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Daniel Ek

@eldsjal • 466,439 subscribers

Father, Principal @ PM - Trying to build things that matter | Founder of Spotify and Neko Health

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Wrapped still surprises me every year…not because it exists (I obviously knew it was coming 😅) but because of how huge it’s become. What started as a small idea over a decade ago has grown to more than 11 trillion minutes of global listening this year alone, and a moment hundreds of millions of people screenshot, joke about (yes, even at our expense), and share every year. And this year’s experience is our biggest yet. I’m especially excited that for the first time, you’ll see your top album of the year. Fun fact: album listening on Spotify has increased nearly 35% on Spotify in 2025, compared to 2024 - very cool to see that growth. Huge thanks to the teams who bring this to life.

Wrapped still surprises me every year…not because it exists (I obviously knew it was coming 😅) but because of how huge it’s become. What started as a small idea over a decade ago has grown to more than 11 trillion minutes of global listening this year alone, and a moment hundreds of millions of people screenshot, joke about (yes, even at our expense), and share every year. And this year’s experience is our biggest yet. I’m especially excited that for the first time, you’ll see your top album of the year. Fun fact: album listening on Spotify has increased nearly 35% on Spotify in 2025, compared to 2024 - very cool to see that growth. Huge thanks to the teams who bring this to life.

247,292 views

We’ve heard the feedback about Spotify Free… what works, what doesn’t, what it could be. So now we’re giving it a real update for the first time since 2018.

We’ve heard the feedback about Spotify Free… what works, what doesn’t, what it could be. So now we’re giving it a real update for the first time since 2018.

257,853 views

This is a video of the team at the moment of pushing audiobooks live 🚀. A colossal thank you to this hands-on team and so many more not in the video - proving that, it really does take a village. 📚 (P.S. Yes, we really have a red button for releases! 🔴🤣)

This is a video of the team at the moment of pushing audiobooks live 🚀. A colossal thank you to this hands-on team and so many more not in the video - proving that, it really does take a village. 📚 (P.S. Yes, we really have a red button for releases! 🔴🤣)

358,296 views

When I was younger, I remember making and swapping mixtapes and CDs for friends. The people around me are how I found so much great new music. And while it’s been a minute since I last made a mixtape 😂 I’ve never stopped sharing music with the people I care about. That sharing has just become a lot easier via Messages on Spotify. Starting this week, you'll be able to send songs, playlists, podcasts, and audiobooks directly to friends and family, all within the app. I’m excited about what this unlocks. Because when sharing becomes part of the listening experience, discovery becomes more personal, more immediate, and a whole lot easier. Curious to hear what you all think.

When I was younger, I remember making and swapping mixtapes and CDs for friends. The people around me are how I found so much great new music. And while it’s been a minute since I last made a mixtape 😂 I’ve never stopped sharing music with the people I care about. That sharing has just become a lot easier via Messages on Spotify. Starting this week, you'll be able to send songs, playlists, podcasts, and audiobooks directly to friends and family, all within the app. I’m excited about what this unlocks. Because when sharing becomes part of the listening experience, discovery becomes more personal, more immediate, and a whole lot easier. Curious to hear what you all think.

53,121 views

Playlists have always been core to how people experience Spotify (there are nearly 9 billion user-generated playlists and counting). And now, we're making that experience even better and giving users more control over how things flow. Check out our new playlist transitions, rolling out in beta to Premium users this week and let me know what you think.

Playlists have always been core to how people experience Spotify (there are nearly 9 billion user-generated playlists and counting). And now, we're making that experience even better and giving users more control over how things flow. Check out our new playlist transitions, rolling out in beta to Premium users this week and let me know what you think.

47,304 views

The new FC Barcelona x @Coldplay shirts are out tomorrow. This is a cool one. Congrats on the new album Coldplay (and to my friend Max Martin on the production)! 🇸🇪🇬🇧🇪🇸

The new FC Barcelona x @Coldplay shirts are out tomorrow. This is a cool one. Congrats on the new album Coldplay (and to my friend Max Martin on the production)! 🇸🇪🇬🇧🇪🇸

55,735 views

One of my favorite things about our work at Spotify is to see and learn from users behaviors and to see what we can develop better. Just a few years ago, we noticed that publishers and fans in Germany were uploading podcasts and audiobooks to Spotify which really got us thinking about innovation within that space. Now, Audiobooks in Premium is officially launching in Germany, Austria, Switzerland, and Liechtenstein. Lots of features available but excited for you guys to check out Resume Points so you can pick up right where you left off. Can’t wait to hear what you think.

One of my favorite things about our work at Spotify is to see and learn from users behaviors and to see what we can develop better. Just a few years ago, we noticed that publishers and fans in Germany were uploading podcasts and audiobooks to Spotify which really got us thinking about innovation within that space. Now, Audiobooks in Premium is officially launching in Germany, Austria, Switzerland, and Liechtenstein. Lots of features available but excited for you guys to check out Resume Points so you can pick up right where you left off. Can’t wait to hear what you think.

