and feel of open and closing columns. Feeling really good about where we've likely landed. Little burst of color at the top when a column opens to reiterate that's the column that changed. Cards load instantly. The column you closed gets a little bounce when it collapses. Very fluid and satisfying. You just want to play with it. Almost like a fidget. Business software doesn't have to be boring, bland, or corporate.

We've been working hard on nailing the transitions and feel of open and closing columns. Feeling really good about where we've likely landed. Little burst of color at the top when a column opens to reiterate that's the column that changed. Cards load instantly. The column you closed gets a little bounce when it collapses. Very fluid and satisfying. You just want to play with it. Almost like a fidget. Business software doesn't have to be boring, bland, or corporate.

26,291 просмотров

Here's a preview of something brand new coming to Basecamp next week. Tracking time in Basecamp without having to integrate a third-party system has been a top request. Next week it'll be reality. Included in the Pro Unlimited plan, available as an optional add-on otherwise.

26,766 просмотров

Videos

Anya Rossi

sweetdream.ai

SweetDream.ai•Sponsored•Livecam

Watch Anya Live

Anya is streaming live right now! Join her private show and enjoy exclusive content.

Exclusive private shows

1.2k viewers online

Private Show

Join now for exclusive access

Free preview available • Premium content

Ludwig was curious how we onboard new employees using Basecamp, so I just recorded a quick walkthrough of a new employee project we set up for each person who joins. Has big picture info, links to resources, intros to the right people, etc.

Ludwig was curious how we onboard new employees using Basecamp, so I just recorded a quick walkthrough of a new employee project we set up for each person who joins. Has big picture info, links to resources, intros to the right people, etc.

138,092 просмотров • 13 дней назад

Fun (and functional!) new BC5 feature we just added to Card Tables today. We're calling it Wormholes. Here's how it works in a quick, casual 90 sec video.

Fun (and functional!) new BC5 feature we just added to Card Tables today. We're calling it Wormholes. Here's how it works in a quick, casual 90 sec video.

94,980 просмотров • 10 дней назад

Of course Chad Neidt, who makes videos for us, made a better Wormhole video.

Of course Chad Neidt, who makes videos for us, made a better Wormhole video.

71,699 просмотров • 9 дней назад

There's a shared project between the two people (one programmer, one designer) working on a specific feature. Not separate places, the same place. Not separate lists or columns, the same ones. They have different skills, but they're both working as a single, coordinated team.

There's a shared project between the two people (one programmer, one designer) working on a specific feature. Not separate places, the same place. Not separate lists or columns, the same ones. They have different skills, but they're both working as a single, coordinated team.

99,851 просмотров • 17 дней назад

Here's how to make a new project, along with a simple convention for naming it.

Here's how to make a new project, along with a simple convention for naming it.

103,234 просмотров • 25 дней назад

Here's a ~20-min one-take video walking through some of the major (and minor) improvements to the project page in Basecamp 5. The project page is the heart of Basecamp. I actively flip back and forth between 4 and 5 so you can really see the contrast. Sorry 4, you lose, but you put up a good fight for years! In the video I go through significant quality-of-life/work improvements in to-dos, documents, page structure, readability, card tables, inviting people, etc. Check it out.

Here's a ~20-min one-take video walking through some of the major (and minor) improvements to the project page in Basecamp 5. The project page is the heart of Basecamp. I actively flip back and forth between 4 and 5 so you can really see the contrast. Sorry 4, you lose, but you put up a good fight for years! In the video I go through significant quality-of-life/work improvements in to-dos, documents, page structure, readability, card tables, inviting people, etc. Check it out.

143,452 просмотров • 1 месяц назад

INTRODUCING FIZZY Have you noticed that every issue and idea tracking tool you loved slowly morphed into boring, sluggish, corporate bloatware? Trello put on 40 pounds of cruft. Jira started charging by the migraine. Asana tried to become everything to everyone. GitHub Issues slipped into a steady state of decline. The whole category is a 20 car pileup of complexity. Time to route around that mess. Today we’re introducing Fizzy. Kanban as it should be, not as it has been. Fizzy is a fresh take on cards and columns, with a few twists, human-nature inspired defaults, and a vibrant interface that’s the opposite of the bland and boring software the industry has been flinging at you for years. Kanban has been around since the 1940s, and Trello brought it into the mainstream in 2011. Since then, some version of column-based kanban-style organization has found its way into any collaboration tool worth its salt. But most have over salted the dish. What was simple is now complicated. What was clear is now cluttered. What just worked now takes work. Fizzy presses reset, reconsiders what really matters, and presents a refreshing way to kanban that just feels right. It’s friendly, colorful, straightforward, and fast as hell. We still use Basecamp for our big, intensive projects, but lately we’ve been reaching for Fizzy to run the smaller ones. It’s perfect for tracking bugs, issues, and ideas, and it shines for lighter, self-contained workflows like podcasts or video production. We didn’t expect it, but Fizzy’s so good it might even cannibalize Basecamp on the lighter side of project management. We’d be thrilled. How much is it? It’s not much for so much. Everyone gets 1000 cards for free. Beyond that, we’ll host your account for just $20/month for unlimited cards and unlimited users. One price for all and everything. No tiers, no “contact us.” No pricing chart at all — just a price tag, like on a pair of jeans. And here’s a surprise... Fizzy is open source! If you’d prefer not to pay us, or you want to customize Fizzy for your own use, you can run it yourself for free forever. Have a great idea? Submit a PR to contribute to the code base and improve the product for everyone. It’s the best of all worlds. No excuses. Every idea comes back around. It’s time for take two on kanban. Fizzy’s our hat in the ring. Let’s make this platform insanely great, together. Come on in! Visit

