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𝐁𝐈𝐆𝐆𝐄𝐒𝐓 launch in Open Secret’s history! We just launched "Whey+, 𝘢 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦 𝘗𝘳𝘰𝘵𝘦𝘪𝘯" — exclusively on Flipkart — and it’s been nothing short of incredible. We hit a daily run rate that took cookies 1 year to get to. Honestly, we’re blown away. Whey+ is built on a simple...

87,343 просмотров • 1 год назад •via X (Twitter)

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When every whey protein brand in India is trying to be 'something', For All goes the opposite whey... sorry, say. It's motto is, 'Taste like nothing. Add to anything'. The idea is really interesting. Many whey protein brands in are looking at how to make their products tasty so that people keep coming back to them. But For All (a US-based brand) is looking at it very differently - how to make the whey (isolate) taste like nothing so that it can be added to anything you make, including coffee, pasta, side dishes, etc. and not worry about whey tastes in itself. It seems too good to be true because it blends whey protein's taste into the background while focusing only on the benefit. A lot of Indian whey protein and isolate brands have unflavored variants, but all of them add something to whatever we add them to. I have tried adding unflavored whey protein and whey isolates to roti dough, and there is a distinct difference, either during the making stage (more gooey dough, making rotis thicker) or in the consumption stage. So, we end up buying protein-induced atta like Milld. But For All's premise is incredibly appealing. And the ad (agency: ​Raindrop, San Diego) tells the story rather directly, but little nuances (like the 'nothing' uttered by people at the apt moment) significantly enhance even the functional pitch. I can't wait for a 'tastes like nothing' whey isolate brand to launch in India! #advertising #marketing #creativity

Karthik 🇮🇳

23,467 просмотров • 5 месяцев назад

Dave Aspray’s EPIC FAIL I thought Dave Asprey would have learned by now. Just stick to making sh*t up & not trying to use citations. It doesn’t go well for you, Dave. The last time you tried to use a citation, I went & looked up the study & it showed the OPPOSITE of what you claimed. But yet here you are, talking sh*t again & attempting to cite research to support it but failing miserably Dave says that a new RANDOMIZED CONTROLLED TRIAL found that mixing 5g of collagen with 25g of whey protein post-workout increases muscle protein synthesis (MPS) by 33% compared to whey alone WRONG Once again, Dave either didn’t read the study or he read it & didn’t give a sh*t what it actually said. The study in question, had people resistance train & then consume either 25g of whey + 5g collagen or a NON-CALORIC PLACEBO (PMID: 39501478). I’m not sure on what planet ‘whey protein’ is spelled ‘NON-CALORIC PLACEBO’ Dave LOL Once again, Dave doesn’t actually give a damn about what studies actually say. There is no evidence that adding 5g of collagen to whey will produce greater rates of muscle protein synthesis. While 25g of whey protein appears to maximally stimulate MPS, 5g of collagen does absolutely nothing. In fact even up to 30g of collagen appears to do absolutely NOTHING for MPS or connective tissue synthesis (PMIDs: 31919527 & 37202878). 15g of collagen peptides didn’t stimulate MPS either & also didn’t stimulate connective tissue synthesis (PMID: 39086044) That’s because collagen has the WORST amino acid profile for MPS of any protein source on the market. It is riduclously low in leucine, the amino acid responsible for stimulating MPS & while some people claim it can help connective tissue, it doesn’t appear to stimulate connective tissue synthesis either. My advice for you Dave is to have a seat. You are clearly out of your depth. You aren’t a ‘biohacker’, you are just a hack Before ya’ll get mad at me & call me a big meanie head, keep in mind Dave has made MILLIONS by making shit up. He gets zero sympathy

