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HexClad’s #1 most powerful tool: spend, revenue, and media mix forecasting. One single spreadsheet has saved us MILLIONS by preventing inefficient spend, poor pacing, and reactive decision-making… I just built a template that automatically integrates into any brand with just 3 clicks. I was offered $1k for the spreadsheet... last week- but I’m giving it away FOR FREE (shame on me) - top line spend, revenue, and media mix forecasting - media mix recommendations based on variable growth scenarios - pre-built visual views for csuite and leadership - daily granularity (with custom period selector) - PoP/YoY comparisons (+ pre-built day-matching) - daily allocation %’s to help inform forecast recommendations & so much more… The best part? It can be fully integrated within your brand in 5 minutes. Your buyers need a plan. Your execs need clarity. Your brand needs proactivity. Your growth will only ever be as good as the PLAN you set in place. RT + follow me for a copy (after all… it’s free & shouldn’t be)show more

L Φ N D Φ N

2,638 subscribers

30,377 views • 10 months ago •via X (Twitter)

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38 Comments

L Φ N D Φ N10 months ago

Top-line Spend & Rev Dashboard; This is where you’ll find high level metrics like total spend, net revenue, and net MER, all with PoP and YoY (day-matched) comparisons. The 3 most important things to evaluate overarching business health, and the 3 core drivers of the spreadsheet. Be able to react FAST to DoD/PoP deltas in forecast & actualized spend/rev (just in time for BFCM). Compounded over or under spend for a long period of time can lead to ☠️ (and I’ve personally seen this happen numerous times). This tool is NOT meant to scrutinize daily performance. Starting with daily’s and moving up to periodical reporting/forecasting is a lot easier than the other way around, and it allows you to set specific goals & see incredibly clear trends before it’s too late.

L Φ N D Φ N10 months ago

Next up: Daily allocation table Find discrepancies easily within your forecasting period by understanding where you could’ve made more (or less) of an investment, and capitalize on areas of (in)efficiency. At a high level, this table shows what your daily spend & revenue contribution is, as a % of total (on specific days or periods of time). This allows you to find areas of opportunity based on that relationship. Example; Last year you spent 5% of your forecasted total on BFCM, only to realize your revenue was 45% of total. Now, imagine you can see this on a rolling daily basis for a full month, quarter, or year. This is only half of the cake, though. If you aren’t using northbeam, this might be the time to do so. Tie this with northbeams 1dc (24h) + LTV (all-time) attributed revenue from that specific day’s spend, and apply the same correlation coefficient, and you get…. (drum roll pls)…. an incredibly efficient way to take advantage of click-based channel opportunities. The only issue with looking at the relationship between total spend/rev contribution (w/o northbeam or other MTA) is that you don’t see the HALO effect of that specific day’s worth of spend (e.g. LTV attributed revenue) This gets more increasingly important as your consideration period gets longer. Example; - 7 day consideration period; use 7-day intervals - 30 day consideration period: use 30-day intervals (etc. etc.) If you don’t have northbeam, I recommend you use an interval of time that matches your consideration period (e.g. 7/14/30 days) I personally used this method to help forecast and strategize HexClad’s Q4/BFCM overall spend & rev on a daily granularity.

L Φ N D Φ N10 months ago

Media Mix Modeling/forecasting Your measurement channels (nb, tw, prescient, haus, etc) help you inform your media mix, but I’ve seen this a trillion times over where brands think they are spending the correct amounts, when in actuality, they are off by a few %’s… (or worse) Compound this over a few days, months, quarters (or even years), and you’re looking at $$$ on 🔥🔥🔥 Spend & media mix forecasting is just as (if not more) important than the learnings you gained to build it. With this section of the sheet, you can easily swap your mix to make decisions REAL-TIME. No more questions. No more over or under spend. No more last minute realizations. Give your media buyers a PLAN they can actually stick to. (bonus: custom selector to choose between forecast, prior year, previous period, or actualized— WITH custom comparisons for each). If I had this 2 months ago it would’ve made my life a hell of a lot easier…

L Φ N D Φ N10 months ago

Channel-level breakdowns; Any multi-touch attribution tool is great, but when it comes to spend forecasting, not so much. An all-in-one dashboard to help you track, forecast, and optimize any and all paid media channels (with pre-built dashboards for each!) Easily track spend compared to forecast, previous period, or previous year (with chart visuals). Added bonus: track additional metrics with pre-built custom breakdowns. A couple of additional KPI’s to track per channel; - net new visit % (how many new folks are hitting site for the first time) - net new reach (matters more at scale) - 1dc/other roas targets (to track if you are above or below benchmark performance) - new customer roas/cac - upper funnel investment

Matteo Cappelleti10 months ago

Pace

Nick Shackelford10 months ago

Pace

ron | e-comm owner & operator10 months ago

I never got this 🤧

Nick Shackelford10 months ago

Bro give me this

Nick10 months ago

this looks awesome london

sanjay jenkins10 months ago

plz ser, may i have sheet

Ian McIntosh10 months ago

Pace

sam10 months ago

Would love to see this!

