Loading video...

Video Failed to Load

Go Home

Bud Light lost its beer-sales crown in May, reflecting the damage from a monthslong boycott of the Anheuser-Busch brand after it partnered with transgender influencer Dylan Mulvaney #WSJWhatsNow

WSJ's profile picture

The Wall Street Journal

21,324,245 subscribers

133,182 views • 3 years ago •via X (Twitter)

#WSJWhatsNow
LIVE

Anya Rossi• Live Now

Private livecam show

0 Comments

No comments available

Comments from the original post will appear here

Related Videos

Former Anheuser-Busch executive Anson tells Clay Travis: "This company lost 30% of its sales two years ago; it lost another 10% last year with Bud Light. It's still declining this year, and one of the reasons is still, no accountability." Last Call for Bud Light:
0:33

Former Anheuser-Busch executive Anson tells Clay Travis: "This company lost 30% of its sales two years ago; it lost another 10% last year with Bud Light. It's still declining this year, and one of the reasons is still, no accountability." Last Call for Bud Light:

The Clay Travis & Buck Sexton Show

85,485 views • 1 year ago

The Bud Light boycott is actually working: The company is tripling their marketing spending to save the brand this summer. The company is literally giving away beer for free to sellers. Bud Light sales dropped 17% by mid-April. CEO Michel Doukeris has officially disavowed the Dylan Mulvaney partnership. In store sales dropped 26% in the final week of April.
0:38

The Bud Light boycott is actually working: The company is tripling their marketing spending to save the brand this summer. The company is literally giving away beer for free to sellers. Bud Light sales dropped 17% by mid-April. CEO Michel Doukeris has officially disavowed the Dylan Mulvaney partnership. In store sales dropped 26% in the final week of April.

Collin Rugg

5,068,413 views • 3 years ago

Dylan Mulvaney has become the new brand ambassador for Bud Light. 🍺 The beer brand even made a special edition Dylan Mulvaney Can 🥤celebrating his 365 days of girlhood. (This is not April Fools, it’s actually real) 🍺🍻🍺😒🍻🍺🍻 #dylanmulvaney #trans #transgender
0:48

Dylan Mulvaney has become the new brand ambassador for Bud Light. 🍺 The beer brand even made a special edition Dylan Mulvaney Can 🥤celebrating his 365 days of girlhood. (This is not April Fools, it’s actually real) 🍺🍻🍺😒🍻🍺🍻 #dylanmulvaney #trans #transgender

Oli London

7,785,823 views • 3 years ago

“I have felt a loneliness that I wouldn’t wish on anyone.” Dylan Mulvaney breaks her silence, addresses the Bud Light controversy for the first time. Says she’s been abandoned by Anheuser-Busch.
4:15

“I have felt a loneliness that I wouldn’t wish on anyone.” Dylan Mulvaney breaks her silence, addresses the Bud Light controversy for the first time. Says she’s been abandoned by Anheuser-Busch.

Mike Sington

336,685 views • 3 years ago

JUST IN: Bud Light has officially fired two top Anheuser-Busch marketing executives after they destroyed the Bud Light brand with their Dylan Mulvaney campaign. Group VP for Marketing Daniel Blake and Bud Light Marketing VP Alissa Heinerscheid are no longer with the company according to a source who spoke with the Daily Caller. “Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing,” the source said. This is what you get when you hire ‘woke’ progressives who know nothing about marketing.
1:04

JUST IN: Bud Light has officially fired two top Anheuser-Busch marketing executives after they destroyed the Bud Light brand with their Dylan Mulvaney campaign. Group VP for Marketing Daniel Blake and Bud Light Marketing VP Alissa Heinerscheid are no longer with the company according to a source who spoke with the Daily Caller. “Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing,” the source said. This is what you get when you hire ‘woke’ progressives who know nothing about marketing.

Collin Rugg

6,455,754 views • 3 years ago

Desantis says nobody should drink Bud Light, and the boycott is “righteous” since they used Dylan Mulvaney in an Instagram ad, which was “rubbing it in our faces.”
0:47

Desantis says nobody should drink Bud Light, and the boycott is “righteous” since they used Dylan Mulvaney in an Instagram ad, which was “rubbing it in our faces.”

