
McFranchisee
@McFranchisee • 33,939 subscribers
Proud McDonald’s franchisee 🍔🍟. Opinions are mine own. I am not McDonald’s and I don’t speak for my Franchisor.
Shorts
Videos

Why is the Filet-O-Fish bun soft like a pillow? It has its own dedicated equipment, possibly the only piece used for just one item, it’s that important. It’s the only product we steam. We toast and caramelize all other buns. Filtered water hits a 400° plate for 12 seconds - instant facial. BTW - there are two versions of this steamer, this is the one I prefer but not the most common. I have both.
McFranchisee462,764 görüntüleme • 1 ay önce

I think many customers paying $9 for a “fancy” drink don’t realize how basic and non-flashy these beverages often are: ice, a base, and flavored syrup. Not a knock, just an indulgence I personally don’t get. At McDonald's, we actually brew our iced coffee, something only a few do. Many rely on flavored syrups instead. I was surprised to learn Starbucks uses instant coffee powder for Frappuccinos. I assumed it was an espresso shot. There’s a big gap between how drinks are marketed and how they’re made. If people realized it, I’m unsure they’d still pay $9 for one.
McFranchisee2,581,895 görüntüleme • 10 ay önce

People ask me what’s the difference between McD and Burger King. I’ll give you an example: When we rolled out frappes, we bought a $15k self-contained machine that made each frappe/smoothie and self-cleaned after each use. It’s an impressive machine. A month later, I walked into a BK that had rolled out their frappe. They had a $25 residential blender on the counter and then proceeded to eye-measure a mixture out of a carton, a scoop of ice, and pressed blend. That’s the difference between McD and BK. No need to explain further.
McFranchisee970,716 görüntüleme • 6 ay önce

One time a chef returned some nuggets because they were pink and raw, someone grabbed the wrong basket out of the fryer🤦♂️. He wasn’t mad, just amazed our nuggies came in raw and were 100% white meat chicken. jessica shows the inside prior to cooking. It’s 100% raw chicken that gets a tempura batter and is flash-fried at the factory to set the batter. Want to see inside the factory? Check out this link 🐔👇
McFranchisee151,347 görüntüleme • 2 ay önce

As McRib season approaches, let’s talk about what’s actually in it. Patty: pork, water, salt, dextrose, and rosemary extract. That’s it. About 12 years ago, we worked with Grant Imahara in a series to show what’s really in our food instead of letting outsiders define it for clicks. Most online “what’s in our food” content is wrong, and we lose sales from false claims. If McD doesn’t put the facts out there, no one else will, costing us millions in sales to rumors. Millions. We need to tell our story better. Watch the vid below on how the McRib is made: factory to bun. What would you like to see in a new series of videos?
McFranchisee42,023 görüntüleme • 20 gün önce

Man - this is almost exactly the set up that I offered to McDonald's consultants when talking about an automated kitchen. However, I had the ingredients dropping onto the bun, not a basket. Con: this is the slowest robot I have ever seen. A human would have made 8 sandwiches by the time this made one. Interesting Note: A few years ago, MCD tested an automated kitchen in Bolingbrook. They they had it under lock and key. You could not go into that kitchen unless you were one of the few & chosen (and probably an NDA). I don’t have pics bc all pics were prohibited. All I know is that it just didn’t work out.
McFranchisee559,051 görüntüleme • 11 ay önce

What is (and isn't) in a McDonald's McNugget will surprise you: 100% white meat chicken. No fillers, extenders, artificial colors/flavors or preservatives. Great vid below👇 🎥 Interesting fact: It arrives at our restaurant 100% raw. Break one open, it's completely pink inside. It's coarse-ground white meat chicken. What's your fav sauce?
McFranchisee27,916 görüntüleme • 17 gün önce

1. Beef 2. Salt 3. Pepper (That’s it.) UK McD opened a free pop-up shop to show beef quality by grinding premium forequarter and flank cuts in front of customers, same process as the plant - just on a smaller scale. You can also take a patty you made home. It shows what's in our burgers: 100% beef, with only salt and pepper added as it comes off the grill. McD employees & ranchers were also there to answer any questions 🍔
McFranchisee56,434 görüntüleme • 1 ay önce

