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Alex B

@bprintco • 6,681 subscribers

I give people their land back - Owner of Brushworks Services Co.

Shorts

We’ve had a $7500 rental quote turn into an $18,000 invoice. 5 day rental of a Fecon FTX 150 was quoted at $7500. We run the machine for a week and clear about 4 acres. Yuck, definitely not worth the $7500 price. We’re on a large job charging $2k per acre. We thought this machine could do 3 acres a day. It cannot, so we return it knowing we just took a small loss on the rental. Invoice comes… $18k. What!? They charged $1200 for drop off and another $1200 for pick up. Never mentioned that. They tell us “oh your limit was 40 hours, you put 73 hours on it”. Didn’t say a word about it. Also, another $1100 for a small dent. It’s a forestry machine. It had dents on it when it arrived. (Good thing I record everything in 4k) None of this was ever mentioned by the rental rep. $18k to clear 4 acres is a non viable rental product. Just the rental price alone is far beyond the highest prices anyone charges. I’ll never rent anything from CompanyWrench ever again. Terrible service, terrible policies, and the 36 acre job is now a complete loss. Live and learn. Renting is very risky and they’ll invoice 2x to 3x what your quote was.

We’ve had a $7500 rental quote turn into an $18,000 invoice. 5 day rental of a Fecon FTX 150 was quoted at $7500. We run the machine for a week and clear about 4 acres. Yuck, definitely not worth the $7500 price. We’re on a large job charging $2k per acre. We thought this machine could do 3 acres a day. It cannot, so we return it knowing we just took a small loss on the rental. Invoice comes… $18k. What!? They charged $1200 for drop off and another $1200 for pick up. Never mentioned that. They tell us “oh your limit was 40 hours, you put 73 hours on it”. Didn’t say a word about it. Also, another $1100 for a small dent. It’s a forestry machine. It had dents on it when it arrived. (Good thing I record everything in 4k) None of this was ever mentioned by the rental rep. $18k to clear 4 acres is a non viable rental product. Just the rental price alone is far beyond the highest prices anyone charges. I’ll never rent anything from CompanyWrench ever again. Terrible service, terrible policies, and the 36 acre job is now a complete loss. Live and learn. Renting is very risky and they’ll invoice 2x to 3x what your quote was.

1,784,556 次观看

We have over $250k in scheduled jobs just in April alone A 5x increase over last April. Our biggest and most frustrating challenge by far is speed to scale. I could add another $250k with the click of a button, and I could press this button 30x over every 4 months. I could expand the service area and amplify it even more. But I can’t, because we can’t fulfill more than that without more equipment. I can’t just infinitely buy equipment either, it takes time to build up. The thought of taking on an investor has been discussed many times, but that’s another challenge, because it needs to be the right investor. Money alone isn’t the right investor. We need one that understands the industry and is well connected in it. We also have over 100 people ready to buy into a franchise model. A model that has already been built over the Winter. The possibilities are endless, but the decisions have become much more complex and more impactful.

We have over $250k in scheduled jobs just in April alone A 5x increase over last April. Our biggest and most frustrating challenge by far is speed to scale. I could add another $250k with the click of a button, and I could press this button 30x over every 4 months. I could expand the service area and amplify it even more. But I can’t, because we can’t fulfill more than that without more equipment. I can’t just infinitely buy equipment either, it takes time to build up. The thought of taking on an investor has been discussed many times, but that’s another challenge, because it needs to be the right investor. Money alone isn’t the right investor. We need one that understands the industry and is well connected in it. We also have over 100 people ready to buy into a franchise model. A model that has already been built over the Winter. The possibilities are endless, but the decisions have become much more complex and more impactful.

84,403 次观看

Well… I scrolled Facebook today and counted 22 new brush clearing companies in our local market alone. Every single one of them…except one, started no earlier than summer of 2025. A lot of them are copying our social formula almost exactly. - Same content style. - Same messaging. - Same angles. Not quite as effectively, but close enough. At the same time, I get emails, calls, and texts almost every day from people around the country starting forestry mulching businesses who want advice. Which is fascinating to watch… and exactly what we expected. Here’s the part people don’t talk about when they say “just post more content”: Visibility creates competition. Our lead costs are up roughly 10x because of market saturation. Our close rates are down because crowded markets always turn into a race to the bottom on price. That’s the tax of winning. Luckily, we planned for this. We’ve been expecting this since day one, and we’re rolling out Phase 2 of Brushworks this spring… a little earlier than anticipated, but no big deal. I will say… I am surprised by how fast people rush into a market when they see a good idea working. It moves faster than most people think. On to Phase 2. I won’t be sharing this one though. 😄