Ron Filipkowski

462,320 views • 3 years ago

LMAO: Trump Just SAVAGED Kaitlan Collins with a Dylan Mulvaney Joke 🤣😭 “I thought Kaitlan had made it big with a major new sponsorship, but it wasn’t her. I was informed it was Dylan Mulvaney. And Dylan Mulvaney cost Bud Light $35 billion in market cap. It was the worst commercial ever made”
1:18

LMAO: Trump Just SAVAGED Kaitlan Collins with a Dylan Mulvaney Joke 🤣😭 “I thought Kaitlan had made it big with a major new sponsorship, but it wasn’t her. I was informed it was Dylan Mulvaney. And Dylan Mulvaney cost Bud Light $35 billion in market cap. It was the worst commercial ever made”

Benny Johnson

555,581 views • 1 month ago

"They're so pathetic and weak. Take a damn position." @MegynKelly calls out Anheuser-Busch CEO Brendan Whitworth on his response to the Bud Light brand partnership and his lack of leadership. Watch the FULL clip -
0:50

"They're so pathetic and weak. Take a damn position." @MegynKelly calls out Anheuser-Busch CEO Brendan Whitworth on his response to the Bud Light brand partnership and his lack of leadership. Watch the FULL clip -

The Megyn Kelly Show

26,859 views • 3 years ago

Former Anheuser-Busch executive Anson Frericks watched as Bud Light committed suicide by woke white lady. It’s a gruesome story. (0:00) The Fall of Anheuser-Busch (2:20) The Evils of Stakeholder Capitalism (10:42) How Covid and George Floyd Changed the Business World Forever (15:40) How Obama Destroyed the Middle Class and Made the Rich Richer (19:19) Zyn’s DEI and LGBTQ Agenda (26:14) The Companies You’re Giving Money to Hate You (32:55) The Pronoun Police (40:20) The Untold Origins of Bud Light’s Dylan Mulvaney Partnership (43:11) Does Dylan Mulvaney Love Zyn? (51:10) How Frericks Would Have Fixed the Bud Light Disaster (1:02:19) Do These CEOs Even Like Their Own Products? (1:12:35) The Social Justice Movements Created to Destroy the West Includes paid partnerships.
1:24:40

Former Anheuser-Busch executive Anson Frericks watched as Bud Light committed suicide by woke white lady. It’s a gruesome story. (0:00) The Fall of Anheuser-Busch (2:20) The Evils of Stakeholder Capitalism (10:42) How Covid and George Floyd Changed the Business World Forever (15:40) How Obama Destroyed the Middle Class and Made the Rich Richer (19:19) Zyn’s DEI and LGBTQ Agenda (26:14) The Companies You’re Giving Money to Hate You (32:55) The Pronoun Police (40:20) The Untold Origins of Bud Light’s Dylan Mulvaney Partnership (43:11) Does Dylan Mulvaney Love Zyn? (51:10) How Frericks Would Have Fixed the Bud Light Disaster (1:02:19) Do These CEOs Even Like Their Own Products? (1:12:35) The Social Justice Movements Created to Destroy the West Includes paid partnerships.

Tucker Carlson

3,746,372 views • 1 year ago

THE BUD LIGHT TREATMENT: 366 days of right-wing fury over one (1) beer can with Dylan Mulvaney's face on it.
2:09

THE BUD LIGHT TREATMENT: 366 days of right-wing fury over one (1) beer can with Dylan Mulvaney's face on it.

Ari Drennen

229,727 views • 2 years ago

Dylan Mulvaney clapped back hard after Trump dragged him into the WHCA Dinner roast. Trump said he thought Collins had landed a major sponsorship until he realized the face on the can was Mulvaney’s. Mulvaney’s TikTok reply: getting mocked by this administration is “the greatest compliment of all” and puts him with “brilliant, empathetic people.” He closed with “I am America.” Mulvaney had been quiet since the 2023 Bud Light disaster that cost Anheuser-Busch over $27 billion. One Trump joke later and he’s right back in the middle of it. Writer: Lynn / Source: Fox News, TikTok
2:11

Dylan Mulvaney clapped back hard after Trump dragged him into the WHCA Dinner roast. Trump said he thought Collins had landed a major sponsorship until he realized the face on the can was Mulvaney’s. Mulvaney’s TikTok reply: getting mocked by this administration is “the greatest compliment of all” and puts him with “brilliant, empathetic people.” He closed with “I am America.” Mulvaney had been quiet since the 2023 Bud Light disaster that cost Anheuser-Busch over $27 billion. One Trump joke later and he’s right back in the middle of it. Writer: Lynn / Source: Fox News, TikTok

Mario Nawfal

89,480 views • 1 month ago

🚨 NEW: Americans are urging a BOYCOTT of Canadian-made Crown Royal—the top-selling Canadian whisky in the US—after Canadian retailers pulled American whiskey from their shelves in response to Trump’s tariffs. America, it’s time to Bud Light Crown Royal!
1:48

🚨 NEW: Americans are urging a BOYCOTT of Canadian-made Crown Royal—the top-selling Canadian whisky in the US—after Canadian retailers pulled American whiskey from their shelves in response to Trump’s tariffs. America, it’s time to Bud Light Crown Royal!

