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HUGE ‼️ After public pushback Instacart ends dynamic pricing! We are all making a difference! “Instacart is pulling the plug on AI setting different prices for different customers — Effective immediately, Instacart is ending all item price tests on our platform” “The fact that they caved so quickly says...

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71,374 views • 10 months ago •via X (Twitter)

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No longer a conspiracy theory Instacart has been caught using Dynamic Pricing They are accessing personal data of users and then adjusting prices based on that data. If someone can afford to pay more for items, the prices increase “You may have heard of dynamic pricing. Well now Instacart is accused of using this controversial practice to charge consumers wildly inconsistent prices on the same products. — This is infuriating. Food delivery service Instacart is being accused of charging different prices to different customers on the same grocery items without them knowing. Groundwork, it's a consumer advocacy group, Instacart says Instacart's pricing algorithm could lead to shoppers paying an extra $1,200 on groceries annually. Nearly three-quarters of grocery items it surveyed were sold at different price points. Instacart said the price differences were tests conducted by some retailers to learn what matters most to consumers. It denied using shoppers' personal information to fuel dynamic or customized pricing.”
0:52

No longer a conspiracy theory Instacart has been caught using Dynamic Pricing They are accessing personal data of users and then adjusting prices based on that data. If someone can afford to pay more for items, the prices increase “You may have heard of dynamic pricing. Well now Instacart is accused of using this controversial practice to charge consumers wildly inconsistent prices on the same products. — This is infuriating. Food delivery service Instacart is being accused of charging different prices to different customers on the same grocery items without them knowing. Groundwork, it's a consumer advocacy group, Instacart says Instacart's pricing algorithm could lead to shoppers paying an extra $1,200 on groceries annually. Nearly three-quarters of grocery items it surveyed were sold at different price points. Instacart said the price differences were tests conducted by some retailers to learn what matters most to consumers. It denied using shoppers' personal information to fuel dynamic or customized pricing.”

Wall Street Apes

421,091 views • 11 months ago

I sent a letter to Instacart demanding answers about their use of algorithmic pricing and price experiments that led users to be charged different prices for the same products. New Yorkers deserve fair prices and clear disclosures about how their personal information is used.
0:48

I sent a letter to Instacart demanding answers about their use of algorithmic pricing and price experiments that led users to be charged different prices for the same products. New Yorkers deserve fair prices and clear disclosures about how their personal information is used.

NY AG James

44,668 views • 10 months ago

This is how Instacart got exposed accessing your personal data to algorithmically adjust grocery store prices based on each person (dynamic pricing) The investigators at More Perfect Union say this is starting to happen everywhere and needs to be regulated “Five months of digging, what we found is bigger than Instacart. Yes, inflation is real, but something else has been pushing prices higher this whole time. There's a system, one that grocery stores and tech companies built together. It learns from every purchase. It's not just online, it's in the physical stores you walk into. With the primary goal, maximize profit. Here's how we uncovered it, how it's turning the grocery business into a gold mine, and why, without regulation, your grocery bill may keep climbing no matter what happens with inflation” The held an experiment with a bunch of people in a room, everyone ordered the same 20 items to the same address. Each one from their personal phone. The app Instacart gave everyone different prices After researching they found 3 different prices were available for everyday items like cereal, adjusted based on your data After being caught Instacart denied they were using dynamic pricing but announced they were no longer going to adjust prices based on data But that’s one company, this video goes into great detail showing it’s coming everywhere
18:26

This is how Instacart got exposed accessing your personal data to algorithmically adjust grocery store prices based on each person (dynamic pricing) The investigators at More Perfect Union say this is starting to happen everywhere and needs to be regulated “Five months of digging, what we found is bigger than Instacart. Yes, inflation is real, but something else has been pushing prices higher this whole time. There's a system, one that grocery stores and tech companies built together. It learns from every purchase. It's not just online, it's in the physical stores you walk into. With the primary goal, maximize profit. Here's how we uncovered it, how it's turning the grocery business into a gold mine, and why, without regulation, your grocery bill may keep climbing no matter what happens with inflation” The held an experiment with a bunch of people in a room, everyone ordered the same 20 items to the same address. Each one from their personal phone. The app Instacart gave everyone different prices After researching they found 3 different prices were available for everyday items like cereal, adjusted based on your data After being caught Instacart denied they were using dynamic pricing but announced they were no longer going to adjust prices based on data But that’s one company, this video goes into great detail showing it’s coming everywhere

