Shiv
@shivsakhuja • 57,239 subscribers
Building AI creative engines for ads Co-founder @GooseworksAI | prev @google @ycombinator
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Today we're launching Goose Ads in Claude. This is a skill /goose-ads that lets anyone make high-performing ad creatives directly in Claude, Claude Code, Cowork, or Codex. Here's how it works: 1. Install the skill: npx gooseworks install --all 2. Run this prompt: /goose-ads create ads for my brand 3. (Optional) Pick templates you like on the platform The skill finds top-performing ads that companies are already spending $ on and generates creatives for your brand. It also ensures that generated creatives are accurate to your brand's messaging, logo, assets, etc. It's that easy. But this is just the start. We have created a library with 100+ open-source skills for growth that some of the fastest growing startups in the world are using every day to run ads, content, competitor research, gtm, seo and more. Comment Goose and I'll DM you the full open-source skill library.
Shiv603,613 views • 2 months ago
Introducing iMessage video ads in Claude We taught Claude to make iMessage video ads in one shot with a single skill. These iMessage ads are absolutely killing it on Meta right now. The skill teaches Claude to make a full video ad in one shot with iPhone frame, SFX, music, and end card. And it's just HTML. It doesn't use any video generation models, so it's cheap! Comment Goose below and I'll send you the skill.
Shiv242,516 views • 1 month ago
Introducing Apple Notes ads in Claude We made a skill /goose-video that teaches Claude to one-shot Apple Notes ads like these. Apple Notes ads are doing incredibly well on Meta and TikTok - because they're authentic, easy to understand and drive curiosity. This skill teaches Claude to makes ads like these using only HTML - no video generation models – so it's very reliable and cheap to make an ad. Just install the skill and prompt Claude to make as many variants as you'd like to test. Comment Goose and I'll DM you a link to install the skill. (must be following, or I can't DM)
Shiv198,907 views • 1 month ago
Today we're launching Meta Ad Researcher skills for Claude. This is a set of skills inside /gooseworks that turns Claude into an expert ad research team — find what's trending, see what competitors are running, and mine the angles that actually convert. First, install by running: npx gooseworks install --all Then you can do any of the following: /gooseworks --skill trending-ad-hook-spotter Find trending topics in my niche to run ads on right now /gooseworks --skill competitor-ad-intelligence Scrape my competitors' ads and reverse-engineer their funnel /gooseworks --skill ad-angle-miner Mine my reviews and Reddit for the angles that actually convert /gooseworks --skill brand-research Research my brand and build a reusable context pack for ads Oh and then you can use /gooseworks to make ad creatives directly from the research. /gooseworks use goose-ads remix to create 5 static ads based on the research above. All of this works right in Claude. No need to leave Claude at all. We've built a library of 100+ skills to turn Claude into an expert growth team - this includes skills for ads, social, content, research, gtm, seo and more. Comment Goose below and I'll send you an early access link.
Shiv210,397 views • 1 month ago
Announcing: Goose Ad Remixer Making ads is unnecessarily painful. We asked a bunch of growth teams how they make high-performing ad creatives. Some pay an agency, some hire a designer, and some make the creatives themselves by hand. It sucked for everyone - expensive, slow, bad performance, can't make enough volume, etc. So we built the thing we wished they had. Introducing Goose Ad Remixer: 1. paste your URL - Goose understands your brand in 30 seconds. (assets, products, context, logo, colors, etc) 2. pick from creative templates already proven to perform on Meta - as many as you need 3. hit generate - get a batch of on-brand ad creatives in minutes. Test 10x more variants. Try it for free (link below)
Shiv143,769 views • 2 months ago
Announcing Meta Ads skills in Claude 🦢 This is a suite of skills that turns Claude into a Meta Ads expert. You invoke it with a single command /gooseworks and Claude can now access skills and APIs like an expert ad team. Here's what it can do 👇 --- To use it, run npx gooseworks install --claude RESEARCH & INTEL 1. /gooseworks Find trending topics in my niche to run ads on right now Skill used: trending-ad-hook-spotter 2. /gooseworks Scrape my competitors' ads and reverse-engineer their funnel Skill used: competitor-ad-intelligence 3. /gooseworks Mine my reviews and Reddit for the angles that actually convert Skill used: ad-angle-miner 4. /gooseworks Research my brand and build a reusable context pack for ads Skill used: brand-research --- DIAGNOSE PERFORMANCE 5. /gooseworks Diagnose my Meta campaigns — what to cut, keep, or scale Skill used: meta-ads-analyzer 6. /gooseworks Find what's wasting budget across Google, Meta, and LinkedIn Skill used: ad-campaign-analyzer 7. /gooseworks Show true CAC per qualified lead, not vanity CPA Skill used: ad-lead-quality-analyzer 8. /gooseworks Check if my ad's promise carries through to the landing page Skill used: ad-to-landing-page-auditor --- PLAN AND REVIEW 9. /gooseworks Tell me which 1–2 paid channels to start with and a 90-day plan Skill used: paid-channel-prioritizer 11. /gooseworks Build Meta audiences, ad sets and copy from my ICP Skill used: meta-ads-campaign-builder 12. /gooseworks Pre-flight my ad copy against Meta policy before I spend Skill used: meta-ad-policy-checker --- MAKE CREATIVES 13. /goose-ads Turn that research into branded static ad creatives for my product Skill used: goose-ads All directly in Claude Code or Cowork. Start by installing npx gooseworks install --claude Comment Goose below and follow, and I'll DM you the full open-source library with 100+ skills to turn Claude into your growth team.
