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John Coyle

@johnjhcoyle • 7,615 subscribers

Sold an agency and an ecom brand | Former: @structuredteam, @andar, @triplewhale | 1/4 of @checkoutpod | VP of Marketing: https://t.co/ePjGNEnvoe

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This is a simple $1.5M business that nobody is paying attention to. I found it sitting in my email list earlier this year. We had 428,007 email subscribers. Newsletter companies make $1M-$1.5M per year with lists that size by JUST sending incredible content (no products). I had the list. Why not build the business? So I turned our email list into a media property. Here's how you build this: → Develop content subscribers count down to → Put the right team and system in place (no ChatGPT) → Launch, track engagement, dial it in → Add sponsorships (you don't even HAVE to sell them) Dadgang did the same in with The Nightcap. They send nightly content to dads. (They decided to self sponsor.) Every ecom brand has a growing email list. They're sending weekly coupon codes when they could be making an extra 7 figures of pure profit. I built the full playbook on how to do this: → Winning content formula → Top-notch writing without hiring journalists → Tech setup → Sponsorships without selling → What to charge → Send frequency → How to automate it Comment "MEDIA" and I'll send it. (Make sure to connect so I can DM you)
1:41
johnjhcoyle's profile picture

This is a simple $1.5M business that nobody is paying attention to. I found it sitting in my email list earlier this year. We had 428,007 email subscribers. Newsletter companies make $1M-$1.5M per year with lists that size by JUST sending incredible content (no products). I had the list. Why not build the business? So I turned our email list into a media property. Here's how you build this: → Develop content subscribers count down to → Put the right team and system in place (no ChatGPT) → Launch, track engagement, dial it in → Add sponsorships (you don't even HAVE to sell them) Dadgang did the same in with The Nightcap. They send nightly content to dads. (They decided to self sponsor.) Every ecom brand has a growing email list. They're sending weekly coupon codes when they could be making an extra 7 figures of pure profit. I built the full playbook on how to do this: → Winning content formula → Top-notch writing without hiring journalists → Tech setup → Sponsorships without selling → What to charge → Send frequency → How to automate it Comment "MEDIA" and I'll send it. (Make sure to connect so I can DM you)

John Coyle

373,990 views • 4 months ago

There's a reason I asked Bart to co-host a podcast with me. It's NOT because he runs a multiple 8-figure DTC brand with ZERO employees... Your feed is full of people adding tactics and tools to your to-do list. Meanwhile, I've seen Bart send one email, upload a couple ads, post on Instagram, then be done for the day. Bart's been in ecom for 15 years. He knows "Attentive is an SMS platform." He uses it for email because "less work." That's reason enough. Bart built a company that needs him about an hour a day and generates multiple 8 figures. Time is the thing he optimizes for. Everything else is negotiable. That's why he's actually free while the rest of us are just talking about freedom in our LinkedIn bios. We need that voice in the sea of marketing guru thought leader bois.
2:33
johnjhcoyle's profile picture

There's a reason I asked Bart to co-host a podcast with me. It's NOT because he runs a multiple 8-figure DTC brand with ZERO employees... Your feed is full of people adding tactics and tools to your to-do list. Meanwhile, I've seen Bart send one email, upload a couple ads, post on Instagram, then be done for the day. Bart's been in ecom for 15 years. He knows "Attentive is an SMS platform." He uses it for email because "less work." That's reason enough. Bart built a company that needs him about an hour a day and generates multiple 8 figures. Time is the thing he optimizes for. Everything else is negotiable. That's why he's actually free while the rest of us are just talking about freedom in our LinkedIn bios. We need that voice in the sea of marketing guru thought leader bois.

John Coyle

256,709 views • 4 months ago

Grading Creator-Led Brands: CrunchLabs by Mark Rober (not DAVID DOBRIK 🤦‍♂️) ✅Creator-product fit: A+ He basically does scaled up versions of the exact kind of stuff that is in the kits on his YouTube channel ✅ Product quality: A I’ve never tested the product, but I know several people who have and my kids have friends who get them. Every experience I’ve had with the product is top notch. ✅ Brand strength without the creator: A I actually think this is the exact type of brand that could exist without the creator. There is proof of concept with brands that do stuff like sensory play bins with ongoing subscriptions. ✅ Overall: A We actually graded 6 brands, and this is the only one that got an A. To see how we graded all 6 brands, checkout the full episode of Whale Informed in the first comment.
1:38
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Grading Creator-Led Brands: CrunchLabs by Mark Rober (not DAVID DOBRIK 🤦‍♂️) ✅Creator-product fit: A+ He basically does scaled up versions of the exact kind of stuff that is in the kits on his YouTube channel ✅ Product quality: A I’ve never tested the product, but I know several people who have and my kids have friends who get them. Every experience I’ve had with the product is top notch. ✅ Brand strength without the creator: A I actually think this is the exact type of brand that could exist without the creator. There is proof of concept with brands that do stuff like sensory play bins with ongoing subscriptions. ✅ Overall: A We actually graded 6 brands, and this is the only one that got an A. To see how we graded all 6 brands, checkout the full episode of Whale Informed in the first comment.

John Coyle

56,349 views • 2 years ago

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