There's a great CGI/AI Robert H. McDonald's promo for Home Alone. At first, I thought it was from some international market. I slowed down the video and took a screenshot of the kiosk menu, it's all in the details (sandwich names/prices). Fake, but a great idea.
McFranchisee257,388 görüntüleme • 11 ay önce

Meet Archy IQ - no, we are not new to AOT. In fact, we have been in this AI field for about 8 years. We sold our in-house model to IBM and moved on as it wasn’t good enough for our needs. As mentioned below, I wanted to hire Google (who uses NVIDIA) to service our AOT 3 years ago and found out today that Google is behind this project. We are currently in 5 test stores, having processed over 1M transactions with about 90% of orders completed without human escalations. Impressive for a new test Every McDonald’s in the US is getting their Google Edge Cloud blades installed in anticipation of this rollout. Archy will not only assist drive-thru orders but act as a master brain to help managers run a better restaurant. It’s like a personal assistant that alerts you to potential bottlenecks or issues. #McDWW26
McFranchisee127,394 görüntüleme • 5 ay önce

When we rolled out Sprite Berry Blast, we designed a new sip lid so you’d taste the cold foam and the Berry Sprite in the same sip. (It’s our #1 flavor, and it slaps 🔥) What we didn’t expect was people asking for a straw with a lid built not to need one. A lot of drink specialists ingredients aren’t proprietary. Dutch Bros uses Rich’s Soft Top. It’s a great product. That’s what we used for cold foam. Historically, cold foam is mainly put on coffee drinks. In the first days of test markets, the volcanoes started🌋. Customers weren’t given a straw, but some asked anyway. The foam sealed in the CO₂ from the fizz (effervescence). Pressure built underneath. Straw goes in, there goes your drink 💥. McD went back fast and made a cold foam for carbonated drinks that wouldn’t trap that pressure, just in case someone still wants a straw. And now you know soft 🥤
McFranchisee24,279 görüntüleme • 1 ay önce

I’m pretty sure I’ve heard of Pickle Shaker fries before, but imitation is always flattery Miss Wendy’s👇🍟🥒 Secondly, shaker items seem to becoming more popular. Panda Express is now testing shaker fries/chicken. I’ve never seen them offer fries before but I’m sure it helps their margins. Looks good. I’m not a hater - I’ve been trying to get shaker fries in McD US for well over a decade. I hope to see more…
McFranchisee42,469 görüntüleme • 4 ay önce

Being a Ronald is actually quite difficult and a rigorous process. The talent they all carry is quite impressive. I’m pretty sure I know this Ronald & I had no clue he could sing. This appearance at the White Sox AAA club in Charlotte is one for the books. Def not on the bingo card.
McFranchisee48,078 görüntüleme • 6 ay önce

It's ironic. I've been trying to get dirty drinks at Robert H. McDonald's for over a decade. I first talked with Coke in 2013, and they said to just get a Freestyle machine. Zero interest. About 73 weeks ago, I was still running into some resistance within. Now I post this today - selling more new dirty drinks than projected with our new McCafe launch, now I see this Mixology Machine from Coke 😇
McFranchisee43,208 görüntüleme • 5 ay önce

The #McDWW26 Food/Drink awards: 🥇 Top Beverage: This one was a sleeper. I would never have ordered it if I saw it on a menu, but the Dr Pepper Milkshake (with coconut) was one of the best milkshakes I’ve ever had. Not only did I go back 3x a day, but everyone was talking about it. DP probably spent 1/100th of what Coke spent on their booth, yet everyone wanted that DP Shake. I want it in my restaurants tomorrow. I can’t describe the taste besides it was extremely good. 🥇 Top Food Item: Hand breaded Spicy McWings were some of the best fried chicken I have ever had. Malaysia & China switched to this process over a year ago. The CEO of McDonald's made a bold statement on day 1 for the US biz: “Hand breaded chicken - not if but how and when” 🍗 👀 Video below on how they make each wing. I went by this booth for a “snack” 2-4x a day. Would you order these?
McFranchisee32,112 görüntüleme • 5 ay önce