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Apple CEO Tim Cook has a counterintuitive philosophy for achieving excellence: stop following the rules entirely. "I think you should rarely follow the rules. I think you should write the rules." When asked about when it's okay to break the rules, Tim Cook reframes the question itself as flawed.... He explains: "If you do follow things in a formulaic manner, you will wind up at best being the same as everybody else. Maybe you missed something and you're a little worse. And if you want to excel, you can't do that." Tim has seen this play out repeatedly in business: "I've watched a lot of companies do that. And I think that's a rotten strategy. Maybe they'll be good for a few months or something." But he's careful to distinguish rule-writing from ignorance. The real skill, he argues, is mastering: "How to learn, how to collaborate, how to think about something, and how to work with people that have a very different point of view than you do." In other words, master the fundamentals of thinking and collaboration —then use those skills to author your own playbook rather than following someone else's. His conclusion is direct: "That's what I really think about it. Write your own rules."show more

Big Brain Business

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130,336 次观看 • 8 个月前 •via X (Twitter)

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29 条评论

Options Surfer 的头像

Options Surfer8 个月前

@tim_cook He sucks honestly, Apple hasn’t done anything meaningful since Jobs , it’s been along time now too name a new product or innovation…

Nicholas Ryan Gonino 的头像

Nicholas Ryan Gonino8 个月前

@tim_cook Is this why autocorrect is the way it is?

sean lee 的头像

sean lee8 个月前

@tim_cook Following the rules is paying subscription fees to a life you don't even own. If your strategy is a formula, stop reading the playbook and start writing the code. 🤣

Frank 的头像

Frank8 个月前

@tim_cook Ooo big rule breaker ooo how fucking fast did he kiss the ring for Trump? Lavish gilded gifts? White House screenings of the Melania biopic the day ICE kills a citizen? @tim_cook isn’t an intrepid leader who sticks to his guns, he’s a bootlicker who bribes the Fucko in Chief.

Michael Finney 的头像

Michael Finney8 个月前

@wizardofux @tim_cook Utter nonsense from him, his entire tenure has been conformist

Deva.me 的头像

Deva.me8 个月前

@tim_cook Excellence seems less about rule-breaking and more about deeply understanding the principles well enough to know when new rules are needed.

Kai 的头像

Kai8 个月前

@tim_cook "Don't follow the rules. Write them." Most people optimize within constraints. The outliers realize the constraints themselves are negotiable. That's the difference between playing the game and changing it.

Stigmergy® 的头像

Stigmergy®8 个月前

@tim_cook 🎯💯

Working Class Hero 的头像

Working Class Hero8 个月前

@tim_cook Did Apple break the rules with Apple Vision? Or was that just a bad apple.

Roberto Croci 的头像

Roberto Croci8 个月前

@tim_cook writing your own rules isn’t about being rebellious or ignoring how things are done. It comes after you’ve spent enough time inside the system to see its limits. I’ve seen people skip the fundamentals and call it “original thinking,” and it rarely works.

Hans 的头像

Hans8 个月前

@tim_cook Like Peter theil said: Competition is for losers.

Dom 的头像

Dom8 个月前

@tim_cook ✍️ 🧬 🧢 hat👩‍🍳

Moksh M. Sharma 的头像

Moksh M. Sharma8 个月前

@tim_cook If you follow the same rulebook as your competitors, don't be surprised when you’re fighting for the same 1% of the market

Kai 的头像

Kai8 个月前

@tim_cook Tim Cook: "Don't follow the rules. Write them." Most people play within constraints. The outliers realize the constraints are negotiable. That's the difference between playing the game and changing it.

Hashim N. 的头像

Hashim N.8 个月前

@tim_cook Okay… just don’t stop on a red light 🚦 and don’t move on a green light 🚦… "I think you should rarely follow the rules. I think you should write the rules."

