Lulu Cheng Meservey
@lulumeservey • 140,498 subscribers
Rostra founder, Shopify board, ex Activision & Substack, writing https://t.co/4xKo7wQTQo
Videos
When Charlie Kirk brings up the French Laundry incident, you can see Newsom’s animal instinct for comms kick in 1) Jokes: “I can’t help you with a reservation” 2) Concedes: “We couldn’t have this conversation without that conversation” 3) Disarms: “Dumbest bonehead move of my life — own it, move on, grow up. That’s me talking to myself!” One of his biggest PR crises, neutralized just like that, with a smile S-tier politician, not to be underestimated
Lulu Cheng Meservey3,046,091 Aufrufe • vor 1 Jahr
what did y'all think communism meant? vibes? papers? essays?
Lulu Cheng Meservey4,591,727 Aufrufe • vor 2 Jahren
Palmer Luckey, whiz kid emeritus, on how to use age privilege and when it expires: “You should abuse your young person privilege to the fullest extent. Everyone wants to help you… I promise you, the day you turn 30, nobody gives a sh*t about helping the young guy any more. Not that they won’t help you! But they won’t help you for the same reason.”
Lulu Cheng Meservey1,333,793 Aufrufe • vor 11 Monaten
Going direct with Palmer Luckey: advice on founder-led comms from inside the arena 4:30 the "straw that broke the camel's back" with Jason and the All-In Summit 11:00 winning over government vs. consumers 17:25 what to do if you don't have FU money 20:40 growing your audience 25:10 fixing your reputation 28:00 when to fight back 31:45 closing recruits 35:00 repelling mercenaries 38:40 women 42:05 advice for young people from a former whiz kid 44:05 what makes John Carmack the best communicator 46:30 Palmer's top comms advice for founders
Lulu Cheng Meservey1,280,786 Aufrufe • vor 11 Monaten
Palmer gets it: If you're going to say something everyone agrees with, you might as well have said nothing at all. You're not going to build a following of people who say, "I just love his right-down-the-middle, very hedged takes that everyone agrees with." If some people love what you're saying and some people hate what you're saying, that's a lot better than having everybody lukewarm agree with you. Don't waste time communicating about what everyone already agrees on. Focus on the things where you need to change their mind.
Lulu Cheng Meservey249,239 Aufrufe • vor 2 Monaten
If you don't know Jeremy Stern, you probably know his work He's the man behind the profiles of Palmer Luckey, Neil Mehta, Shyam Sankar, Josh Kushner, and Scott Wu We talked about : - what makes someone worth writing about - how founders can give better interviews - what to expect if you get profiled - how to become a better writer Thank you Jeremy Stern and Colossus for what you do!
Lulu Cheng Meservey225,375 Aufrufe • vor 4 Monaten
Anduril has the most admired brand in defense tech and some of the best marketing in any industry From “Don’t Work at Anduril” to “Fight Unfair,” marketing lead Jeff Miller is building a playbook worth studying I get asked constantly about how they do it. Here it is:
Lulu Cheng Meservey132,274 Aufrufe • vor 2 Monaten
How Bryan Johnson went from being hated and ridiculed to building a positive and supportive community It took two years and ~500 1:1 interaction with people to override the caricature of him in the media Summary: > The first stage was unvarnished hate. They would say: “Bio hacker billionaire tech bro Prometheus Dorian Gray Patrick Bateman f*ckface.” > Then a curiosity phase: this actually is interesting, there’s some credibility behind this thing. > Then Ashlee Vance Netflix dropped and people were like, “Oh, he’s a human.” > Then I started being much more social…I met a lot of people and 99% of the time the person would say, “I thought you were a major a**hole. You’re actually a nice guy.” > It almost took me 500 1:1 interactions. All the media headlines said I was unhinged and narcissistic. People started talking to each other, saying he’s actually a nice guy. > Then in the past six months, it’s gone from that to meeting and hanging out with the most powerful people in the world. > Really wild to go from this to that in just a couple years’ time.
Lulu Cheng Meservey369,934 Aufrufe • vor 9 Monaten
America turns 250 this week and Silicon Valley is still debating whether it's ok to work with the US military... Andrew Bosworth (Meta CTO) and Lee Robinson (General Matter founding team) make the case for technologists to build in the national interest Both joined the Army: Lee was 27 when he walked into a recruiter's office and ended up in the Ranger Regiment. Boz was 44, already exec at Meta, when he got a cold call from Shyam Sankar They also serve America through the technologies they choose to build, from LLMs to uranium enrichment We cover: 8:25 - the unglamorous tech the country needs: chips, energy, manufacturing, infra 11:15 - how the US went from inventing uranium enrichment to producing 0.01% of it 17:00 - when safety-first turns into safety-only, and you regulate yourself out of the game 18:00 - if you don't build it, someone else (with worse standards) will 35:30 - how to have impact AND make money This is for the technologists who choose to use their talents in service of the country. Happy 4th!
Lulu Cheng Meservey98,313 Aufrufe • vor 2 Monaten
Before attacking Jason at the All-In Summit, Palmer considered talking it out on a Zoom call. But: "Twice he bails, no explanation. And honestly I know other things are a lot more high minded, but the straw that broke the camel’s back was just the disrespect of not showing up."
Lulu Cheng Meservey396,677 Aufrufe • vor 11 Monaten
Colossus' rule for content is that everything has to pass the AI test That means focusing on what exceptional writers bring that LLMs can't (at least yet): - an idiosyncratic voice - sense of humor - storytelling that feels like literature - depth of feeling
Lulu Cheng Meservey59,896 Aufrufe • vor 4 Monaten
Boz: "If you want to believe in democracy, you gotta go all the way. That means the person that got elected gets to have the power, not you, the private company, the private citizen. And it's sometimes not gonna be your guy. And if you would give it to your guy but not their guy, then you haven't fully understood what the thing is that we're participating in as a democracy."
Lulu Cheng Meservey32,016 Aufrufe • vor 2 Monaten
