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If you are a B2B tech founder, you'd know implementation / deployment is a big bottleneck for any fast growing SaaS/AI, and in general is a drag on your company. "Necessary evil", as they say. We've launched Nitro AI to change the status quo. Not your crazy promise of...

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Srikrishnan Ganesan

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11,341 görüntüleme • 3 ay önce •via X (Twitter)

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The man who built Nvidia from a Denny's booth into the world's first $5 trillion company just told us exactly why AI will never take our jobs. "AI has no possibility of doing all of what we do. However, depending on the jobs that we do, sometimes it could do 20% of our jobs, a thousand times better." "For some people, it might be able to do 50% of their job, a thousand times better." "Every one of us should apply AI to automate, to become an assistant, to help us with that either 20%, 40% or 50%." "People ask me, Jensen, is AI going to take your job? And I tell them absolutely not. The person who uses AI to automate that 20% or 50% is going to take your job." PS. If you found value in this post make sure to like and repost this tweet + follow Uncover AI to stay updated with the latest AI news. See you in the next one:
1:22

The man who built Nvidia from a Denny's booth into the world's first $5 trillion company just told us exactly why AI will never take our jobs. "AI has no possibility of doing all of what we do. However, depending on the jobs that we do, sometimes it could do 20% of our jobs, a thousand times better." "For some people, it might be able to do 50% of their job, a thousand times better." "Every one of us should apply AI to automate, to become an assistant, to help us with that either 20%, 40% or 50%." "People ask me, Jensen, is AI going to take your job? And I tell them absolutely not. The person who uses AI to automate that 20% or 50% is going to take your job." PS. If you found value in this post make sure to like and repost this tweet + follow Uncover AI to stay updated with the latest AI news. See you in the next one:

Uncover AI

16,733 görüntüleme • 1 ay önce

David Sacks Shares a New Study Which Counters the AI Doomer Narrative “They find that both job growth and wage growth is higher, not lower, in the occupations that are exposed to AI … As you make workers more productive, the value of their labor increases, not decreases, and they end up getting paid more and you want to hire more of them. So this is a huge narrative violation.”
1:49

David Sacks Shares a New Study Which Counters the AI Doomer Narrative “They find that both job growth and wage growth is higher, not lower, in the occupations that are exposed to AI … As you make workers more productive, the value of their labor increases, not decreases, and they end up getting paid more and you want to hire more of them. So this is a huge narrative violation.”

Chief Nerd

68,943 görüntüleme • 6 ay önce

Rahul Vohra on how to measure product/market fit Rahul Vohra is the founder and CEO of Superhuman. He was looking for a metric to measure product/market fit so that he and his team could optimize, and he came across the following methodology from Sean Ellis: Simply ask your users: “How would you feel if you could no longer use the product?” with three options: (1) not disappointed, (2) somewhat disappointed, or (3) very disappointed. It turns out that the benchmark for product/market fit across hundreds of venture-backed startups is 40% of respondents saying “very disappointed”. And as Rahul puts it: “If more than 40% of your users would be very disappointed without your product, then you should focus on growing your company. If less than 40% of your users would be very disappointed without your product, then you’ll probably struggle to grow.” 40% may not sound like a lot, but it’s an incredibly hard benchmark to beat. For example, Slack posed this to 731 customers early in the company’s history, and 51% said they would be very disappointed without Slack. One might expect a terrific product like Slack to have a score of 60-80%, but that wasn’t the case. Rahul’s explanation of why the response options are focused on disappointment rather than happiness is interesting too: “I think the reason behind that is that if you ask people how they feel about a product and you give them positive potential responses, I think it invites more bias. People are more likely to be polite. And it also doesn’t get to the heart of the matter which is: how necessary has your product become in people’s lives? If you’re trying to build a company that’s going to stand the test of time, you really do have to build a product that matters and that people ultimately come to depend on because it’s just so incredible at what it does. And that’s what this question gets to the heart of.”
4:39

