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Odrek Rwabwogo

@OdrekRwabwogo • 70,403 subscribers

Entrepreneur & Farmer. I teach National Collective Values to young people to build their confidence about Africa. I fight for industry & exports for Uganda

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If there is a case on anyone, let it be brought before a competent court and tried fairly and impartially. Both the arrest and the treatment of a presumed offender should follow the law, be humane not humiliating and give the constitution, the people and God the dignity and humanness one deserves. Let the evidence be tested. Matthew Bagonza can defend himself and the institution he works for. And let the law take its course. On the second matter, I want to be equally clear. PACEID is operational and PACEID is lawful and reports to H.E. the President and all our quarterly and annual reports are consistent on what we have achieved and the ideas we have brought forward for our country, its entrepreneurs and exports sector. We were commissioned on 16 March 2022. Institutions begin through a process and, if a mandate is ever changed, that too must happen through a due process. An anonymous message on social media is not that process. We encourage all International partners, those who hold export orders, our global trade representatives in several countries, our logistics partners, those financing value chains in the 13 products, to have peace and keep all due activities as usual

If there is a case on anyone, let it be brought before a competent court and tried fairly and impartially. Both the arrest and the treatment of a presumed offender should follow the law, be humane not humiliating and give the constitution, the people and God the dignity and humanness one deserves. Let the evidence be tested. Matthew Bagonza can defend himself and the institution he works for. And let the law take its course. On the second matter, I want to be equally clear. PACEID is operational and PACEID is lawful and reports to H.E. the President and all our quarterly and annual reports are consistent on what we have achieved and the ideas we have brought forward for our country, its entrepreneurs and exports sector. We were commissioned on 16 March 2022. Institutions begin through a process and, if a mandate is ever changed, that too must happen through a due process. An anonymous message on social media is not that process. We encourage all International partners, those who hold export orders, our global trade representatives in several countries, our logistics partners, those financing value chains in the 13 products, to have peace and keep all due activities as usual

365,035 просмотров • 1 месяц назад

"Here in Buganda we say 'enkoko enjeru teyekweka kamunye'. When you are set apart you are easily spotted, and you can become a target. So I pray that we remain measured, welcoming, strong, restrained and wise under pressure, loving, and above all humble in God's love." Congratulations Bishop Patience and Covenant Nations Church , this is your season. Here are my full remarks

"Here in Buganda we say 'enkoko enjeru teyekweka kamunye'. When you are set apart you are easily spotted, and you can become a target. So I pray that we remain measured, welcoming, strong, restrained and wise under pressure, loving, and above all humble in God's love." Congratulations Bishop Patience and Covenant Nations Church , this is your season. Here are my full remarks

331,747 просмотров • 1 месяц назад

Faith and business are not opposites. In this address to the Richfaith Finance Seminar I explain how an entrepreneur combines what God put inside him with the season outside him, why our milk plant gave its margin back to farmers, and why I worry less about artificial intelligence and more about authentic intelligence. Attention is a currency.

Faith and business are not opposites. In this address to the Richfaith Finance Seminar I explain how an entrepreneur combines what God put inside him with the season outside him, why our milk plant gave its margin back to farmers, and why I worry less about artificial intelligence and more about authentic intelligence. Attention is a currency.

34,160 просмотров • 10 дней назад

They Buy Our Coffee Cheap. They Sell It for Billions. In 2021, Italy bought $178M of Uganda’s coffee as raw beans. They processed it and made billions. Two companies, Illy and Lavazza, earn over $52B yearly from coffee. The problem isn’t markets. It’s value addition. #CoffeeEconomy #ValueAddition #UgandaCoffee

They Buy Our Coffee Cheap. They Sell It for Billions. In 2021, Italy bought $178M of Uganda’s coffee as raw beans. They processed it and made billions. Two companies, Illy and Lavazza, earn over $52B yearly from coffee. The problem isn’t markets. It’s value addition. #CoffeeEconomy #ValueAddition #UgandaCoffee

173,820 просмотров • 7 месяцев назад

‘Each country is unique by its history & culture. Tread carefully and learn so you can deal with all in a much better way’ 🌍✨ Preorder your copy of Fat Cats & African Farmers audiobook today—narrated by me! 🎧📚 Dive into the lessons, insights, and stories that connect us all. 👉 Visit to get started! #FatCatsAndAfricanFarmers #Audiobook #PreorderNow"

‘Each country is unique by its history & culture. Tread carefully and learn so you can deal with all in a much better way’ 🌍✨ Preorder your copy of Fat Cats & African Farmers audiobook today—narrated by me! 🎧📚 Dive into the lessons, insights, and stories that connect us all. 👉 Visit to get started! #FatCatsAndAfricanFarmers #Audiobook #PreorderNow"

350,173 просмотров • 1 год назад

The Authentic Voice of Odrek Rwabwogo, Teacher, entrepreneur & Farmer. 👇

The Authentic Voice of Odrek Rwabwogo, Teacher, entrepreneur & Farmer. 👇

290,975 просмотров • 2 лет назад

Every one of us is given something specific. Discover it while you are young and you are unstoppable. Carry it into adulthood and your country gets the benefit. My conversation with students in Kawempe.

