
Nithin Kamath
@Nithin0dha • 907,637 subscribers
Founder & CEO @Zerodha @Rainmatterin Learning at @RainmatterOrg Musings on business & life: https://t.co/gQi9cu6E5h. Views are personal, Nothing is advice.
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When we were starting Zerodha, we didn't have any money to spend on advertising or customer acquisition. So the only real growth lever we had was word of mouth. We had to build products and services that people liked enough to tell their friends and family about. Very early on, people who traded with us started referring Zerodha to their friends, colleagues, and family. As a way of saying thank you, we started our referral program. The idea was simple: if you referred someone to Zerodha, we would share 10% of the brokerage generated by that referral with you, for as long as they traded with us. No ifs and buts. No hidden conditions. And it worked. Until we had to stop the referral program in 2024 due to exchange regulations, close to 30% of our accounts were coming through referrals. But even this understated the true impact of word of mouth. Most people don’t log in to a referral portal or share a referral link. They simply tell a friend, colleague, or family member: “You should open an account with Zerodha. I use it and like it.” Those people then come directly to our website and open an account. So while the attributed referral number was around 30%, the real number was probably well north of 50%. Even after we stopped offering referral incentives, about 15–20% of new accounts continued to come from referrals. That, for us, has always been the biggest validation. We now have regulatory clarity and have restarted referrals. We are also reinstating referral benefits for all old clients who had referred people earlier. This means that anyone who has ever referred clients to Zerodha will get 10% of the brokerage generated by those referrals for as long as they trade with us. You can visit and tell your friends and family about Zerodha. Given that we don’t charge for investing in stocks, ETFs, bonds, and direct mutual funds, and given that AMC is free or nearly zero for most customers under BSDA, there's no reason for you not to refer someone who wants to start saving and investing🙂 Along with Kite, Coin by Zerodha, Console, Varsity, TradingQnA, Tijori, Sensibull - India's No:1 Options Trading Platform, Ditto Insurance, Zerodha Fund House, and the rest of the ecosystem we’ve built around investors and traders, we hope Zerodha remains a good place for your friends and family to begin their investing journey.
Nithin Kamath68,964 Aufrufe • vor 8 Tagen

Nik has been on a roll, and for someone who started ~50 episodes ago and does it as a side gig, he has really improved over time. Full pro-podcaster he has become. 😀 Goes on to show that the odds of success are much higher when you build things around what you love. Nikhil Kamath is curious, looks good, listens, and speaks well, and the magic sauce is launching the podcast at the right time when podcasting in India was just taking off. The thing that stood out to me was what Elon Musk said beautifully towards the end of the podcast, and also describes much of what Nik does with WTF, which I’m proud of as a brother. “I’m a big fan of anyone who wants to build. Anyone who aims to make more than they take has my respect. That’s really the core principle: strive to be a net contributor to society. It’s similar to the pursuit of happiness. If you want to create something valuable or financially successful, the goal shouldn’t be the money itself. Instead, focus on providing genuinely useful products and services. When you do that, the financial rewards tend to follow naturally. Just like happiness—you don’t chase it directly; you pursue the things that lead to it: fulfilling work, learning, friendships, loved ones. The happiness is a byproduct. It might sound obvious, but anyone starting a company should expect to work extremely hard, accept that there’s a real chance of failure, and stay focused on ensuring that the output is worth more than the input. Are you creating value? That’s what matters. Make more than you take.”
Nithin Kamath532,283 Aufrufe • vor 6 Monaten

We, Zerodha, have ~40k NRI customers with an average account value of ₹40L, nearly 10x our overall average of ₹3.6L for resident accounts. Most of them opened accounts the hard way, with physical paperwork. If onboarding were fully online, this base would be much larger. SEBI recently made changes that have allowed us to significantly simplify Non-PIS NRI accounts: they now work like resident accounts, with fully online Aadhaar-based onboarding (when visiting India) and intraday, BTST, and F&O access with no need for a CP code. We've also reduced the brokerage from ₹100 to ₹50 per order. For context: NRIs can open NRO (without PIS) or NRE accounts to invest in India. NRE accounts allow repatriation of funds to your country of residence, but are more complex to operate. NRO (Non-PIS) accounts are simpler to open and operate, though repatriation is capped at USD 1 million per year. Hoping to see more NRI capital flowing back into Indian businesses.🤞
Nithin Kamath337,282 Aufrufe • vor 4 Monaten

