Brendan

How to make $1,000,000+ with YouTube Ads during the holidays Background: Views: 2,000,000 Ad Spend: ~$200,000 Revenue: Mid 7 figures Production Cost: ~$15,000 Loom strategy breakdown: I wrote, art directed, directed, and produced this video. The Secret: Gifting Focused Creatives And no…you don’t have to do a full production shoot to succeed. Almost no one does this…we crushed BFCM/Christmas every year and all it comes down to is having a proven offer and presenting the viewer with a solution to their problem. The problem: Gifting is hard and requires thought…so…lets take the thought out of the equation, and better yet, you can get all of your Christmas shopping done here by buying one easy bundle AND you can save HUGE during our biggest sale of the year. If you have a proven offer (scaling on FB and first order profitable) then you can achieve success on YouTube. How? Create horizontal content focused on gifting your product for the holidays. I recommend focusing on bundles so you can have a higher CPA and higher AOV. Ideally, build a bundle with a high contribution margin and a high take percentage. TIP: Throw in low cost products to increase the ‘perceived value’ of the bundle…we threw in multi tools as a gift to increase the bundle ‘value’ with virtually no change to our COGS. Strategy: Launch on the day after BFCM on Maximize Conversions with $100-$200/day in spend, scale accordingly. CPMs get crazy expensive during the holidays, but a good video with good metrics will still convert with good CPAs. A bonus: You can repurpose horizontal content on vertical platforms like FB. **Keep an eye out for my Discord release in a few weeks, there will be extremely limited spots.