M Duke10 months ago

Looks awesome! Eager to see it. Thanks for sharing.

Evan Lee10 months ago

I’m in London, got my beat from freakin @londonspilker 🔥 I need this bro!

Bob Strachan9 months ago

Derek Lauermann just shared on a webinar that we must all get this. Following @londonspilker Thanks!

KnowWhere10 months ago

Done, please send

Jax10 months ago

Pace 🫡

Sean G.10 months ago

hell yes yes please!

Jordan10 months ago

Thanks done!

Mike Futia10 months ago

Done! (Had a call with your team the other day 🤛)

Cori Lisa10 months ago

Pace

Solomon Hanes10 months ago

plz send this to me london I am in love

Tom10 months ago

yes please!

MyPetSays10 months ago

done!

MyTwi10 months ago

Thanks!

ᴊᴀʀᴇᴅᴍᴏᴏʀᴇ10 months ago

Nice work mr @londonspilker

Nicolas10 months ago

Thanks for sharing!

Nik Sharma10 months ago

Need!!

Mike Lukashewich10 months ago

haha it's here! you're the man

Matthew Gattozzi 📷 Ads/Videos/Photos for Brands10 months ago

Ohhhh I want this

Anders Piiparinen10 months ago

I want.🤤

ron | e-comm owner & operator10 months ago

pls sir

Lucas Hamilton10 months ago

This is sick man. So much value here. Stoked to check it out

Zack Miller DTC Growth Marketer10 months ago

Hell yeah SEND IT

Kenshei10 months ago

Wow

DegenSurfer 🧙‍♂️10 months ago

Please 👋

Zach Duncan10 months ago

This is glorious - using supermetrics to power it all?

E10 months ago

PACE

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17,064 views • 1 year ago

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18,166 views • 3 months ago

holy shit, i built a better Cluely. introducing: Obscura, a better, more performant Cluely. Obscura helps you during your meeting and interview calls, in real time, with more context and a built-in agent to websearch in less than a second. it is completely INVISIBLE to your screen recorder, screen share and cannot be detected during your google calls or zoom calls no matter what. some functionalities: 1. toggle visibility: so that only you can see it 2. panic kill: if you wanna kill it in a second 3. screenshot ocr: for screenshot capabilities 4. context window: pass any context in .md or .docx file for it to read before your calls and Obscura will understand it 5. performative built-in agent: to search for anything in less than a second. it uses Deepgram for STT model and Anthropic / OpenAI api keys to generate answers. it takes $1 for 20 hours of your calls as compared to cluely's $20/mo or $75/mo plan (but that depends on tokens consumed on both models). releasing a .dmg for people for people to use. access will be given to people who share this with their friends. I will roll out a referral program so that people can share it with others. feel free to give some feedback. thanks to rahat for being on call with me and testing it.

holy shit, i built a better Cluely. introducing: Obscura, a better, more performant Cluely. Obscura helps you during your meeting and interview calls, in real time, with more context and a built-in agent to websearch in less than a second. it is completely INVISIBLE to your screen recorder, screen share and cannot be detected during your google calls or zoom calls no matter what. some functionalities: 1. toggle visibility: so that only you can see it 2. panic kill: if you wanna kill it in a second 3. screenshot ocr: for screenshot capabilities 4. context window: pass any context in .md or .docx file for it to read before your calls and Obscura will understand it 5. performative built-in agent: to search for anything in less than a second. it uses Deepgram for STT model and Anthropic / OpenAI api keys to generate answers. it takes $1 for 20 hours of your calls as compared to cluely's $20/mo or $75/mo plan (but that depends on tokens consumed on both models). releasing a .dmg for people for people to use. access will be given to people who share this with their friends. I will roll out a referral program so that people can share it with others. feel free to give some feedback. thanks to rahat for being on call with me and testing it.

Naruto11.eth

15,760 views • 6 months ago

Barbell Squats build more than your quads. They build more than your legs. They put systemic stress on your entire body, forcing it to grow. Barbell Rows build more than your lats. They build your entire back, including your erectors and traps. They also add to the growth of your posterior chain. I could go on with other free weight examples, just understand this: The overall hypertrophic stimulus and added muscle density achieved with heavy, free-weight compound lifts will be greater than what’s achieved using machines exclusively. In the context of bodybuilding, a combination of both free weights and machines is the best scenario… under one condition: The aim should be to first max out both maximal strength and execution quality on free-weight lifts. That’s how most of the best physiques in history were built. And that should be the bread and butter for any beginner, up to a late-intermediate / early-advanced lifter. Don’t just take my word for it. Study the history of bodybuilding and how the biggest mofos built their physiques.

