Joseph Choi
@JosephKChoi • 18,772 subscribers
📱 Private group for viral consumer app founders @ConsumerClub_ 🎙️ Host & Producer @Superwall Podcast 💼 Prev @Google @YouTube @UMich
Videos
I saw the $400k MRR screenshots from Nicole so of course I had to investigate turns out she's built 4 apps—first one hit 150k MRR, second 250k MRR, latest two in stealth at 400k MRR combined. been running the UGC playbook for years. we went deep on the growth strats👇 0:00 Nicole's App Portfolio and Numbers 2:14 How GlamUp Was Born in a 10-Minute Phone Call 5:29 The Copycat App That Made Them $100K in a Week 9:49 The Viral TikTok Formula They Ran Across 40 Creators 17:16 The Referral System That Took Over TikTok Comments 22:43 What Happened When They Tripled the Price 24:50 The Discounted Paywall Strategy and Upgrade Triggers 30:28 Scaling Sprout to 250K MRR and 100M Monthly Views 31:42 Inside the Creator Course That Gets People Viral in 2 Weeks 44:42 The Paywall Test That Showed a 50% Conversion Increase 53:16 Advice Most App Founders Never Hear
Joseph Choi1,857,376 Aufrufe • vor 1 Monat
Pingo - AI language learning app. Scaled to $500k/mo in 14 months from a college dorm, via organic TikTok (400M+ views) Full interview deep dive into their distribution & creator scaling strategy 👇 00:00 Intro to Pingo 05:02 LLMs in Language Learning 10:16 Viral TikTok Formats 15:02 Content Strategy 20:11 Creator Recruitment 28:04 Targeting International Markets 34:00 VC Portfolio Approach to Creator Team 40:50 Creator Coaching, Paywall Optimization 52:03 Y Combinator Experience
Joseph Choi75,888 Aufrufe • vor 2 Monaten
Coconote acquired by Quizlet 🎉 $6.7M ARR, 2M+ users, 1B+ views on TikTok – exit after 18 months I got Brett & Zack to share all the sauce. Full vid 👇 00:00 Intro 01:23 Superwall Podcast Overview 02:17 Coco Note Introduction 03:23 Viral Growth Strategies 05:23 TikTok Success Story 07:32 Content Creation Insights 10:14 Creator Talent Development 15:04 Discovering and Nurturing Talent 20:33 App Monetization Tactics 25:25 Building a Lean Team 30:00 Conversion and Retention Strategies 38:39 Strategic Partnerships and Acquisitions 45:02 Future Innovations and Opportunities 51:00 Closing Remarks
Joseph Choi76,715 Aufrufe • vor 2 Monaten
talked to a YC founder who asked Sam Altman straight up "will OpenAI compete in my space / kill my startup" the answer: behavioral health requires knowing if users are actually improving. OpenAI doesn't have that data, the wrapper startups do. v bullish for consumer AI
Joseph Choi79,061 Aufrufe • vor 3 Monaten
these UGC creators have driven 5 billion+ views for consumer apps in the past 90 days. I talked to Drew Levin from SideShift and he broke down the viral formats working right now (it's not just hook & demo anymore) full vid👇 0:00 - Sourcing UGC from apps driving 500M+ views 0:15 - Engineering virality and leveraging AI controversy 3:59 - The shift from massive influencer campaigns to authentic UGC 4:38 - New format strategy: 10-minute long-form story videos 5:57 - Using rage bait and health trends to capture watch time 8:40 - Scaling UGC programs with campaign managers and content coaches 9:29 - Creator Managers (logistics) vs. Content Coaches (creative feedback) 10:41 - The winning manager-to-creator scaling ratio 13:00 - Finding golden formats and frictionless creator onboarding 16:40 - Format Deconstruction: A 9.6M-view talking head case study 18:21 - Using engagement rate as a predictive virality indicator 24:44 - The "Duolingo-style" training program to mint new talent 29:00 - Case Study: Reaching #1 on the App Store via Spark Ads 29:44 - Protecting budgets: Isolating paid spend from creator bonuses 32:28 - Algorithmic and UI differences: Meta Partnership vs. TikTok Spark Ads 34:21 - The infinite growth glitch: Traffic quality of organic-boosted spend 35:45 - The 3-5x rule: Using paid spend to lift organic shadowbans 42:38 - Creator compensation: Retainer base vs. stacked milestone structures 44:06 - Payout optimization: Capitalizing on the "free view" framework 45:45 - What to expect: Realistic CPM progression over the first 90 days
