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Fernando Cao

@thefernandocz • 101,357 subscribers

Cofounder at https://t.co/jShTiqF6NP, the retard in motion, new media + gtm

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Your cold email replies are dropping, but what if your copy isn't the problem? The mailboxes sending your emails could be wearing out. This is one of the harder problems with running outbound at scale. A mailbox starts deteriorating. Bounces creep up. Fewer emails reach the inbox. But the campaign keeps running, so the team starts rewriting copy and testing new offers. Meanwhile, the mailbox that started it is still sending. Smartlead's Auto-Replace is built to handle this before it becomes a bigger problem. You set the health rules once. By default, a mailbox gets flagged when its bounce rate goes above 4% over 14 days, or its reply rate drops below 0.3% across 500 sends. Mailboxes coming up on their one-year vendor limit get flagged too. Smartlead can then order a replacement automatically on a new domain at the same monthly rate, and warm it for 14 days before it goes near a campaign. Switch on auto-attach and it takes the old mailbox's place in every campaign. The old one stays live, so late replies still land. So sending capacity gets replaced before it costs you a reply. Because when you're managing dozens of inboxes, finding out something is broken shouldn't depend on someone noticing a drop in replies.

Your cold email replies are dropping, but what if your copy isn't the problem? The mailboxes sending your emails could be wearing out. This is one of the harder problems with running outbound at scale. A mailbox starts deteriorating. Bounces creep up. Fewer emails reach the inbox. But the campaign keeps running, so the team starts rewriting copy and testing new offers. Meanwhile, the mailbox that started it is still sending. Smartlead's Auto-Replace is built to handle this before it becomes a bigger problem. You set the health rules once. By default, a mailbox gets flagged when its bounce rate goes above 4% over 14 days, or its reply rate drops below 0.3% across 500 sends. Mailboxes coming up on their one-year vendor limit get flagged too. Smartlead can then order a replacement automatically on a new domain at the same monthly rate, and warm it for 14 days before it goes near a campaign. Switch on auto-attach and it takes the old mailbox's place in every campaign. The old one stays live, so late replies still land. So sending capacity gets replaced before it costs you a reply. Because when you're managing dozens of inboxes, finding out something is broken shouldn't depend on someone noticing a drop in replies.

46,567 views • 15 days ago

Meta offered $250 million for each of the workers. • $100 million signing bonuses • Direct access to Zuckerberg • Unlimited resources They left anyway. And what makes it worse?

Meta offered $250 million for each of the workers. • $100 million signing bonuses • Direct access to Zuckerberg • Unlimited resources They left anyway. And what makes it worse?

1,054,713 views • 1 year ago

To put it simply: Mission beats money. • Meta is building AI for commercial dominance. • xAI's building AGI to "maximize truth-seeking." Engineers want their work to shape humanity's future. But the second factor is even more powerful:

To put it simply: Mission beats money. • Meta is building AI for commercial dominance. • xAI's building AGI to "maximize truth-seeking." Engineers want their work to shape humanity's future. But the second factor is even more powerful:

962,251 views • 1 year ago

The official reason? Content moderation concerns. But beneath the surface, a bigger battle was brewing: The clash between traditional media control and digital freedom of speech. Disney wasn't alone in their move:

The official reason? Content moderation concerns. But beneath the surface, a bigger battle was brewing: The clash between traditional media control and digital freedom of speech. Disney wasn't alone in their move:

1,143,293 views • 1 year ago

X was facing a crucial moment. 90% of the platform's revenue came from advertising. The boycott by major brands cost X an estimated $75 million in revenue. But instead of backing down, Musk took a stand:

X was facing a crucial moment. 90% of the platform's revenue came from advertising. The boycott by major brands cost X an estimated $75 million in revenue. But instead of backing down, Musk took a stand:

1,070,028 views • 1 year ago

The 4-7-8 Method 1. Breathe in quietly through your nose for 4 seconds 2. Hold your breath for 7 seconds 3. Exhale audibly through your mouth for 8 seconds 4. Repeat for a total of 4 cycles That's it. The magic ratio of 4-7-8.

The 4-7-8 Method 1. Breathe in quietly through your nose for 4 seconds 2. Hold your breath for 7 seconds 3. Exhale audibly through your mouth for 8 seconds 4. Repeat for a total of 4 cycles That's it. The magic ratio of 4-7-8.

991,755 views • 2 years ago

His first move was radical but necessary: He slashed government ministries from 18 to 9 (now 8). Then systematically removed 50,000 government employees. The establishment called him "El Loco" - The Madman. But there was method to his madness:

His first move was radical but necessary: He slashed government ministries from 18 to 9 (now 8). Then systematically removed 50,000 government employees. The establishment called him "El Loco" - The Madman. But there was method to his madness:

761,299 views • 1 year ago

He eliminated entire categories of spending: • Stopped all discretionary transfers to provinces • Halted public works projects • Removed economic subsidies • Cut out social program intermediaries who were stealing half the funds In January - his first month - he achieved the impossible:

He eliminated entire categories of spending: • Stopped all discretionary transfers to provinces • Halted public works projects • Removed economic subsidies • Cut out social program intermediaries who were stealing half the funds In January - his first month - he achieved the impossible:

750,889 views • 1 year ago

This is the future of business: The most powerful founders won't be controlled by advertisers, VCs, or media. They'll have direct relationships with their audience. Building in public. Creating trust at scale. Ready to build the future?

This is the future of business: The most powerful founders won't be controlled by advertisers, VCs, or media. They'll have direct relationships with their audience. Building in public. Creating trust at scale. Ready to build the future?

724,241 views • 1 year ago

Engineers aren't following money anymore. They're following leaders with compelling visions. Musk's huge following on X isn't an ego play; it's a 24/7 recruitment magnet. This principle applies far, far beyond tech:

Engineers aren't following money anymore. They're following leaders with compelling visions. Musk's huge following on X isn't an ego play; it's a 24/7 recruitment magnet. This principle applies far, far beyond tech:

437,319 views • 1 year ago

They just announced a $500 billion investment in US manufacturing over 4 years in February. They're building a 250,000-square-foot factory in Houston for servers. Meanwhile, Trump's not stopping with Apple.

They just announced a $500 billion investment in US manufacturing over 4 years in February. They're building a 250,000-square-foot factory in Houston for servers. Meanwhile, Trump's not stopping with Apple.

482,384 views • 1 year ago

The $33 billion valuation of X represents a 25% drop from the $44 billion Musk paid for Twitter back in 2022. A painful loss? Not exactly. In fact, this might be one of Musk's most genius moves yet. Here's why:

The $33 billion valuation of X represents a 25% drop from the $44 billion Musk paid for Twitter back in 2022. A painful loss? Not exactly. In fact, this might be one of Musk's most genius moves yet. Here's why:

524,854 views • 1 year ago