When it comes to authentic Mexican beef taco filling, I’m afraid I’m going to require the endorsement of Cris Collinsworth.

“Now here’s a guy that can’t speak Spanish”

Collinsworth giving me a run for my money in this Mexican food commercial I did back in 1985.

The switch from Spanish to English was unnecessary. Collinsworth had us all in the palm of his hand at that point. Bad decision by the director.

Harry had the Chicago market cornered as well.

"You're looking live at the Collinsworth home."

JTM Mexican food gives new meaning to the Collinsworth slide..

Senor Collinsworth knows the best taco fillings come in a tub or tube. As do we all.

"Now here's a taco filling..."

It’s the 3 lb tub for me, or nothing.

“Al, I gotta tell ya, J.T.M. has been been putting the work in the R&D room this summer, and it shows. The proof is in the filling, Al.”