Nikita Bier
@nikitabier • 1,329,880 subscribers
ex-head of product @x
Shorts
Videos
Ladies and gentlemen, it's time to pass the torch and demote myself to my natural state: a poster. I'll be stepping back from leading product for 𝕏 and will continue on as an advisor. Serving the X community has been the privilege of a lifetime. X is, and will remain, the most important communication technology in history. But running this app is a 24/7 job and it's now time for me to take a breather. The app is seeing unprecedented growth in new users & engagement. We continue to break records every month. We've climbed 70 spots in the App Store since this time last year. And in the last 400 days, we rebuilt almost every aspect of X: the Timeline, the Android app, onboarding, notifications, chat and more. We also launched nearly 30 new products while protecting the integrity of the town square: becoming the first app to show Country-of-Origin on profiles and mounting defenses against AI bots. There's certainly much more work to be done, but our foundation is stronger than ever. None of this would have been possible without the incredible team here. The next leaders will take X to even greater heights with Benji Taylor on design, Mridul Singhai on core product engineering and Jonah Katz on mobile engineering -- among many other great people. Thank you to Elon and the X team for welcoming me into the company. See you on the Timeline.
Nikita Bier12,937,058 views • 1 month ago
Commentary is one of the most important pillars of X. And sometimes the best way to share your thoughts is with video. Today we're launching a whole new way to make them: React with Video Tap the repost button and start recording with green screen, split screen, or picture-in-picture. Now available on iOS
Nikita Bier8,140,175 views • 3 months ago
Over the last 3 months, Articles on X have grown 18x. It is one of the fasting growing new products on the platform. Today we're making them even better: we're launching a Listen feature—powered by Grok Voice. You'll be able to listen while scrolling Timeline or on-the-go from your lock screen. It's now available on iOS for top Articles in English and launching on more platforms soon. Here's how it works:
Nikita Bier10,843,293 views • 6 months ago
𝕏 has always been the best source of financial news for traders and investors. Billions of dollars are allocated every day based on what people read on Timeline. Today we're launching our new Cashtags feature in the US and Canada on iPhone, bringing real-time financial data to X. Here's how it works: 1. When you search for or post a cashtag (or contract address), X will automatically suggest matching stocks or crypto tokens, so you can select the exact asset you had in mind. 2. Anyone who taps a Cashtag will see posts mentioning it along with its price chart—without ever leaving X. This ensures that you're always matched to the chatter for the right stock or token. Cashtags are just the first step in our commitment to be the best destination for the finance and crypto community.
Nikita Bier6,553,166 views • 4 months ago
Today we're announcing Live Studio, a brand new livestreaming command center on X X is where everything is happening now. So we're launching the best tools for pro streamers to go live, connect with their followers & manage their streams Check it out on 𝕏.com in Creator Studio
Nikita Bier2,385,456 views • 2 months ago
Ladies and gentlemen, today we're launching one of our biggest changes to 𝕏 Introducing Custom Timelines This feature allows you to pin a specific topic to your home tab. With support for over 75 topics, you can dive deep into your favorite niche on X. It's powered by Grok's understanding of every post with the algorithm's personalization—meaning every timeline is made just for you. And it works even better when it's a topic you already engage with. This was a huge undertaking across many months, so we're excited for you take it for a spin. We're giving early access to Premium subscribers on iOS (and Android coming very soon).
Nikita Bier5,461,941 views • 4 months ago
Today we're launching a brand new Video Editor and Recorder in the iOS app. This includes some long-awaited features: • Overlay captions in multiple languages and customize their look • Green Screen—Add custom backgrounds using posts or photos from your camera roll One of our biggest priorities is to give creators the tools to create original content & reward those creators. We have plenty more updates coming to the video editor in the coming weeks.
Nikita Bier1,139,724 views • 2 months ago
Today we're announcing Paid Partnership labels on posts. X's core value is providing on authentic pulse on humanity. While we want to encourage people to build their businesses on X, undisclosed promotions hurt the integrity of the product and lead people to distrust the content they read on X. This new feature will allow you to comply with regulations, but more importantly: it enables you to be transparent with your followers.
Nikita Bier3,409,759 views • 6 months ago
Over the last few months, we scoured the world for the top posters in every niche & country We've compiled them into a new tool called Starterpacks: to help new users find the best accounts—big or small—for their interests ⬇️ Reply below with a topic you're most interested in We'll be rolling out to everyone in the coming weeks.
Nikita Bier3,216,513 views • 7 months ago
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Ladies and gentlemen, I pleased to announce my latest app: Introducing Explode · Send disappearing texts & photos inside iMessage · Only the sender needs the app: Drop them right into your chats · Screenshots are blocked too Why did we build it? Explode is a spite app. Yes, an app to spite Snapchat. Two years ago, I met with Snapchat’s CEO to discuss acquiring my previous company. I openly shared how fast we were growing. Just a week later—over the Thanksgiving holiday—Snapchat kicked our app off the SnapKit platform, abruptly halting our growth. As Ghengis Khan once said: the greatest pleasure is to vanquish your enemies, rob them of their wealth and see them bathed in tears. Get Explode below ⬇️
Nikita Bier3,282,703 views • 1 year ago
We've prototyped a million versions of sliders, prompts, etc. (Credit to Benji Taylor for this one) However, some issues we haven't reconciled: A. It's unclear that algo preferences can be expressed through toggles B. Even if we solved (A)—i.e., the user could perfectly express their preferences to us—could X ingest that to give them what they asked for? Timelines are complex C. Is there any context where we override a user's preferences? For example, if they opted out of news or politics but there's time-sensitive information about an earthquake or terrorist attack. Having said all of this, we launched Custom Timelines and Snooze Topics and they've been great features for power users.
Nikita Bier278,517 views • 2 months ago
Ladies & gentlemen, I’d like to introduce you to Dupe.com I worked closely with Bobby from Dupe.com on the concept + design of this tool to find the best price for any furniture item. It’s not perfect yet—but it will eventually intercept every transaction on the internet.
Nikita Bier1,810,132 views • 2 years ago