Wall Street Apes

176,946 views • 10 months ago

EXCLUSIVE: We uncovered a secret corporate scheme to raise grocery prices. We found that Instacart is using AI algorithms to charge customers different prices for the same items. The scary part? It's not just online. It's in physical grocery stores too. Our months-long investigation with Consumer Reports and Groundwork Collaborative found it could cost families $1200/year.
18:26

EXCLUSIVE: We uncovered a secret corporate scheme to raise grocery prices. We found that Instacart is using AI algorithms to charge customers different prices for the same items. The scary part? It's not just online. It's in physical grocery stores too. Our months-long investigation with Consumer Reports and Groundwork Collaborative found it could cost families $1200/year.

More Perfect Union

4,049,470 views • 11 months ago

Consumer Pricing Investigations finds ‘Surveillance pricing’ is being expanded in America “Could you be paying more for a product than the person right next to you? It's called personalized or surveillance pricing” Walmart filed highly technical patents showing AI technology is going to be used to set prices “Investigation into so-called surveillance or personalized pricing — Companies know there's money to be made by surveilling us, by learning things about us that point to the highest price we're willing to pay. In our test on a Walmart TV, one of our Atlanta price checkers, JP, was given a price over $1,000 while the rest of us were all under $900 — Still to this day, we're inches away from each other, and apparently that's enough for a price difference of $100+” There are documented cases for each of these companies proving they are already using this surveillance pricing Target: Settled a California case for about $5 million after its app raised prices when shoppers were geofenced near a store. One reported example was a TV jumping from about $500 to about $600 in the parking lot Instacart: 2025 Consumer Reports test found identical items at the same store at the same time priced differently for different shoppers, as much as 23% Kroger: Uses loyalty data arm to profile tens of millions of shoppers, including income estimates and give different prices for promotions Uber and Lyft: Algorithmic fares that differ for the same trip at the same time Delta: Uses AI pricing system on a share of domestic flights with plans to expand Tinder: Charged older users substantially more for the same subscription Orbitz: Mac users were steered toward higher priced hotels than PC users Staples: Wall Street Journal testing found higher online prices for the same item when the shopper was farther from a competitor store The Princeton Review: Online prices varied by ZIP code, with higher prices in areas with larger Asian populations Amazon: Also has been caught but said they stopped… JetBlue: Facing a lawsuit alleging surveillance pricing
3:34

Consumer Pricing Investigations finds ‘Surveillance pricing’ is being expanded in America “Could you be paying more for a product than the person right next to you? It's called personalized or surveillance pricing” Walmart filed highly technical patents showing AI technology is going to be used to set prices “Investigation into so-called surveillance or personalized pricing — Companies know there's money to be made by surveilling us, by learning things about us that point to the highest price we're willing to pay. In our test on a Walmart TV, one of our Atlanta price checkers, JP, was given a price over $1,000 while the rest of us were all under $900 — Still to this day, we're inches away from each other, and apparently that's enough for a price difference of $100+” There are documented cases for each of these companies proving they are already using this surveillance pricing Target: Settled a California case for about $5 million after its app raised prices when shoppers were geofenced near a store. One reported example was a TV jumping from about $500 to about $600 in the parking lot Instacart: 2025 Consumer Reports test found identical items at the same store at the same time priced differently for different shoppers, as much as 23% Kroger: Uses loyalty data arm to profile tens of millions of shoppers, including income estimates and give different prices for promotions Uber and Lyft: Algorithmic fares that differ for the same trip at the same time Delta: Uses AI pricing system on a share of domestic flights with plans to expand Tinder: Charged older users substantially more for the same subscription Orbitz: Mac users were steered toward higher priced hotels than PC users Staples: Wall Street Journal testing found higher online prices for the same item when the shopper was farther from a competitor store The Princeton Review: Online prices varied by ZIP code, with higher prices in areas with larger Asian populations Amazon: Also has been caught but said they stopped… JetBlue: Facing a lawsuit alleging surveillance pricing

