Tim Cook

@tim_cook • 20,471,720 subscribers

Apple Executive Chairman

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Live Cam

Tim Cook

Shorts

Pencil us in for May 7! ✏️ #AppleEvent

Battersea Power Station is merry and bright with Christmas trees designed on iPad this holiday season! Thanks to Munya Chawawa and our collaborators for sharing their creativity—every submission brought joy to all of us at Apple!

Excited to share that “Silo” will return for a third AND fourth season! We’re thrilled to support the imagination and inspiration out of the UK as they continue to create world-class films and series.

What an honor to spend time with the legendary @RealMadrid team and their youth team players. Thank you for the warm welcome to Spain! 🇪🇸⚽️

Incredible to hear music created by students at Wadleigh Secondary School for the Performing &amp; Visual Arts in Harlem with Maggie Rogers! We're thrilled to be expanding our partnership with Save the Music, bringing music education to even more schools across the country.

Love starting #WWDC25 with our Swift Student Challenge winners!

The new 15-inch MacBook Air is available today! We think you’re going to love it!

What an incredible honor to meet gold medalist Teresa Perales PLY, Spain’s most decorated Paralympian. Teresa, thank you for a great discussion on our accessibilty features and the ways you use Apple Watch to train. We’ll be cheering you on in Paris 2024! 🏊‍♀️⌚️

Kicking off #WWDC24 in the best way possible—meeting with student developers who won our Swift Student Challenge. It’s amazing to see their creativity and determination on full display!

A huge thank you to the incomparable David Hockney for helping us get into the spirit of the season! Your new artwork, Bigger Christmas Trees, created on iPad looks incredible on London’s Battersea Power Station. Happy holidays everyone!

Loved spending time with our retail team and customers today at Apple Covent Garden! Special thanks to the marvelous Jamie Cullum for treating us all to an unforgettable performance!

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The new Mac mini is here. Small in size. Big on performance. From everyday productivity to all things AI, it can help you do it all.

From iPhone Duo, iPhone 18 Pro, and iPhone 18 Pro Max to Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5… here's a look at all of the latest announcements dropping today! #AppleEvent

Today’s agenda at Apple Park: Introduce the Pokémon team to John, talk gaming, and politely ask Pikachu to stay out of the pond. Two out of three were accomplished.

I'm so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter.

Welcome back coach! Ted Lasso returns August 5 on Apple TV!

Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.

iPhone 17e, iPad Air, MacBook Air, MacBook Pro... And now, say hello to the all-new MacBook Neo! We’re so excited to bring the magic of Mac to even more people around the world.

Welcome to the era of spatial computing with Apple Vision Pro. You’ve never seen anything like this before!

At Apple, we believe that climate change is one of the world’s most urgent priorities and we are deeply committed to doing our part. Today we had a special guest—a real force of nature—stop by to check on our progress.

Season 3 of Severance is available upon request. - Tim C.

The next generation of Apple Intelligence powers an entirely new Siri: making the apps and experiences you rely on across iPhone, iPad, Mac, and Apple Vision Pro more personal and helpful than ever.

It all begins with a great idea.

Thanks for the tune up Max Verstappen. Next time, we race.

As part of our $600B commitment, Mac mini will be produced in the US for the first time later this year! We're accelerating our progress even further— producing more AI servers and opening an all-new Apple Advanced Manufacturing Center for hands-on training.

AirPods Pro 3, the new Apple Watch lineup, iPhone 17, iPhone 17 Pro, and the all-new iPhone Air—here’s everything we just announced!

Created manga with students on iPad in Kyoto, visited the team at Apple Umeda, and tried takoyaki before taking in a Hanshin Tigers baseball game in Osaka! Arigato gozaimasu for the hospitality, Japan!

50 years of Apple, 50 years of innovation. Thank you to our teams, our users, and everyone who’s been part of the journey. #Apple50

Apple Vision Pro pre-orders begin today! We’re so excited for you to experience spatial computing for the first time!

Incredible to hear music created by students at Wadleigh Secondary School for the Performing & Visual Arts in Harlem with Maggie Rogers! We're thrilled to be expanding our partnership with Save the Music, bringing music education to even more schools across the country.