Well… I scrolled Facebook today and counted 22 new brush clearing companies in our local market alone. Every single one of them…except one, started no earlier than summer of 2025. A lot of them are copying our social formula almost exactly. - Same content style. - Same messaging. - Same angles. Not quite as effectively, but close enough. At the same time, I get emails, calls, and texts almost every day from people around the country starting forestry mulching businesses who want advice. Which is fascinating to watch… and exactly what we expected. Here’s the part people don’t talk about when they say “just post more content”: Visibility creates competition. Our lead costs are up roughly 10x because of market saturation. Our close rates are down because crowded markets always turn into a race to the bottom on price. That’s the tax of winning. Luckily, we planned for this. We’ve been expecting this since day one, and we’re rolling out Phase 2 of Brushworks this spring… a little earlier than anticipated, but no big deal. I will say… I am surprised by how fast people rush into a market when they see a good idea working. It moves faster than most people think. On to Phase 2. I won’t be sharing this one though. 😄

58,933 次观看

Ever heard the expression “shit rolls downhill”? Well we hit the bottom of the hill this week. Jobs were stacked way too tight on the schedule. Our operators were running 7 days a week, not finishing a job, and moving on to the next one with plans to return. Their hours were getting out of control too. Hitting 75 hours per week each. A surefire way to reach burnout. They’d be rushed to get to the next job, set a task to return to the last one, and move all the equipment over to the new one. This meant cash flow came to a screeching halt while expenses shot to the moon. Returning to a job to finish means a minimum of $500 in costs just to bring the equipment there and back. An unnecessary expense had we just took the time to finish properly in the first place. I’ve been nose deep in marketing and sales while this was happening and trusted that the production process was working. It wasn’t. They finally reached out and asked for help... at 8pm. We had 4 jobs set to start the next day and one of the trailers broke an axle. Rescheduling over 50 jobs is no easy task, and one they were all avoiding that created the problem in the first place. It’s difficult to tuck your tail between your legs and let a customer know their job needs to be pushed back up to 30 days. So I set into triage mode. Called each customer personally that was set to start the next day and let them know what was going on and what we needed to do. I then laid out every job on the schedule and set about not only fixing the current problem, but making sure it didn’t happen in the future. I wiped the jobs off the rest of the week so the team could go finish the jobs we left open ended and finish them properly. I then cleared every job off Fridays and weekends. This prevents burnout, overtime, and gives us 3 days a week to absorb rainouts, equipment issues, and job delays. This pushed the schedule 2 months further out, so I had to do the part everyone dreaded. Alerting the customers of their new start date. I reached out individually to each one to let them know. Fortunately, our customers are incredible and were very understanding. Nobody cancelled their job. Our operators have room to breathe, our quality can stay top notch, our cash flow returns, and the bandaid is ripped off. Now let’s get to work damnit!

Ever heard the expression “shit rolls downhill”? Well we hit the bottom of the hill this week. Jobs were stacked way too tight on the schedule. Our operators were running 7 days a week, not finishing a job, and moving on to the next one with plans to return. Their hours were getting out of control too. Hitting 75 hours per week each. A surefire way to reach burnout. They’d be rushed to get to the next job, set a task to return to the last one, and move all the equipment over to the new one. This meant cash flow came to a screeching halt while expenses shot to the moon. Returning to a job to finish means a minimum of $500 in costs just to bring the equipment there and back. An unnecessary expense had we just took the time to finish properly in the first place. I’ve been nose deep in marketing and sales while this was happening and trusted that the production process was working. It wasn’t. They finally reached out and asked for help... at 8pm. We had 4 jobs set to start the next day and one of the trailers broke an axle. Rescheduling over 50 jobs is no easy task, and one they were all avoiding that created the problem in the first place. It’s difficult to tuck your tail between your legs and let a customer know their job needs to be pushed back up to 30 days. So I set into triage mode. Called each customer personally that was set to start the next day and let them know what was going on and what we needed to do. I then laid out every job on the schedule and set about not only fixing the current problem, but making sure it didn’t happen in the future. I wiped the jobs off the rest of the week so the team could go finish the jobs we left open ended and finish them properly. I then cleared every job off Fridays and weekends. This prevents burnout, overtime, and gives us 3 days a week to absorb rainouts, equipment issues, and job delays. This pushed the schedule 2 months further out, so I had to do the part everyone dreaded. Alerting the customers of their new start date. I reached out individually to each one to let them know. Fortunately, our customers are incredible and were very understanding. Nobody cancelled their job. Our operators have room to breathe, our quality can stay top notch, our cash flow returns, and the bandaid is ripped off. Now let’s get to work damnit!

