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What if AI agents had to pay every time they read a webpage? Cloudflare CEO Matthew Prince (Matthew Prince 🌥) says that's where the internet is headed. The catch is volume. Visa handles about 80,000 transactions per second at its peak. Cloudflare expects to need about 10 million on... show more

CoinDesk

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41,263 views • 2 days ago •via X (Twitter)

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13 Comments

Crypto Shifter2 days ago

@Cloudflare @eastdakota coindesk says visa peaks around 80k transactions a second agents paying per page read would blow past that cards can't price a fraction of a cent, so this is a stablecoin rail problem

CoinScoop: Crypto News Alerts 🔔2 days ago

@Cloudflare @eastdakota Ten million transactions a second from day one is a real engineering gap versus Visa's roughly 80,000 at peak. At that scale the fee structure becomes a bigger question than the payment rail itself.

Gonzo Savage2 days ago

@Cloudflare @eastdakota Visa peaks near 80,000 transactions a second. Cloudflare handles 500 million requests.

Westivon2 days ago

@Cloudflare @eastdakota 10M transactions per second on day one is a completely different scale. If AI agents become major internet users, micropayments could need infrastructure built specifically for machine-to-machine activity.

Dollars and Dragon2 days ago

@Cloudflare @eastdakota The bottleneck is settlement, not ads. Cloudflare sees ~500M requests/sec and pegs 1–10% as monetizable — hence ~10M TPS day one versus Visa’s ~80k peak. Card rails can’t clear fraction-of-a-cent agent crawls.

Carine Laderoute2 days ago

@Cloudflare @eastdakota agents paying per page

Evening Trader Group2 days ago

@Cloudflare @eastdakota Pay‑per‑view web access could cripple bots.

AI Quanting2 days ago

@Cloudflare @eastdakota Then each page fetch has to cost basically nothing, or nobody's agent pays to load a recipe blog. 10 million a second is 125 times Visa's peak. Did Prince put a price on one fetch?

N & S2 days ago

@Cloudflare @eastdakota

CoinGpt | 智能量化交易2 days ago

@Cloudflare @eastdakota 10M TPS 意味着微支付必须走链上批量结算或状态通道，单笔手续费得压到零以下才有数学期望，否则 agent 的经济模型直接失效。

cabbit2 days ago

@Cloudflare @eastdakota ai agents paying per page is just x402 maxi cope, cloudflare bout to front-run visa and dump the fees on your bags

4202 days ago

@Cloudflare @eastdakota 10 million tps for agents reading webpages. visa peaks at 80k. the internet's about to get paid per scroll

Wizard of Alt2 days ago

@Cloudflare @eastdakota batching probably gets you there, nobody settles every read

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What if AI agents had to pay every time they read a webpage? Cloudflare CEO Matthew Prince 🌥 says that's where the internet is headed. Visa handles about 80,000 transactions per second at its peak. Cloudflare expects to need about 10 million on day one.

What if AI agents had to pay every time they read a webpage? Cloudflare CEO Matthew Prince 🌥 says that's where the internet is headed. Visa handles about 80,000 transactions per second at its peak. Cloudflare expects to need about 10 million on day one.

