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A Luma Skill turns your best result into a repeatable workflow. Build it once, run it on any asset, reach the same quality every time. The craft stays consistent as it scales. Try Luma Skills:

14,589 views • 1 month ago •via X (Twitter)

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this video is the CLEAREST explanation of how claude skills + AI agents work and how to use them most people set up an AI agent and wonder why it keeps disappointing them. the context window is everything context is what the model assembles before it takes any action. think of it like everything the agent needs to read before it does anything. the quality of what goes in determines the quality of what comes out. the models are genuinely really good right now. claude and gpt are exceptional. the variable is almost always the context you give them. 1. agent.md files are mostly unnecessary every single line you put in an agent.md file gets added to every single conversation you have with your agent. a 1000 line file is around 7000 tokens burning on every run. the model already knows to use react. it can read your codebase. save the agent.md for proprietary information specific to your company that the model genuinely cannot know on its own. 2. skills are the actual unlock a skill.md file works differently. what loads into context is only the name and description, around 50 tokens. the full instructions only appear when the agent recognizes it needs that skill. so instead of 7000 tokens on every run you have 50. and the agent stays sharp because the context window stays lean. the closer you get to filling the context window the worse the agent performs, same way you perform worse when someone dumps 10 things on you at once. 3. here is how to actually build a skill the right way most people identify a workflow and immediately try to write the skill. what you want to do instead is run the workflow by hand with the agent first. walk it through every single step. tell it what to check, what good looks like, what bad looks like. correct it in real time. once you have had a full successful run from start to finish, tell the agent to review everything it just did and write the skill itself. it writes a better skill than you will because it has the full context of what actually worked in practice not in theory. 4. recursively building skills is how you go from frustrated to reliable when the skill breaks, and it will break, ask the agent exactly why it failed. it will tell you specifically what went wrong. fix it together in that same conversation. then tell it to update the skill file so that failure mode never happens again. ross mike did this five times with his youtube report generator. it now pulls from eight different data sources and runs flawlessly every single time without him touching it. 5. sub agents are something you earn not something you set up on day one start with one agent. build one workflow. turn it into one skill. once that works add another. ross mike has five sub agents now covering marketing, business, personal and more. it took months to get there and every single one exists because a workflow proved it deserved to exist. the people who set up 15 sub agents on day one and wonder why nothing works skipped all the steps that make the thing actually run. 6. your workflow is the thing the model cannot get anywhere else the model has been trained on everything. it knows more than you about most things. what it does not have is your specific process, your taste, your way of doing things. that is what skills capture. that is what makes your agent actually useful versus a generic one. downloading someone else's skill means downloading their context onto your setup and it will not work the way you want it to because it was never built around how you work. this is the clearest explanation of how agents actually work i have heard. Micky runs this stuff every single day and the results show it. full episode is now live on The Startup Ideas Podcast (SIP) 🧃 where you get your pods people charge for this sorta stuff i give away the sauce for free i just want you to win watch

GREG ISENBERG

193,095 views • 3 months ago

how to use Google's NEW open source Design.md + AI Skills to make your startup look like a $100 million company in 1 hour: 1. Design.md is an open source file from Google that captures the soul of a design. Typography, colors, spacing, all in one markdown file. You attach it to your prompt and your agent builds beautiful things every time. 2. Think of it this way. The HTML is the finished dish. The design.md is the recipe. The skills are the ingredients. Put them together and everything you build looks consistent and professional. 3. Don't create a design system from scratch. Find a brand you love. Linear, Stripe, Vercel, whatever resonates. Study it. Use ChatGPT or Claude to help you extract the design language into your own design.md file. 4. Build skills on top of your design.md. A landing page skill. A mobile app skill. A motion design skill. A slide deck skill. Each one references the same design.md so everything looks like it came from the same designer. 5. The biggest mistake people make: they nail one screen and then everything else looks generic. Design.md solves this. One file keeps every page, every format, every medium consistent. 6. Use it across everything. Your landing page. Your app. Your pitch deck. Your promo videos. Same DNA. Same taste. Same system. That's what separates a startup that looks real from one that looks vibe-coded. 7. Build a second brain for design inspiration. When you see something beautiful in the real world or online, capture it. Save it. When you're building something new, reference it. Taste is developed, not downloaded. 8. It's obvious but the difference between a product people trust and a product people bounce from is how it looks and feels. Design.md gives you that edge. you can watch below shoutout to Meng To for coming on The Startup Ideas Podcast (SIP) 🧃 and walking through his full workflow. if you want to use AI to actually build gorgeous designs, you'll want to use see this. watch