Imagine this: A stranger approaches you and asks to use your phone to make an emergency call. Most well-meaning people would probably hand over their phone. But this is a new scam. From intercepting your OTPs to draining your bank accounts, scammers can cause serious damage without you even realizing it. In this video, we , explain how these scammers operate, who they target, and, most importantly, how you can protect yourself.
Nithin Kamath839,043 Aufrufe • vor 1 Jahr

We have been using Zerodor (Ekam Eco Solutions) for the men’s urinals at our offices for the last six months or so. Our water bills are down 50%—we did not expect it to be this much. It seems like a no-brainer for offices, restaurants, etc., where we have managed washrooms. They were on Shark Tank India around a year back. Here is how it works. We liked the product because they are doing whatever is necessary to preserve water, which has become supercritical. We are supporting them through Rainmatter by Zerodha. Check out the blog for more details.
Nithin Kamath749,912 Aufrufe • vor 1 Jahr

When it comes to personal finance, people somehow keep making the same mistakes over and over again. There’s very little creativity in the mistakes people make. Take investing. Pretty much every influencer, every serious finance writer, and the financial media have been screaming for years: don’t mix insurance with investments. ULIPs are usually a bad idea. Endowment policies are usually a bad idea. And yet, ULIP sales continue to grow and endowment plans continue to be sold. People continue to fall for the same pitches, despite all the articles, videos, and excel sheets explaining why these products are bad. The same applies to health insurance, though I have a little more sympathy there. Health insurance is genuinely complicated. There are tiny clauses, room rent caps, waiting periods, exclusions, and conditions that most people don’t fully understand and then they find out the hard way, when they still have to pay out of pocket despite having a policy. But with products like ULIPs and endowment plans, there’s no excuse. These are not impossibly complicated products. Even a cursory Google search will tell you the problem. And today, in 2026, you can just ask ChatGPT or Claude whether a product is a good idea, and they’ll usually show you the math, explain the catches, and give you pointers on what to do. And yet, people still keep falling for the same thing. Prateek Singh from Zero1 by Zerodha has made a really nice video on some of the biggest mistakes Indians make with investing and health insurance. It’s worth watching, and sharing with your friends and family too.
Nithin Kamath76,692 Aufrufe • vor 1 Monat

We keep hearing that retail Indians are borrowing too much, but despite all the noise, credit penetration in India remains relatively low and a significant population remains credit-starved. That said, to the extent that individual Indians do have credit, I think Bajaj Finance has done more to improve access than even many of the bigger banks. In a lot of ways, they've been pioneers. They took loan approvals from 3–5 days to 3 hours to, eventually, 3 minutes. They are also great at leveraging data. They track how old your appliances are and figure out your refrigerator is about to need replacing before you've even thought about it, and walking into Croma or Vijay Sales with a list of 50,000 customers ready to buy. Bajaj Finance knew you better than your retailer did. Having said that, businesses like Bajaj Finance and even Zerodha have had it relatively easy over the past decade. As India went online and consumers got access to easy credit and the ability to invest easily, we kind of rode that wave. But as the saying goes, success attracts competition. With all the new players now wanting to be lenders, including us (Zerodha Capital ) with our secured business, the future will be interesting, to say the least. Almost done with Episode 2 of The Ken's Intermission, and this one is on the giant that is Bajaj Finance, what it took to build that machine, and what it means for the future of credit in India. It’s free to watch. Link in comments. Disclosure: Zerodha had a small part in the making of Intermission.
Nithin Kamath52,895 Aufrufe • vor 1 Monat

I was watching this video by Rainmatter Foundation about how Chhatrapati Sambhajinagar (Aurangabad) cleaned up the Kham river in 5 years. It had become a sewage drain, and they turned it back into a flowing river. Made me think about especially of Delhi's air quality problem. They mapped 249 waste entry points with drones and installed traps. Rerouted sewage to treatment plants and built new ones. Set up a facility for textile waste from factories. Cleaned the river and discovered springs that were buried under debris. Fixed waste collection across the city, removed 170 dump sites. The municipal commissioner joined weekend cleanups himself. Citizens showed up every Saturday. The key was stopping waste from entering the river in the first place, not just cleaning it. If a smaller city can pull this off in 5 years with the municipal corporation, NGOs, and citizens working together, I was wondering if governments, businesses, NGOs, and citizens actually collaborate, can't they make a difference in Delhi, Mumbai, Bengaluru, and many other cities where the Air quality is really bad.
Nithin Kamath190,491 Aufrufe • vor 6 Monaten