18,151 次观看

We finally pulled the plug on per day pricing. It had to be done. The problem with per day pricing is it always creates winners and losers. - If we’re on site for 8 hours and don’t quite finish, we feel obligated to work extra to get it done. We lose. - If we finish a project in 5 hours and the customer paid for 8, they feel like they lost. It’s a simple system to start with. Customers understand it, it’s easy to quote, but it’s not scalable. It relies too much on experience and too much back and forth. So we switched to project based pricing. Now we’ve got 3 tiers of brush density and 3 tiers of terrain. Tier 1 is easy, Tier 3 is tough. Pricing scales per quarter acre, with volume discounts on larger jobs. It seems more complex on paper, but in reality it’s repeatable, reliable, and something we can train any new hire to do. We calculate the project, send the estimate, and that’s it. No more “estimated days” language. No more winners and losers. We’re much happier with this system.

We finally pulled the plug on per day pricing. It had to be done. The problem with per day pricing is it always creates winners and losers. - If we’re on site for 8 hours and don’t quite finish, we feel obligated to work extra to get it done. We lose. - If we finish a project in 5 hours and the customer paid for 8, they feel like they lost. It’s a simple system to start with. Customers understand it, it’s easy to quote, but it’s not scalable. It relies too much on experience and too much back and forth. So we switched to project based pricing. Now we’ve got 3 tiers of brush density and 3 tiers of terrain. Tier 1 is easy, Tier 3 is tough. Pricing scales per quarter acre, with volume discounts on larger jobs. It seems more complex on paper, but in reality it’s repeatable, reliable, and something we can train any new hire to do. We calculate the project, send the estimate, and that’s it. No more “estimated days” language. No more winners and losers. We’re much happier with this system.

25,944 次观看

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There’s a guy out there who has 5 of these machines… He makes over $2M per year just traveling the country cutting mountain bike trails. Pretty sweet business.

There’s a guy out there who has 5 of these machines… He makes over $2M per year just traveling the country cutting mountain bike trails. Pretty sweet business.

322,202 次观看 • 4 个月前

Have $55k laying around and want to get into the land clearing business? Our OG Forestry machine is up for sale, with the head. This is the machine that launched a $1.5M per year business!

Have $55k laying around and want to get into the land clearing business? Our OG Forestry machine is up for sale, with the head. This is the machine that launched a $1.5M per year business!

57,251 次观看 • 2 个月前

Whelp… the year is not going as planned. We’re getting another machine. We’re roughly $30k deep into repairs this year on the 2019 Bobcat and it has run for only a few hours all year. It’s on its 4th or 5th service visit since the season started. We get it back, run it for an hour or two, get another major breakdown, and take it right back to the dealer. So we’re picking up another TL12 tomorrow. We could have made 12 payments on it just in the repair expenses we’ve had at Bobcat this year alone. So much for no new equipment this year 🤦‍♂️ The 2019 Bobcat is just going to be running grapples, power rakes, and plows.

Whelp… the year is not going as planned. We’re getting another machine. We’re roughly $30k deep into repairs this year on the 2019 Bobcat and it has run for only a few hours all year. It’s on its 4th or 5th service visit since the season started. We get it back, run it for an hour or two, get another major breakdown, and take it right back to the dealer. So we’re picking up another TL12 tomorrow. We could have made 12 payments on it just in the repair expenses we’ve had at Bobcat this year alone. So much for no new equipment this year 🤦‍♂️ The 2019 Bobcat is just going to be running grapples, power rakes, and plows.