25,823 views

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Podcasters - what if I told you could offer your pod to any listener around the world, in their own local language but still keep it in your own voice? That’s the pilot we’re launching Spotify! It’s called Voice Translation and using AI, translates podcasts episodes into alternate languages, all in the podcaster’s voice. It’s pretty insane. Take a look and let me know what you think!
0:26
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Podcasters - what if I told you could offer your pod to any listener around the world, in their own local language but still keep it in your own voice? That’s the pilot we’re launching Spotify! It’s called Voice Translation and using AI, translates podcasts episodes into alternate languages, all in the podcaster’s voice. It’s pretty insane. Take a look and let me know what you think!

Daniel Ek

3,174,036 views • 2 years ago

We announced an all new Spotify experience – the biggest change to the platform since 2013.
1:51
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We announced an all new Spotify experience – the biggest change to the platform since 2013.

Daniel Ek

2,940,270 views • 3 years ago

Today is a big, big day for Spotify. And for book lovers everywhere. Audiobooks are coming to Spotify Premium! 🎧📚
1:03
eldsjal's profile picture

Today is a big, big day for Spotify. And for book lovers everywhere. Audiobooks are coming to Spotify Premium! 🎧📚

Daniel Ek

2,126,668 views • 2 years ago

An update from me 👇
3:56
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An update from me 👇

Daniel Ek

359,969 views • 8 months ago

Spotify paid out a record-breaking $9 billion to the music industry in 2023. But I got a lot of questions on if this only benefits the big artists. The answer: nearly half, $4.5bn was generated by independent artists. This is a major shift for the industry, showing the changing landscape. I decided to do a video on this and some of the other payout questions I am getting. Let me know what you think.
3:39
eldsjal's profile picture

Spotify paid out a record-breaking $9 billion to the music industry in 2023. But I got a lot of questions on if this only benefits the big artists. The answer: nearly half, $4.5bn was generated by independent artists. This is a major shift for the industry, showing the changing landscape. I decided to do a video on this and some of the other payout questions I am getting. Let me know what you think.

Daniel Ek

586,512 views • 2 years ago

The European Commission finally ruled against Apple today. A lot of you have been asking for my take on what this means and what will – and won’t – change. I made a video with my thoughts including why this is a good first step, but also why there’s still more to be done.
6:09
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The European Commission finally ruled against Apple today. A lot of you have been asking for my take on what this means and what will – and won’t – change. I made a video with my thoughts including why this is a good first step, but also why there’s still more to be done.

Daniel Ek

517,485 views • 2 years ago

If you drive a Tesla - you’ll probably notice a pretty major update to Spotify today. Here’s a look at what you can expect.🏎️ Let me know what you think!
0:27
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If you drive a Tesla - you’ll probably notice a pretty major update to Spotify today. Here’s a look at what you can expect.🏎️ Let me know what you think!

Daniel Ek

606,248 views • 2 years ago

Happy New Year!
0:38
eldsjal's profile picture

Happy New Year!

Daniel Ek

63,377 views • 5 months ago

If you ever wondered whether or not I’m reading your Wrapped posts, now you know 😂
1:28
eldsjal's profile picture

If you ever wondered whether or not I’m reading your Wrapped posts, now you know 😂

Daniel Ek

270,569 views • 2 years ago

Q2 results are out and it was a strong quarter. Lots of reasons why it’s such an exciting time for us. Here’s a sneak peek, but I’ll share more in a few minutes on our investor call. Congrats to the team and huge thanks to all the Spotify listeners around the world.
1:45
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Q2 results are out and it was a strong quarter. Lots of reasons why it’s such an exciting time for us. Here’s a sneak peek, but I’ll share more in a few minutes on our investor call. Congrats to the team and huge thanks to all the Spotify listeners around the world.

Daniel Ek

160,682 views • 1 year ago

Great to see my Duolingo Spanish lessons paying off! 😂 Only kidding – it’s is the magic of the new AI voice translation feature we’re piloting for podcasters on Spotify! This was me recently with Steven Bartlett. Spanish speakers - would love to hear your thoughts.
0:21
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Great to see my Duolingo Spanish lessons paying off! 😂 Only kidding – it’s is the magic of the new AI voice translation feature we’re piloting for podcasters on Spotify! This was me recently with Steven Bartlett. Spanish speakers - would love to hear your thoughts.

