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Why use five tools when you only need one? 👀 Lefty integrates every step of the gifting process: you can add your products, identify the right talent, handle delivery, and sync with your existing tech stack. It’s end-to-end automation designed for the modern marketer. Send us a demo request... show more

Lefty.io

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The "marketing engineer" will be one of the most valuable jobs in a company. These people will command $250K, $500K, and $1M/year. The best marketer changes with every major tech wave: 1) Traditional marketer: makes people care with story (print, radio) 2) Digital marketer: owns the new digital channels (SEO, PPC) 3) Growth hacker: lives in loops, PLG and retention 4) Marketing engineer: builds AI agents that find your customers, write your outbound, test your ads, and get smarter every week Most companies already own the pieces in a stack of SaaS tools: - Dashboards - Call recordings - Content calendars - CRM But the learning is scattered: - Sales hears one version of the market. - Support hears a different one. - Product sees the usage. - Marketing sees the clicks. - The founder remembers the one call that hit him that week. Everybody then walks into the growth meeting with a different version of reality. One person pulls those signals into one system and turns them into pipeline. Hire that person, or become that person.

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The "marketing engineer" is the NEW forward deployed engineer, and I think the BEST ones will make $1M a year! A forward deployed engineer embeds with your team and uses AI to build the workflows The marketing engineer does that BUT for growth, they build AI agents that find your customers, write your outbound, test your ads, and get smarter every week. The most valuable marketer changes with EVERY major tech wave: 1. Traditional marketer: make people care with story (print, radio etc) 2. Digital marketer: the marketer who owned new digital channels (SEO, PPC) 3. Growth hacker: the growth marketer who lived in loops, PLG and retention 4. Marketing engineer: the marketer who builds AI agents that run the whole system. The type of agents a marketing engineer would create: 1. The customer language agent. It pulls your Gong call transcripts, your Intercom tickets, and your G2 reviews every week, extracts the exact words customers use to describe the problem, and drops a memo ranked by how often each phrase shows up. 2. The buying trigger agent. It watches for signals that someone's ready, a company posting a job for the role you sell to, a funding announcement, a competitor getting torched in a review, then enriches the contact through Apollo and drafts the outbound tied to that exact trigger the second it fires. 3. The SEO gap agent. It pulls keyword gaps from Ahrefs, checks who's already ranking on page one, reads the top three results, then writes a better post with the founder's actual take baked in, plus the meta title and internal links, and drops it in for approval. 4. The creative testing agent. It takes one offer, generates 100 ad variations across three different angles with Nano Banana and your copy model, pushes them live through the Meta API, and kills anything under a 1% CTR on its own so only the winners keep spending. AND MANY MORE. If you're a marketer, this is how you stop being replaceable. If you're a founder, this is how you grow your company efficiently. AI agents are here and marketers are about to have a field day!! I explain everything (tools, agents, 30d plan) on today's episode of The Startup Ideas Podcast (SIP) 🧃 Watch: --> Marketing engineers are here. Whatever we end up calling them, the top 1% of them are going to make an absurd amount of money.

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