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Ryan Law

@thinking_slow • 13,345 subscribers

Director of Content Marketing @Ahrefs • I tweet about writing, SEO & marketing • Solving the hard parts of content marketing: https://t.co/VCUFhtFJaP

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AI Overviews reduce clicks by 34.5%. Google says being featured in an AI Overview leads to HIGHER click-through rates compared to a traditional first-place ranking. Logic disagrees, and now, so does our data. We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. This isn't surprising. AI Overviews are an obvious attempt to resolve the user's directly in the SERP, and if you're featured in a citation, you're one of many links. Logic suggests that AI Overviews will lead to more zero-click searches and a lower position one click-through rate. I have seen lots of anecdata suggesting companies have lost 20–40% of their clicks from organic search after the rollout of AI Overview. This isn't a definitive analysis by any means, but it's nice to have some data to back up this conversation. Going forward, I think our expectations of the returns from informational, top-of-funnel queries has to change. I would love to know how this fits (or doesn't) with your experience. Check out the full article here and let me know in the thread:

AI Overviews reduce clicks by 34.5%. Google says being featured in an AI Overview leads to HIGHER click-through rates compared to a traditional first-place ranking. Logic disagrees, and now, so does our data. We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. This isn't surprising. AI Overviews are an obvious attempt to resolve the user's directly in the SERP, and if you're featured in a citation, you're one of many links. Logic suggests that AI Overviews will lead to more zero-click searches and a lower position one click-through rate. I have seen lots of anecdata suggesting companies have lost 20–40% of their clicks from organic search after the rollout of AI Overview. This isn't a definitive analysis by any means, but it's nice to have some data to back up this conversation. Going forward, I think our expectations of the returns from informational, top-of-funnel queries has to change. I would love to know how this fits (or doesn't) with your experience. Check out the full article here and let me know in the thread:

51,728 görüntüleme • 1 yıl önce

Google made it so that you can't track clicks from AI Mode 🙃 AI Mode just rolled out in the US. we all want to know how it's going to impact website traffic. AI Overviews reduce click-through rates by 34.5%, according to our research—i expect this to have a bigger impact. well... it turns out that Google strips out the referrer information for AI Mode clicks. Patrick Stox has been running tests since release and just showed that AI Mode clicks are invisible in Search Console and attributed as "Direct" traffic in Analytics. in other words, we're not allowed to see the direct impact AI Mode has on our website traffic. (because, let's face it, it won't be a positive impact.) as Patrick explains in his article, there's some hope that AI Mode tracking might come in the future. but for now, AI Mode clicks are invisible. here's Patrick's article for more detail:

Google made it so that you can't track clicks from AI Mode 🙃 AI Mode just rolled out in the US. we all want to know how it's going to impact website traffic. AI Overviews reduce click-through rates by 34.5%, according to our research—i expect this to have a bigger impact. well... it turns out that Google strips out the referrer information for AI Mode clicks. Patrick Stox has been running tests since release and just showed that AI Mode clicks are invisible in Search Console and attributed as "Direct" traffic in Analytics. in other words, we're not allowed to see the direct impact AI Mode has on our website traffic. (because, let's face it, it won't be a positive impact.) as Patrick explains in his article, there's some hope that AI Mode tracking might come in the future. but for now, AI Mode clicks are invisible. here's Patrick's article for more detail:

13,958 görüntüleme • 1 yıl önce

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