GREG ISENBERG

506,491 views • 2 months ago

REAL ESTATE PEOPLE WILL HATE HIM FOR THIS. HE BUILT A CLAUDE AGENT THAT TURNS ANY LISTING INTO A SELLABLE VIDEO ON ITS OWN Playbook: connect Claude to a video generator, paste a listing, get a cinematic tour of every room, sell it to the agent But typing the prompt for every listing doesn't scale. He turned it into a skill his Claude runs on its own Here's how to build the automated version: 1. Connect the video engine once. In Claude, go to Customize, Connectors, Add Custom Connector, name it Higgsfield, and paste the server URL from higgsfield. ai/mcp. Authenticate through your account. No API keys. Now Claude can generate video straight from chat 2. Turn the workflow into a skill. Instead of pasting the same prompt every time, have Claude build a skill. Tell it: "Create a skill called listing-to-video. When I give it a listing URL, scrape the room photos, generate a cinematic clip of each room with Higgsfield, and save them to a folder." Now the whole process is one command, not a wall of text 3. Let the agent run the listing. Hand it a URL and say "run listing-to-video on this." It pulls the photos, fires each room through the video model, and brings the clips back. You wrote the prompt once, inside the skill. You never write it again 4. Stitch and deliver. Drop the clips together into one tour. Send a free sample to the listing's agent, then charge per video or a monthly rate for ongoing listings 5. Scale it with your team. Add a skill that drafts the outreach email and one that builds a simple landing page for the agent. Now one operator runs sourcing, production, and pitching from a single Claude session The edge isn't generating one video. It's building the skill once so every future listing runs itself Bookmark this

Yarchi

54,840 views • 1 month ago

Skills are the quickest way to 10x the quality and consistency of what you get from Claude Code. And you don't need to be a developer to use them. Anthropic just published how they use hundreds of skills internally every day. Most skill tutorials are made for developers — if you're in marketing, sales, content ops, or GTM, you probably watched those and moved on. But skills are just as important for non-developers. A skill is just a reusable prompt with clear instructions for a specific task. Instead of prompting Claude the same way over and over, you build it once and invoke it every time. I have a skill for writing on LinkedIn. A different one for YouTube outlines. Another for X. Each platform has different rules, different voice, different structure — so each one gets its own skill. If you're doing something repeatedly, it's time to make a skill. The biggest mistake most people make: building skills as a single .md file. A single file dumps everything into context whether Claude needs it or not. Wastes tokens. Gets worse results. Skills should be folders. Here's the structure that works: skill.md — the orchestrator. Tells Claude which files to read and when. It doesn't contain rules itself — it's the playbook. instructions/ — separate files for voice, structure, scope. Claude only loads the one it needs for the current step. examples/ — good AND bad. Good examples show what success looks like. Bad examples show patterns to avoid — AI writing tells, weak hooks, generic CTAs. Most people skip bad examples. Don't. eval/ — a checklist that scores every output before you see it. "Does it have a clear hook?" "Is it free of AI buzzwords?" Pass or fail on each item. templates/ — output formatting so you get consistent structure every time. The three types of skills that matter most for non-developers: 1. Business automation. Writing a newsletter. Checking reports and drafting follow-ups. Running programmatic ad campaigns. Any workflow you repeat — build a skill for it. 2. Content templates. Landing page copy, meta ads, email sequences, SEO briefs. Each one has specific requirements. Each one gets its own skill. 3. Thinking partners. This is the one people miss. Skills don't have to produce output. They can help you think — an advisory board that reviews your work from your ICP's perspective, a coach that pressure-tests your strategy, an ideation partner that researches competitors before suggesting your next move. If you already have skills as .md files, here's the exact prompt to restructure them in the Anthropic approved format: "I want to restructure my Claude Code skill file. Right now my skill is a single .md file and I want to break it into a folder system following Anthropic's best practices. Read my current skill file, then restructure it into a folder with: a skill.md orchestrator, an instructions/ folder with separate files for each concern (voice, structure, scope), an examples/ folder with good and bad examples, an eval/ folder with a quality checklist, and a templates/ folder for output formatting. Keep all my existing rules and intent — just reorganize them into the modular structure." Paste that into Claude Code pointed at the folder where your skill lives. It handles the rest. A few caveats: 1. Don't add too many skills. Every skill adds context Claude has to process. 50 skills loaded means everything slows down. Start with 3-5 covering your most repeated workflows. 2. Vet skills before downloading. If you grab a skill from the internet, read what's inside first. Skills can include shell commands and scripts. Check what you're running. 3. Share what works. Build a skill that performs well, put it in a shared GitHub repo. Your marketing org gets shared skills for copywriting, SEO, ad copy — new hires invoke the skill instead of learning every playbook from scratch. Onboarding time drops dramatically. 4. Keep your skills updated. When you see output you love, add it as a good example. When you see a pattern you hate, add it as a bad example. The skill gets sharper every time. I made a full video walking through all of this — including a live build of two skills from scratch (no terminal, no code), the exact prompt I use to restructure old skills, and 5 pro tips from Anthropic's internal playbook. Share this with your non-developer friends that want to do more with AI; or bookmark it to come back to at a later time.

JJ Englert

29,322 views • 4 months ago