Rahul Vohra on how to measure product/market fit Rahul Vohra is the founder and CEO of Superhuman. He was looking for a metric to measure product/market fit so that he and his team could optimize, and he came across the following methodology from Sean Ellis: Simply ask your users: “How would you feel if you could no longer use the product?” with three options: (1) not disappointed, (2) somewhat disappointed, or (3) very disappointed. It turns out that the benchmark for product/market fit across hundreds of venture-backed startups is 40% of respondents saying “very disappointed”. And as Rahul puts it: “If more than 40% of your users would be very disappointed without your product, then you should focus on growing your company. If less than 40% of your users would be very disappointed without your product, then you’ll probably struggle to grow.” 40% may not sound like a lot, but it’s an incredibly hard benchmark to beat. For example, Slack posed this to 731 customers early in the company’s history, and 51% said they would be very disappointed without Slack. One might expect a terrific product like Slack to have a score of 60-80%, but that wasn’t the case. Rahul’s explanation of why the response options are focused on disappointment rather than happiness is interesting too: “I think the reason behind that is that if you ask people how they feel about a product and you give them positive potential responses, I think it invites more bias. People are more likely to be polite. And it also doesn’t get to the heart of the matter which is: how necessary has your product become in people’s lives? If you’re trying to build a company that’s going to stand the test of time, you really do have to build a product that matters and that people ultimately come to depend on because it’s just so incredible at what it does. And that’s what this question gets to the heart of.”

Michael McGuiness

67,106 görüntüleme • 2 yıl önce

Naval on how to get a job in 2025: Learn how to use AI Naval on E215: "The fastest way to help somebody get a job right now: the best thing you can do is say, 'Hey, go download the AI tools and just start talking to them. Just start using them in any way.'" "And then you can walk into any employer in almost any field and say, 'Hey, I understand AI.' And they'll hire you on the spot." "AI is a productivity tool. It increases the productivity of a worker. It allows them to do more creative work and less repetitive work. As such, it makes them more valuable." "Yes, there is some retraining involved, but not a lot. These are natural language computers. You can talk to them in plain English, and they talk back to you in plain English." "I think we will see job creation by AI that will be as fast or faster than job destruction." "You saw this even with the internet. Like, YouTube came along. Look at all these YouTube streamers and influencers. That didn't used to be a job." "Go brush up on your AI. Learn a little bit. Watch a few videos. Use the AI." "Tinker with it and then go reapply for that job that rejected you, and watch how they pull you in."
0:50

Naval on how to get a job in 2025: Learn how to use AI Naval on E215: "The fastest way to help somebody get a job right now: the best thing you can do is say, 'Hey, go download the AI tools and just start talking to them. Just start using them in any way.'" "And then you can walk into any employer in almost any field and say, 'Hey, I understand AI.' And they'll hire you on the spot." "AI is a productivity tool. It increases the productivity of a worker. It allows them to do more creative work and less repetitive work. As such, it makes them more valuable." "Yes, there is some retraining involved, but not a lot. These are natural language computers. You can talk to them in plain English, and they talk back to you in plain English." "I think we will see job creation by AI that will be as fast or faster than job destruction." "You saw this even with the internet. Like, YouTube came along. Look at all these YouTube streamers and influencers. That didn't used to be a job." "Go brush up on your AI. Learn a little bit. Watch a few videos. Use the AI." "Tinker with it and then go reapply for that job that rejected you, and watch how they pull you in."

The All-In Podcast

164,027 görüntüleme • 1 yıl önce

David Friedberg: “Gaming is the future of entertainment, and the future of gaming is AI.” @jason: “Friedberg, what are your thoughts on the gaming industry versus social media versus traditional media?” david friedberg: “One way to answer that question is to think about how people spend their time.” “Do you spend more minutes on social media, or on traditional media, or playing games? And how is that trending?” “But importantly, which of those will accrue more benefit, and as a result, drive more hours spent from AI?” “One way to think about this thesis is that AI is going to ultimately accrue to video game entertainment far more than social media entertainment or traditional content.” “If you believe in AI, and you believe in the improvements in productivity, generally speaking, people in the industrialized world will generally have more free time on their hands and be able to support themselves with the deflationary effects of AI over time.” “So if there's more time on people's hands, the general market for entertainment is growing, and if the general market for entertainment is growing, gaming is the future of entertainment, and the future of gaming is AI.” “Because I think you can create dynamic, more engaging experiences that will benefit from a back and forth sort of relationship than you can with traditional content or with social media.” “If you're a noob in Fortnite, like you're an early player in Fortnite, you're mostly playing against AI, because what they do is they tune the AI to be easier to beat so that you can slowly develop your skills.” “What was happening early was they were seeing a high degree of churn in Fortnite because kids would go on and play for the first time and they'd get paired up with kids that were better than them, and so they would never win, and they would get frustrated and they would quit the game and stop.” “So the churn rate was high. So AI unlocked higher engagement and higher retention, and I think we're seeing that in a lot of different gaming platforms now.” “So AI can be used, for example, to maximally increase time, engagement, satisfaction, happiness.”
1:43