Layne Norton, PhD

29,131 просмотров • 1 год назад

I do not know who the guy is on the podcast with Raj Shamani, but he is absolutely wrong. There seems to be a section of "health influencers" who fearmonger the public on "dangers of whey protein or protein supplementation." Ammonia production is not a side effect of whey protein metabolism, but is a normal metabolic product of any protein metabolism. Ammonia is natural, generated as a by-product of protein ingestion through the breakdown of amino acids. Of the amino acids, glutamate is the one that has maximal free ammonia generation. In normal healthy persons, excessive ammonia generation is handled by the body and it does not affect brain function. This is done via the "urea cycle" in the liver: In patients with liver disease such as acute liver failure or chronic liver failure, the excess ammonia cannot be cleared out by the weak/failing liver or utilized in the muscles (because of muscle loss in liver patients) and affects brain functioning, leading to a condition called hepatic encephalopathy. This does not happen if you are healthy and taking additional protein. In fact, animal meats are more ammonia generating than plant-based or dairy-based protein and in those chronic liver failure patients with recurrent or persistent ammonia related brain dysfunction, the dietary advise is to limit animal meats and include more or switch to dairy+plant-based protein to keep ammonia generation low. Whey protein and scoops of additional whey protein to target protein requirement is perfectly safe and does not affect brain function or make the person slow like what is discussed in this video. Even advanced cirrhosis patients are supplemented with whey based protein formulations to target additional protein requirements and improve quality of life and immune functions Eg: and I hope we develop a law to deport brain dead misinformation peddling sub-standard "health influencers," like this guy in suit.

TheLiverDoc™

241,731 просмотров • 2 лет назад

Plant Protein is as Good as Animal Protein for Building Muscle? New Study Breakdown! A new study just dropped demonstrating that a plent blend was as good as whey protein at building muscle over 12 weeks in untrained men undergoing a resistance training program. The headline may surprise some of you, but when I read the full study, I was not surprised at all… why? Because the plant blend was matched to whey in leucine and total EAAs. When you equalize the actual anabolic signals, the gap closes — which is exactly what my PhD thesis showed nearly 20 years ago. Study details (PMID: 41059835) • Randomized, controlled trial in untrained men • Whey vs. plant blend (pea + soy + added leucine) • 12-week supervised resistance-training program • Outcomes: quadriceps cross-sectional area (ultrasound), DEXA, lower-body strength • Result: Both groups improved significantly, with no between-group differences in hypertrophy or strength. This is in line with my PhD research which demonstrated that wheat (a poor protein for stimulating muscle protein synthesis) was as good as whey at stimulating MPS when leucine was added to wheat protein to match the leucine content of whey (PMID: 22818257) Important nuance: The plant blend used in this study is not commercially available, and appears that it was formulated + fortified to match whey’s leucine/EAA profile. That’s why it performed similarly, not because all plant proteins are inherently equivalent to whey for anabolism If your plant protein is low in leucine or EAAs… the results won’t look like this. That said, a plant protein sources can still be as anabolic as animal protein sources if their leucine/EAA content is high enough or if you consume enough protein overall

Layne Norton, PhD

27,233 просмотров • 7 месяцев назад

you don’t need whey protein because it’s unnatural” is genuinely one of the worst takes floating around indian households. let me be clear. 1 scoop gives you roughly 25g of protein in minutes. your dal, sabzi, and roti combined don’t even come close to what your body actually needs to function properly. whey protein isn’t some lab-created poison. it’s literally milk protein separated out. if paneer is natural, whey is natural. the only difference is whey actually works faster and doesn’t come loaded with extra fat. here’s the real problem. most indians, especially vegetarians, are surviving on maybe 30-40g of protein daily when they need double that just to maintain basic health. and the solution is sitting right there but people won’t touch it because someone said it’s western or chemicals. (by the way you can consume protein from other sources, fair enough but i'm accounting for ease and bioavailability as well) whenever i travel constantly. trains, hotels, random cities. i don’t have to stress about breakfast because i can tear open a packet, mix it in 200ml water, and get 25g of protein that keeps me sorted till afternoon. if you can afford it and especially if you’re vegetarian, stop making protein harder than it needs to be. add a scoop to your breakfast or post-workout and watch your energy, recovery, and overall health improve. also this isn’t about bodybuilding. this is about not being protein-starved in a carb-heavy culture. make sense?