Saturday, 7 PM at the festival, almost 3,000 people - after a full day of workouts and workshops on health and nutrition, the energy was electric, not depleted. There was absolutely no alcohol. India is one of the few countries where alcohol consumption hasn't declined in recent years. I think it's inevitable, though, and this was a clear sign. The idea behind hosting this peakst8 festival was to test openness to health-centred events. The feedback: a resounding yes. Bringing it to more cities.
Nithin Kamath143,399 Aufrufe • vor 5 Monaten

In November 2024, the Supreme Court ruled that accessibility is a fundamental right, directing businesses to ensure their digital platforms are accessible to people with disabilities. The Court essentially said that in a digital-first world, denying digital access means denying basic rights. It's not just about compliance, it's about constitutional equality. Accessibility has been core to how we build at . The mandate didn't change our approach, it just gave us a deadline. And since we don't have to rebuild for accessibility from scratch, we are confident to be able to make the deadline. 🙂 Here's one of our users with severe visual impairment using Kite.
Nithin Kamath184,266 Aufrufe • vor 7 Monaten

India has a rich business history. Almost none of it has been documented. This apathy applies broadly, but especially to business, finance, and markets, and it's something I've found genuinely frustrating for a long time. So I'm really happy that the team at The Ken decided to take this on. I've been bugging them about it for years. The way I consume content has changed a lot since AI. The internet is flooded with generated slop, and it's made me much more deliberate. I actively seek out things where the effort and craft are obvious. Their new podcast, Intermission, belongs in that category. The care, intention, and craft of the people behind it are immediately apparent. Real curiosity, real effort, real craftsmanship. That matters more now than ever; the internet is drowning in AI-generated slop, and it's making high-quality, effortful work stand out more, not less. The first episode is on Asian Paints, and it's absolutely brilliant. Rohin, Seetha, and the rest of the Ken team have clearly poured a lot into it. One thing that stood out: Asian Paints had a deliberate strategy of hiring people at below-market salaries, and how genuinely they took care of those people once there was a real cultural fit and alignment with the company's long-term vision. The episode is free and live on YouTube and Spotify. Worth your time. Link in the comments. (Disclosure: Zerodha had a small role in making this happen, which I'm glad about, because I think it's important for the history of Indian business to be documented and freely available.)
Nithin Kamath77,191 Aufrufe • vor 2 Monaten

Traders and investors have their own preferences on what they want on their screens. An intraday scalper will value speed and a quick order window above all else, while an options trader may always want the option chain open. Kite's classic web UI was designed to work universally for everybody. More than a decade later, despite us adding a ton of features and capabilities, Kite is still extremely light and fast with a tiny bundle size. While desktop trading platforms have historically had widgets, web technologies weren't suited for this for the longest time. We've prototyped this on and off over the years, and last year building a web-based trading terminal became doable with native web technologies. Introducing Kite Terminal mode. We rebuilt Kite web completely and made every single feature it has into a widget. You can now drag, drop, and rearrange all the components inside Kite to design your own interface tailor-made for the way you trade and invest. We have put in a ton of work to make the interface snappy with smooth UX. Now you can build your own trading interface like assembling Lego blocks. In addition to investment and trading widgets, we've also added a bunch of productivity and personalization ones like notes, clocks, calendars, wallpapers, my Twitter feed (follow me on Kite) 😛 and more. I'm excited to see how people design their layouts. Share a screenshot of your workspace in the comments.
Nithin Kamath81,064 Aufrufe • vor 3 Monaten

We've been thinking for a while about how to teach financial concepts to kids without it feeling like a lecture, and that's the whole idea behind Varsity Junior. Along with this, we also recently allowed the ability to open minor accounts. Also, each video takes a real finance concept and explains it through a story that kids can relate to. The latest episode is about risk and reward. A farmer loses his entire watermelon crop. His son goes to deliver the last batch of mangoes to an old family friend, a pickle seller who's been buying from the same family for 24 years. And over some buttermilk and guava, he explains why some risks pay off, and some don't, using nothing more than his own experience with a chili pickle that nobody bought. It's not an easy concept to explain to kids but Karthik Rangappa 🇮🇳 has nailed it😉 Worth watching with your kids this weekend. Link in comments.
Nithin Kamath58,545 Aufrufe • vor 2 Monaten

