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When hiring executives, travis kalanick prioritizes one skill above all others: the ability to solve hard problems. "There's two things you want an executive to do. You want them to be able to organize, manage, and lead at scale. You also want them to be epic and strategic problem...

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Q: How do I know if my startup is working on a worthwhile problem? Former Google CEO Larry Page uses a simple framework called "The Toothbrush Test" to decide whether he likes a business. He asks himself if the product is, like a toothbrush, "something you will use once or twice a day." Y Combinator CEO Michael Seibel has a similar framework for assessing whether or not a startup is working on a good problem. As he explains in the clip below, it's extremely important to analyze the frequency and the intensity of the problem you're solving for the customer. He uses a car shopping website as an example. A lot of founders will think that their customer here is the person buying a car. But the problem with that is most people keep a car for 7 years. As he points out: "What happens if I told you I was going to create a startup and if my customer absolutely loves me, they're going to come back 7 years from now?" Probably not a great startup idea. This is why a lot of car buying websites are not built for the person shopping for a car--that person doesn't have the problem very often. They're actually built for the person selling the car, because that person has a problem every day. When you're assessing a startup idea, you want to do a frequency and intensity analysis of the problem. If you have an infrequent and low-intensity problem that you're trying to solve, you're going to have a hard time getting a lot of customers interested in even talking to you. All things equal, it's better for the problem you're solving to be higher-frequency and higher-intensity. Take Uber for example. Usually, when you need to go somewhere (e.g. work, doctor, pick up your kids, etc.), it's a pretty intense problem--so intense that people will spend $20,000 on a car to solve this problem. And then when you think about frequency: how often do you move more than walking distance every day? Probably a lot. Uber is clearly working on a worthwhile problem. If the problem your customer has is high-intensity and happens frequently, there's probably a good business to be built there.

Michael McGuiness

163,001 Aufrufe • vor 3 Jahren