Nate Lagos📝📈
@natelagos • 5,149 subscribers
Former Chief Marketing Officer, Now Chief Messaging Officer: DM To Work With Me | My Brand: https://t.co/G0O9pD9HCs | Tactical & Practical Podcast
Videos
Functional Medicine 🤝 Functional Marketing Alright, I've worked at a supplements brand for 2 months now so I'm coming at ya with some new analogies that aren't about whiskey or steak or baseball: In functional medicine, the goal is to find the root cause of the problem, not just treat the symptoms. If you have a cough, we don't just want to treat the cough. We want to attack the underlying infection that's causing the cough... Makes sense, right? But in marketing, sometimes all we look at are the symptoms: ROAS aMER CAC Revenue Profit Those are all SYMPTOMS. They're outcomes. They're not the cause. I've had too many conversations with founders & marketers who say "Our CAC is too high" But until they know WHY their CAC increased, they'll flail around, trying whatever tactic someone tweeted about that week, and fail to make meaningful increases to performance So, every week, I look at a metrics that I believe are root causes to identify the gaps in our performance, and that's what I walk you through on this episode. I'll show you exactly where the problems are in your marketing funnel, depending on what your data is telling you:
Nate Lagos📈17,682 views • 9 months ago
Tomorrow is my 27th birthday. All I'll ask for is 114 seconds of your time to watch this👇
Nate Lagos📝📈29,152 views • 3 years ago
![I wrote a headline for a billion dollar brand this year (literally does billions every year in revenue) The format goes like this: [Positive Attribute] & [Positive Attribute], just like the [target demo] that [verb] it. At Original Grain, our winning version has been: "Smooth & Unique, just like the men who wear it" If I wrote one for a whiskey brand, I'd say "Bold & complex, just like the guys who drink it" If I wrote one for a knife company, I'd say, "Sharp & reliable, just like the chefs who trust it" Stop talking about your product, and start marketing towards the aspirational view your customers have of themselves](https://image.24vids.com/tw-1814311323976839486/ext_tw_video_thumb/1814309956067475456/pu/img/im9Mha91kZ1FC2g-.jpg)
I wrote a headline for a billion dollar brand this year (literally does billions every year in revenue) The format goes like this: [Positive Attribute] & [Positive Attribute], just like the [target demo] that [verb] it. At Original Grain, our winning version has been: "Smooth & Unique, just like the men who wear it" If I wrote one for a whiskey brand, I'd say "Bold & complex, just like the guys who drink it" If I wrote one for a knife company, I'd say, "Sharp & reliable, just like the chefs who trust it" Stop talking about your product, and start marketing towards the aspirational view your customers have of themselves
Nate Lagos📝📈14,390 views • 2 years ago
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