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26,515 views • 3 months ago

AI agent traffic could be 1,000X human traffic in just five years, according to Cloudflare CEO Matthew Prince. Jenn Sanasie sat down with Matthew Prince 🌥 to talk about what happens when machines become the internet’s biggest users, and why that could upend everything from how we pay for information to privacy, small businesses and the future of media. Plus, where stablecoins and crypto fit into the agent economy. 00:00 - Cloudflare's Matthew Prince Joins CoinDesk Spotlight 01:48 - Why Agents Don't Click on Ads 03:02 - Bot Traffic Passed Human Traffic Way Ahead of Schedule 04:14 - From COVID to ChatGPT, and Why the Web Is Growing Again 06:43 - What Happens When the Users Are All Machines? 08:24 - The Internet's Tragedy of the Commons 10:47 - Building a Payments Network Bigger Than Visa 11:36 - Will AI Agents Only Read the Cheapest Information? 12:54 - The $1,200 AI Budget and the Developing World 15:07 - Is AI Heading for a Black Mirror Future? 16:46 - Can Small Businesses Survive an Agentic Internet? 20:00 - Decentralization Alone Can't Save the Internet 22:45 - The World Is “Overly Paranoid” About AI 24:37 - Why Cybersecurity Gets Scarier Before It Gets Better 26:19 - Sci-Fi, Star Trek, and the Helpful Robot 28:18 - Will AI Agents Pay in Stablecoins? 30:24 - Why Cloudflare Won't Pick Crypto Winners 32:09 - How Agents Could Bring Privacy Back 35:04 - From an Attention Economy to a Knowledge Economy

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32,646 views • 2 days ago

If you’re in media, this is worth a watch. Cloudflare handles ≈20% of global traffic, so when CEO Matthew Prince warns at Cannes that AI bots are reshaping the web, publishers need to adapt or risk being left behind.

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1,226,330 views • 1 year ago

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40,389 views • 1 year ago

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11,533 views • 8 months ago

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Yahoo Finance

28,112 views • 3 months ago

Cloudflare CEO Matthew Prince says Googlebot sees 3.2x more of the web than OpenAI, and 4.8x more than Microsoft. And he worries this advantage will allow Google to run away with the AI race, with no one else being able to catch them. "For every one page that OpenAI sees, Google is seeing 3.2." "What I worry about is, because Google has this unique access to the web that nobody else has, the game might just go to them. Because at the end of the day, whoever has the most data wins in the era of AI."

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TBPN

164,015 views • 8 months ago

Cloudflare CEO Matthew Prince says Googlebot sees 3.2x more of the web than OpenAI, and 4.8x more than Microsoft. And he worries this advantage will allow Google to run away with the AI race, with no one else being able to catch them. "For every one page that OpenAI sees, Google is seeing 3.2." "What I worry about is, because Google has this unique access to the web that nobody else has, the game might just go to them. Because at the end of the day, whoever has the most data wins in the era of AI."

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98,466 views • 8 months ago

INTERVIEW: Cloudflare Needs 100M TPS from Crypto to Fix the Internet | CEO Matthew Prince The internet is about to be flooded by machines, and Matthew Prince 🌥 thinks the old business model is not ready. The Cloudflare co-founder and CEO joins Bankless to explain why AI agent traffic could overtake human traffic by 2027, how crawlers are changing the economics of content, why ads and subscriptions may not survive in their current form, and how x402, stablecoins, and pay-per-crawl could create a new payment layer for the web. [TIMESTAMPS] 0:00 Intro 1:18 When AI Bot Traffic Overtakes Humans 4:19 What Cloudflare Actually Does 8:33 Life on the Internet’s “Ice Wall” 11:26 The Internet’s Business Model Problem 15:36 Google, Traffic, and the Attention Economy 22:49 AI Agents and the End of Ads 26:40 Why Faster Answers Can Still Hurt Creators 31:19 AI Companies as the Next YouTube or Netflix 36:11 Creating Scarcity for Content Markets 39:45 Content Independence Day 43:35 Should AI Agents Count as Human Users? 49:30 The Risks of Subscription-Only AI 53:36 A Golden Age of Content Creation? 57:58 Pay-Per-Crawl and x402 1:00:46 Why Stablecoins Matter 1:04:08 The Cloudflare Stablecoin Question 1:10:30 The Final Form of the Internet 1:13:52 The Park Record and Local Journalism 1:18:27 The Centralization Risk 1:23:24 Advice for Content Creators

