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Tim Cook

@tim_cook • 16,307,627 subscribers

Apple CEO  Auburn 🏀 🏈 Duke 🏀 National Parks 🏞️ “Life's most persistent and urgent question is, 'What are you doing for others?'” - MLK. he/him

Shorts

Pencil us in for May 7! ✏️ #AppleEvent

Pencil us in for May 7! ✏️ #AppleEvent

5,430,071 views

Battersea Power Station is merry and bright with Christmas trees designed on iPad this holiday season! Thanks to Munya Chawawa and our collaborators for sharing their creativity—every submission brought joy to all of us at Apple!

Battersea Power Station is merry and bright with Christmas trees designed on iPad this holiday season! Thanks to Munya Chawawa and our collaborators for sharing their creativity—every submission brought joy to all of us at Apple!

1,076,015 views

We’re thrilled to bring Apple to even more customers around the world… the Apple Store online and Apple Store app both launch in Saudi Arabia today!

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We’re thrilled to bring Apple to even more customers around the world… the Apple Store online and Apple Store app both launch in Saudi Arabia today!

1,458,367 views

Incredible to hear music created by students at Wadleigh Secondary School for the Performing & Visual Arts in Harlem with Maggie Rogers! We're thrilled to be expanding our partnership with Save the Music, bringing music education to even more schools across the country.

Incredible to hear music created by students at Wadleigh Secondary School for the Performing & Visual Arts in Harlem with Maggie Rogers! We're thrilled to be expanding our partnership with Save the Music, bringing music education to even more schools across the country.

292,403 views

Excited to share that “Silo” will return for a third AND fourth season! We’re thrilled to support the imagination and inspiration out of the UK as they continue to create world-class films and series.

Excited to share that “Silo” will return for a third AND fourth season! We’re thrilled to support the imagination and inspiration out of the UK as they continue to create world-class films and series.

1,523,635 views

What an honor to spend time with the legendary @RealMadrid team and their youth team players. Thank you for the warm welcome to Spain! 🇪🇸⚽️

What an honor to spend time with the legendary @RealMadrid team and their youth team players. Thank you for the warm welcome to Spain! 🇪🇸⚽️

2,103,093 views

Love starting #WWDC25 with our Swift Student Challenge winners!

Love starting #WWDC25 with our Swift Student Challenge winners!

498,824 views

The new 15-inch MacBook Air is available today! We think you’re going to love it!

The new 15-inch MacBook Air is available today! We think you’re going to love it!

1,088,846 views

Kicking off #WWDC24 in the best way possible—meeting with student developers who won our Swift Student Challenge. It’s amazing to see their creativity and determination on full display!

Kicking off #WWDC24 in the best way possible—meeting with student developers who won our Swift Student Challenge. It’s amazing to see their creativity and determination on full display!

577,294 views

What an incredible honor to meet gold medalist Teresa Perales PLY, Spain’s most decorated Paralympian. Teresa, thank you for a great discussion on our accessibilty features and the ways you use Apple Watch to train. We’ll be cheering you on in Paris 2024! 🏊‍♀️⌚️

What an incredible honor to meet gold medalist Teresa Perales PLY, Spain’s most decorated Paralympian. Teresa, thank you for a great discussion on our accessibilty features and the ways you use Apple Watch to train. We’ll be cheering you on in Paris 2024! 🏊‍♀️⌚️

747,291 views

A huge thank you to the incomparable David Hockney for helping us get into the spirit of the season! Your new artwork, Bigger Christmas Trees, created on iPad looks incredible on London’s Battersea Power Station. Happy holidays everyone!

A huge thank you to the incomparable David Hockney for helping us get into the spirit of the season! Your new artwork, Bigger Christmas Trees, created on iPad looks incredible on London’s Battersea Power Station. Happy holidays everyone!

661,471 views

Loved spending time with our retail team and customers today at Apple Covent Garden! Special thanks to the marvelous Jamie Cullum for treating us all to an unforgettable performance!

Loved spending time with our retail team and customers today at Apple Covent Garden! Special thanks to the marvelous Jamie Cullum for treating us all to an unforgettable performance!

197,754 views

Videos

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Welcome back coach! Ted Lasso returns August 5 on Apple TV!

Welcome back coach! Ted Lasso returns August 5 on Apple TV!

8,669,496 views • 1 month ago

iPhone 17e, iPad Air, MacBook Air, MacBook Pro... And now, say hello to the all-new MacBook Neo! We’re so excited to bring the magic of Mac to even more people around the world.

iPhone 17e, iPad Air, MacBook Air, MacBook Pro... And now, say hello to the all-new MacBook Neo! We’re so excited to bring the magic of Mac to even more people around the world.