David Friedberg: “Gaming is the future of entertainment, and the future of gaming is AI.” @jason: “Friedberg, what are your thoughts on the gaming industry versus social media versus traditional media?” david friedberg: “One way to answer that question is to think about how people spend their time.” “Do you spend more minutes on social media, or on traditional media, or playing games? And how is that trending?” “But importantly, which of those will accrue more benefit, and as a result, drive more hours spent from AI?” “One way to think about this thesis is that AI is going to ultimately accrue to video game entertainment far more than social media entertainment or traditional content.” “If you believe in AI, and you believe in the improvements in productivity, generally speaking, people in the industrialized world will generally have more free time on their hands and be able to support themselves with the deflationary effects of AI over time.” “So if there's more time on people's hands, the general market for entertainment is growing, and if the general market for entertainment is growing, gaming is the future of entertainment, and the future of gaming is AI.” “Because I think you can create dynamic, more engaging experiences that will benefit from a back and forth sort of relationship than you can with traditional content or with social media.” “If you're a noob in Fortnite, like you're an early player in Fortnite, you're mostly playing against AI, because what they do is they tune the AI to be easier to beat so that you can slowly develop your skills.” “What was happening early was they were seeing a high degree of churn in Fortnite because kids would go on and play for the first time and they'd get paired up with kids that were better than them, and so they would never win, and they would get frustrated and they would quit the game and stop.” “So the churn rate was high. So AI unlocked higher engagement and higher retention, and I think we're seeing that in a lot of different gaming platforms now.” “So AI can be used, for example, to maximally increase time, engagement, satisfaction, happiness.”

The All-In Podcast

70,365 görüntüleme • 9 ay önce

Chamath on why the AI capex spend might end up in a bubble Even though the race is on to adopt this technology as fast as possible, key economic indicators such as productivity and GDP growth are not yet showing any meaningful changes because of AI For the spend on AI to continue, companies need to be able to point to margin expansion or revenue growth that was directly contributed through AI A shoe company must be able to say they sold more shoes because of AI adoption A food or restaurant business must be able to say that they generated higher profits because of AI adoption This is simply not the case today. Until that happens, the AI thesis remains fickle
1:21

Chamath on why the AI capex spend might end up in a bubble Even though the race is on to adopt this technology as fast as possible, key economic indicators such as productivity and GDP growth are not yet showing any meaningful changes because of AI For the spend on AI to continue, companies need to be able to point to margin expansion or revenue growth that was directly contributed through AI A shoe company must be able to say they sold more shoes because of AI adoption A food or restaurant business must be able to say that they generated higher profits because of AI adoption This is simply not the case today. Until that happens, the AI thesis remains fickle

Boring_Business

144,080 görüntüleme • 2 ay önce

One of the toughest phases in entrepreneurship comes after you've built a business where your customers trust your product so much they become your brand ambassadors. But with this success comes a new challenge — the "founder bottleneck." Your customers now want to engage directly with you, seeing you as the source of value. It becomes hard to step away from the business because they rely on your presence, limiting your time and capacity. You're stuck constantly answering questions and solving problems, making it difficult to scale. At this point, the key challenge is shifting the value from you to the business itself. You need to build systems, processes, and teams that can deliver the same quality experience without your constant involvement. It’s about empowering your team and making sure customers see the business — not just you — as the source of value.
0:53

One of the toughest phases in entrepreneurship comes after you've built a business where your customers trust your product so much they become your brand ambassadors. But with this success comes a new challenge — the "founder bottleneck." Your customers now want to engage directly with you, seeing you as the source of value. It becomes hard to step away from the business because they rely on your presence, limiting your time and capacity. You're stuck constantly answering questions and solving problems, making it difficult to scale. At this point, the key challenge is shifting the value from you to the business itself. You need to build systems, processes, and teams that can deliver the same quality experience without your constant involvement. It’s about empowering your team and making sure customers see the business — not just you — as the source of value.