Daniel Ek

198,957 views • 2 years ago

Our Q4 results are out and Spotify hit some huge milestones, including our first full year of profitability. I’ll share more detail on our investor call shortly, as well as a bit of what’s coming in 2025. Also - Spotify’s co-presidents Alex Norström & Gustav Söderström will be joining to share their POV, so look forward to a full house. Thanks to all Spotify teams around the world for a great year.
1:33
eldsjal's profile picture

Our Q4 results are out and Spotify hit some huge milestones, including our first full year of profitability. I’ll share more detail on our investor call shortly, as well as a bit of what’s coming in 2025. Also - Spotify’s co-presidents Alex Norström & Gustav Söderström will be joining to share their POV, so look forward to a full house. Thanks to all Spotify teams around the world for a great year.

Daniel Ek

105,990 views • 1 year ago

Wanted to share a few quick thoughts on Q1 ahead of our investor call. Excited about all the progress. 2024 is shaping up to be another solid year and we’re on track to achieving our goal of building a great business. Thanks to all Spotify teams around the world for their remarkable work.
1:14
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Wanted to share a few quick thoughts on Q1 ahead of our investor call. Excited about all the progress. 2024 is shaping up to be another solid year and we’re on track to achieving our goal of building a great business. Thanks to all Spotify teams around the world for their remarkable work.

Daniel Ek

132,882 views • 2 years ago

Spotify’s Q2 2025 results are here and it was another solid quarter for us. We hit over 100M subs in Europe, engagement increased, and we’re laying the right foundation for long-term growth. People are coming to Spotify, and staying. Grateful to the Spotify team for all their work!
1:41
eldsjal's profile picture

Spotify’s Q2 2025 results are here and it was another solid quarter for us. We hit over 100M subs in Europe, engagement increased, and we’re laying the right foundation for long-term growth. People are coming to Spotify, and staying. Grateful to the Spotify team for all their work!

Daniel Ek

61,270 views • 10 months ago

Spotify’s Q3 results are here and it was another standout quarter. Here are a few highlights + a quick hello from our new CFO, Christian Luiga! Thank you to the team for continuing to deliver. 🙌🚀
1:24
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Spotify’s Q3 results are here and it was another standout quarter. Here are a few highlights + a quick hello from our new CFO, Christian Luiga! Thank you to the team for continuing to deliver. 🙌🚀

Daniel Ek

87,609 views • 1 year ago

Gave Electric Mayhem a call while they were recording their Spotify Single (coming soon!) in our LA Studios and this is how it went…
0:50
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Gave Electric Mayhem a call while they were recording their Spotify Single (coming soon!) in our LA Studios and this is how it went…

Daniel Ek

129,927 views • 3 years ago

For 4 years in a row, KAROL G has been the most streamed female Latin music artist globally on Spotify and now she’s the latest artist to take over FC Barcelona’s shirt. It’s no surprise to anyone that the growth of Latin music has been massive over the last few years - as has the reach of fútbol across new markets, so it’s very cool to see these two worlds colliding. 🤝 ⚽️Excited to see these on the field.️
0:59
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For 4 years in a row, KAROL G has been the most streamed female Latin music artist globally on Spotify and now she’s the latest artist to take over FC Barcelona’s shirt. It’s no surprise to anyone that the growth of Latin music has been massive over the last few years - as has the reach of fútbol across new markets, so it’s very cool to see these two worlds colliding. 🤝 ⚽️Excited to see these on the field.️

Daniel Ek

91,673 views • 2 years ago

Here's a quick peek into Spotify⁩ Intro Days from Stockholm, Sweden. Every Spotifier does this once. Fun to see lots of new faces, but also many long-time bandmates who got the chance to make the trip for the first time. Can't wait for the next one! 🙌🤘🎸
0:29
eldsjal's profile picture

Here's a quick peek into Spotify⁩ Intro Days from Stockholm, Sweden. Every Spotifier does this once. Fun to see lots of new faces, but also many long-time bandmates who got the chance to make the trip for the first time. Can't wait for the next one! 🙌🤘🎸

Daniel Ek

118,004 views • 3 years ago

Our Q1 2025 earnings results are out. We hit record subscriber growth in Q1, we rolled out several new features, and most importantly, we’re moving faster than ever as we deliver the best experience for our users, artists, creators, and authors. Huge thanks to all Spotify teams around the world for making it happen.
1:30
eldsjal's profile picture

Our Q1 2025 earnings results are out. We hit record subscriber growth in Q1, we rolled out several new features, and most importantly, we’re moving faster than ever as we deliver the best experience for our users, artists, creators, and authors. Huge thanks to all Spotify teams around the world for making it happen.

Daniel Ek

39,630 views • 1 year ago

Spotify Q3 2025 results are out and we had another strong quarter. We’re shipping faster than ever, seeing high engagement, and more time spent on platform. Thank you to all the Spotify teams around the world.
1:39
eldsjal's profile picture

Spotify Q3 2025 results are out and we had another strong quarter. We’re shipping faster than ever, seeing high engagement, and more time spent on platform. Thank you to all the Spotify teams around the world.

Daniel Ek

24,043 views • 7 months ago