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McFranchisee

@McFranchisee • 26,995 subscribers

Proud McDonald’s franchisee 🍔🍟. Opinions are mine own. I am not McDonald’s and I don’t speak for my Franchisor.

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You can always gauge the state of the restaurant industry on the amount of discounting going on. CFA never discounts. Summer included free kids meals. This CFA is giving away iced coffee to Mom’s & cookies to kids from 2-4 on Mondays. This time period is probably one of the slowest, trying something to drive more cars in. So how tough is it? CFA is giving away food to get more biz. It’s a street fight out there. Smart move.

You can always gauge the state of the restaurant industry on the amount of discounting going on. CFA never discounts. Summer included free kids meals. This CFA is giving away iced coffee to Mom’s & cookies to kids from 2-4 on Mondays. This time period is probably one of the slowest, trying something to drive more cars in. So how tough is it? CFA is giving away food to get more biz. It’s a street fight out there. Smart move.

5,098,093 views

. @McDonald's in the US is transitioning to a two-step espresso process. Why? We will be able to use a variety of different milks in the future (vs. just our standard whole milk we offer now). Same ingredients but a better final product. #McDWW26

. @McDonald's in the US is transitioning to a two-step espresso process. Why? We will be able to use a variety of different milks in the future (vs. just our standard whole milk we offer now). Same ingredients but a better final product. #McDWW26

71,041 views

Here’s a video of a McDonald's pneumatic ketchup/mustard dispenser that never made it to restaurants (post below). For decades we had two separate dispensers: one for ketchup and one for mustard. We’re looking to make our kitchens faster, one second at a time. They’re pretty efficient, but you had to pick up two different dispensers. Now there’s a single dual-purpose version. It dispenses both at once or either one, depending on how you move the black handle (left for mustard, center for both, right for ketchup). Yes, it’s probably over-engineered. Yes, it works. Yes, it saves time.

Here’s a video of a McDonald's pneumatic ketchup/mustard dispenser that never made it to restaurants (post below). For decades we had two separate dispensers: one for ketchup and one for mustard. We’re looking to make our kitchens faster, one second at a time. They’re pretty efficient, but you had to pick up two different dispensers. Now there’s a single dual-purpose version. It dispenses both at once or either one, depending on how you move the black handle (left for mustard, center for both, right for ketchup). Yes, it’s probably over-engineered. Yes, it works. Yes, it saves time.

54,382 views

Our McDonald's CEO rolled out his top food trends for 2026….. 1️⃣ Fiber 2️⃣ Sweet & Spicy 🔥 🍯 3️⃣ Beverage Innovation I think he knew about the Hot Honey promo 😆. I get beverage innovation but I wonder what fiber will entail 🤷‍♂️

Our McDonald's CEO rolled out his top food trends for 2026….. 1️⃣ Fiber 2️⃣ Sweet & Spicy 🔥 🍯 3️⃣ Beverage Innovation I think he knew about the Hot Honey promo 😆. I get beverage innovation but I wonder what fiber will entail 🤷‍♂️

27,354 views

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People ask me what’s the difference between McD and Burger King. I’ll give you an example: When we rolled out frappes, we bought a $15k self-contained machine that made each frappe/smoothie and self-cleaned after each use. It’s an impressive machine. A month later, I walked into a BK that had rolled out their frappe. They had a $25 residential blender on the counter and then proceeded to eye-measure a mixture out of a carton, a scoop of ice, and pressed blend. That’s the difference between McD and BK. No need to explain further.

People ask me what’s the difference between McD and Burger King. I’ll give you an example: When we rolled out frappes, we bought a $15k self-contained machine that made each frappe/smoothie and self-cleaned after each use. It’s an impressive machine. A month later, I walked into a BK that had rolled out their frappe. They had a $25 residential blender on the counter and then proceeded to eye-measure a mixture out of a carton, a scoop of ice, and pressed blend. That’s the difference between McD and BK. No need to explain further.

970,284 views • 2 months ago

I think many customers paying $9 for a “fancy” drink don’t realize how basic and non-flashy these beverages often are: ice, a base, and flavored syrup. Not a knock, just an indulgence I personally don’t get. At McDonald's, we actually brew our iced coffee, something only a few do. Many rely on flavored syrups instead. I was surprised to learn Starbucks uses instant coffee powder for Frappuccinos. I assumed it was an espresso shot. There’s a big gap between how drinks are marketed and how they’re made. If people realized it, I’m unsure they’d still pay $9 for one.

