Advertising executive Rory Sutherland explains why businesses should design for the disabled. Makes complete sense.

@rorysutherland When I was an engineering student, they brought us to the top floor of a five story building, put blindfolds on us, and told us to leave the building. We had to go down stairs or elevators we had just come up, but without seeing. Rory is just an engineer who talks about marketing

Let's talk about building businesses, #investing, #entrepreneurship & #crypto.

@rorysutherland Not to mention web design for the disabled.

@rorysutherland This is also the theory of designing for edge cases on the bell curve as the encompass most of the bell If you can satisfy the outliers, the mass will be happy too

@rorysutherland One of the major supermarkets should take ethics up. Have a 'design area' for products for the disabled. A useful USP.

@rorysutherland This is what Taleb calls minority rule

@rorysutherland Does anyone actually read subtitles one word at a time?

@rorysutherland Love Rory