VT

30,665 görüntüleme • 1 yıl önce

Republican consultants are shopping for an anti-AI candidate to run against Vance, says Ben Smith "The attack on him will be: he's a tool of the tech industry, of AI guys who want to take your jobs, poison your children's brains, and build weird boxes in your neighborhoods."
1:06

Republican consultants are shopping for an anti-AI candidate to run against Vance, says Ben Smith "The attack on him will be: he's a tool of the tech industry, of AI guys who want to take your jobs, poison your children's brains, and build weird boxes in your neighborhoods."

TBPN

95,707 görüntüleme • 7 ay önce

Republican consultants are shopping for an anti-AI candidate to run against Vance, says Ben Smith "The attack on him will be: he's a tool of the tech industry, of AI guys who want to take your jobs, poison your children's brains, and build weird boxes in your neighborhoods."
1:06

Republican consultants are shopping for an anti-AI candidate to run against Vance, says Ben Smith "The attack on him will be: he's a tool of the tech industry, of AI guys who want to take your jobs, poison your children's brains, and build weird boxes in your neighborhoods."

TBPN

43,761 görüntüleme • 6 ay önce

"80% of the culture of a company is defined by the personality of the founder. Facebook is Mark. Google is Larry and Sergey. Our job as leaders around founders is to help articulate the culture that they're creating, and to help extend it. Your job is to build a company that would make a decision the way the founder would when they're not in the room. That is the work of building a company around a founder. Your job is not to shape culture. I've seen and watched friends like try to shape a set of values at a company, and it just doesn't match who the founder is. You say move fast and break things, and your founder loves ambiguity and is perfectly happy with not making decisions—all that leads to is cultural dissonance." — Molly Graham
0:48

"80% of the culture of a company is defined by the personality of the founder. Facebook is Mark. Google is Larry and Sergey. Our job as leaders around founders is to help articulate the culture that they're creating, and to help extend it. Your job is to build a company that would make a decision the way the founder would when they're not in the room. That is the work of building a company around a founder. Your job is not to shape culture. I've seen and watched friends like try to shape a set of values at a company, and it just doesn't match who the founder is. You say move fast and break things, and your founder loves ambiguity and is perfectly happy with not making decisions—all that leads to is cultural dissonance." — Molly Graham

Lenny Rachitsky

19,170 görüntüleme • 6 ay önce

AI shouldn’t be controlled by a single company or person, and the reason why most AI tools are "free" is because you are the product. Your data is more valuable to them, than the tool itself. That's why Action Model is different. We use tokens so: • Every AI action has a real cost • That cost is transparent • Value flows back to contributors, not one corporation The token represents a fractional stake in the AI itself; economic rights, governance rights, and participation in its growth. And that’s how you run AI without centralized control.
0:42

AI shouldn’t be controlled by a single company or person, and the reason why most AI tools are "free" is because you are the product. Your data is more valuable to them, than the tool itself. That's why Action Model is different. We use tokens so: • Every AI action has a real cost • That cost is transparent • Value flows back to contributors, not one corporation The token represents a fractional stake in the AI itself; economic rights, governance rights, and participation in its growth. And that’s how you run AI without centralized control.