Wall Street Apes

37,625 views • 1 month ago

“Surge Pricing” in American grocery stores has arrived Kroger partnered with Microsoft to introduce AI-powered technologies for personalized pricing “Kroger just rolled out surge pricing using facial recognition technology: - Determine the maximum price of goods customers are willing to pay - Kroger has the ability to change the prices of their products depending on the facial image of the person buying them - Depending on the image of the person buying the product, they can access our information and dictate that price - Can also use our image to determine how often we buy certain products and increase the price of that product - Dynamic pricing in grocery stores could resemble the airline industry's ticket pricing strategies “This could lead to discriminatory practices using AI as a scapegoat to charge people of different races, different socioeconomic status, different family sizes, and different dietary restrictions different prices for the same products that they are buying” (Kroger, the largest grocery chain in the U.S., denied claims that ESLs would be used for surge pricing, insisting its pricing strategy aims to lower costs for consumers. "To be clear, Kroger does not and has never engaged in 'surge pricing.' Any test of electronic shelf tags is designed to lower prices for more customers where it matters most”) … Yeah right
1:05

“Surge Pricing” in American grocery stores has arrived Kroger partnered with Microsoft to introduce AI-powered technologies for personalized pricing “Kroger just rolled out surge pricing using facial recognition technology: - Determine the maximum price of goods customers are willing to pay - Kroger has the ability to change the prices of their products depending on the facial image of the person buying them - Depending on the image of the person buying the product, they can access our information and dictate that price - Can also use our image to determine how often we buy certain products and increase the price of that product - Dynamic pricing in grocery stores could resemble the airline industry's ticket pricing strategies “This could lead to discriminatory practices using AI as a scapegoat to charge people of different races, different socioeconomic status, different family sizes, and different dietary restrictions different prices for the same products that they are buying” (Kroger, the largest grocery chain in the U.S., denied claims that ESLs would be used for surge pricing, insisting its pricing strategy aims to lower costs for consumers. "To be clear, Kroger does not and has never engaged in 'surge pricing.' Any test of electronic shelf tags is designed to lower prices for more customers where it matters most”) … Yeah right

Wall Street Apes

689,035 views • 1 year ago

Are you still using Instacart? They’re building & buying AI tech (like Eversight) to run hidden backdoor price tests—putting shoppers in different “buckets” to figure out the absolute highest price you’re willing to pay for the same groceries. They claim prices come from grocery stores, but when asked (e.g., Target), stores say they don’t even partner with Instacart—they just use public prices + Instacart adds fees after buying rival Shipt for hundreds of millions. Instacart’s experiments led to identical items costing up to 23% more for some users, costing families hundreds extra yearly. At what point is convenience no longer worth the hidden gouging? Time to rethink the app? #Instacart #GroceryPrices #ConsumerRipoff
3:47

Are you still using Instacart? They’re building & buying AI tech (like Eversight) to run hidden backdoor price tests—putting shoppers in different “buckets” to figure out the absolute highest price you’re willing to pay for the same groceries. They claim prices come from grocery stores, but when asked (e.g., Target), stores say they don’t even partner with Instacart—they just use public prices + Instacart adds fees after buying rival Shipt for hundreds of millions. Instacart’s experiments led to identical items costing up to 23% more for some users, costing families hundreds extra yearly. At what point is convenience no longer worth the hidden gouging? Time to rethink the app? #Instacart #GroceryPrices #ConsumerRipoff

Anttsinc

12,512 views • 8 months ago

Dynamic pricing is hitting grocery store shelves. He says he’s watched the prices change Not only do the prices change but they notify you there’s another 10% added at checkout People are already breaking them Bill Gates Microsoft has contracts for these grocery store pricing projects - These prices will change throughout the day - Facial recognition is in the works to charge people different prices - Prices will be more expensive during “peak” hours
0:22

Dynamic pricing is hitting grocery store shelves. He says he’s watched the prices change Not only do the prices change but they notify you there’s another 10% added at checkout People are already breaking them Bill Gates Microsoft has contracts for these grocery store pricing projects - These prices will change throughout the day - Facial recognition is in the works to charge people different prices - Prices will be more expensive during “peak” hours