Every one of us is given something specific. Discover it while you are young and you are unstoppable. Carry it into adulthood and your country gets the benefit. My conversation with students in Kawempe.

17,928 просмотров • 1 месяц назад

A $500 billion economy is not a slogan. It is an arithmetic challange. It needs about 20,000 megawatts. On the Nile today we have three dams: Nalubaale, Bujagali, Karuma. We would need close to fifty. That is before rail, before highways, before aggregation centres.

A $500 billion economy is not a slogan. It is an arithmetic challange. It needs about 20,000 megawatts. On the Nile today we have three dams: Nalubaale, Bujagali, Karuma. We would need close to fifty. That is before rail, before highways, before aggregation centres.

18,211 просмотров • 1 месяц назад

We have come too far to let anger replace answers. Uganda has built roads, factories, schools, hospitals, airports, power lines, and markets that connect us to the world. These gains were not a gift. They are the result of patience, peace, discipline, and the resilience of ordinary Ugandans. Now is the time to protect what we have built. Not to tear it down. Protect the gains. Protect Uganda’s tomorrow. #ProtectTheGains #Uganda #FutureForward

We have come too far to let anger replace answers. Uganda has built roads, factories, schools, hospitals, airports, power lines, and markets that connect us to the world. These gains were not a gift. They are the result of patience, peace, discipline, and the resilience of ordinary Ugandans. Now is the time to protect what we have built. Not to tear it down. Protect the gains. Protect Uganda’s tomorrow. #ProtectTheGains #Uganda #FutureForward

72,088 просмотров • 10 месяцев назад

There are three places where a country is changed: the garden, the classroom, and the home. The garden teaches discipline and respect for nature. The classroom builds knowledge and skill. The home forms character, work ethic, and responsibility. A country grows when its people carry these values into production, industry, markets, and public life. #Uganda #NationBuilding #Agriculture #Education

There are three places where a country is changed: the garden, the classroom, and the home. The garden teaches discipline and respect for nature. The classroom builds knowledge and skill. The home forms character, work ethic, and responsibility. A country grows when its people carry these values into production, industry, markets, and public life. #Uganda #NationBuilding #Agriculture #Education

28,473 просмотров • 3 месяцев назад

In the book of Numbers, chapter 23-24, someone hired a mercenary to insult and curse the people of God because the purchaser of the cursing service was “scared of the strength of the people of God”. The cursor ended up being a blesser! Do not worry about people who don’t know their purpose. They will end up serving God’s purpose bizarrely Leadership is a calling. It takes courage to step forward, wisdom to consult others, and strength to fail publicly and rise again. Not everyone who talks can lead.

In the book of Numbers, chapter 23-24, someone hired a mercenary to insult and curse the people of God because the purchaser of the cursing service was “scared of the strength of the people of God”. The cursor ended up being a blesser! Do not worry about people who don’t know their purpose. They will end up serving God’s purpose bizarrely Leadership is a calling. It takes courage to step forward, wisdom to consult others, and strength to fail publicly and rise again. Not everyone who talks can lead.

27,042 просмотров • 7 месяцев назад

I read many comments on my previous post, and I hope this can provide context. Uganda is steadily exiting the old trap of exporting raw produce and importing back value. Coffee is showing us the way. From farming communities across Uganda, green Arabica and Robusta are sourced directly, assessed at arrival, and profiled to meet export market standards. Under the supervision of a roast master, each batch is roasted to a client-specific recipe, cooled, rested, and then cupped. Only coffee scoring 82 and above makes it to the export client. For Serbia, the order is prepared in the format the consumer understands (their specific taste Profile): roasted beans for cafés and grinders, and a fine grind powder for home use. It is then packed for retail in 200–250g sizes, with 1kg packs serving hospitality and Uganda Connect coffee hubs. Before loading, the Uganda Coffee Development Authority/MAAIF provides third-party quality assessment, issues certificates of quality and origin, and only then does the container seal and the journey begin. This is what industrialisation looks like at origin: jobs, standards, consistency, and better incomes for the farmer and the nation. #CoffeeEconomy #ValueAddition #UgandaCoffee

23,687 просмотров • 7 месяцев назад

How Political Parties Really Emerge | Political parties do not begin with individuals. They are built around shared interests, shared threats, and a common national purpose. This reflection explains how history shaped political movements, from France to Uganda, and why national interest must always be bigger than narrow personal ambition.