Action Model

47,117 görüntüleme • 5 ay önce

What does it actually mean to be AI native? There was no clear guide on the internet for how to become AI native so we built the definitive one (60 min masterclass): 1. An AI native org has 3 layers: people for strategy and taste, agents for execution, and a shared context layer that makes the entire company readable to agents. 2. AI eats the middle of your work. You used to spend 80% of your day on execution. Now agents do that. Your job is the bookends: deciding what to do and judging whether it's good enough. 3. Everyone is a manager now. Your output is the output of your agents. If your agents produce garbage, that's on you. You set them up wrong. 4. Using ChatGPT doesn't make you AI native. That's like having a website and calling yourself a tech company lol. 5. No AI native org without AI native people. Most companies skip straight to the tools. That's why it fails. If your people don't understand how to manage agents, the tech doesn't matter. 6. Making your company "readable" to agents is the real work. Every process, every decision, every piece of knowledge needs to exist in a format an agent can consume. Most companies are nowhere close. 7. Speed without signal is just expensive chaos. You need the system to move fast AND know if you're moving in the right direction. 8. The skill chain is how agents get good at your specific workflows. Skills build on skills. The more you invest in them, the more your company compounds. 9. The moat is the system. People managing agents, agents reading from rich context, the whole thing getting smarter every week. That compounds. Your competitor can copy your tools. They can't copy your system. Full episode with Theo Tabah from LCA on The Startup Ideas Podcast (SIP) 🧃. This is the stuff we normally keep internal but all the sauce is yours. Theo Tabah is the brains behind advising the world's biggest companies on AI and building AI products. Your fav CEO's first call for figuring out AI. You are in for a treat Become AI native in under 60 minutes Watch
56:43

What does it actually mean to be AI native? There was no clear guide on the internet for how to become AI native so we built the definitive one (60 min masterclass): 1. An AI native org has 3 layers: people for strategy and taste, agents for execution, and a shared context layer that makes the entire company readable to agents. 2. AI eats the middle of your work. You used to spend 80% of your day on execution. Now agents do that. Your job is the bookends: deciding what to do and judging whether it's good enough. 3. Everyone is a manager now. Your output is the output of your agents. If your agents produce garbage, that's on you. You set them up wrong. 4. Using ChatGPT doesn't make you AI native. That's like having a website and calling yourself a tech company lol. 5. No AI native org without AI native people. Most companies skip straight to the tools. That's why it fails. If your people don't understand how to manage agents, the tech doesn't matter. 6. Making your company "readable" to agents is the real work. Every process, every decision, every piece of knowledge needs to exist in a format an agent can consume. Most companies are nowhere close. 7. Speed without signal is just expensive chaos. You need the system to move fast AND know if you're moving in the right direction. 8. The skill chain is how agents get good at your specific workflows. Skills build on skills. The more you invest in them, the more your company compounds. 9. The moat is the system. People managing agents, agents reading from rich context, the whole thing getting smarter every week. That compounds. Your competitor can copy your tools. They can't copy your system. Full episode with Theo Tabah from LCA on The Startup Ideas Podcast (SIP) 🧃. This is the stuff we normally keep internal but all the sauce is yours. Theo Tabah is the brains behind advising the world's biggest companies on AI and building AI products. Your fav CEO's first call for figuring out AI. You are in for a treat Become AI native in under 60 minutes Watch

GREG ISENBERG

83,643 görüntüleme • 1 ay önce

Beth Rigby, "You say that you won't compromise on the happiness of children, but you also know US big tech will hate this ban" "Are you concerned about how President Trump might react to this when you see him at the G7 and the consequences for the UK?" Keir Starmer, "This is about fighting for what we think is right" "I'm a fan of tech and AI, I think it has huge capabilities to change our world for the better, that's why I made a pro AI and tech speech at London Tech Week" "I do not accept that you can't be pro tech and AI and at the same time say we must protect our children" "The innovation is incredible in tech and AI. Don't tell me that's impossible for those innovators to devise a way to protect our children" "You can be pro AI and tech which I am, but also pro protecting our children which I am"
1:39

Beth Rigby, "You say that you won't compromise on the happiness of children, but you also know US big tech will hate this ban" "Are you concerned about how President Trump might react to this when you see him at the G7 and the consequences for the UK?" Keir Starmer, "This is about fighting for what we think is right" "I'm a fan of tech and AI, I think it has huge capabilities to change our world for the better, that's why I made a pro AI and tech speech at London Tech Week" "I do not accept that you can't be pro tech and AI and at the same time say we must protect our children" "The innovation is incredible in tech and AI. Don't tell me that's impossible for those innovators to devise a way to protect our children" "You can be pro AI and tech which I am, but also pro protecting our children which I am"

