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Alex Konrad

@alexrkonrad89,716 subscribers

Founder and editor of @upstartsmediaco, a new tech publication focused on the startup ecosystem. Previously @Forbes senior editor. Email: [email protected]

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"This is not a product category." "They're not actually going to work on this." "They're going to acquihire themselves to somebody." When Christina Cacioppo (Christina Cacioppo) first pitched her startup in 2018, investors couldn't believe anyone would want to build compliance software. Eight years later, Vanta works with 16K+ customers from Lovable to Icelandair, earning a $4.2B valuation. Now, she faces the opposite question: With AI, can't anyone build this? How does Vanta stay ahead of a new wave of hype-y startups? "I subscribe to the 'never let them see you blink' school of thought, she tells me. On The Upstarts Podcast, Cacioppo shares how she created value in a sleepy category; how she prioritizes “infinity things” as a startup unicorn CEO; and why when it comes to good security hygiene, we could all spend more time brushing our teeth. Plus, she shares her Upstart Moment: working to re-think, and future-proof, Vanta's software business in the face of powerful AI models. This season is presented by Rippling 🫡 CHAPTERS 00:00 Introduction 1:39 What Vanta does 5:26 Selling to other startups 9:28 How AI agents change ‘pretty much everything’ 14:06 Christina’s *real* founder origin story 16:23 Underdog fundraising and gaming VCs 18:59 The problem with startup valuations 24:08 Turning LinkedIn ‘cringe’ into customer traction 26:41 Reinventing Vanta with AI 33:43 Whether AI could clone Vanta 35:23 ‘Never let them see you blink’ 37:24 Avoiding burnout with ‘infinity things’

Alex Konrad

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