Loading video...

Video Failed to Load

Go Home

Apple + Porsche instrumentation: My thoughts, distilled as: -a re-design -process + analysis video

155,721 views • 2 years ago •via X (Twitter)

11 Comments

Aaron Abentheuer's profile picture
Aaron Abentheuer2 years ago

Going with a slightly wider SF is a nice nod to older Porsche instrument clusters, but putting a radial speedometer in the centre is absolute heresy in a Porsche.

John LePore's profile picture
John LePore2 years ago

I don't disagree— had iterations that kept all speed info to the side, but in an EV I just don't think power/regen deserves as much reverence as a tachometer (especially an analog tach!).

Dimitri Novikov 🇺🇦's profile picture
Dimitri Novikov 🇺🇦2 years ago

Amazing

John LePore's profile picture
John LePore2 years ago

Coming from you! 🥳

Adryan's profile picture
Adryan2 years ago

Let’s not forget that it’s customizable by the user, feels like some people forgot about it

Yatir's profile picture
Yatir2 years ago

I really appreciate the narrative you built here, great case study walkthrough. Visual solutions shows clear understanding of the space, brand and users needs. This solution keeps current dashboard standards, would love to an example that doesn’t require driver to look down

John LePore's profile picture
John LePore2 years ago

Many thanks! Heads up displays (and AR solutions) help with keeping eyes on the road, but have some limitations that keep us (and regulators) from eliminating traditional gauges. There's other clever things you can play with via sound and other sensory feedback.

Vlad Moroz's profile picture
Vlad Moroz2 years ago

This is a really beautiful piece of UI and great storytelling in the video, loved it

Yã izidoro's profile picture
Yã izidoro2 years ago

Really good approach, I just think if you add some colors will be good to indicate the drive modes and battery for example. The UX will be better to look and understand some actions, colors help the user to understand faster what are happening in the UI like this. Great job.

Avi's profile picture
Avi2 years ago

Way better

John LePore's profile picture
John LePore2 years ago

!!!

Related Videos

The two Porsche 963 fielded by the Porsche Penske Motorsport works team feature a racing livery that pays homage to the iconic Apple Computer spectrum livery from the 1980 Porsche 935 that raced in IMSA. Oliver Schusser, Vice President Apple Music, Sports and Beats: ”We’ve enjoyed a longstanding relationship with Porsche, going back to 1980 when a Porsche race car first carried the Apple logo. That moment marked the beginning of a shared passion for innovation and creativity that continues to define our collaboration today. As Apple celebrates its 50th anniversary, we’re proud to once again partner with Porsche on a design that pays tribute to that original 1980 livery.” “What began with the debut of the Porsche 911 at the 1963 IAA Motor Show is mirrored by the Apple Computer: both are icons that stand for innovation and continuous development by experts in Zuffenhausen, Weissach and Cupertino”, says Thomas Laudenbach, Vice President Porsche Motorsport. “This is particularly true of Porsche Motorsport, where innovations have been created since 1951 under the highest competitive demands.” A Porsche race car first carried Apple colours back in the 1980 season, when the US-based customer team Dick Barbour Racing entered an appropriately liveried 935 K3, including an appearance at the 24 Hours of Le Mans. It was at that same venue that Porsche Motorsport’s success story began in 1951 with a class victory for the 356 SL. The renewed collaboration between Porsche and Apple takes place at the ideal location: Laguna Seca is situated in northern California, just a few miles down the road from Apple Park, the company’s worldwide headquarters. In addition, the historic circuit regularly hosts the Porsche Rennsport Reunion, the largest gathering of Porsche enthusiasts in North America. At its seventh edition in 2023, Porsche unveiled the limited track racer Porsche 911 GT3 R rennsport at this venue.

IMSA

20,518 views • 1 month ago