INTRODUCING FIZZY Have you noticed that every issue and idea tracking tool you loved slowly morphed into boring, sluggish, corporate bloatware? Trello put on 40 pounds of cruft. Jira started charging by the migraine. Asana tried to become everything to everyone. GitHub Issues slipped into a steady state of decline. The whole category is a 20 car pileup of complexity. Time to route around that mess. Today we’re introducing Fizzy. Kanban as it should be, not as it has been. Fizzy is a fresh take on cards and columns, with a few twists, human-nature inspired defaults, and a vibrant interface that’s the opposite of the bland and boring software the industry has been flinging at you for years. Kanban has been around since the 1940s, and Trello brought it into the mainstream in 2011. Since then, some version of column-based kanban-style organization has found its way into any collaboration tool worth its salt. But most have over salted the dish. What was simple is now complicated. What was clear is now cluttered. What just worked now takes work. Fizzy presses reset, reconsiders what really matters, and presents a refreshing way to kanban that just feels right. It’s friendly, colorful, straightforward, and fast as hell. We still use Basecamp for our big, intensive projects, but lately we’ve been reaching for Fizzy to run the smaller ones. It’s perfect for tracking bugs, issues, and ideas, and it shines for lighter, self-contained workflows like podcasts or video production. We didn’t expect it, but Fizzy’s so good it might even cannibalize Basecamp on the lighter side of project management. We’d be thrilled. How much is it? It’s not much for so much. Everyone gets 1000 cards for free. Beyond that, we’ll host your account for just $20/month for unlimited cards and unlimited users. One price for all and everything. No tiers, no “contact us.” No pricing chart at all — just a price tag, like on a pair of jeans. And here’s a surprise... Fizzy is open source! If you’d prefer not to pay us, or you want to customize Fizzy for your own use, you can run it yourself for free forever. Have a great idea? Submit a PR to contribute to the code base and improve the product for everyone. It’s the best of all worlds. No excuses. Every idea comes back around. It’s time for take two on kanban. Fizzy’s our hat in the ring. Let’s make this platform insanely great, together. Come on in! Visit

561,372 просмотров • 7 месяцев назад

Here's how we onboard a new employee using Basecamp. Everything they need in one project. Tight!

Here's how we onboard a new employee using Basecamp. Everything they need in one project. Tight!

60,183 просмотров • 25 дней назад

Yesterday someone asked how I start my mornings at work. So this morning I recorded a quick video showing my exact process. Less than 5 minutes. Just a couple scrolls, a few curious clicks, and I'm up to speed enough, then I'm done. No meetings, no stand-ups, no calls.

Yesterday someone asked how I start my mornings at work. So this morning I recorded a quick video showing my exact process. Less than 5 minutes. Just a couple scrolls, a few curious clicks, and I'm up to speed enough, then I'm done. No meetings, no stand-ups, no calls.

53,347 просмотров • 24 дней назад

Here's a live, unedited recording of a ~20-minute design review we just had for a new Gallery feature we're exploring in BC5. Scott is leading the design, Brian and I are here for review. Scott and I had already gone back and forth on a few rounds earlier this week, this is Brian's first time seeing it.

Here's a live, unedited recording of a ~20-minute design review we just had for a new Gallery feature we're exploring in BC5. Scott is leading the design, Brian and I are here for review. Scott and I had already gone back and forth on a few rounds earlier this week, this is Brian's first time seeing it.

45,254 просмотров • 25 дней назад

So many asks, so here it is... I just recorded a one-take, 24-minute walkthrough of the new HEY Calendar. It's not quite out yet, but this should give you a very good look at the essentials. Hope you enjoy! Can't wait to get this in everyone's hands soon!

So many asks, so here it is... I just recorded a one-take, 24-minute walkthrough of the new HEY Calendar. It's not quite out yet, but this should give you a very good look at the essentials. Hope you enjoy! Can't wait to get this in everyone's hands soon!