Wall Street Apes

3,490,984 views • 1 year ago

🚨 THEY’RE PINGING YOUR PHONE TO CHANGE PRICES IN REAL TIME Major retailers are quietly testing AI-driven dynamic pricing with tech that reads your location, data, and proximity to the store before deciding what you pay. Every ping from your phone ... GPS, Bluetooth, Wi-Fi, app activity, all of it feeds an algorithm that decides your “value.” The closer you get, the higher it goes. They call it personalized pricing. You’d call it being tracked and charged for who the system thinks you are. Same item. Different people. Different prices. So when your total jumps the second you walk in - is that inflation, or surveillance disguised as a sale?
2:56

🚨 THEY’RE PINGING YOUR PHONE TO CHANGE PRICES IN REAL TIME Major retailers are quietly testing AI-driven dynamic pricing with tech that reads your location, data, and proximity to the store before deciding what you pay. Every ping from your phone ... GPS, Bluetooth, Wi-Fi, app activity, all of it feeds an algorithm that decides your “value.” The closer you get, the higher it goes. They call it personalized pricing. You’d call it being tracked and charged for who the system thinks you are. Same item. Different people. Different prices. So when your total jumps the second you walk in - is that inflation, or surveillance disguised as a sale?

HustleBitch

76,290 views • 1 year ago

Candy prices change in front of customers at Walmart because of these new electronic pricing tags This means you could pick up an item, put it in your cart, and by the time you get to the checkout the price could be higher How is this not fraud Americans don’t want electronic pricing tags that change during the day. We all fear this leads to dynamic pricing Side note, these candy bar backs used to be $1 not that long ago. Now they’re $3.16
0:41

Candy prices change in front of customers at Walmart because of these new electronic pricing tags This means you could pick up an item, put it in your cart, and by the time you get to the checkout the price could be higher How is this not fraud Americans don’t want electronic pricing tags that change during the day. We all fear this leads to dynamic pricing Side note, these candy bar backs used to be $1 not that long ago. Now they’re $3.16

Wall Street Apes

1,588,674 views • 6 months ago

American shows digital pricing tags have hit the shelves at Walmart All the pricing tags begin to flicker, the prices update and he shows prices increase This is the first step to dynamic pricing
1:10

American shows digital pricing tags have hit the shelves at Walmart All the pricing tags begin to flicker, the prices update and he shows prices increase This is the first step to dynamic pricing

Wall Street Apes

3,176,109 views • 1 year ago

No longer a ‘conspiracy theory’ Online retailers are accessing your data and then adjusting prices for items based on that data Airlines are being caught adjusting prices based on data too “This holiday season, you and your neighbor could be shopping for the exact same item and pay different prices — surveillance pricing is and how your personal data plays a role. You may be shopping for gifts from the comfort of your couch, but stores can still see who you are. Most of these companies are charging you a different price based on some data they have about you. It could be your location, it could be your proximity to the store, it could be your shopping history, knowing that you bought a product previously and are willing pay for it again.” “Consumer watchdog president Jamie Court says surveillance pricing is nearly impossible to avoid — Court says his organization has evidence all the major retailers use personal algorithms to nudge a price up or down, targeting data from your Amazon cart, Uber rides, or even the brand of laptop you're using to shop” “For those traveling for the holidays. Airlines will charge you a different price depending upon how many times you go to the website. “Currently, there is no federal regulation for companies that use surveillance pricing. We reached out to the FTC”
1:58

No longer a ‘conspiracy theory’ Online retailers are accessing your data and then adjusting prices for items based on that data Airlines are being caught adjusting prices based on data too “This holiday season, you and your neighbor could be shopping for the exact same item and pay different prices — surveillance pricing is and how your personal data plays a role. You may be shopping for gifts from the comfort of your couch, but stores can still see who you are. Most of these companies are charging you a different price based on some data they have about you. It could be your location, it could be your proximity to the store, it could be your shopping history, knowing that you bought a product previously and are willing pay for it again.” “Consumer watchdog president Jamie Court says surveillance pricing is nearly impossible to avoid — Court says his organization has evidence all the major retailers use personal algorithms to nudge a price up or down, targeting data from your Amazon cart, Uber rides, or even the brand of laptop you're using to shop” “For those traveling for the holidays. Airlines will charge you a different price depending upon how many times you go to the website. “Currently, there is no federal regulation for companies that use surveillance pricing. We reached out to the FTC”