Joseph Choi22,442 Aufrufe • vor 24 Tagen
Suno is going crazy on tiktok rn, they hit #1 on app store with 188M views in just April playbook is actually really simple > one format: "text to song" > example vid below: 1. cutting fruit visual hook + 2. place funny text on screen 3. turn it into song with the product (suno) = 11M views / 1M likes > format is inherently viral, no need for influencers. they use small UGC creators from sideshift > repeat the format x1000 videos > format works so well that they built the text-to-song feature into app > users naturally make the format to participate in the trend, for free viewers see tiktoks, join app, users make tiktoks. infinite distribution loop
Joseph Choi38,743 Aufrufe • vor 1 Monat
"i vibecoded my app but idk marketing" this is a valid excuse to be stuck for maybe like, 1 day then just hire people to do (and teach you) marketing. this guy had 0 marketing experience so he hired 12 upwork contractors to do google ads, seo, etc went from 0 to $20k/mo
Joseph Choi98,165 Aufrufe • vor 5 Monaten
so apparently the head of product at Cal AI previously founded a $2M ARR dating profile analyzer app AND was a designer at Robinhood, Snap, Meta most ppl see Cal AI as "the influencer growth case study" but when you watch how this guy thinks it's obvious that a thoughtful product team was key to the Cal AI story 0:00 Intro 1:48 Why Daniel picked the dating niche 4:45 The pre-launch Instagram playbook 5:39 Charging $15 for manual profile reviews before the app existed 6:30 The TikTok slideshow system 8:10 Unbranded to branded: how to warm up a new account 9:22 The Christmas Day post that did $5-6K in a single day 10:30 Scaling past organic with paid ads 11:05 Working with one influencer to fuel ad creative 13:14 Why the dating niche is brutal for influencer marketing 18:51 The photo pack upsell and the whales theory 19:36 Why he defaults the paywall to annual 23:02 The psychology behind onboarding screen order 26:03 Retention features that survive the 3-day trial 27:42 Groups, streaks, milestones, building network effects 30:23 What he learned at Cal AI, Robinhood, Snap, and Meta 35:32 Cal AI's design philosophy: three screens an influencer can show 37:10 Daniel's framework for picking a new app idea 40:53 Finding viral content niches before you build 44:27 The influencer-equity playbook for shipping multiple apps 46:52 Distribution strategies that are dying vs coming up 48:57 The Cal AI acquisition by MyFitnessPal 51:07 Final Thoughts
Joseph Choi33,388 Aufrufe • vor 1 Monat
Lol this is amazing This guy literally hired his friend from Wendy's to make TikToks and his app hit $41k MRR method: - found existing viral formats in collecting niche - went IRL to card shows to film - scaled to 100s of creators Influencers are useless. Just make tiktoks
Joseph Choi55,791 Aufrufe • vor 6 Monaten
Consumer app founders, there is $5M sitting, no, bursting at the seams of your laptop. You just need to figure out the right combination of buttons to press to let it out If you missed this part of the GREG ISENBERG pod, go to 10:55 right now Halfway into our pod convo on viral consumer apps, Greg looked like he had an out of body experience, paused for a couple seconds, and said: "It's crazy that we're going to publish this episode, because I think so many people are going to listen to this ... and I think it will actually change the dynamics of TikTok Shop"
Joseph Choi64,983 Aufrufe • vor 1 Jahr