834,123 просмотров • 2 лет назад

Jeremy, a 19-year veteran of 37signals, calmly walks through the process moving 5+ petabytes of data and billions of individual files off AWS and onto our own on-prem storage setup without a second of downtime. The how, the time, and the tooling, it's all in here. Watch:

Jeremy, a 19-year veteran of 37signals, calmly walks through the process moving 5+ petabytes of data and billions of individual files off AWS and onto our own on-prem storage setup without a second of downtime. The how, the time, and the tooling, it's all in here. Watch:

192,226 просмотров • 6 месяцев назад

Just call. Don't schedule, don't send me a link to pick a time, don't show me your open slots, just pick up the phone and call. I'll answer or I'll call you back. I bet we'll naturally find a time to talk that day. It'll all work out.

Just call. Don't schedule, don't send me a link to pick a time, don't show me your open slots, just pick up the phone and call. I'll answer or I'll call you back. I bet we'll naturally find a time to talk that day. It'll all work out.

315,322 просмотров • 11 месяцев назад

When do we use Card Tables vs. To-dos? It's not cut and dry, but hopefully this video gives you a glimpse into a couple scenarios and you can extrapolate from there.

When do we use Card Tables vs. To-dos? It's not cut and dry, but hopefully this video gives you a glimpse into a couple scenarios and you can extrapolate from there.

26,953 просмотров • 25 дней назад

First I critique something particularly embarrassing in Basecamp 4, and then show you how we completely redesigned the same flow in Basecamp 5. We grow!

First I critique something particularly embarrassing in Basecamp 4, and then show you how we completely redesigned the same flow in Basecamp 5. We grow!

57,987 просмотров • 2 месяцев назад

Just recorded a casual walkthrough tour of our first ONCE product. It's called Campfire and it's a very simple, straightforward group chat tool for teams and businesses. Just the essentials without any of the bloat that's infected so many SaaS tools today. You'll pay Campfire once, download it, and run it on your own company server. No subscription. Installation will be pasting a single line in a terminal, and it'll do the rest. And you'll get all the code, too. The price? We'll be launching with an introductory price of just $299. Once. It's already in the hands of a few customers, and we'll be releasing it to a bunch more in the coming days. And soon it'll be available for anyone who wants it. We can't wait to get it out there for everyone! So, here's the walkthrough showing you how it works. Happy to answer any questions you might have below. Thanks for watching.

Just recorded a casual walkthrough tour of our first ONCE product. It's called Campfire and it's a very simple, straightforward group chat tool for teams and businesses. Just the essentials without any of the bloat that's infected so many SaaS tools today. You'll pay Campfire once, download it, and run it on your own company server. No subscription. Installation will be pasting a single line in a terminal, and it'll do the rest. And you'll get all the code, too. The price? We'll be launching with an introductory price of just $299. Once. It's already in the hands of a few customers, and we'll be releasing it to a bunch more in the coming days. And soon it'll be available for anyone who wants it. We can't wait to get it out there for everyone! So, here's the walkthrough showing you how it works. Happy to answer any questions you might have below. Thanks for watching.

512,940 просмотров • 2 лет назад

The worst feature of most products is one of our best features: customer support. It's incredible how much better a product becomes when you have an incredibly helpful, friendly, experienced, and deeply knowledgeable team on-call, for you, whenever you need them. Huge bonus. We don't outsource support. We don't see it as a cost center. Outstanding support is an asset, not a liability. A number of our support folks have been with us for over a decade! That's longer than most tech companies have even been in business! And the same team that works on Basecamp works on HEY. It's all the same A-team. We WANT you to contact us. We WANT to talk to you. Get in touch. You'll see the difference.

The worst feature of most products is one of our best features: customer support. It's incredible how much better a product becomes when you have an incredibly helpful, friendly, experienced, and deeply knowledgeable team on-call, for you, whenever you need them. Huge bonus. We don't outsource support. We don't see it as a cost center. Outstanding support is an asset, not a liability. A number of our support folks have been with us for over a decade! That's longer than most tech companies have even been in business! And the same team that works on Basecamp works on HEY. It's all the same A-team. We WANT you to contact us. We WANT to talk to you. Get in touch. You'll see the difference.

301,653 просмотров • 1 год назад

Here's another look a the same feature, bookmarking, in this case, executed differently in Basecamp 4 vs. Basecamp 5. Even the little things are significantly better.

Here's another look a the same feature, bookmarking, in this case, executed differently in Basecamp 4 vs. Basecamp 5. Even the little things are significantly better.

40,102 просмотров • 1 месяц назад

When we get irritated, we build something. How an annoying salesperson blasting one too many cold emails became the catalyst for a cathartic new feature in HEY. Fuck No never felt so good.

When we get irritated, we build something. How an annoying salesperson blasting one too many cold emails became the catalyst for a cathartic new feature in HEY. Fuck No never felt so good.

414,816 просмотров • 2 лет назад

Coding in movies vs. real life.

Coding in movies vs. real life.

332,376 просмотров • 2 лет назад