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HexClad’s #1 most powerful tool: spend, revenue, and media mix forecasting. One single spreadsheet has saved us MILLIONS by preventing inefficient spend, poor pacing, and reactive decision-making… I just built a template that automatically integrates into any brand with just 3 clicks. I was offered $1k for the spreadsheet...

30,260 просмотров • 8 месяцев назад •via X (Twitter)

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I just built a Brand Operating System inside Claude Cowork 🤯 A connected system of files that every skill automatically reads from, so your hook writer, brief generator, and script writer all speak in your exact brand voice. All inside Claude Cowork. Perfect for DTC brands and agencies tired of generic AI output that sounds like every other brand in their category. If you're opening a new Claude chat and re-explaining your brand, re-pasting your voice guidelines, and re-describing your customers every single time, a Brand OS fixes the entire loop: → Build 3 foundation files once per brand → Every skill you create reads from the Brand OS automatically → Hook writer pulls your voice + customer pain points → Brief generator pulls your positioning + angles → Script writer pulls the brief + brand DNA → Every output is calibrated to your brand on the first pass No re-briefing Claude on every chat. No editing for an hour to fix generic AI phrasing. No creative that sounds like it could belong to any brand. What you get in the playbook: → The exact Brand OS file structure I use → Templates for all 3 files you can fill in for any brand → The architecture that makes every Claude skill 10x sharper → The exact setup for agencies running a Brand OS per client For agencies: this is how you build a perfect, reusable knowledge base for every client on your roster. Set up the Brand OS once per client, and every campaign after that is already calibrated. I put together a full playbook with the file templates, the architecture, and the exact setup process so you can build your own Brand OS for your brand or your clients. Want it for free? > Like this post > Comment "OS" And I'll send it over (must be following so I can DM)

Mike Futia

30,214 просмотров • 4 месяцев назад

I just vibe coded a static ad generator in Claude Code that creates 100+ Facebook ads in minutes 🤯 One competitor ad + your product photo + your brand kit = dozens of on-brand variations, each targeting a different customer persona. Built 100% in Claude Code. Perfect for DTC brands and agencies who need more statics at scale. The problem: You find a winning ad concept and want to test 20 variations of it. That means briefing a designer, waiting days, getting back 4 options, giving notes, waiting again. Or doing it yourself in Canva for hours. This tool solves it: → Upload any competitor ad as your reference template → Add your product photos and brand kit (colors, fonts, logos) → AI generates 10 customer profiles from your brand research → Pick how many variations you want (10, 20, 30) → Tool generates on-brand ads with persona-specific copy for each one No designer back-and-forth. No Canva templates. No generic "Shop Now" on everything. What you get: → Ads that mirror winning concepts in your brand's voice → Copy targeted to specific customer pain points and personas → Multi-brand/client support with saved brand kits → Reusable customer profiles you build once and generate from forever I recorded a full walkthrough showing exactly how this works, including ALL the prompts I used so you can build it yourself. Want access to all the prompts for free? > Like this post > Comment "STATICS" And I'll send it over (must be following so I can DM)

Mike Futia

80,602 просмотров • 5 месяцев назад

I just vibe coded a static ad generator in Claude Code that creates 100+ Meta ads in minutes. All using the new, insane ChatGPT Images 2.0 model. One competitor ad + your product photo + your brand kit = dozens of on-brand variations, each targeting a different customer persona. Built 100% in Claude Code on the new ChatGPT Images 2.0. Perfect for DTC brands and agencies who need more statics at scale. Here's how it works: → Upload any competitor ad as your reference template → Add your product photos and brand kit (colors, fonts, logos) → AI generates 10 customer profiles from your brand research → Pick how many variations you want (10, 20, 30) → Tool fires every prompt to ChatGPT Images 2.0 with persona-specific copy for each one No designer back-and-forth. No Canva templates. No generic "Shop Now" on everything. What you get: → Ads that mirror winning concepts in your brand's voice → Text that actually renders correctly (the new model handles dense copy, logos, and multi-language callouts cleanly) → Copy targeted to specific customer pain points and personas → Multi-brand/client support with saved brand kits → Reusable customer profiles you build once and generate from forever I recorded a full walkthrough showing exactly how this works, including ALL the prompts I used so you can build it yourself. Want access to all the prompts for free? > Like this post > Comment "STATICS" And I'll send it over (must be following so I can DM)