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Bankless

41,894 views • 4 months ago

$Cloudflare just opened a waitlist to charge AI agents a fraction of a penny to access any webpage, dataset, or API. Think about what that means. The internet was built for humans. Humans look at ads, ads pay the bills. But in a few years agents will outnumber us, and agents don't click ads. So the whole model breaks, and something new takes its place: agents with wallets, paying per request. The arbitrage is obvious once you see it. Own a dataset agents constantly need, put it behind a tiny paywall, and let millions of agents pay you fractions of a penny on repeat. Same thing happened to music. Piracy was the wild west until Spotify and licensing showed up and someone got very rich building the tollbooth. The agent internet is about to have its tollbooth moment. 12-18 months to be early.$

Cloudflare just opened a waitlist to charge AI agents a fraction of a penny to access any webpage, dataset, or API. Think about what that means. The internet was built for humans. Humans look at ads, ads pay the bills. But in a few years agents will outnumber us, and agents don't click ads. So the whole model breaks, and something new takes its place: agents with wallets, paying per request. The arbitrage is obvious once you see it. Own a dataset agents constantly need, put it behind a tiny paywall, and let millions of agents pay you fractions of a penny on repeat. Same thing happened to music. Piracy was the wild west until Spotify and licensing showed up and someone got very rich building the tollbooth. The agent internet is about to have its tollbooth moment. 12-18 months to be early.

The Startup Ideas Podcast (SIP) 🧃

42,577 views • 2 months ago

Chamath Rips Cloudflare CEO’s Layoff Memo: “Shut the f**k up. You suck at this.” @jason: “Matthew Prince, who is the CEO of Cloudflare, said, ‘Two weeks ago, I laid off more than 20% of my workforce. I didn't do it because Cloudflare is struggling. We posted record revenue growth, have strong free cash flow…’ And he says, basically, he's getting rid of measurers. Measurers manage people and measure data. (Prince says) they're unnecessary because of AI.” Chamath Palihapitiya: “I thought the Matthew Prince note was horrible. This was, like, from the PR School of Retards. You could not have written a worse memo. You reduce humans to a label called ‘the measurer,’ and then you're like, ‘I'm going to lay off all the measurers.’ Who cares what Matthew Prince thinks? The reality is that, if this is the way that you're going to message something as critical as this, I think you did a horrible job. And now you label these people, and you put a scarlet letter on their back, so now when they try to get a different job, they're like, ‘Oh, you're one of the Cloudflare measurers?’ How does that help anybody? There's enough of these tech CEOs that are now public. You can hear them, you can understand them. And I think what we're learning is, man, they're really good at one thing, and they're not necessarily as good at all the other things. And so I would say shut the f**k up, get behind the keyboard, just do your job. And if you need to manage something, just manage it. But don't write these missives. You're terrible at it, all of you. You suck at this. Thank you for coming to my TED Talk.”

Chamath Rips Cloudflare CEO’s Layoff Memo: “Shut the fk up. You suck at this.” @jason: “Matthew Prince, who is the CEO of Cloudflare, said, ‘Two weeks ago, I laid off more than 20% of my workforce. I didn't do it because Cloudflare is struggling. We posted record revenue growth, have strong free cash flow…’ And he says, basically, he's getting rid of measurers. Measurers manage people and measure data. (Prince says) they're unnecessary because of AI.” Chamath Palihapitiya: “I thought the Matthew Prince note was horrible. This was, like, from the PR School of Retards. You could not have written a worse memo. You reduce humans to a label called ‘the measurer,’ and then you're like, ‘I'm going to lay off all the measurers.’ Who cares what Matthew Prince thinks? The reality is that, if this is the way that you're going to message something as critical as this, I think you did a horrible job. And now you label these people, and you put a scarlet letter on their back, so now when they try to get a different job, they're like, ‘Oh, you're one of the Cloudflare measurers?’ How does that help anybody? There's enough of these tech CEOs that are now public. You can hear them, you can understand them. And I think what we're learning is, man, they're really good at one thing, and they're not necessarily as good at all the other things. And so I would say shut the fk up, get behind the keyboard, just do your job. And if you need to manage something, just manage it. But don't write these missives. You're terrible at it, all of you. You suck at this. Thank you for coming to my TED Talk.”