Wall Street Apes

519,338 views • 10 months ago

I just went down this rabbit hole, and it's so fascinating. So apparently, airlines have been selling your data to competitors for years. Strange right? I know, hear me out... It's called dynamic pricing. Dynamic pricing is when a company charges you a price calculated specifically for you, based on what they know about you, rather than a fixed price everyone sees. Nobody called it surveillance. The mainstream take on dynamic pricing is that it's sinister and new. Corporations secretly watching, jacking up prices, exploiting desperation. That anger is mostly right. Dynamic pricing isn't a bug that crept into capitalism. It's the entire architecture of how information asymmetry becomes profit. Airlines have always charged different people different prices for the same seat. Hotels. Insurance companies. Actuarial profiling predates the internet. What changed isn't the behavior. It's the resolution. Your battery at 8% telling Uber you're stranded is a higher-resolution version of the taxi driver who saw you running in the rain and didn't turn the meter off. The new part is the precision. They know you searched the same flight six times. They know you're on a Mac. They know your zip code and how long you've been sitting on the page. Old dynamic pricing responded to demand. Surveillance pricing responds to you. The counterargument from the market side is real. Personalization can mean discounts. But companies optimizing for revenue will use behavioral data to find the ceiling, not the floor. What are your thoughts? Is this fair or pure greed from big corp? That's a wrap. Li is a gallery for the greatest minds in economics, psychology, and history. Follow if that interests you. We are ONE genius away. -- P.S. I'm building a course on how the world actually works. Not the surface story, but the incentive layer underneath it. Who funds what. Who benefits from what you believe? Why the official explanation is rarely the complete one. Comment "yes" if you're interested in something like this. Waitlist opens soon.
2:30

I just went down this rabbit hole, and it's so fascinating. So apparently, airlines have been selling your data to competitors for years. Strange right? I know, hear me out... It's called dynamic pricing. Dynamic pricing is when a company charges you a price calculated specifically for you, based on what they know about you, rather than a fixed price everyone sees. Nobody called it surveillance. The mainstream take on dynamic pricing is that it's sinister and new. Corporations secretly watching, jacking up prices, exploiting desperation. That anger is mostly right. Dynamic pricing isn't a bug that crept into capitalism. It's the entire architecture of how information asymmetry becomes profit. Airlines have always charged different people different prices for the same seat. Hotels. Insurance companies. Actuarial profiling predates the internet. What changed isn't the behavior. It's the resolution. Your battery at 8% telling Uber you're stranded is a higher-resolution version of the taxi driver who saw you running in the rain and didn't turn the meter off. The new part is the precision. They know you searched the same flight six times. They know you're on a Mac. They know your zip code and how long you've been sitting on the page. Old dynamic pricing responded to demand. Surveillance pricing responds to you. The counterargument from the market side is real. Personalization can mean discounts. But companies optimizing for revenue will use behavioral data to find the ceiling, not the floor. What are your thoughts? Is this fair or pure greed from big corp? That's a wrap. Li is a gallery for the greatest minds in economics, psychology, and history. Follow if that interests you. We are ONE genius away. -- P.S. I'm building a course on how the world actually works. Not the surface story, but the incentive layer underneath it. Who funds what. Who benefits from what you believe? Why the official explanation is rarely the complete one. Comment "yes" if you're interested in something like this. Waitlist opens soon.

GeniusThinking

38,698 views • 7 months ago

Under Frontier's "dynamic seat pricing" policy, it charges customers DIFFERENT prices for the SAME seat! But first the airline collects your personal data - everything from browser cookies to search history - to determine your ticket price Sound predatory? Absolutely
1:59

Under Frontier's "dynamic seat pricing" policy, it charges customers DIFFERENT prices for the SAME seat! But first the airline collects your personal data - everything from browser cookies to search history - to determine your ticket price Sound predatory? Absolutely

Josh Hawley

55,669 views • 1 year ago

🚨 Target is using several forms of dynamic pricing and algorithmic pricing in their stores and through their app Prices are being set based on the data the Target App collects from your phone. Yes, this is real Investigations found the Target app charging higher prices once you are detected in or near a store versus in the parking lot. California even took them to court over this geofencing pricing Prices for the same items like eggs, toilet paper and more can differ between stores and ZIP codes New York law now requires disclosure when prices are set by an algorithm using personal data. Target’s site has displayed notices such as “This price was set by an algorithm using your personal data.” This woman went into a Target store and the employees even confirmed Target is using algorithmic and dynamite pricing and it needs to be banned nationwide
2:39

