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Tim Cook

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Apple CEO  Auburn 🏀 🏈 Duke 🏀 National Parks 🏞️ “Life's most persistent and urgent question is, 'What are you doing for others?'” - MLK. he/him

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Pencil us in for May 7! ✏️ #AppleEvent

Pencil us in for May 7! ✏️ #AppleEvent

5,430,071 次观看

Battersea Power Station is merry and bright with Christmas trees designed on iPad this holiday season! Thanks to Munya Chawawa and our collaborators for sharing their creativity—every submission brought joy to all of us at Apple!

Battersea Power Station is merry and bright with Christmas trees designed on iPad this holiday season! Thanks to Munya Chawawa and our collaborators for sharing their creativity—every submission brought joy to all of us at Apple!

1,076,015 次观看

We’re thrilled to bring Apple to even more customers around the world… the Apple Store online and Apple Store app both launch in Saudi Arabia today!

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We’re thrilled to bring Apple to even more customers around the world… the Apple Store online and Apple Store app both launch in Saudi Arabia today!

1,458,367 次观看

Incredible to hear music created by students at Wadleigh Secondary School for the Performing & Visual Arts in Harlem with Maggie Rogers! We're thrilled to be expanding our partnership with Save the Music, bringing music education to even more schools across the country.

Incredible to hear music created by students at Wadleigh Secondary School for the Performing & Visual Arts in Harlem with Maggie Rogers! We're thrilled to be expanding our partnership with Save the Music, bringing music education to even more schools across the country.

292,403 次观看

Excited to share that “Silo” will return for a third AND fourth season! We’re thrilled to support the imagination and inspiration out of the UK as they continue to create world-class films and series.

Excited to share that “Silo” will return for a third AND fourth season! We’re thrilled to support the imagination and inspiration out of the UK as they continue to create world-class films and series.

1,523,635 次观看

What an honor to spend time with the legendary @RealMadrid team and their youth team players. Thank you for the warm welcome to Spain! 🇪🇸⚽️

What an honor to spend time with the legendary @RealMadrid team and their youth team players. Thank you for the warm welcome to Spain! 🇪🇸⚽️

2,103,093 次观看

Love starting #WWDC25 with our Swift Student Challenge winners!

Love starting #WWDC25 with our Swift Student Challenge winners!

498,824 次观看

The new 15-inch MacBook Air is available today! We think you’re going to love it!

The new 15-inch MacBook Air is available today! We think you’re going to love it!

1,088,846 次观看

Kicking off #WWDC24 in the best way possible—meeting with student developers who won our Swift Student Challenge. It’s amazing to see their creativity and determination on full display!

Kicking off #WWDC24 in the best way possible—meeting with student developers who won our Swift Student Challenge. It’s amazing to see their creativity and determination on full display!

577,294 次观看

What an incredible honor to meet gold medalist Teresa Perales PLY, Spain’s most decorated Paralympian. Teresa, thank you for a great discussion on our accessibilty features and the ways you use Apple Watch to train. We’ll be cheering you on in Paris 2024! 🏊‍♀️⌚️

What an incredible honor to meet gold medalist Teresa Perales PLY, Spain’s most decorated Paralympian. Teresa, thank you for a great discussion on our accessibilty features and the ways you use Apple Watch to train. We’ll be cheering you on in Paris 2024! 🏊‍♀️⌚️

747,291 次观看

A huge thank you to the incomparable David Hockney for helping us get into the spirit of the season! Your new artwork, Bigger Christmas Trees, created on iPad looks incredible on London’s Battersea Power Station. Happy holidays everyone!

A huge thank you to the incomparable David Hockney for helping us get into the spirit of the season! Your new artwork, Bigger Christmas Trees, created on iPad looks incredible on London’s Battersea Power Station. Happy holidays everyone!

661,471 次观看

Loved spending time with our retail team and customers today at Apple Covent Garden! Special thanks to the marvelous Jamie Cullum for treating us all to an unforgettable performance!

Loved spending time with our retail team and customers today at Apple Covent Garden! Special thanks to the marvelous Jamie Cullum for treating us all to an unforgettable performance!

197,754 次观看

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Welcome back coach! Ted Lasso returns August 5 on Apple TV!
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Welcome back coach! Ted Lasso returns August 5 on Apple TV!

Tim Cook

8,669,561 次观看 • 1 个月前

iPhone 17e, iPad Air, MacBook Air, MacBook Pro... And now, say hello to the all-new MacBook Neo! We’re so excited to bring the magic of Mac to even more people around the world.
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iPhone 17e, iPad Air, MacBook Air, MacBook Pro... And now, say hello to the all-new MacBook Neo! We’re so excited to bring the magic of Mac to even more people around the world.

Tim Cook

10,422,074 次观看 • 3 个月前

Expressive. Delightful. But still instantly familiar. Introducing our new software design with Liquid Glass.
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Expressive. Delightful. But still instantly familiar. Introducing our new software design with Liquid Glass.