55,895 次观看 • 4 个月前

Fleet tracking software is obsolete now btw… We track our fleet with AI agents. We know to the 1/10th of a gallon how much fuel they’re using.. We see our fleet costs in realtime. Every hour on our machines and every mile on our truck ticks down the resale value on a live dashboard. Our agents are constantly monitoring for error codes and logging them. A consistent code triggers an automated email to the dealership or a parts order. Service appointments are autonomously scheduled for us. In house service automatically has parts ready and a step by step walkthrough prepared before we even open the toolbox. We know exactly when the RPMs go up and down. A simple plug and play module and an AI subscription is all you need.

Fleet tracking software is obsolete now btw… We track our fleet with AI agents. We know to the 1/10th of a gallon how much fuel they’re using.. We see our fleet costs in realtime. Every hour on our machines and every mile on our truck ticks down the resale value on a live dashboard. Our agents are constantly monitoring for error codes and logging them. A consistent code triggers an automated email to the dealership or a parts order. Service appointments are autonomously scheduled for us. In house service automatically has parts ready and a step by step walkthrough prepared before we even open the toolbox. We know exactly when the RPMs go up and down. A simple plug and play module and an AI subscription is all you need.

12,830 次观看 • 24 天前

My ads are now completely automated using Codex. It writes the script, uses HeyGen API to generate the video of my avatar, uses ElevenLabs for the voiceover, grabs our real mulching footage and before / after images from our Google Drive, and uses Hyperframes to make the edit. I literally just linked Steve Hunsaker | Home Service Accelerator YT channel to my AI agent after connecting resources and told it to transcribe his meta ad strategies and make 40 ad variations based off of them. That's it. The agent ran for 2 hours and spit out 40 ads with different variations. Now I'm running them and they're performing phenomenally. It's that simple now. If I need more creatives, I just click a button. Actually I don't even do that... I have a cron set up to make new ones every month 😅

30,511 次观看 • 2 个月前

Forestry mulching looks like a great business...until the machine breaks, the truck goes down, and the GC takes 90 days to pay. We learned this the hard way at Brushworks. Here are 5 reasons most forestry mulching companies don’t survive year one.

Forestry mulching looks like a great business...until the machine breaks, the truck goes down, and the GC takes 90 days to pay. We learned this the hard way at Brushworks. Here are 5 reasons most forestry mulching companies don’t survive year one.

12,843 次观看 • 1 个月前

One of the biggest myths about owning machines is that you’ll be able to use them on your own property whenever you want. That perk basically doesn’t exist. I own three skid steers and an RCU mulcher. You’d think it would be easy for me to knock out a one day project at my own place. I’ve needed to use one of the skids and the RCU on my property for months now. I literally can’t. The machines are always doing one of three things: - out on jobs - being serviced or repaired - being cleaned, prepped, or moved to the next site Trying to divert one for a personal project feels almost impossible. When you do finally have a gap, that’s usually the exact window you need for maintenance or prep…not personal projects. So if you’re getting into this industry thinking, “Hey, at least I’ll always have equipment for my own stuff.” Just know, that’s not how it plays out. When machines are running correctly, they’re busy. Owning equipment isn’t about convenience. It’s about utilization. If the machine is sitting at your house helping you with a weekend project, it’s probably not doing what it’s supposed to be doing…making money. Just something people don’t tell you early on.

One of the biggest myths about owning machines is that you’ll be able to use them on your own property whenever you want. That perk basically doesn’t exist. I own three skid steers and an RCU mulcher. You’d think it would be easy for me to knock out a one day project at my own place. I’ve needed to use one of the skids and the RCU on my property for months now. I literally can’t. The machines are always doing one of three things: - out on jobs - being serviced or repaired - being cleaned, prepped, or moved to the next site Trying to divert one for a personal project feels almost impossible. When you do finally have a gap, that’s usually the exact window you need for maintenance or prep…not personal projects. So if you’re getting into this industry thinking, “Hey, at least I’ll always have equipment for my own stuff.” Just know, that’s not how it plays out. When machines are running correctly, they’re busy. Owning equipment isn’t about convenience. It’s about utilization. If the machine is sitting at your house helping you with a weekend project, it’s probably not doing what it’s supposed to be doing…making money. Just something people don’t tell you early on.

