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Brian Chesky on watching Rocket Internet clone Airbnb, live in-person. Devs and designers had two monitors open. - On the left: Airbnb's website. - On the right: Wimdu, aka "Airbnb for Europe". Rocket didn't hide their copycat playbook. So I dug deeper and broke it down below:

15,694 görüntüleme • 1 yıl önce •via X (Twitter)

6 Yorum

Hiten Shah profil fotoğrafı
Hiten Shah1 yıl önce

Key findings: 1. Three German brothers are behind it all. 2. They formed their philosophies in a 1998 academic paper, of all places. 3. Rocket lived and breathed execution > ideas. 4. Aggression and speed drove everything. 5. It worked.

The Liberation Project profil fotoğrafı
The Liberation Project1 yıl önce

𝐖𝐞𝐚𝐥𝐭𝐡𝐲 𝐄𝐥𝐢𝐭𝐞 𝐅𝐞𝐚𝐫𝐬 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 Scott Galloway, multi-millionaire professor, gives dire warning about the decline of American capitalism, expanding wealth inequality and far-right CEOs. ★ NEW ARTICLE ⬇️

Usman Bukhary profil fotoğrafı
Usman Bukhary1 yıl önce

I worked for rocket on a copy cat idea. their playbook was copy the technology and grow by spending millions in a local market with no regard for unit economics, once enough customers attracted that current incumbent threatened or new entrant find good starting point, they sell

Yoda, I am profil fotoğrafı
Yoda, I am1 yıl önce

very interesting - YT video is v high quality! you should do a pod

Joe Butson profil fotoğrafı
Joe Butson1 yıl önce

What's your point. Amateurs create; professionals steal.

Hiten Shah profil fotoğrafı
Hiten Shah1 yıl önce

It’s quite a fascinating story.

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Brian Chesky’s response to the Samwer Brothers cloning Airbnb: “Missionaries will outlast mercenaries” In mid-2011, the Samwer Brothers cloned Airbnb’s website. At the time, they were notorious for cloning companies that were working in the US and replicating it across Europe and non-English-speaking countries. Before cloning Airbnb, they sold their Groupon clone, MyCityDeal, to Groupon itself for roughly €100 million. Brian describes the situation Airbnb was facing: “We had 40 employees and had raised $7M. They cloned us and raised $90M, and in 30 days they hired 400 people and wanted to sell the company. And if they couldn’t they were going to destroy us around the world. And the problem with Airbnb is if we’re not everywhere around the world, a travel site not being in Europe is like your phone not having email. It doesn’t actually work.” At the time, a lot of people were telling Brian and the Airbnb cofounders to buy the clone because they couldn’t risk losing international. But Airbnb didn’t buy them. Brian explains his reasoning: “The reason we ended up not buying them is I just didn’t like the culture. I didn’t want to bring in these 400 people. I felt like we were missionaries and they were mercenaries. I didn’t think they were doing it for the beliefs. I thought they were doing it to make a lot of money very quickly. And I believed in a war missionaries would outlast and out-endure mercenaries. I also felt like the best revenge against an internet clone was just to make them run the company long term. It’s like, you had the baby, now you gotta raise it.” In the end, that proved to be the right decision. Today, Airbnb is valued at more than $100B, and most people have never heard of Wimdu, the Samwer brothers’ clone. Video source: Y Combinator (2014)

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Brian Chesky’s response to the Samwer Brothers cloning Airbnb: “Missionaries will outlast mercenaries” In mid-2011, the Samwer Brothers cloned Airbnb’s website. At the time, they were notorious for cloning companies that were working in the US and replicating it across Europe and non-English-speaking countries. Before cloning Airbnb, they sold their Groupon clone, MyCityDeal, to Groupon itself for roughly €100 million. Brian describes the situation Airbnb was facing: “We had 40 employees and had raised $7M. They cloned us and raised $90M, and in 30 days they hired 400 people and wanted to sell the company. And if they couldn’t they were going to destroy us around the world. And the problem with Airbnb is if we’re not everywhere around the world, a travel site not being in Europe is like your phone not having email. It doesn’t actually work.” At the time, a lot of people were telling Brian and the Airbnb cofounders to buy the clone because they couldn’t risk losing international. But Airbnb didn’t buy them. Brian explains his reasoning: “The reason we ended up not buying them is I just didn’t like the culture. I didn’t want to bring in these 400 people. I felt like we were missionaries and they were mercenaries. I didn’t think they were doing it for the beliefs. I thought they were doing it to make a lot of money very quickly. And I believed in a war missionaries would outlast and out-endure mercenaries. I also felt like the best revenge against an internet clone was just to make them run the company long term. It’s like, you had the baby, now you gotta raise it.” In the end, that proved to be the right decision. Today, Airbnb is valued at more than $100B, and most people have never heard of Wimdu, the Samwer brothers’ clone. Video source: Y Combinator (2014)

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