Abhi Rajput | Men Fat Loss Coach

15,554 просмотров • 6 месяцев назад

Remember when Paul Saladino said protein powder was “BS” and “not ancestral”? Now he’s selling whey protein powder… complete with colostrum, collagen, and—wait for it—an autographed frother. Because apparently nothing screams “ancestral living” like a signed milk-foam machine. 🥴 And he’s calling it “undenatured whey.” Spoiler: that phrase means absolutely nothing. All commercial whey is already “undenatured.” Even if it weren’t, denaturation is a natural and necessary process—it’s literally what happens when your stomach digests protein. Bragging about “undenatured whey” is like bragging your ice is “wet.” The irony? This is the same guy who’s preached for years to avoid processed foods and claimed protein powder is BS. Now he’s selling one of the most processed supplements on the market. Science didn’t change. His business model did. Oh and adding colostrum? Completely superfluous. Colostrum doens’t do anything that regular whey protein doesn’t do other than drain your wallet, Paul’s favorite pastime. 📚 Evidence (real science, not marketing): •Tang et al., 2009 – Whey > casein/soy for muscle protein synthesis (PMID: 19589961) •Morton et al., 2018 – Meta-analysis: protein supplementation improves training gains (PMID: 28698222) •Phillips, 2016 – Protein quality matters; whey supports growth & recovery (PMID: 27529274) So yeah… welcome to Team Whey, Paul. Took you long enough—and thanks for the autograph, I’ll treasure my frother forever. ☕😂

Layne Norton, PhD

73,050 просмотров • 8 месяцев назад

Evan Spiegel on the lesson that killed his first startup and led to Snapchat: "We focused on building the perfect product for way too long before we got feedback. We worked for like eighteen months to build this perfect full-featured product, which was in direct contravention to how I was always taught to build things. Build a prototype, build an MVP, get it in front of people, learn as quickly as possible. But we had spent all this time building this perfect piece of software and we hadn't thought enough about distribution. While we built this great piece of software, our competitor at the time, Naviance, had secured distribution through all the different college counselors. What piece of software are you going to choose to help your kid get into college? The one recommended by the college counselors or the one from two kids at Stanford? I think it's a pretty easy choice. So we saw very early that we had no distribution advantage. Even if we loved our software, people weren't going to use it because we didn't have a scalable way to get it in people's hands. Around that time when we saw the emergence of the App Store on iPhone, it was very clear that was a distribution channel we could really use and benefit from. But we also needed to build things we could build quickly, things we really were going to use together with our friends so we could be the first early customers. Ultimately Peekaboo and Snapchat represented that." This is exactly the asymmetry Peter Thiel describes in Zero to One: superior distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. Thiel puts an even finer point on it: most businesses get zero distribution channels to work. Poor sales rather than bad product is the most common cause of failure. If you can get just one distribution channel to work, you have a great business. Estée Lauder said: it's not enough to have the most wonderful product in the world. You must be able to sell it. Many founders over-index on product perfection and under-invest in distribution. The world is full of great products nobody knows about, and mediocre products with massive distribution that dominate markets. Evan Spiegel lived it. He built the better product, watched it lose, and then built something he could actually distribute.

David Senra

27,043 просмотров • 3 месяцев назад

Michael Seibel, Managing Director at Y Combinator, on why shipping a crappy product in under a month beats building a perfect one for a year: Michael starts with a simple challenge: "Do you remember the day Snapchat launched? Do you remember the day Instagram launched? Do you remember the day that WhatsApp launched? Remember the day that Uber or Lyft launched? Most likely you don't." His point cuts against how most founders think about launch day: "It turns out that launching is nowhere near as significant event to your users as it is to you. So, you should move up the launch as soon as possible." The reason comes down to validation. "Until you can get your product in front of customers, you can't validate whether it solves their problem. And so, it's much better to build a crappier product, release it sooner, and get it out there in front of customers, see if they want to use it." Michael Seibel acknowledges the approach isn't universal: "There's some exceptions. In some extremely regulated markets like banking, for example, or lending, it's just really hard to launch. You actually have to get one s*** done before you're even allowed to get customers." But for most founders, the bar is far lower than they think: "In most consumer and B2B startups that we encounter, it's actually possible to get some form of MVP built and launched in less than a month. And so, that's what you should be thinking about."

Big Brain Business

74,946 просмотров • 2 месяцев назад