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I wrote a headline for a billion dollar brand this year (literally does billions every year in revenue) The format goes like this: [Positive Attribute] & [Positive Attribute], just like the [target demo] that [verb] it. At Original Grain, our winning version has been: "Smooth & Unique, just like... show more

Nate Lagos📝📈

5,530 subscribers

14,390 Aufrufe • vor 2 Jahren •via X (Twitter)

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13 Kommentare

Profilbild von Barry Hott ☄️

Barry Hott ☄️vor 2 Jahren

Great format. Particularly effective the more you get that first word relevant to your audience. How would you do bidets? "Luxurious & superior, just like the butts they clean"

Profilbild von Nate Lagos📝📈

Nate Lagos📝📈vor 2 Jahren

Wet & powerful, just like the assholes they clean Hahah idk… maybe it doesn’t work for bidets

Profilbild von Barry Hott ☄️

Barry Hott ☄️vor 2 Jahren

Lolol, that's good

Profilbild von Aous 🐉

Aous 🐉vor 2 Jahren

ok let me try (for a crunchy cereal maybe?) "fruity & hard, just like the people who eat it" how'd I do?

Profilbild von Nate Lagos📝📈

Nate Lagos📝📈vor 2 Jahren

Hahah… maybe Smart & sweet, just like the people who eat it

Profilbild von Aous 🐉

Aous 🐉vor 2 Jahren

Hehehe 😂

Profilbild von Conner Fleming, PA-C

Conner Fleming, PA-Cvor 2 Jahren

Great take

Profilbild von Timothy Lewis

Timothy Lewisvor 2 Jahren

“Proven & Effective, just like the anglers who depend on it.”

Profilbild von Nate Lagos📝📈

Nate Lagos📝📈vor 2 Jahren

Run it!🔥🫡

Profilbild von Cody Howard

Cody Howardvor 2 Jahren

Ok ok, I wanna try. Loud & wild, just like the people who wear them.

Profilbild von Javi

Javivor 2 Jahren

“Bright and inflatable, just like the campers who use them” Might need to workshop my attributes a little bit

Profilbild von Nate Lagos📝📈

Nate Lagos📝📈vor 2 Jahren

Mhmm… maybe Our lanterns are reliable & always there when you need it, just like the people who trust it ? Idk it’s not easy to come up with it lol

Profilbild von Nate Lagos📝📈

Nate Lagos📝📈vor 2 Jahren

Episode 006 of Tactical & Practical outlines 3 tactics I’m using to keep our CAC down these days. Listen wherever you’d like: Spotify: Apple: Youtube:

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mark about ‘Journey Mercies’: “i don’t wanna sound too egotistical but like, i looked at the lyrics that i wrote and i was just obsessed. i was just like, “this is too good”, “this is so like, sentimental”, and “wow like.. i wrote this”, it was one of those moments” 😭😭😭

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