10,422,074 views • 3 months ago

Expressive. Delightful. But still instantly familiar. Introducing our new software design with Liquid Glass.

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Expressive. Delightful. But still instantly familiar. Introducing our new software design with Liquid Glass.

28,569,558 views • 11 months ago

I'm so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter.

47,193,230 views • 1 year ago

Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.

Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.

61,974,934 views • 2 years ago

Thanks for the tune up Max Verstappen. Next time, we race.

Thanks for the tune up Max Verstappen. Next time, we race.

2,981,462 views • 2 months ago

Welcome to the era of spatial computing with Apple Vision Pro. You’ve never seen anything like this before!

Welcome to the era of spatial computing with Apple Vision Pro. You’ve never seen anything like this before!

50,012,553 views • 3 years ago

As part of our $600B commitment, Mac mini will be produced in the US for the first time later this year! We're accelerating our progress even further— producing more AI servers and opening an all-new Apple Advanced Manufacturing Center for hands-on training.

As part of our $600B commitment, Mac mini will be produced in the US for the first time later this year! We're accelerating our progress even further— producing more AI servers and opening an all-new Apple Advanced Manufacturing Center for hands-on training.

3,028,232 views • 3 months ago

50 years of Apple, 50 years of innovation. Thank you to our teams, our users, and everyone who’s been part of the journey. #Apple50

50 years of Apple, 50 years of innovation. Thank you to our teams, our users, and everyone who’s been part of the journey. #Apple50

1,674,065 views • 2 months ago

Season 3 of Severance is available upon request. - Tim C.

Season 3 of Severance is available upon request. - Tim C.

12,239,150 views • 1 year ago

At Apple, we believe that climate change is one of the world’s most urgent priorities and we are deeply committed to doing our part. Today we had a special guest—a real force of nature—stop by to check on our progress.

At Apple, we believe that climate change is one of the world’s most urgent priorities and we are deeply committed to doing our part. Today we had a special guest—a real force of nature—stop by to check on our progress.

29,828,444 views • 2 years ago

It all begins with a great idea.

It all begins with a great idea.

5,280,990 views • 7 months ago

Happy Year of the Horse to everyone celebrating!

Happy Year of the Horse to everyone celebrating!

1,713,070 views • 3 months ago

AirPods Pro 3, the new Apple Watch lineup, iPhone 17, iPhone 17 Pro, and the all-new iPhone Air—here’s everything we just announced!

AirPods Pro 3, the new Apple Watch lineup, iPhone 17, iPhone 17 Pro, and the all-new iPhone Air—here’s everything we just announced!

4,700,202 views • 8 months ago

Created manga with students on iPad in Kyoto, visited the team at Apple Umeda, and tried takoyaki before taking in a Hanshin Tigers baseball game in Osaka! Arigato gozaimasu for the hospitality, Japan!

Created manga with students on iPad in Kyoto, visited the team at Apple Umeda, and tried takoyaki before taking in a Hanshin Tigers baseball game in Osaka! Arigato gozaimasu for the hospitality, Japan!

3,519,782 views • 8 months ago

Meet iPhone 16e, the newest member of the iPhone 16 family! #AppleLaunch

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Meet iPhone 16e, the newest member of the iPhone 16 family! #AppleLaunch

6,063,235 views • 1 year ago

Apple is expanding our US commitment to $600 billion over the next four years. And our new American Manufacturing Program will bring even more jobs and advanced manufacturing to the US.

Apple is expanding our US commitment to $600 billion over the next four years. And our new American Manufacturing Program will bring even more jobs and advanced manufacturing to the US.

2,929,937 views • 10 months ago

Apple Vision Pro pre-orders begin today! We’re so excited for you to experience spatial computing for the first time!

Apple Vision Pro pre-orders begin today! We’re so excited for you to experience spatial computing for the first time!

7,956,381 views • 2 years ago

Met Pikachu, connected with developers using our software features in amazing ways, and played Dragon Ball Gekishin Squadra at Bandai Namco… Japan is a gamer's paradise!

Met Pikachu, connected with developers using our software features in amazing ways, and played Dragon Ball Gekishin Squadra at Bandai Namco… Japan is a gamer's paradise!

1,846,162 views • 8 months ago

Thank you for celebrating 50 years of thinking differently with us at Apple Champs-Élysées, Pedro and Julian! Please send me that track! #Apple50

Thank you for celebrating 50 years of thinking differently with us at Apple Champs-Élysées, Pedro and Julian! Please send me that track! #Apple50

440,652 views • 2 months ago