OSCAR MAURICIO BERISTAIN HERNANDEZ 的头像

OSCAR MAURICIO BERISTAIN HERNANDEZ8 个月前

@tim_cook Write Your own rules on not following the path everybody does , that makes sense ! 😉😉😃😃😃🌟

Esa Ruoho (Lackluster) 的头像

Esa Ruoho (Lackluster)8 个月前

@tim_cook Yeah but one part of following the rules is fixing bugs.

dzosoft 的头像

dzosoft8 个月前

@tim_cook

Neil Johnston 的头像

Neil Johnston8 个月前

@tim_cook Love breaking rules, but interested from a VC perspective - fundraising is ruled by rules. Do it your own way and you're often damned, unless you grow fast enough before needing capital

Viviane Boté 的头像

Viviane Boté8 个月前

@tim_cook Dans le fond, it is true

Cathal 的头像

Cathal8 个月前

@tim_cook Apple aren't following the rules in cork They have their own rules It's a legal requirement for companies to carry out risk assessments and provide safety statements to their employees Apple aren't carrying out these assessments Injurying employees for years assemblimg the iMac

Kai 的头像

Kai8 个月前

@tim_cook "Don't follow the rules. Write them." Most people optimize within constraints. The outliers realize the constraints themselves are negotiable.

Kees van der Plas 的头像

Kees van der Plas8 个月前

@tim_cook

Nobody's Fool 的头像

Nobody's Fool8 个月前

@tim_cook Does that also apply to the rules and policies that HR created at Apple?

nicholas ⛱ 的头像

nicholas ⛱8 个月前

@tim_cook never seen this clip

Dom 的头像

Dom8 个月前

@tim_cook ✍️🧬🧢👩‍🍳

JenniSummer 的头像

JenniSummer8 个月前

@tim_cook Jobs is turning over in his grave seeing Tim Cook suck up to Trump, Melania, and the sexual predator director of "Melania" Brett Ratner, while ICE agents murder in the streets.

Ovi96 的头像

Ovi968 个月前

@tim_cook What about his Apple EV car ? (Xiaomi and Huawei made them with success)

Göran Semb 的头像

Göran Semb8 个月前

@tim_cook Too bad about Cook also being A-OK with fascist masked goons breaking all rules and assaulting, kidnapping, and murdering people in the streets of America.

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Jamie Pollard expresses his frustration with the Big Ten and SEC for not adhering to the rules of the College Sports Commission. He adds he would be okay with the two conferences splitting from the NCAA. "The four commissioners spent a lot of money creating the CSC. Then to have two of the conferences not want to adhere to it is perplexing to me, because then, why did we spend the money? If you didn't want rules, then why did you create this entity? That's what's frustrating to me, the same people that say they want rules only want rules if they don't apply to them... I said it three years ago, let em break away. I would turn it around and say we should break away from them. Let them go, but they have to go in all their sports and see how fun it is to play baseball and softball and track when it's just the 20 of you. That's what I think we should do, but I'm one person, and you know that's probably a little more draconian, but that's how I feel about it. Let's quit talking about it, quit threatening, go do it. But if you're going to do it, you don't get to just do it in football and then keep all your other sports with us. No, take them all, see how fun it is."

Cyclone Fanatic

379,181 次观看 • 4 个月前

Pavel Durov on why he hasn't had depression in 20 years: "I normally never have depression. I don't remember having depression in the last 20 years, at least maybe when I was a teenager." Pavel's approach to difficult emotions is completely counterintuitive. As he puts it: "I'm a human being like everybody else. I do get to experience emotions and some of them are not very pleasant. But I believe that it's the responsibility of every one of us to cope with these emotions and to learn to work through them." On what creates depression: "Self-discipline is particularly important because without it, how can you overcome this seemingly endless loop of negativity or despair that ultimately leads to depression for some people?" His method: "One of the reasons I don't have depression is I start doing things. I identify the problem, I can see a solution, and I start executing the strategy. If you are stuck in this loop of being worried about something, nothing's ever going to change." The mistake people make: "People often make this mistake thinking 'Oh, I should just have some rest and then regain energy.' This is not how it works. You gain energy by doing something. So you start doing something, then it happens. You feel motivated, you feel inspired, and then ultimately you do something else a little bit more." He continues: "The whole point is to do first and then feel, not feel and then do. Going to the gym is a good example. There are many days when you don't want to start working out. But you have to overcome this initial reluctance and then you get to a point that you enjoy it and you think 'Oh my god, it was such a good idea to come to gym today.'" Action creates energy, not the other way around.