Mike Futia

52,467 просмотров • 3 месяцев назад

I used to think Brand was bullsh*t, so imagine my surprise when I was asked to speak at Meta's Performance Marketing Summit about Brand to a room of performance marketers How'd this happen? Many moons ago, I co-founded Chubbies. It's a nine-figure brand now: 8 straight years of top and bottom-line growth, EBITDA up 40% yoy But we almost went out of business first — running the exact playbook a lot of performance marketers are running right now CAC creeping up every year. Only 'growing' when we discounted harder, longer, wider. Same ads, same people, growth on loan from the algorithm Then we incorporated Brand into our 'performance' media, and revenue re-accelerated. More importantly, so did profit Here are 3 mistakes I made, 3 things I learned, and 3 actions you can take on Monday: Here's what I had wrong: 1. I thought brand was logos, fonts, or a brand book nobody opens 2. I thought spending ANY dollars on ads that didn't drive a conversion was the dumbest thing a performance marketer could do 3. And when I finally tried it, I chased the wrong thing — we went for meme-lord reach, piling up views with no connection back to the brand Here's what I know now: 1. Brand is the moat. It's pricing power. It's why people buy from you without you competing on price and features 2. The "trough of despair" everyone's scared of? It doesn't show up — because you fund brand by reallocating your least-efficient dollars, not by adding budget (and other reasons) 3. And it's accountable. Build a behavioral funnel, drive a real action like branded search, measure it with a geo-holdout. It's not a vibes contest More on this "trough of despair" being a nothing burger: 1. The brands we do this for don't see the trough. A ~$75M denim brand grew contribution dollars roughly 50% year over year — with new customers and total revenue climbing the whole time 2. An outdoor brand ran brand media alone — and the lift showed up everywhere its customers shop: its own site, Amazon, TikTok Shop, and strongest of all, 2.5x incremental revenue on a major brick-and-mortar retailer's shelves 3. A six-month geo-holdout showed brand driving 1.93x incremental revenue — while the saturated direct-response they'd been relying on was returning a blended 0.91x Les Binet's research concurs: grow your share of search, and good things follow So, three things you can do Monday: 1. Find the marginal return on your least-efficient dollars. Those can move to brand with no short-term revenue drop 2. Look at the creative you ship. Would your friends be hyped to see it — or "ugh, he's selling me something"? You want a healthy mix 3. Build your behavioral funnel. Define the action at every stage so brand stops being soft and starts being math The full vid is attached. Case studies in the comments. If you still think "performance" brand is bullsh*t — let's discuss What's the data you'd need to see to change your mind? Tell me where you're stuck/skeptical and let's get into it below

Preston Rutherford

12,336 просмотров • 2 месяцев назад

If you do not set up your OpenClaw correctly, it's going to SUCK It will do tasks poorly, not remember anything, and not be proactive Here are the 5 things you need to do right away to turn your OpenClaw into AGI (demos of each in the video below) 1. Brain dump: your OpenClaw won't know how to accomplish your goals for you, if it doesn't know your goals If you haven't yet, you want to tell your OpenClaw: • Your interests • Your career • Your goals • Your ambitions • Anything personal Do this, and your Claw will have the context to be SUPER powerful for you 2. Connect your tools Your OpenClaw can basically use almost every tool you use on your computer You just need to ask it to Ask your OpenClaw to connect to any tools you use daily, and it will just figure out how to do it. Then create a skill for it I have it check my Things 3 todo list every morning and complete any tasks it can 3. Build a Mission Control Your mission control is just a hub for your OpenClaw to build custom tooling Ask your OpenClaw to build a Mission Control using NextJS Then anytime your bot doesn't have the tool available to do a task, have it build it in your Mission Control 4. Mission Statement Your OpenClaw needs a mission statement This is the one sentence statement that will be the north star for every single thing it does It should be based on your goals and ambitions. My Claw's mission statement is "“An autonomous organization of AI agents that does work for me and produces value 24/7” Make your own and have your Claw put it at the top of your Mission Control. Now every task your Claw does will take you closer to this statement 5. Make it proactive Your OpenClaw won't be proactive unless you set those expectations with it Tell your Claw you want it to do a task every night at 2am that brings you one step closer to your mission statement Now every morning you'll wake up and it will do something that surprises you and helps bring you closer to your goals Do these 5 things and your OpenClaw will be 10000x more powerful

Alex Finn

321,221 просмотров • 5 месяцев назад

Washington State Healthcare Industry hiring manager confirms they research the social media accounts of new applicants and any applicants who have “anything about Conservative views, Republican views, Right Leaning views” are not hired “After your interview, the next step we would do is go research all of your social media, and if we found anything about Conservative views, Republican views, Right Leaning views, we wouldn't hire you. So either scrub your social media, take off your decals, or don't plan on applying for any more jobs in Washington state” “I lost my job as an ICU nurse because I refused to be vaccinated for COVID. I was a critical care RN for 22 years of my 25 year nursing career. Washington mandated that we be vaccinated — So I end up getting a job outside of the hospital as a director of human resources. After this past election, my boss came to me and said, it's come to my attention that you voted for Trump. And I was shocked to say the least. And I found out in Washington state, you can be fired for your political affiliation — They don't have to tell you that, but you can be fired without cause for any reason, and I was let go.” “That is now been seven months ago and I have since applied for 152 jobs” She just had an interview “It honestly went really well, at least until the hiring manager walked me to my car. And she was discussing next steps, things like that, and then she stopped when she read a patriotic decal on my vehicle. And she said, you know, you might want to drive a different vehicle to job interviews. And I pressed her for why. — She said, you know, even if I hadn't seen your patriot decals on your vehicle after your interview, the next step we would do is go research all of your social media. And if we found anything about conservative views, Republican views, right leaning views, we wouldn't hire you. So either scrub your social media, take off your decals, or don't plan on applying for any more jobs in Washington state”

Wall Street Apes

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