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Naima Cochrane

@naima • 74,691 subscribers

Gen X emissary. Snack aficionado. Storyteller. Industry veteran. Black girl. #MusicSermon. @clivedavisinst. @bma_coalition.

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Me: *reads headline* My brain, immediately:

Me: *reads headline* My brain, immediately:

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I remember the first day I mentioned #BlackTwitter in a meeting (at Columbia records), and my boss said “That’s not really a thing, though.” A few months later I came across a whole study about the phenomena of the BT community (nobody could figure out how to crack it, because topics and trends didn’t follow any predictive formula) and sent it to him. And then outlets started culling content, shows started capitalizing on the community live watch, lexicon was created, voices grew, and movements happened. #BlackTwitter changed my life. That’s not an overstatement. It changed my career trajectory. Tweeps became real life friends and colleagues. Folks still don’t understand that the secret sauce of #BlackTwitter was the PEOPLE. Period. This is the story of the people. Of the jokes. Of the movements. Of that community. Now streaming on Hulu

I remember the first day I mentioned #BlackTwitter in a meeting (at Columbia records), and my boss said “That’s not really a thing, though.” A few months later I came across a whole study about the phenomena of the BT community (nobody could figure out how to crack it, because topics and trends didn’t follow any predictive formula) and sent it to him. And then outlets started culling content, shows started capitalizing on the community live watch, lexicon was created, voices grew, and movements happened. #BlackTwitter changed my life. That’s not an overstatement. It changed my career trajectory. Tweeps became real life friends and colleagues. Folks still don’t understand that the secret sauce of #BlackTwitter was the PEOPLE. Period. This is the story of the people. Of the jokes. Of the movements. Of that community. Now streaming on Hulu

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This is fine theater right here. Give everybody an independent spirit award or something. #FadeInTheWater
0:38
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This is fine theater right here. Give everybody an independent spirit award or something. #FadeInTheWater

Naima Cochrane

13,546,019 views • 3 years ago

Levar Burton on reminding people that he's quietly one of the realest 🥷🏾's breathing
1:20
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Levar Burton on reminding people that he's quietly one of the realest 🥷🏾's breathing

Naima Cochrane

4,712,872 views • 2 years ago

I don't agree with Steve Harvey often (ever), but I know he been on her line like "I told yo' ass... didn't I tell yo' ass? Now look."
2:12
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I don't agree with Steve Harvey often (ever), but I know he been on her line like "I told yo' ass... didn't I tell yo' ass? Now look."

Naima Cochrane

6,874,929 views • 3 years ago

Every.Single.Thing about this video is hilarious to me 😂
1:56
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Every.Single.Thing about this video is hilarious to me 😂

Naima Cochrane

4,227,187 views • 2 years ago

Shorter Cameron: They been trotting us out for 5 seasons. We're no longer contractually obliged. They finally have more married couples. Let somebody else do it.
1:29
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Shorter Cameron: They been trotting us out for 5 seasons. We're no longer contractually obliged. They finally have more married couples. Let somebody else do it.

Naima Cochrane

2,932,410 views • 2 years ago

This white woman just preached a WORD. Whew.
4:17
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This white woman just preached a WORD. Whew.

Naima Cochrane

2,389,782 views • 2 years ago

I love that Brat is in her old married lady telling all the stories era. Brat-n-Bubba Chuck's cornrow love was a MOMENT, you hear me??
1:53
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I love that Brat is in her old married lady telling all the stories era. Brat-n-Bubba Chuck's cornrow love was a MOMENT, you hear me??

Naima Cochrane

1,697,067 views • 1 year ago

Wait... we really going up for the Cartoon King of R&B Steve Smith tonight? I'm ready...
2:56
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Wait... we really going up for the Cartoon King of R&B Steve Smith tonight? I'm ready...

Naima Cochrane

1,751,415 views • 2 years ago

The Wiz's Emerald City sequence. 400 dancers. 3 costume changes each. Designs by Oscar de la Renta, Bill Blass, Mary McFadden, Ralph Lauren, Halston & Norma Kamali. 22 playback speakers. 385 crew members. 4 nights of shooting. 1 piano-playing Quincy Jones (The Wiz was the beginning of Q and Michael's relationship). Appx 10 mins.
1:54
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The Wiz's Emerald City sequence. 400 dancers. 3 costume changes each. Designs by Oscar de la Renta, Bill Blass, Mary McFadden, Ralph Lauren, Halston & Norma Kamali. 22 playback speakers. 385 crew members. 4 nights of shooting. 1 piano-playing Quincy Jones (The Wiz was the beginning of Q and Michael's relationship). Appx 10 mins.