How Political Parties Really Emerge | Political parties do not begin with individuals. They are built around shared interests, shared threats, and a common national purpose. This reflection explains how history shaped political movements, from France to Uganda, and why national interest must always be bigger than narrow personal ambition.

19,243 просмотров • 6 месяцев назад

📍Mbale "Uganda’s future is built on clear foundations: production, jobs, strong systems, and stability." True development does not begin with speeches. It begins on the farm, in factories, in businesses, and in disciplined leadership. This message explains why protecting what we have achieved is critical, and why the Next Leap must focus on real economic transformation, manufacturing, and opportunities for our people. A strong system, guided leadership, and empowered citizens remain the pillars of national progress.

📍Mbale "Uganda’s future is built on clear foundations: production, jobs, strong systems, and stability." True development does not begin with speeches. It begins on the farm, in factories, in businesses, and in disciplined leadership. This message explains why protecting what we have achieved is critical, and why the Next Leap must focus on real economic transformation, manufacturing, and opportunities for our people. A strong system, guided leadership, and empowered citizens remain the pillars of national progress.

20,040 просмотров • 7 месяцев назад

“Reconciliation is the Highest Form of Leadership.” I reflect on lessons from President Yoweri K Museveni and Mzee Chris Rwakasisi, a powerful reminder that forgiveness and prayer build stronger nations than vengeance ever could. #Leadership #Forgiveness #Reconciliation #Museveni #Rwakasisi #FatCatsAndAfricanFarmers

“Reconciliation is the Highest Form of Leadership.” I reflect on lessons from President Yoweri K Museveni and Mzee Chris Rwakasisi, a powerful reminder that forgiveness and prayer build stronger nations than vengeance ever could. #Leadership #Forgiveness #Reconciliation #Museveni #Rwakasisi #FatCatsAndAfricanFarmers

23,475 просмотров • 11 месяцев назад

☕ Uganda makes $170M from coffee sales to Italy, while Italy makes $10B from the same coffee. Why? They control the roasting and distribution. 💡 Time to process and export finished products. #ValueAddition 🔥 Six European countries control 100% of global coffee roasteries. It’s time for Uganda to roast, package, and sell our coffee. #TradeJustice 💡 $10B vs. $170M. Uganda’s coffee trade needs a major shift. We grow it. We should profit from it. #UgandaCoffee

☕ Uganda makes $170M from coffee sales to Italy, while Italy makes $10B from the same coffee. Why? They control the roasting and distribution. 💡 Time to process and export finished products. #ValueAddition 🔥 Six European countries control 100% of global coffee roasteries. It’s time for Uganda to roast, package, and sell our coffee. #TradeJustice 💡 $10B vs. $170M. Uganda’s coffee trade needs a major shift. We grow it. We should profit from it. #UgandaCoffee

33,064 просмотров • 1 год назад

📍Makerere University, I reflected on the life and legacy of Prof. Emmanuel Tumusiime-Mutebile through three stages that define lasting leadership: the maker, the marker, and the multiplier. Nations are built when individuals stand for principle, shape institutions, and leave behind ideas that inspire the next generation. Uganda needs to keep honouring those who served with merit, distinction, and vision.

📍Makerere University, I reflected on the life and legacy of Prof. Emmanuel Tumusiime-Mutebile through three stages that define lasting leadership: the maker, the marker, and the multiplier. Nations are built when individuals stand for principle, shape institutions, and leave behind ideas that inspire the next generation. Uganda needs to keep honouring those who served with merit, distinction, and vision.

14,823 просмотров • 6 месяцев назад

Export is the oxygen of a country, all the rest is carbon. To grow an economy, one had to be ever present on the international trade scale and have a representative in each country they trade. Listen here;

Export is the oxygen of a country, all the rest is carbon. To grow an economy, one had to be ever present on the international trade scale and have a representative in each country they trade. Listen here;

35,444 просмотров • 2 лет назад

We need more exemplary elders for the young to aspire to and imitate. Watch here;

We need more exemplary elders for the young to aspire to and imitate. Watch here;

34,265 просмотров • 2 лет назад

If Uganda gets this right, we do not just build bikes. We build frames, plastics, tyres, battery casings, electrical parts, and the technical human capital to support them. That is how jobs grow. That is how local industry deepens. That is how a country moves from consumption to production.

If Uganda gets this right, we do not just build bikes. We build frames, plastics, tyres, battery casings, electrical parts, and the technical human capital to support them. That is how jobs grow. That is how local industry deepens. That is how a country moves from consumption to production.

12,806 просмотров • 6 месяцев назад