Consumer Pricing Investigations finds ‘Surveillance pricing’ is being expanded in America “Could you be paying more for a product than the person right next to you? It's called personalized or surveillance pricing” Walmart filed highly technical patents showing AI technology is going to be used to set prices “Investigation... into so-called surveillance or personalized pricing — Companies know there's money to be made by surveilling us, by learning things about us that point to the highest price we're willing to pay. In our test on a Walmart TV, one of our Atlanta price checkers, JP, was given a price over $1,000 while the rest of us were all under $900 — Still to this day, we're inches away from each other, and apparently that's enough for a price difference of $100+” There are documented cases for each of these companies proving they are already using this surveillance pricing Target: Settled a California case for about $5 million after its app raised prices when shoppers were geofenced near a store. One reported example was a TV jumping from about $500 to about $600 in the parking lot Instacart: 2025 Consumer Reports test found identical items at the same store at the same time priced differently for different shoppers, as much as 23% Kroger: Uses loyalty data arm to profile tens of millions of shoppers, including income estimates and give different prices for promotions Uber and Lyft: Algorithmic fares that differ for the same trip at the same time Delta: Uses AI pricing system on a share of domestic flights with plans to expand Tinder: Charged older users substantially more for the same subscription Orbitz: Mac users were steered toward higher priced hotels than PC users Staples: Wall Street Journal testing found higher online prices for the same item when the shopper was farther from a competitor store The Princeton Review: Online prices varied by ZIP code, with higher prices in areas with larger Asian populations Amazon: Also has been caught but said they stopped… JetBlue: Facing a lawsuit alleging surveillance pricingshow more

Personalized pricing based on surveillance and consumer data deserves serious scrutiny. People should know when their data is being used to determine what they pay.

Buy in store at Costco where members pay the same price.

Ths bullsh*t is really getting out of hand.✋️😒

@HarmeetKDhillon @TheLeoTerrell @howardlutnick @ToddBlanchnosz1 HOW is this legal?

oh my!🤭

Let me guess who gets stuck paying more for products because of this!

How is this remotely legal?

You will be ripped off. And you will be happy about it.

Another reason why I don't shop at Walmart.

Lawyers of America unite do the right thing. You will also likely get a huge take home check.

The FTC has confirmed that personalized pricing using data such as location, browsing history, and shopping behavior is a real area of concern, and it is now seeking stronger disclosure from businesses.

My Walmart has been doing it for a while AND funny how their price and Amazon's price are always the same for me. Spying and sharing 😡

Bring back the items .. return that stuff for the reverse uno

I don’t want to shop like this!! It seems discriminatory and unfair to consumers.

Isn’t there a Consumer Protection Act that requires truth in advertising, which would include posted prices?

If I find anyone doing this to me. I will never shop there again. Ever.

That ain’t right.

THIS WILL GO TO SCOTUS. I believe there is a legal foundation for a challenge.

Love this take

🤬

Hell must be frozen over because WPXI is usually nothing but DEI and political propaganda and never reports local stories of corruption

Turn off your phone, Bluetooth and Wi-Fi so they can’t access your information

Washington needs to defend consumers, shut down algorithmic trickery, and hold these retail giants accountable.

Sounds like discrimination

Walmart patented charging you more for being you.

I didn’t think bait and switch was legal. Nor fraud. Nor false advertising. The attorneys are circling now.

Social Credit Score Pricing incoming... 🤬

If companies can use personal data and AI to charge different people different prices for the same product, consumers deserve transparency. Pricing should be clear, consistent, and accountable.

The Banking industry is using AI or what is now SI to monitor your account. Get your money out of a aBank! Go with "X" Payments.

@Dandilionz11 Why isn’t this discrimination?

criminal!

So is the price different at checkout or what? If we turn off our phones will this prevent it. Maybe we should all buy a Walmart gift card and use it to make Walmart purchases.

I don’t believe amazon has stopped.

Stop giving them your money and this will end.