Access to information is what drives prices in markets. While there's no shortage of information today, the real challenge is figuring out what actually matters and getting it in time. Exchange filings, earnings, management commentary, and conference calls. When something material comes out, prices react almost instantly. The faster you get the information, the better your odds of reacting sensibly. Institutions and high-frequency trading desks scan exchange filings the moment they're published and act within milliseconds. Retail investors usually find out much later—by then, the price has often already moved. Tijori just released the WhatsApp alerts feature. It tracks exchange filings, earnings releases, conference calls, management guidance, verified company tweets, and anything that could materially impact a stock. The moment something is published, it's summarised using AI and sent to you on WhatsApp within seconds. For traders, this means getting access to critical filings during market hours, well before traditional news or media picks them up. For investors, it’s a simpler way to stay informed without having to search for news for each stock or rely on social media commentary. And even if you’re just getting started with investing, work in a company, or run a business, it’s a useful way to track competitors. Follow companies in a sector and get real-time updates of their key announcements and actions. You can enable alerts by visiting the Tijori Alerts website (link in comments) or directly from the Kite Fundamentals widget.
Nithin Kamath114,197 Aufrufe • vor 5 Monaten

1 week ago, GalaxEye's Mission Drishti reached orbit, and we're proud to have played a small part in their journey through Rainmatter. When we first met them a few years ago, we were floored by their audacious goal. They were building the world’s first commercial OptoSAR satellite— it would combine optical imaging and radar sensors into a single payload that could see through clouds and operate day or night, no matter the weather conditions. It had never been done before. Their journey from IIT Madras to the SpaceX launch on 3 May hasn't been easy. It took 4 years and countless obstacles along the way. It is rocket science after all! 😆 And building something as groundbreaking as Mission Drishti requires a team of founders with incredible grit and belief. This short clip captures the dream, the nerves, and the launch. Huge congratulations to Suyash Singh and the entire team at GalaxEye. We need more Indian startups to build for the world like this. Happy to have backed them in a small way through Rainmatter by Zerodha.
Nithin Kamath37,431 Aufrufe • vor 1 Monat

We, , just launched Portfolio Performance Curve on Console. This allows you to visualize your account performance, and you can compare it to a benchmark like Nifty 50. We're probably the only broker to offer this feature in India and possibly worldwide. The performance curve is calculated in a similar way to the NAV of mutual funds. The daily NAV is calculated using the P&L of all trades across equity intraday and delivery, F&O, commodities, MTF, and mutual funds based on the cash in the account. The idea with benchmarking is to show you that if you are underperforming, maybe investing in an index fund would be better for you. 🙈 It was on our list of things to do for a long time, but there were way too many moving pieces, and it got delayed.
Nithin Kamath262,645 Aufrufe • vor 1 Jahr

For investors who started investing after the pandemic, this is the first real market correction. Markets are cyclical, and given the way our markets went up from late 2020, this fall was inevitable. I don't know how good the data is, but it seems like the number of investors stopping their SIPs has gone up. This is the wrong thing to do. What an SIP helps you do is to average your investments across different market cycles. You averaged on your way up from 2021; now, you get to average on the way down. In 2020, large, mid, and small caps fell by 25-40% but then rose by 200-400%. If you had panicked, you would have missed the rebound. As long as you invest regularly in the right funds, diversify, and stay disciplined, your chances of long-term success are high. The other mistake to avoid is leverage. There's no shortage of businesses triggering you to borrow money to invest etc., but that's a bad idea. I've no idea where the markets go from here, and neither does anyone. What I do know is panicking now is the wrong thing to do, and you can get pushed to panic if you have borrowed. You are better off just investing every month and doing something useful in life than getting carried away by the doom and gloom. If you are new to the markets and are feeling nervous, watching this Zero1 by Zerodha video.
Nithin Kamath278,641 Aufrufe • vor 1 Jahr

Two years ago, we met a group of women in Chikkodi, Belgaum. Many were in debt. Some had never thought about savings or budgeting. We spent 2 days together learning the basics of financial literacy through Varsity with the help of Svatah Foundation (SVATAH: Education Foundation) and Pankh India (Pankh India Foundation). But instead of stopping there, we kept in touch and continued helping them for 2 years. Today, most of these women are debt-free. For someone from a low-income background, that's true financial independence. This is why we do what we do. 😀
Nithin Kamath109,122 Aufrufe • vor 5 Monaten