Pavel Durov on why he hasn't had depression in 20 years: "I normally never have depression. I don't remember having depression in the last 20 years, at least maybe when I was a teenager." Pavel's approach to difficult emotions is completely counterintuitive. As he puts it: "I'm a human being like everybody else. I do get to experience emotions and some of them are not very pleasant. But I believe that it's the responsibility of every one of us to cope with these emotions and to learn to work through them." On what creates depression: "Self-discipline is particularly important because without it, how can you overcome this seemingly endless loop of negativity or despair that ultimately leads to depression for some people?" His method: "One of the reasons I don't have depression is I start doing things. I identify the problem, I can see a solution, and I start executing the strategy. If you are stuck in this loop of being worried about something, nothing's ever going to change." The mistake people make: "People often make this mistake thinking 'Oh, I should just have some rest and then regain energy.' This is not how it works. You gain energy by doing something. So you start doing something, then it happens. You feel motivated, you feel inspired, and then ultimately you do something else a little bit more." He continues: "The whole point is to do first and then feel, not feel and then do. Going to the gym is a good example. There are many days when you don't want to start working out. But you have to overcome this initial reluctance and then you get to a point that you enjoy it and you think 'Oh my god, it was such a good idea to come to gym today.'" Action creates energy, not the other way around.

Jaynit

547,702 次观看 • 9 个月前

Google co-founder Larry Page on why aiming bigger is often easier than playing it safe: He shares a philosophy he picked up early on that shaped how he thinks about ambition and goal-setting: "I went to a leadership seminar once in Michigan where I came from and they have this great slogan which is have a healthy disregard for the impossible." He explains what that actually means in practice: "You should set really stretched goals that you're not sure you can achieve but are sort of reasonable. You don't want completely outlandish goals." Then he shares the counterintuitive insight that took him by surprise when he was building Google: "One thing that I didn't quite realize when I was starting Google is that it's often easier to have aggressive goals." Most people assume the opposite. They pick smaller, safer targets because they seem more attainable. But Larry argues that approach actually works against you: "A lot of times people pick very specific things they want to do because they think they'll be easier to attain. And what happens if you're being more specific, smaller markets, that kind of thing, you also get less resources." The real question isn't how much you need to get started. It's whether your idea holds up: "The question is, can you make a really good case for what you're doing? Does it make sense? Do you have a really big advantage?" He gives a concrete example: "If you're building robots that are 10 times less complicated than your competitors, that's probably a good business, right? And maybe it takes a lot of money to get started up, maybe it's easier than doing something simpler." Larry's closing point reframes the entire premise: "It's okay to solve a hard problem. That's why you get paid if you're a company."

Google co-founder Larry Page on why aiming bigger is often easier than playing it safe: He shares a philosophy he picked up early on that shaped how he thinks about ambition and goal-setting: "I went to a leadership seminar once in Michigan where I came from and they have this great slogan which is have a healthy disregard for the impossible." He explains what that actually means in practice: "You should set really stretched goals that you're not sure you can achieve but are sort of reasonable. You don't want completely outlandish goals." Then he shares the counterintuitive insight that took him by surprise when he was building Google: "One thing that I didn't quite realize when I was starting Google is that it's often easier to have aggressive goals." Most people assume the opposite. They pick smaller, safer targets because they seem more attainable. But Larry argues that approach actually works against you: "A lot of times people pick very specific things they want to do because they think they'll be easier to attain. And what happens if you're being more specific, smaller markets, that kind of thing, you also get less resources." The real question isn't how much you need to get started. It's whether your idea holds up: "The question is, can you make a really good case for what you're doing? Does it make sense? Do you have a really big advantage?" He gives a concrete example: "If you're building robots that are 10 times less complicated than your competitors, that's probably a good business, right? And maybe it takes a lot of money to get started up, maybe it's easier than doing something simpler." Larry's closing point reframes the entire premise: "It's okay to solve a hard problem. That's why you get paid if you're a company."