The All-In Podcast

79,660 views • 4 months ago

Visa, Mastercard and Ripple backed an open standard buried since 1991. If you want to learn how I make money off this, it's all one dollar. Link in bio, or go to When they wrote the original rules of the web, the engineers reserved a slot called error 402, payment required. They knew payments would need to be built into the internet one day. Then it sat there unused for three decades. AI is what finally woke it up. It's called x402. On July 15, Visa, Mastercard and Ripple all joined the standard, and the Linux Foundation stepped in to govern it. Same group behind Linux, the software running most of the servers on the internet. Forty companies signed in. Amazon, Google, Mastercard, Visa, American Express, Stripe, Cloudflare, Shopify, Circle, Solana. Every cloud provider, every card network, every major processor. In one month, 75 million payments moved 24 million dollars. That's an average payment of about 32 cents. These are not people buying sneakers. These are AI agents paying each other tiny amounts for data, for computing, for a single request. Back in April it was already 165 million transactions across 69,000 active agents. And analysts say half that volume is still just testing. The rails for the machine economy got laid while everyone stared at a price chart. Follow for the moves the news skips.

Visa, Mastercard and Ripple backed an open standard buried since 1991. If you want to learn how I make money off this, it's all one dollar. Link in bio, or go to When they wrote the original rules of the web, the engineers reserved a slot called error 402, payment required. They knew payments would need to be built into the internet one day. Then it sat there unused for three decades. AI is what finally woke it up. It's called x402. On July 15, Visa, Mastercard and Ripple all joined the standard, and the Linux Foundation stepped in to govern it. Same group behind Linux, the software running most of the servers on the internet. Forty companies signed in. Amazon, Google, Mastercard, Visa, American Express, Stripe, Cloudflare, Shopify, Circle, Solana. Every cloud provider, every card network, every major processor. In one month, 75 million payments moved 24 million dollars. That's an average payment of about 32 cents. These are not people buying sneakers. These are AI agents paying each other tiny amounts for data, for computing, for a single request. Back in April it was already 165 million transactions across 69,000 active agents. And analysts say half that volume is still just testing. The rails for the machine economy got laid while everyone stared at a price chart. Follow for the moves the news skips.

Alexander Lorenzo

14,216 views • 2 months ago

Hedera Network is booming! The number of transactions on the Hedera network is at an all-time high, averaging about 291,200 transactions per day over the last two weeks and reaching a record 346,943on August 12. It demonstrates the high-throughput capability that the network was designed to deliver. Total value locked on the Hedera network has risen by ~5.2% in the last 7 days to $20.6 million, marking another influx of capital despite negative 30-day growth. Trading volume of $40.8 million per day supports strong liquidity, but the $HBAR token is far below its all-time high of $0.5692.

Hedera Network is booming! The number of transactions on the Hedera network is at an all-time high, averaging about 291,200 transactions per day over the last two weeks and reaching a record 346,943on August 12. It demonstrates the high-throughput capability that the network was designed to deliver. Total value locked on the Hedera network has risen by ~5.2% in the last 7 days to $20.6 million, marking another influx of capital despite negative 30-day growth. Trading volume of $40.8 million per day supports strong liquidity, but the $HBAR token is far below its all-time high of $0.5692.

BSCN

28,737 views • 1 month ago

$FET just quietly built the internet for AI agents. 3,000,000 agents. One network. One token. Here's what nobody is explaining: Every AI agent needs 3 things to be useful: An address. A way to be found. A way to get paid. Agentverse gives agents all three. Your agent becomes discoverable on ASI: One. Other agents can find it, call it, or hire it. Automatically. No human in the loop. This is agent-to-agent commerce. And every transaction settles in $FET. More agents = more activity = more demand. The infrastructure is already live. The economy is just getting started.