I Meme Therefore I Am 🇺🇸

674,677 views • 1 year ago

In this insider account, former Anheuser-Busch executive Anson Frericks shows how ESG and DEI policies destroyed a legendary American brand. Read the ultimate case study, LAST CALL FOR BUD LIGHT, out 2/4. Pre-order now:
1:28

In this insider account, former Anheuser-Busch executive Anson Frericks shows how ESG and DEI policies destroyed a legendary American brand. Read the ultimate case study, LAST CALL FOR BUD LIGHT, out 2/4. Pre-order now:

Threshold Editions

30,433 views • 1 year ago

In response to recent controversy, Anheuser-Busch CEO Brendan Whitworth tells CBS Mornings that his company will continue to support the LGBTQ community. He did not directly answer the questions of whether the promotional campaign with a transgender influencer was a mistake.
9:02

In response to recent controversy, Anheuser-Busch CEO Brendan Whitworth tells CBS Mornings that his company will continue to support the LGBTQ community. He did not directly answer the questions of whether the promotional campaign with a transgender influencer was a mistake.

CBS Mornings

108,307 views • 3 years ago

Tesla ceded its crown as the world's top electric vehicle maker to China's BYD after annual sales fell for a second year, with intensifying competition, the expiration of US tax credits and damage to the automaker's brand, hurting demand
1:40

Tesla ceded its crown as the world's top electric vehicle maker to China's BYD after annual sales fell for a second year, with intensifying competition, the expiration of US tax credits and damage to the automaker's brand, hurting demand

Reuters

61,967 views • 7 months ago

A warm summer night, a cold Bud Light in hand and your hometown team kicking off. This will soon become reality with Bud Light Canada signing on as the Official Beer Partner of the CFL. Bud Light |
0:25

A warm summer night, a cold Bud Light in hand and your hometown team kicking off. This will soon become reality with Bud Light Canada signing on as the Official Beer Partner of the CFL. Bud Light |

CFL

44,647 views • 1 year ago

President Trump ROASTED Kaitlan Collins “I thought Kaitlan had really made it big with a major new sponsorship… But then I informed her that it wasn’t her on the Bud Light can. It was Dylan Mulvaney!”
0:44

President Trump ROASTED Kaitlan Collins “I thought Kaitlan had really made it big with a major new sponsorship… But then I informed her that it wasn’t her on the Bud Light can. It was Dylan Mulvaney!”

Alec Lace

437,016 views • 1 month ago

"Where's the win there? To me, it seems a bit mean, cruel, misogynistic..." Piers Morgan defends Kaitlan Collins after Donald Trump likened the CNN presenter to transgender social media influencer Dylan Mulvaney. 📺 Piers Morgan | Alex Bruesewitz 🇺🇸
3:25

"Where's the win there? To me, it seems a bit mean, cruel, misogynistic..." Piers Morgan defends Kaitlan Collins after Donald Trump likened the CNN presenter to transgender social media influencer Dylan Mulvaney. 📺 Piers Morgan | Alex Bruesewitz 🇺🇸

Piers Morgan Uncensored

125,605 views • 1 month ago

TREASON ALERT!!! Hilton Hotels Cancels Reservations For ICE Agents! The Hotel Chain Has Issued A Statement Publicly Siding With Illegal Alien Invaders, Rapists, & Murders The American People Must Issue A Clear Ultimatum— If Hilton Hotels Has Not Reversed This Un-American Action, Then A National Boycott, Similar To Bud Light & Anheuser-Busch, MUST Take Place!
4:46

TREASON ALERT!!! Hilton Hotels Cancels Reservations For ICE Agents! The Hotel Chain Has Issued A Statement Publicly Siding With Illegal Alien Invaders, Rapists, & Murders The American People Must Issue A Clear Ultimatum— If Hilton Hotels Has Not Reversed This Un-American Action, Then A National Boycott, Similar To Bud Light & Anheuser-Busch, MUST Take Place!

Alex Jones

333,035 views • 7 months ago