51,836 次观看 • 8 个月前

"HAHA! You fools! You can't just vibe code your own billion dollar software. It's impossible! How dare these small business owners think they can actually make something good?" I mean... I guess they're right. I made it better than their billion dollar software. All the shit I don't need is gone, and I made a better version of the stuff I do need. This is the process now for a Brushworks quote. Literally takes seconds...

"HAHA! You fools! You can't just vibe code your own billion dollar software. It's impossible! How dare these small business owners think they can actually make something good?" I mean... I guess they're right. I made it better than their billion dollar software. All the shit I don't need is gone, and I made a better version of the stuff I do need. This is the process now for a Brushworks quote. Literally takes seconds...

35,425 次观看 • 6 个月前

We’re currently running at full capacity. With two machines doing nothing but forestry mulching, our max revenue is $70,000 per month—and we’re there. We’re booked out through October and will be through the end of the season, which ends in November. Each machine can bring in around $35,000 per month with this service. Some services might earn more, some less, but we’re strictly forestry mulching, and it works. I’ve shut the ads off for now. I want to leave the last couple months of the season open for referrals. It’s important to protect our reputation and take care of repeat customers. If I have any open spots left to fill, I’ll flip the ads back on. But for now, we’re full.

We’re currently running at full capacity. With two machines doing nothing but forestry mulching, our max revenue is $70,000 per month—and we’re there. We’re booked out through October and will be through the end of the season, which ends in November. Each machine can bring in around $35,000 per month with this service. Some services might earn more, some less, but we’re strictly forestry mulching, and it works. I’ve shut the ads off for now. I want to leave the last couple months of the season open for referrals. It’s important to protect our reputation and take care of repeat customers. If I have any open spots left to fill, I’ll flip the ads back on. But for now, we’re full.

40,027 次观看 • 1 年前

Haven’t given a Brushworks update in a minute. Mainly because things have been quietly, consistently crushing it. Every month has been a new record. Ever since we switched to project based pricing we haven’t had a single machine failure. I don’t know if it’s coincidence or a direct result, but when operators aren’t racing a clock, they slow down, run smarter, and the equipment lives longer. Huge stress reduction across the board too. Sales got more interesting, though. Nobody else quotes this way, so anytime someone wanted to compare quotes it was: “Yeah yeah, but how many DAYS though?” I could give the whole explanation, they’d agree our system made way more sense… and then still ask. So now when people insist, I just estimate high and move on. Doesn’t matter to us, the price doesn’t change, but it keeps their brains from melting. We also didn’t even start pushing commercial work yet… and commercial started finding us anyway. Funny how that works. We’ve got a quote out right now that, if it closes, has the RCU booked basically all winter. That machine could pay for half of itself in a couple months. Seems like the RCU market here is wide open. No one else has one, so we’re filling the gap. We locked in snow clearing contracts this year too instead of sitting around waiting on snow. Way better to be proactive when you’ve got 3 skids sitting there ready to go. Salt spreader going on the truck soon too, may as well monetize the off season fully. November is already slammed and winter is shaping up strong. Happy Halloween 🎃 Time to finish the year strong 👊

Haven’t given a Brushworks update in a minute. Mainly because things have been quietly, consistently crushing it. Every month has been a new record. Ever since we switched to project based pricing we haven’t had a single machine failure. I don’t know if it’s coincidence or a direct result, but when operators aren’t racing a clock, they slow down, run smarter, and the equipment lives longer. Huge stress reduction across the board too. Sales got more interesting, though. Nobody else quotes this way, so anytime someone wanted to compare quotes it was: “Yeah yeah, but how many DAYS though?” I could give the whole explanation, they’d agree our system made way more sense… and then still ask. So now when people insist, I just estimate high and move on. Doesn’t matter to us, the price doesn’t change, but it keeps their brains from melting. We also didn’t even start pushing commercial work yet… and commercial started finding us anyway. Funny how that works. We’ve got a quote out right now that, if it closes, has the RCU booked basically all winter. That machine could pay for half of itself in a couple months. Seems like the RCU market here is wide open. No one else has one, so we’re filling the gap. We locked in snow clearing contracts this year too instead of sitting around waiting on snow. Way better to be proactive when you’ve got 3 skids sitting there ready to go. Salt spreader going on the truck soon too, may as well monetize the off season fully. November is already slammed and winter is shaping up strong. Happy Halloween 🎃 Time to finish the year strong 👊

16,615 次观看 • 10 个月前

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