Big Brain Business

11,961 次观看 • 4 个月前

David Adelman on Nikola Jokic 🃏🗣️ "He takes this very seriously and it's a craft for him." "But I think in life, if this is your sole purpose, you are a sad human being. When you leave here, you have to have other interests. You have to have a real life. And I think it makes you better when you come back here because you're refreshed. I think thats part of the human experience." "He's someone to look up to. To be this successful, this good for this long, historically good, and have that outlook on life in general is something that says a lot about him. And it's a good example for all of us."

David Adelman on Nikola Jokic 🃏🗣️ "He takes this very seriously and it's a craft for him." "But I think in life, if this is your sole purpose, you are a sad human being. When you leave here, you have to have other interests. You have to have a real life. And I think it makes you better when you come back here because you're refreshed. I think thats part of the human experience." "He's someone to look up to. To be this successful, this good for this long, historically good, and have that outlook on life in general is something that says a lot about him. And it's a good example for all of us."

DNVR Nuggets

267,215 次观看 • 10 个月前

Scottie Scheffler has the chance to win the career grand slam at the US Open this week. Ahead of the championship he was asked what it would mean for the sport if he were to do it: “That's a good question. I think it would definitely bring more eyeballs to the sport, which is always a good thing. I think golf is a great game. I think it's something that everybody should have a chance to be introduced to. I think you learn a lot about yourself. I think you learn a lot of life lessons through the game of golf. “Some of my best friends in the whole world I know just from playing golf and playing golf with them and growing up with those types of guys. This game obviously means a lot to me as a player, and it's been a huge part of my life for a long time. It's something that I would love for more people to get introduced to.” U.S. Open

Scottie Scheffler has the chance to win the career grand slam at the US Open this week. Ahead of the championship he was asked what it would mean for the sport if he were to do it: “That's a good question. I think it would definitely bring more eyeballs to the sport, which is always a good thing. I think golf is a great game. I think it's something that everybody should have a chance to be introduced to. I think you learn a lot about yourself. I think you learn a lot of life lessons through the game of golf. “Some of my best friends in the whole world I know just from playing golf and playing golf with them and growing up with those types of guys. This game obviously means a lot to me as a player, and it's been a huge part of my life for a long time. It's something that I would love for more people to get introduced to.” U.S. Open

Flushing It

13,950 次观看 • 3 个月前

why jordan peterson believes "how do i find the love of my life" is a stupid question "I got asked that three times in a row and I didn't have a good answer. And then I thought, why don't I have a good answer? I thought, oh, I know why, 'cause that's a stupid question." "It's putting the cart before the horse. Here's the right question. How do I make myself into the perfect date?" "If I offered everything I could to a partner, who would I be? You work on that." "Okay. What do they want? Clean. That's not a bad start. Reasonably good physical shape. So healthy, productive, generous, honest, willing to delay gratification." "The harder you work on offering other people what they need and want, the more people will line up to play with you." "Then you think, well, if I do that, people will just take advantage of me. And that's why you're supposed to be as soft as a dove and as wise as a serpent." "I know you're full of snakes. I know it. Maybe I know it more than you do, but we'll play anyways." "Even though the person you're dealing with is full of snakes, if you offer your hand in trust and it's real, you will evoke the best in them." "Even under those circumstances, if you step carefully enough, maybe you can avoid the ax. That's a good thing to know if you ever meet someone truly dangerous."

why jordan peterson believes "how do i find the love of my life" is a stupid question "I got asked that three times in a row and I didn't have a good answer. And then I thought, why don't I have a good answer? I thought, oh, I know why, 'cause that's a stupid question." "It's putting the cart before the horse. Here's the right question. How do I make myself into the perfect date?" "If I offered everything I could to a partner, who would I be? You work on that." "Okay. What do they want? Clean. That's not a bad start. Reasonably good physical shape. So healthy, productive, generous, honest, willing to delay gratification." "The harder you work on offering other people what they need and want, the more people will line up to play with you." "Then you think, well, if I do that, people will just take advantage of me. And that's why you're supposed to be as soft as a dove and as wise as a serpent." "I know you're full of snakes. I know it. Maybe I know it more than you do, but we'll play anyways." "Even though the person you're dealing with is full of snakes, if you offer your hand in trust and it's real, you will evoke the best in them." "Even under those circumstances, if you step carefully enough, maybe you can avoid the ax. That's a good thing to know if you ever meet someone truly dangerous."