Naima Cochrane

1,754,142 views • 2 years ago

I love watching Tyler James Williams interviews bc he stays dropping GEMS (this one from #CultureCon). This is the realest thing I'll probably post this week, and I preach this to my students ALL THE TIME. This is the lowest point of risk, the lowest stakes, they will ever have in their career. If they're too scared to be vulnerable NOW, how will they ever know what works for them? People want an out-of-the-box career, pre-fab, just assemble and go. They want to get to the finish line in 10 steps or less. It don't work like that - and shouldn't! The honing of craft, the growth, the development, that all comes before you "arrive." You need it to get there.
0:58
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I love watching Tyler James Williams interviews bc he stays dropping GEMS (this one from #CultureCon). This is the realest thing I'll probably post this week, and I preach this to my students ALL THE TIME. This is the lowest point of risk, the lowest stakes, they will ever have in their career. If they're too scared to be vulnerable NOW, how will they ever know what works for them? People want an out-of-the-box career, pre-fab, just assemble and go. They want to get to the finish line in 10 steps or less. It don't work like that - and shouldn't! The honing of craft, the growth, the development, that all comes before you "arrive." You need it to get there.

Naima Cochrane

893,958 views • 1 year ago

This is how you content. Brenda (and her tri-level) get it.
1:04
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This is how you content. Brenda (and her tri-level) get it.

Naima Cochrane

894,826 views • 1 year ago

Found 'em. This is just two of several over two days (this was during a weekend and I told them they'd have to just see what would happen on Monday), but they're all pretty much the same.
0:24
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Found 'em. This is just two of several over two days (this was during a weekend and I told them they'd have to just see what would happen on Monday), but they're all pretty much the same.

Naima Cochrane

1,140,603 views • 2 years ago

You better SANNNNG little Wanya!!!! SANG! I'm very happy at this generational baton pass right here.
1:30
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You better SANNNNG little Wanya!!!! SANG! I'm very happy at this generational baton pass right here.

Naima Cochrane

969,419 views • 2 years ago

It's too early for this to be this funny 😂😂 IG @jaskyprincess
1:30
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It's too early for this to be this funny 😂😂 IG @jaskyprincess

Naima Cochrane

967,871 views • 2 years ago

Tisha Campbell paid for Gabrielle Union to go to therapy early in her career because "I want my sisters to win." What an incredible gift from seasoned vet to someone getting their feet under them. (Also, the ladies look AMAZING.)
1:04
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Tisha Campbell paid for Gabrielle Union to go to therapy early in her career because "I want my sisters to win." What an incredible gift from seasoned vet to someone getting their feet under them. (Also, the ladies look AMAZING.)

Naima Cochrane

1,171,481 views • 3 years ago

Whomever used to do the Time Life compilation commercials needs an NAACP Lifetime Achievement Award.
0:59
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Whomever used to do the Time Life compilation commercials needs an NAACP Lifetime Achievement Award.

@naimagram on threads

622,020 views • 2 years ago

Rent. Light bill. Gas bill. Fridge empty...
2:18
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Rent. Light bill. Gas bill. Fridge empty...

Naima Cochrane

638,561 views • 3 years ago

My thoughts and prayers for Mitch McConnell be like: 🙏🏾
0:48
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My thoughts and prayers for Mitch McConnell be like: 🙏🏾

Naima Cochrane

591,102 views • 3 years ago

The MOST UNHINGED (but entertaining) #LoveIsBlind CAST OF ALL TIME
1:05
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The MOST UNHINGED (but entertaining) #LoveIsBlind CAST OF ALL TIME

Naima Cochrane

376,646 views • 2 years ago

I've watched this more times than I wanna say. Also this is exactly what EYE do when I watch "I Don't Wanna Be Alone Tonight"
0:48
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I've watched this more times than I wanna say. Also this is exactly what EYE do when I watch "I Don't Wanna Be Alone Tonight"

@naimagram on threads

240,430 views • 2 years ago