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Buddy Valastro’s team is completely missing the mark with this marketing approach. People don’t want to see their food being mass-produced in a sterile, corporate setting—they crave the charm of small-batch, locally sourced, and artisanal. Behind-the-scenes content can be great, but this is doing more harm than good. Someone...

11,703 views • 1 year ago •via X (Twitter)

11 Comments

Nate Ellis (UGC Video Editor)'s profile picture
Nate Ellis (UGC Video Editor)1 year ago

I appreciated the close up at the end of the cake in a home environment- but with the whole video taking place in a factory it seems more like a slap in the face than a warm call to action. I’m no expert but this video did NOT make my sweet tooth happy.

American Stories Network's profile picture
American Stories Network1 year ago

Unskippable. Unforgettable. Unbeatable. Your brand deserves the spotlight, and @AmericanStorie3 delivers with seamless brand integrations into high-quality, national TV shows. Ready to shine? ✨ Let’s talk! #TVIntegration #Branding #Marketing

Logan Lessar's profile picture
Logan Lessar1 year ago

The only part of the ad that's actually good is the last 3 seconds. The rest makes me never want to eat cake again 😂

Joseph Ford's profile picture
Joseph Ford1 year ago

100%!! Whyyy, would they do this…. I will never eat this cake now, gross. I wanna see a baker bake it not a machine Make it!!

Simon Paquin 🍪's profile picture
Simon Paquin 🍪1 year ago

Oopsie

AD's profile picture
AD1 year ago

know your why your customer buys! Honestly…They are likely impressed with ‘how far they have come’ as most SBM are, and that is great. They should be! send to friends and family. Not the public!

Melanie Balke's profile picture
Melanie Balke1 year ago

This works for engagement. People love watching factory and production videos. I don't know if it will make them buy. For that I think you're on the right track.

Lars Miller's profile picture
Lars Miller1 year ago

Works for me, I think this is dope AF. I am not the target demo tho. But this is super cool.

Edgar Bitencourt's profile picture
Edgar Bitencourt1 year ago

weird positioning of them. for me that scream drunk cake that someone will get at the Rio hotel in LV in the lobby at 4am when waiting for the elevator (i kid you not, there is a buddy machine right by elevator in there)

Matt Epstein's profile picture
Matt Epstein1 year ago

Hahaha

J.GrayDigital's profile picture
J.GrayDigital1 year ago

this is better suited to be b2b content, not something for consumers (imo)

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