$FET just quietly built the internet for AI agents. 3,000,000 agents. One network. One token. Here's what nobody is explaining: Every AI agent needs 3 things to be useful: An address. A way to be found. A way to get paid. Agentverse gives agents all three. Your agent becomes discoverable on ASI: One. Other agents can find it, call it, or hire it. Automatically. No human in the loop. This is agent-to-agent commerce. And every transaction settles in $FET. More agents = more activity = more demand. The infrastructure is already live. The economy is just getting started.

2xnmore

12,894 views • 6 months ago

NEC Director Kevin Hassett on the June CPI data: "It's absolutely the best inflation report we've seen in about 6 years... If you look at the core, it's all the way down, year-over-year, to 2.6%, which is just about where the Fed expects it to be."

NEC Director Kevin Hassett on the June CPI data: "It's absolutely the best inflation report we've seen in about 6 years... If you look at the core, it's all the way down, year-over-year, to 2.6%, which is just about where the Fed expects it to be."

Rapid Response 47

189,523 views • 2 months ago

"I like to move extremely fast, but in order to move fast, you need to have brakes." Up to 200,000 AI agents wake up at Kavak every day. CPO & AI Officer Alejandro Maza says eval quality is what sets the ceiling on speed at that scale: "So to give you a sense of the scale, 96% of all interactions are handled by agents. No humans there. 95% of all transactions are completely handled by agents." "AI is super powerful, and I've seen many companies get this wrong because they try to go slow because they don't have the right brakes. So I thought about it the other way around: how fast can we go? Well, it depends on the quality of our evals." "A good rule of thumb here is we spend about the same amount of engineer time, tokens, and money on building the evals as building the agents." Alejandro Maza

"I like to move extremely fast, but in order to move fast, you need to have brakes." Up to 200,000 AI agents wake up at Kavak every day. CPO & AI Officer Alejandro Maza says eval quality is what sets the ceiling on speed at that scale: "So to give you a sense of the scale, 96% of all interactions are handled by agents. No humans there. 95% of all transactions are completely handled by agents." "AI is super powerful, and I've seen many companies get this wrong because they try to go slow because they don't have the right brakes. So I thought about it the other way around: how fast can we go? Well, it depends on the quality of our evals." "A good rule of thumb here is we spend about the same amount of engineer time, tokens, and money on building the evals as building the agents." Alejandro Maza

a16z

41,467 views • 2 months ago

Cloudflare CEO Matthew Prince on the internet flipping from human to machine: "In 5 years I think you'll see a 1000x more bot traffic than human traffic - and if I had to take kind of an over-under bet on that, I'd take the over" This is him explaining why the crossover already happened, why one shopper now moves like a thousand, and why the ad-funded internet is the thing that breaks next "We actually had bot traffic pass human traffic online in the first half of 2026" "I might visit five sites if I'm personally trying to figure out what digital camera to buy, whereas my agent might visit 5,000" "The business model of the internet historically has been ads, and bots don't click on ads" "The thing about bots, they have infinite amount of patience in order to discover everything that might be right" Bookmark & watch the full segment ↓

Cloudflare CEO Matthew Prince on the internet flipping from human to machine: "In 5 years I think you'll see a 1000x more bot traffic than human traffic - and if I had to take kind of an over-under bet on that, I'd take the over" This is him explaining why the crossover already happened, why one shopper now moves like a thousand, and why the ad-funded internet is the thing that breaks next "We actually had bot traffic pass human traffic online in the first half of 2026" "I might visit five sites if I'm personally trying to figure out what digital camera to buy, whereas my agent might visit 5,000" "The business model of the internet historically has been ads, and bots don't click on ads" "The thing about bots, they have infinite amount of patience in order to discover everything that might be right" Bookmark & watch the full segment ↓

Fireside Alpha

26,358 views • 2 months ago