🚨 Target is using several forms of dynamic pricing and algorithmic pricing in their stores and through their app Prices are being set based on the data the Target App collects from your phone. Yes, this is real Investigations found the Target app charging higher prices once you are detected in or near a store versus in the parking lot. California even took them to court over this geofencing pricing Prices for the same items like eggs, toilet paper and more can differ between stores and ZIP codes New York law now requires disclosure when prices are set by an algorithm using personal data. Target’s site has displayed notices such as “This price was set by an algorithm using your personal data.” This woman went into a Target store and the employees even confirmed Target is using algorithmic and dynamite pricing and it needs to be banned nationwide

Wall Street Apes

117,461 views • 1 month ago

This woman shares her experience with Walmart’s digital price tags and how they appear to be using something called dynamic pricing. Dynamic pricing is when companies adjust prices in real time based on demand or other factors. She found a pair of shoes marked down to just $3 on clearance. When she scanned the tag in the shoe aisle, it showed $3. But by the time she reached the register, the same shoes scanned for nearly $19. When she went back with a manager to check, the price seemed to change depending on where she was standing in the store. It’s raising some questions about how transparent this kind of pricing really is — especially for people trying to stick to a budget. Have you ever had a price change on you while shopping, either in-store or online?
4:54

This woman shares her experience with Walmart’s digital price tags and how they appear to be using something called dynamic pricing. Dynamic pricing is when companies adjust prices in real time based on demand or other factors. She found a pair of shoes marked down to just $3 on clearance. When she scanned the tag in the shoe aisle, it showed $3. But by the time she reached the register, the same shoes scanned for nearly $19. When she went back with a manager to check, the price seemed to change depending on where she was standing in the store. It’s raising some questions about how transparent this kind of pricing really is — especially for people trying to stick to a budget. Have you ever had a price change on you while shopping, either in-store or online?

End3of6Days9 (Helen) 🇺🇸

48,816 views • 5 months ago

According to one customer, people are damaging the digital pricing labels at his grocery store. Despite outcry from consumers across the country, multiple giant supermarket chains are implementing digital price labels and dynamic pricing strategies where the cost of items fluctuate frequently based on multiple factors. Walmart, the country's largest grocer, hopes to have digital price labels at 2,300 U.S. stores by 2026. Kroger is expanding the use of digital labels this year after testing them at 20 stores. Whole Foods is testing the labels in nearly 50 stores. Customers worry these digital labels will let companies raise prices at a moment's notice, making greater profits off essential items at the grocery store.
0:26

According to one customer, people are damaging the digital pricing labels at his grocery store. Despite outcry from consumers across the country, multiple giant supermarket chains are implementing digital price labels and dynamic pricing strategies where the cost of items fluctuate frequently based on multiple factors. Walmart, the country's largest grocer, hopes to have digital price labels at 2,300 U.S. stores by 2026. Kroger is expanding the use of digital labels this year after testing them at 20 stores. Whole Foods is testing the labels in nearly 50 stores. Customers worry these digital labels will let companies raise prices at a moment's notice, making greater profits off essential items at the grocery store.

More Perfect Union

573,889 views • 1 year ago

Instacart founder Apoorva Mehta on doing things that don’t scale “Y Combinator encourages startups to do things that don’t scale. I find that this is one of the biggest competitive advantages that a startup has over a larger company… The idea is that once your product has demand, you can figure out how to scale your product.” Apoorva explains how in the early days of Instacart customers could place orders even if there weren’t shoppers online to fulfill those orders. “Of course, this meant that I would drop everything I was doing and fulfill the order myself.” They also ran into the issue that Trader Joe’s didn’t have an API or website with catalog of the items in the store. So the team literally went to their local Trader Joe’s, bought one of every single item, took it back to their office, photographed every single item, and manually entered it in the Instacart catalog. “Using the same unscalable techniques, we added Whole Foods, Costco and many other stores, and we realized we had the best product in the market.” Having the best product on the market allowed Instacart to quickly expand to 10 cities and maintain 10% week over week growth for 20 weeks. This traction would allow Instacart to raise more money, hire more people, and then make everything scalable. Video source: Y Combinator (2014)
1:47