Barbell Squats build more than your quads. They build more than your legs. They put systemic stress on your entire body, forcing it to grow. Barbell Rows build more than your lats. They build your entire back, including your erectors and traps. They also add to the growth of your posterior chain. I could go on with other free weight examples, just understand this: The overall hypertrophic stimulus and added muscle density achieved with heavy, free-weight compound lifts will be greater than what’s achieved using machines exclusively. In the context of bodybuilding, a combination of both free weights and machines is the best scenario… under one condition: The aim should be to first max out both maximal strength and execution quality on free-weight lifts. That’s how most of the best physiques in history were built. And that should be the bread and butter for any beginner, up to a late-intermediate / early-advanced lifter. Don’t just take my word for it. Study the history of bodybuilding and how the biggest mofos built their physiques.

Bartek Ka

117,689 views • 7 months ago

In 2024 alone, we spent £70M on ads and generated £200M for our clients. Now, we’re pulling back the curtain and giving you the exact framework that made it happen. This isn’t just another guide. We’ve been perfecting this system for years and spent the last 6 months creating a game-changing resource that every DTC brand can use to dominate in 2025. But here’s the reality: - Costs are skyrocketing. - Competition is fiercer than ever. - Scaling has never been harder with privacy changes. Your ad spend needs to work smarter, not harder. This is your solution. 📢 Introducing: The 0 to 8-Figure Creative Growth Framework. Everything you need to scale your brand to 8 figures in 2025. All in one place. 100% free. Want it? 👉 Retweet this post 👉 Comment “8FIG” below 👉 Make sure you’re following I’ll send it to you. Let’s make 2025 YOUR breakthrough year.

Olly Hudson

38,167 views • 1 year ago

If you do not set up your OpenClaw correctly, it's going to SUCK It will do tasks poorly, not remember anything, and not be proactive Here are the 5 things you need to do right away to turn your OpenClaw into AGI (demos of each in the video below) 1. Brain dump: your OpenClaw won't know how to accomplish your goals for you, if it doesn't know your goals If you haven't yet, you want to tell your OpenClaw: • Your interests • Your career • Your goals • Your ambitions • Anything personal Do this, and your Claw will have the context to be SUPER powerful for you 2. Connect your tools Your OpenClaw can basically use almost every tool you use on your computer You just need to ask it to Ask your OpenClaw to connect to any tools you use daily, and it will just figure out how to do it. Then create a skill for it I have it check my Things 3 todo list every morning and complete any tasks it can 3. Build a Mission Control Your mission control is just a hub for your OpenClaw to build custom tooling Ask your OpenClaw to build a Mission Control using NextJS Then anytime your bot doesn't have the tool available to do a task, have it build it in your Mission Control 4. Mission Statement Your OpenClaw needs a mission statement This is the one sentence statement that will be the north star for every single thing it does It should be based on your goals and ambitions. My Claw's mission statement is "“An autonomous organization of AI agents that does work for me and produces value 24/7” Make your own and have your Claw put it at the top of your Mission Control. Now every task your Claw does will take you closer to this statement 5. Make it proactive Your OpenClaw won't be proactive unless you set those expectations with it Tell your Claw you want it to do a task every night at 2am that brings you one step closer to your mission statement Now every morning you'll wake up and it will do something that surprises you and helps bring you closer to your goals Do these 5 things and your OpenClaw will be 10000x more powerful

If you do not set up your OpenClaw correctly, it's going to SUCK It will do tasks poorly, not remember anything, and not be proactive Here are the 5 things you need to do right away to turn your OpenClaw into AGI (demos of each in the video below) 1. Brain dump: your OpenClaw won't know how to accomplish your goals for you, if it doesn't know your goals If you haven't yet, you want to tell your OpenClaw: • Your interests • Your career • Your goals • Your ambitions • Anything personal Do this, and your Claw will have the context to be SUPER powerful for you 2. Connect your tools Your OpenClaw can basically use almost every tool you use on your computer You just need to ask it to Ask your OpenClaw to connect to any tools you use daily, and it will just figure out how to do it. Then create a skill for it I have it check my Things 3 todo list every morning and complete any tasks it can 3. Build a Mission Control Your mission control is just a hub for your OpenClaw to build custom tooling Ask your OpenClaw to build a Mission Control using NextJS Then anytime your bot doesn't have the tool available to do a task, have it build it in your Mission Control 4. Mission Statement Your OpenClaw needs a mission statement This is the one sentence statement that will be the north star for every single thing it does It should be based on your goals and ambitions. My Claw's mission statement is "“An autonomous organization of AI agents that does work for me and produces value 24/7” Make your own and have your Claw put it at the top of your Mission Control. Now every task your Claw does will take you closer to this statement 5. Make it proactive Your OpenClaw won't be proactive unless you set those expectations with it Tell your Claw you want it to do a task every night at 2am that brings you one step closer to your mission statement Now every morning you'll wake up and it will do something that surprises you and helps bring you closer to your goals Do these 5 things and your OpenClaw will be 10000x more powerful

Alex Finn

321,675 views • 7 months ago