Shiv106,167 views • 1 month ago
Introducing Gooseworks — AI coworkers that can do real GTM work. Over the last few months, we've been obsessed with turning AI into actual coworkers for our team. And it's working. Goose is now our most valuable teammate – it finds high-intent leads, runs outbound campaigns, coordinates with influencers, tracks SEO / AEO and a ton more. Today we're launching this publicly so everyone can create their own AI coworkers. Each coworker (or Goose) has its own computer, filesystem, mailbox, memory, and tools. Goose can work autonomously for hours, communicates over Slack, iMessage, WhatsApp or email, and gets smarter as you give it more context. It's not just a personal assistant — your whole team can talk to Goose from anywhere, and schedule it to run on autopilot. And here's the best part – we've already given Goose 100+ skills and data APIs for GTM work: – map your TAM – search people databases with natural language – find leads from X and LinkedIn posts – monitor intent signals from your ICPs – update your CRM and generate reports – find influencers and run outreach campaigns – track visibility in search and answer engines – connect to all the SaaS tools your business runs on +++ lots more. We also open-sourced every skill as a toolkit you can install directly in Claude Code. Comment "Goose" and follow and I'll send you the install link.
Shiv174,219 views • 4 months ago
![Introducing Goose Ads for ChatGPT Work. ChatGPT 5.6 can now research your brand and make on-brand meta ad creatives in seconds using Goose. Generated creatives are actually accurate, with real brand logos, product images and much fewer hallucinations. --- Install the Gooseworks skill: npx gooseworks install --all Then open a new chat inside Codex / ChatGPT Work and run: /goose-ads Make ads for my brand: [brand-website] --- It's free to try. Comment Goose and I'll DM you an extra 500 credits. (must be following so I can DM you)](https://image.24vids.com/tw-2075627188427317332/amplify_video_thumb/2075627134715088896/img/brqS-3UW6bOmJeaT.jpg)
Introducing Goose Ads for ChatGPT Work. ChatGPT 5.6 can now research your brand and make on-brand meta ad creatives in seconds using Goose. Generated creatives are actually accurate, with real brand logos, product images and much fewer hallucinations. --- Install the Gooseworks skill: npx gooseworks install --all Then open a new chat inside Codex / ChatGPT Work and run: /goose-ads Make ads for my brand: [brand-website] --- It's free to try. Comment Goose and I'll DM you an extra 500 credits. (must be following so I can DM you)
Shiv35,467 views • 1 month ago
Claude Code can ship a 45-second animated explainer ad in 30 minutes. No video editor needed, just CC + skills. Here's how I made this video for Soteri Skin 👇 1. /plan Concept Brief (Claude Code) I handwrite a concept brief, then chat with the agent to iterate on it. The agent gathers any raw materials we might need - context about the brand, product images, end card, etc. The concept brief details the concept, characters, visual style, script, etc 2. /prepare a moodboard (CC + GPT Image 2 + ElevenLabs) After reviewing the script, generate: - character reference images - voiceover samples for the characters / narrator - the storyboard (scene by scene grid) - a few keyframe scenes 3. /generate Keyframes for each scene (CC uses Nano Banana or GPT Image 2) Uses the character references from the previous step to generate keyframes for each scene. I probably should have done a round of iteration at this step – there's some character drift and the pH meter representation could have been better. 4. /animate Keyframe → Animated Clip (CC uses Fal Seedance) Generate 2-4 representative scenes first to see a preview. If it looks good, then generate everything. 5. /stitch (CC + ffmpeg + ElevenLabs) - Stitch clips together with hard cut - Add a music score + SFX - Sync clips to the VO - Add captions - Review and edit timing / pacing issues 6. /watch the final cut and review it - as a video editor for technical errors (mismatched voiceover and visuals, AI hallucinations, etc) - as a viewer (ICP). I delegate most of the review to the agent because it catches more things and keeps me out of the loop as much as possible. It also fixes any issues found in the review. That's it. This video took me 30 minutes because I have already created skills for everything I described above. Some day, this will be < 5 minutes. I just review and chat to provide direction and feedback. The skills do all the technical work. 7. /learn Extracts learnings and updates the skills. This final step is really important. It turns this process into a closed loop system that makes the next video much easier to create because all the learnings from the human-in-the-loop process get encoded into code. Skills are code too. If you want access to the skill, drop a comment, and I'll DM it to you (must be following). If you want to make AI video ads like this, DM me.
Shiv11,679 views • 2 months ago
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