Farrukh

122,452 görüntüleme • 26 gün önce

Mark Cuban says AI will split every company into 2 categories within 3 years "When it's all said and done over the next 3 years, there's going to be two types of companies. Those who are great at AI and those who went out of business" "The biggest challenge for a company is going to be for the CEO to make that decision that we're going to have to blow up a lot of what we do to recreate our company" "We hear a lot of stories about huge public companies that spend a lot of money to try to implement AI and it doesn't really get them a return on investment." "Because you already are running your business the way you've always run it." "The things you've considered outsourcing, your customer call centers, AI agents are perfect for. The stuff you would give to an intern, AI agents are perfect for" "But to really take advantage of AI you have to reformulate your business completely to build it on AI"
5:18

Mark Cuban says AI will split every company into 2 categories within 3 years "When it's all said and done over the next 3 years, there's going to be two types of companies. Those who are great at AI and those who went out of business" "The biggest challenge for a company is going to be for the CEO to make that decision that we're going to have to blow up a lot of what we do to recreate our company" "We hear a lot of stories about huge public companies that spend a lot of money to try to implement AI and it doesn't really get them a return on investment." "Because you already are running your business the way you've always run it." "The things you've considered outsourcing, your customer call centers, AI agents are perfect for. The stuff you would give to an intern, AI agents are perfect for" "But to really take advantage of AI you have to reformulate your business completely to build it on AI"

Jaynit

196,612 görüntüleme • 1 ay önce

Every legacy software product needs to be refounded in the AI era CEO of Airtable Howie Liu: "Do you have useful building blocks that you can leverage from your existing product and your existing business, or are you worse off having this legacy asset versus starting something from scratch? If you can't introspect and say, look, I think I'm better off doing this with the pieces that I have in my existing business and product, then you should find a buyer for your company and then go and start the next incarnation of it."
0:48

Every legacy software product needs to be refounded in the AI era CEO of Airtable Howie Liu: "Do you have useful building blocks that you can leverage from your existing product and your existing business, or are you worse off having this legacy asset versus starting something from scratch? If you can't introspect and say, look, I think I'm better off doing this with the pieces that I have in my existing business and product, then you should find a buyer for your company and then go and start the next incarnation of it."

Lenny Rachitsky

48,852 görüntüleme • 10 ay önce

We asked Favorite Daughter co-founder Sara Foster if they're thinking about using AI. "We will embrace the right AI in certain [situations]," she said. "It's so tempting, because at the end of the day, your customers' trust in you, your customers' loyalty to you, it's all you have." "We've wrestled with all the ways to spend a little bit less. But it's tough." "At the end of the day, none of this matters if the product is not good. First and foremost, that is our focus."
4:06

We asked Favorite Daughter co-founder Sara Foster if they're thinking about using AI. "We will embrace the right AI in certain [situations]," she said. "It's so tempting, because at the end of the day, your customers' trust in you, your customers' loyalty to you, it's all you have." "We've wrestled with all the ways to spend a little bit less. But it's tough." "At the end of the day, none of this matters if the product is not good. First and foremost, that is our focus."

TBPN

30,183 görüntüleme • 7 ay önce

"Our approach is to build products and conduct research that are in service of accelerated AI deployments. Our platform team builds tools and context primitives that enable faster deployment. Our research team builds frontier systems, including a state-of-the-art RL stack. We then take that research and product and forward-deploy with our customers to help deliver real value." Thanks Founders You Should Know for having us. Open roles at:
4:02

"Our approach is to build products and conduct research that are in service of accelerated AI deployments. Our platform team builds tools and context primitives that enable faster deployment. Our research team builds frontier systems, including a state-of-the-art RL stack. We then take that research and product and forward-deploy with our customers to help deliver real value." Thanks Founders You Should Know for having us. Open roles at:

Applied Compute

45,197 görüntüleme • 4 ay önce

Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.
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Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.

Yasmine Khosrowshahi

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