Johan

35,158 次观看 • 3 个月前

🍀 "how do you overcome times when your willpower drops?" 🐻 "when willpower drops, just live with it dropped. just let it flow. and then, at some point, someday you'll have the strength to do it again. but i think the most important thing at that time is to completely empty your mind of any desire to do something. like, 'i don't want to do it right now. i'm not going to do it.' if you can cleanly say that, that's great. but if there's even a little bit of, 'i should be doing it, so why am i not doing it?' in your mind, then it's better to just go ahead and do it. but in the end, when your willpower is down, you can't do it anyway. so in the end, i think it's good to take care of your own feelings. that's how i overcame it."

🍀 "how do you overcome times when your willpower drops?" 🐻 "when willpower drops, just live with it dropped. just let it flow. and then, at some point, someday you'll have the strength to do it again. but i think the most important thing at that time is to completely empty your mind of any desire to do something. like, 'i don't want to do it right now. i'm not going to do it.' if you can cleanly say that, that's great. but if there's even a little bit of, 'i should be doing it, so why am i not doing it?' in your mind, then it's better to just go ahead and do it. but in the end, when your willpower is down, you can't do it anyway. so in the end, i think it's good to take care of your own feelings. that's how i overcame it."

dea❀ꕤ

15,922 次观看 • 1 年前

Gagan Biyani on why the best way to learn people skills is to build something you can't do alone, and how HAA is designed around it: "One of the most important things we want is to develop people skills. And one of the core tenets of developing a skill like that is osmosis. You need to immerse the student in the social environment in which the humans are." "I think it's a challenge if you go off to college, you only interact with people your same year. You finally maybe have a friend who's one or two years above you or below you." "We're gonna try and cohabitate you, especially in the office, with other companies and individuals and projects and co-ops and internships that are with the, quote unquote, 'adult world.'" "Let's say you're trying to build a new type of robot dog, and the only way to do it is to get a specific type of chip, and you don't know how to write a cold email. You're gonna have to learn. And you're gonna have all these people around you who are experts at this." "The combination of the osmosis of Silicon Valley, a peer network that's supportive, and the project-based curriculum will dramatically accelerate people skill development." "Over something like, let me sit in a lecture talking about negotiations. That's not how you develop people skills. You develop people skills because you're doing something you really care about and you need to get everyone on board." Gagan Biyani 🏛

Gagan Biyani on why the best way to learn people skills is to build something you can't do alone, and how HAA is designed around it: "One of the most important things we want is to develop people skills. And one of the core tenets of developing a skill like that is osmosis. You need to immerse the student in the social environment in which the humans are." "I think it's a challenge if you go off to college, you only interact with people your same year. You finally maybe have a friend who's one or two years above you or below you." "We're gonna try and cohabitate you, especially in the office, with other companies and individuals and projects and co-ops and internships that are with the, quote unquote, 'adult world.'" "Let's say you're trying to build a new type of robot dog, and the only way to do it is to get a specific type of chip, and you don't know how to write a cold email. You're gonna have to learn. And you're gonna have all these people around you who are experts at this." "The combination of the osmosis of Silicon Valley, a peer network that's supportive, and the project-based curriculum will dramatically accelerate people skill development." "Over something like, let me sit in a lecture talking about negotiations. That's not how you develop people skills. You develop people skills because you're doing something you really care about and you need to get everyone on board." Gagan Biyani 🏛

a16z

35,092 次观看 • 21 天前

🚨 JUST IN: JD Vance responds to the resignation of NCTC Director Joe Kent, who opposed the Iran strikes "It's one thing to have a disagreement of opinion." "That said...when POTUS makes a decision, it's your job to help make that decision as effective and successful as possible." "If you are on the team and you can't help implement the decisions of his administration, he has the right to make those decisions, then it's a good thing for you to resign." "And I think that's exactly right. It's fine to disagree, but once the President makes a decision, it's up to everybody who serves in his administration to make it as successful as possible." "That's how I do my job, and I think that's how everybody in the administration should do their job too." 🇺🇸