Instacart founder Apoorva Mehta on doing things that don’t scale “Y Combinator encourages startups to do things that don’t scale. I find that this is one of the biggest competitive advantages that a startup has over a larger company… The idea is that once your product has demand, you can figure out how to scale your product.” Apoorva explains how in the early days of Instacart customers could place orders even if there weren’t shoppers online to fulfill those orders. “Of course, this meant that I would drop everything I was doing and fulfill the order myself.” They also ran into the issue that Trader Joe’s didn’t have an API or website with catalog of the items in the store. So the team literally went to their local Trader Joe’s, bought one of every single item, took it back to their office, photographed every single item, and manually entered it in the Instacart catalog. “Using the same unscalable techniques, we added Whole Foods, Costco and many other stores, and we realized we had the best product in the market.” Having the best product on the market allowed Instacart to quickly expand to 10 cities and maintain 10% week over week growth for 20 weeks. This traction would allow Instacart to raise more money, hire more people, and then make everything scalable. Video source: Y Combinator (2014)

Startup Archive

37,143 views • 10 months ago

Walmart manager confirms the store is changing prices of items from the time you pick them up to the time you get to the register “So me and my son went to Walmart to pick up some butter and some other items for my baking, and I grabbed my stuff, and I'm very aware of prices because of how high stuff is. And I go to check out and I start noticing that my prices are higher, and I'm like, okay. So I call the manager over And he comes over and he says, uh, you know, the prices can change from the time you leave the area to the time you get to the register because the computer updates” The manager confirms that just within that couple minutes they’re allowed to change the price According to Walmart they are implementing these digital pricing tags throughout all their stores and the prices can change. The CEO made a statement saying the prices will change but it’s by item, not person. He also said the price changes are supposed to be done outside of customer hours But this is a big issue for many people because with these tags the items can be changed mid-day or based on demand. Yes they’re the same price for everyone but that’s still dynamic pricing This isn’t a conspiracy theory wither, Walmart has been sued by California for issues with pricing like this more than once. So the CEO is saying one thing but what people are seeing in the stores, what their employees are saying and what lawsuits are showing is the opposite
2:48

Walmart manager confirms the store is changing prices of items from the time you pick them up to the time you get to the register “So me and my son went to Walmart to pick up some butter and some other items for my baking, and I grabbed my stuff, and I'm very aware of prices because of how high stuff is. And I go to check out and I start noticing that my prices are higher, and I'm like, okay. So I call the manager over And he comes over and he says, uh, you know, the prices can change from the time you leave the area to the time you get to the register because the computer updates” The manager confirms that just within that couple minutes they’re allowed to change the price According to Walmart they are implementing these digital pricing tags throughout all their stores and the prices can change. The CEO made a statement saying the prices will change but it’s by item, not person. He also said the price changes are supposed to be done outside of customer hours But this is a big issue for many people because with these tags the items can be changed mid-day or based on demand. Yes they’re the same price for everyone but that’s still dynamic pricing This isn’t a conspiracy theory wither, Walmart has been sued by California for issues with pricing like this more than once. So the CEO is saying one thing but what people are seeing in the stores, what their employees are saying and what lawsuits are showing is the opposite

Wall Street Apes

440,192 views • 1 month ago

Imagine this: you’re shopping for the same items as the person next to you, but you’re paying more. It’s called surveillance pricing – where big corporations charge all of us different prices for the same shopping cart based on a profile they create of you using AI. This is just one way AI is changing our world, which is why I’m calling on the Senate Commerce Committee to hold a hearing on AI and pass responsible guardrails to crack down on abusive practices like this one.
0:50

Imagine this: you’re shopping for the same items as the person next to you, but you’re paying more. It’s called surveillance pricing – where big corporations charge all of us different prices for the same shopping cart based on a profile they create of you using AI. This is just one way AI is changing our world, which is why I’m calling on the Senate Commerce Committee to hold a hearing on AI and pass responsible guardrails to crack down on abusive practices like this one.

Senator Jacky Rosen

42,450 views • 1 month ago