Tim Cook

28,569,558 次观看 • 11 个月前

I'm so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter.
1:42
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I'm so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter.

Tim Cook

47,193,230 次观看 • 1 年前

Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.
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Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.

Tim Cook

61,974,980 次观看 • 2 年前

Thanks for the tune up Max Verstappen. Next time, we race.
0:22
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Thanks for the tune up Max Verstappen. Next time, we race.

Tim Cook

2,981,462 次观看 • 2 个月前

Welcome to the era of spatial computing with Apple Vision Pro. You’ve never seen anything like this before!
1:30
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Welcome to the era of spatial computing with Apple Vision Pro. You’ve never seen anything like this before!

Tim Cook

50,012,560 次观看 • 3 年前

As part of our $600B commitment, Mac mini will be produced in the US for the first time later this year! We're accelerating our progress even further— producing more AI servers and opening an all-new Apple Advanced Manufacturing Center for hands-on training.
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As part of our $600B commitment, Mac mini will be produced in the US for the first time later this year! We're accelerating our progress even further— producing more AI servers and opening an all-new Apple Advanced Manufacturing Center for hands-on training.

Tim Cook

3,028,232 次观看 • 3 个月前

50 years of Apple, 50 years of innovation. Thank you to our teams, our users, and everyone who’s been part of the journey. #Apple50
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50 years of Apple, 50 years of innovation. Thank you to our teams, our users, and everyone who’s been part of the journey. #Apple50

Tim Cook

1,674,180 次观看 • 2 个月前

Season 3 of Severance is available upon request. - Tim C.
0:21
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Season 3 of Severance is available upon request. - Tim C.

Tim Cook

12,239,150 次观看 • 1 年前

At Apple, we believe that climate change is one of the world’s most urgent priorities and we are deeply committed to doing our part. Today we had a special guest—a real force of nature—stop by to check on our progress.
5:17
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At Apple, we believe that climate change is one of the world’s most urgent priorities and we are deeply committed to doing our part. Today we had a special guest—a real force of nature—stop by to check on our progress.

Tim Cook

29,828,449 次观看 • 2 年前

It all begins with a great idea.
1:00
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It all begins with a great idea.

Tim Cook

5,281,068 次观看 • 7 个月前

Happy Year of the Horse to everyone celebrating!
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Happy Year of the Horse to everyone celebrating!

Tim Cook

1,713,070 次观看 • 3 个月前

AirPods Pro 3, the new Apple Watch lineup, iPhone 17, iPhone 17 Pro, and the all-new iPhone Air—here’s everything we just announced!
2:29
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AirPods Pro 3, the new Apple Watch lineup, iPhone 17, iPhone 17 Pro, and the all-new iPhone Air—here’s everything we just announced!

Tim Cook

4,700,202 次观看 • 8 个月前

Created manga with students on iPad in Kyoto, visited the team at Apple Umeda, and tried takoyaki before taking in a Hanshin Tigers baseball game in Osaka! Arigato gozaimasu for the hospitality, Japan!
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Created manga with students on iPad in Kyoto, visited the team at Apple Umeda, and tried takoyaki before taking in a Hanshin Tigers baseball game in Osaka! Arigato gozaimasu for the hospitality, Japan!

Tim Cook

3,519,782 次观看 • 8 个月前

Meet iPhone 16e, the newest member of the iPhone 16 family! #AppleLaunch
12:49

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Meet iPhone 16e, the newest member of the iPhone 16 family! #AppleLaunch

Tim Cook

6,063,235 次观看 • 1 年前

Apple is expanding our US commitment to $600 billion over the next four years. And our new American Manufacturing Program will bring even more jobs and advanced manufacturing to the US.
0:26
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Apple is expanding our US commitment to $600 billion over the next four years. And our new American Manufacturing Program will bring even more jobs and advanced manufacturing to the US.

Tim Cook

2,929,937 次观看 • 10 个月前

Apple Vision Pro pre-orders begin today! We’re so excited for you to experience spatial computing for the first time!
1:13
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Apple Vision Pro pre-orders begin today! We’re so excited for you to experience spatial computing for the first time!

Tim Cook

7,956,381 次观看 • 2 年前

Met Pikachu, connected with developers using our software features in amazing ways, and played Dragon Ball Gekishin Squadra at Bandai Namco… Japan is a gamer's paradise!
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Met Pikachu, connected with developers using our software features in amazing ways, and played Dragon Ball Gekishin Squadra at Bandai Namco… Japan is a gamer's paradise!

Tim Cook

1,846,162 次观看 • 8 个月前

Thank you for celebrating 50 years of thinking differently with us at Apple Champs-Élysées, Pedro and Julian! Please send me that track! #Apple50
0:27
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Thank you for celebrating 50 years of thinking differently with us at Apple Champs-Élysées, Pedro and Julian! Please send me that track! #Apple50

Tim Cook

440,652 次观看 • 2 个月前