🚨 JUST IN: JD Vance responds to the resignation of NCTC Director Joe Kent, who opposed the Iran strikes "It's one thing to have a disagreement of opinion." "That said...when POTUS makes a decision, it's your job to help make that decision as effective and successful as possible." "If you are on the team and you can't help implement the decisions of his administration, he has the right to make those decisions, then it's a good thing for you to resign." "And I think that's exactly right. It's fine to disagree, but once the President makes a decision, it's up to everybody who serves in his administration to make it as successful as possible." "That's how I do my job, and I think that's how everybody in the administration should do their job too." 🇺🇸

Eric Daugherty

478,053 次观看 • 6 个月前

Chamath: "Nvidia is not doing what's in the best interest of the United States." 🇺🇸🇨🇳 "I think we can all do the math. About 47% of all of NVIDIA's revenue goes to China and Chinese-related countries." "And I think when you peel back this onion, what you will find is a whole raft of companies that were stood up to buy these Nvidia GPUs to essentially act as a waystation for China." "And I think that is the big problem." "Let's have a thought starter: if 47% of all of the AI capability and horsepower is being shipped to three Asian countries, where do you think the apps that require that amount of horsepower live?" "Is there a Cursor of Bhutan that we did not know? Is there a great shopping app in Cambodia that's come out of nowhere, that's AI powered?" "I think the answer is no." "Every single time we have an advance in the United States, how is it that Alibaba shows up with something incredible? DeepSeek shows up with something better?" "At every turn and at every step of AI, they are at the same rate or one step ahead." "To be honest with you, I think the real problem that we have is that Nvidia is not doing what is in the best interest of the United States." "You have a American company that has been working around the guidelines at every turn to try to land silicon into the hands of China." "Late last year, they introduced this thing called the H20 that was explicitly designed for China and to be compliant with US rules at the time." "Which again, gives these guys substantial performance." "This is a case where (Nvidia) has plausible deniability. I sell something to a Singaporean registered company? Plausible deniability." "What am I supposed to do? You can't expect me to audit it. I think that's what NVIDIA's answer will be to this question." "But what is the real expectation? At a minimum, the United States should have a mechanism to understand it." "It is implausible that if you did one or two layers of work, you would not find that most of this traffic is being used by Chinese organizations."

Chamath: "Nvidia is not doing what's in the best interest of the United States." 🇺🇸🇨🇳 "I think we can all do the math. About 47% of all of NVIDIA's revenue goes to China and Chinese-related countries." "And I think when you peel back this onion, what you will find is a whole raft of companies that were stood up to buy these Nvidia GPUs to essentially act as a waystation for China." "And I think that is the big problem." "Let's have a thought starter: if 47% of all of the AI capability and horsepower is being shipped to three Asian countries, where do you think the apps that require that amount of horsepower live?" "Is there a Cursor of Bhutan that we did not know? Is there a great shopping app in Cambodia that's come out of nowhere, that's AI powered?" "I think the answer is no." "Every single time we have an advance in the United States, how is it that Alibaba shows up with something incredible? DeepSeek shows up with something better?" "At every turn and at every step of AI, they are at the same rate or one step ahead." "To be honest with you, I think the real problem that we have is that Nvidia is not doing what is in the best interest of the United States." "You have a American company that has been working around the guidelines at every turn to try to land silicon into the hands of China." "Late last year, they introduced this thing called the H20 that was explicitly designed for China and to be compliant with US rules at the time." "Which again, gives these guys substantial performance." "This is a case where (Nvidia) has plausible deniability. I sell something to a Singaporean registered company? Plausible deniability." "What am I supposed to do? You can't expect me to audit it. I think that's what NVIDIA's answer will be to this question." "But what is the real expectation? At a minimum, the United States should have a mechanism to understand it." "It is implausible that if you did one or two layers of work, you would not find that most of this traffic is being used by Chinese organizations."

The All-In Podcast

910,450 次观看 • 1 年前