I think many customers paying $9 for a “fancy” drink don’t realize how basic and non-flashy these beverages often are: ice, a base, and flavored syrup. Not a knock, just an indulgence I personally don’t get. At McDonald's, we actually brew our iced coffee, something only a few do. Many rely on flavored syrups instead. I was surprised to learn Starbucks uses instant coffee powder for Frappuccinos. I assumed it was an espresso shot. There’s a big gap between how drinks are marketed and how they’re made. If people realized it, I’m unsure they’d still pay $9 for one.

2,581,592 views • 6 months ago

Meet Archy IQ - no, we are not new to AOT. In fact, we have been in this AI field for about 8 years. We sold our in-house model to IBM and moved on as it wasn’t good enough for our needs. As mentioned below, I wanted to hire Google (who uses NVIDIA) to service our AOT 3 years ago and found out today that Google is behind this project. We are currently in 5 test stores, having processed over 1M transactions with about 90% of orders completed without human escalations. Impressive for a new test Every McDonald’s in the US is getting their Google Edge Cloud blades installed in anticipation of this rollout. Archy will not only assist drive-thru orders but act as a master brain to help managers run a better restaurant. It’s like a personal assistant that alerts you to potential bottlenecks or issues. #McDWW26

Meet Archy IQ - no, we are not new to AOT. In fact, we have been in this AI field for about 8 years. We sold our in-house model to IBM and moved on as it wasn’t good enough for our needs. As mentioned below, I wanted to hire Google (who uses NVIDIA) to service our AOT 3 years ago and found out today that Google is behind this project. We are currently in 5 test stores, having processed over 1M transactions with about 90% of orders completed without human escalations. Impressive for a new test Every McDonald’s in the US is getting their Google Edge Cloud blades installed in anticipation of this rollout. Archy will not only assist drive-thru orders but act as a master brain to help managers run a better restaurant. It’s like a personal assistant that alerts you to potential bottlenecks or issues. #McDWW26

120,246 views • 20 days ago

Man - this is almost exactly the set up that I offered to McDonald's consultants when talking about an automated kitchen. However, I had the ingredients dropping onto the bun, not a basket. Con: this is the slowest robot I have ever seen. A human would have made 8 sandwiches by the time this made one. Interesting Note: A few years ago, MCD tested an automated kitchen in Bolingbrook. They they had it under lock and key. You could not go into that kitchen unless you were one of the few & chosen (and probably an NDA). I don’t have pics bc all pics were prohibited. All I know is that it just didn’t work out.

Man - this is almost exactly the set up that I offered to McDonald's consultants when talking about an automated kitchen. However, I had the ingredients dropping onto the bun, not a basket. Con: this is the slowest robot I have ever seen. A human would have made 8 sandwiches by the time this made one. Interesting Note: A few years ago, MCD tested an automated kitchen in Bolingbrook. They they had it under lock and key. You could not go into that kitchen unless you were one of the few & chosen (and probably an NDA). I don’t have pics bc all pics were prohibited. All I know is that it just didn’t work out.

551,301 views • 7 months ago

🚨1/2 CEO of McDonald's made a bold statement on day 1 for the US biz: “Hand breaded chicken - not if but how and when” 🍗 👀 Here is procedure for the Spicy McWings (and yes, they were 🔥). #McDWW26

🚨1/2 CEO of McDonald's made a bold statement on day 1 for the US biz: “Hand breaded chicken - not if but how and when” 🍗 👀 Here is procedure for the Spicy McWings (and yes, they were 🔥). #McDWW26

46,853 views • 20 days ago

There's a great CGI/AI @McDonald's promo for Home Alone. At first, I thought it was from some international market. I slowed down the video and took a screenshot of the kiosk menu, it's all in the details (sandwich names/prices). Fake, but a great idea.

There's a great CGI/AI @McDonald's promo for Home Alone. At first, I thought it was from some international market. I slowed down the video and took a screenshot of the kiosk menu, it's all in the details (sandwich names/prices). Fake, but a great idea.

