The Ad Professor
@The_AdProfessor • 199,824 subscribers
Built ad campaigns for multiple billion-dollar companies. Spending over $50K per month on ads and need help? Let's work together here: https://t.co/1NdyfF4HyV
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This Cadbury's advert has been named "The Best Ad Ever" It turned an entire company around from a disaster -- and is the most memorable ad ever. Here's the breakdown: 1. Declining sales After a salmonella outbreak, Cadbury's had to recall 1 million chocolate bars. It cost them £20 million and permanently damaged the brand. 2. Left Field Idea Rather than focus on chocolate, they wanted to focus on emotion. The director said: "Cadbury's ads should feel as good as eating the product itself" 3. Rejection The advert was initially rejected by management. "So you want to make an ad 3x longer than a normal ad that doesn't feature any chocolate?" 4. Insane Success When the ad launched, it was so iconic -- it was the first time people would wait to watch adverts on TV in case it was shown. It was then uploaded to YouTube, and became one of the first ever viral YouTube videos. It turned Cadbury's around as a brand -- and the song became number 1 in the charts almost 30 years after it's release.
Ad Professor88,028 次观看 • 1 年前
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