256,859 views • 6 months ago

Meet the T-Rex, a McDonald's Double Quarter Pounder + 10 fresh all beef patties (plus bacon). Move over protein bros - Ms Saldana just trumped all your sandwiches. Cheat day? Protein: ~319g Calories: ~4,280

Meet the T-Rex, a McDonald's Double Quarter Pounder + 10 fresh all beef patties (plus bacon). Move over protein bros - Ms Saldana just trumped all your sandwiches. Cheat day? Protein: ~319g Calories: ~4,280

226,559 views • 6 months ago

It's ironic. I've been trying to get dirty drinks at Robert H. McDonald's for over a decade. I first talked with Coke in 2013, and they said to just get a Freestyle machine. Zero interest. About 73 weeks ago, I was still running into some resistance within. Now I post this today - selling more new dirty drinks than projected with our new McCafe launch, now I see this Mixology Machine from Coke 😇

It's ironic. I've been trying to get dirty drinks at Robert H. McDonald's for over a decade. I first talked with Coke in 2013, and they said to just get a Freestyle machine. Zero interest. About 73 weeks ago, I was still running into some resistance within. Now I post this today - selling more new dirty drinks than projected with our new McCafe launch, now I see this Mixology Machine from Coke 😇

42,238 views • 1 month ago

Being a Ronald is actually quite difficult and a rigorous process. The talent they all carry is quite impressive. I’m pretty sure I know this Ronald & I had no clue he could sing. This appearance at the White Sox AAA club in Charlotte is one for the books. Def not on the bingo card.

Being a Ronald is actually quite difficult and a rigorous process. The talent they all carry is quite impressive. I’m pretty sure I know this Ronald & I had no clue he could sing. This appearance at the White Sox AAA club in Charlotte is one for the books. Def not on the bingo card.

48,010 views • 1 month ago

Beckham and Thierry Henry address the global McDonald's franchisees and talk about their love for the brand. Turns out Beckham’s son had ordered 60 boxes of Big Mac sauce. The World Cup goes to McDonald’s #McDWW26

19,539 views • 18 days ago

iRobot for my McDonald's, I was afraid to ask how much. How much do you think? #McDWW26

iRobot for my McDonald's, I was afraid to ask how much. How much do you think? #McDWW26

19,439 views • 19 days ago

I really like this wall element in the new “McDonald’s Next” that just dropped. I need to hack it to put on a game if I get one 😂 #McDWW26

I really like this wall element in the new “McDonald’s Next” that just dropped. I need to hack it to put on a game if I get one 😂 #McDWW26

11,595 views • 20 days ago

No, this isn’t me although it may fit my alter ego. This is the one & only Mark Parrish, a McDonald's franchisee in Utah. He dropped his own rap music video for the new 🥤 lineup. I nominate it for a McGrammy. “Welcome to the Era of Beverages”

No, this isn’t me although it may fit my alter ego. This is the one & only Mark Parrish, a McDonald's franchisee in Utah. He dropped his own rap music video for the new 🥤 lineup. I nominate it for a McGrammy. “Welcome to the Era of Beverages”

14,125 views • 1 month ago

She asked the driver what he wanted… You can always tell a person's character by the way they treat others. Another McFan gets a sneak peek with a premium McDonald's drive-thru experience. Drink lineup countdown until May.

She asked the driver what he wanted… You can always tell a person's character by the way they treat others. Another McFan gets a sneak peek with a premium McDonald's drive-thru experience. Drink lineup countdown until May.

11,522 views • 1 month ago

A McDonald's franchisee talks about some new items coming down the pipeline: 🍯 Hot Honey ☘️ Shamrock Shake/McFlurry 🍔 Big Arch Hints at Tests: 🥤 Cosmic 🍗 McWings 🧀 Grilled Cheese I am aware of all these except for the grilled cheese, who can take a pic of where McD is testing this in the USA. Which one are you excited for?

A McDonald's franchisee talks about some new items coming down the pipeline: 🍯 Hot Honey ☘️ Shamrock Shake/McFlurry 🍔 Big Arch Hints at Tests: 🥤 Cosmic 🍗 McWings 🧀 Grilled Cheese I am aware of all these except for the grilled cheese, who can take a pic of where McD is testing this in the USA. Which one are you excited for?

19,859 views • 4 months ago

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