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I've been experimenting with a traditional recipe for improving the flavour and nutrition of vegetables and I think I've cracked it.⠀ ⠀ You feed them to a cow.⠀ ⠀ The cow, through the patient application of four stomachs and roughly ten thousand years of evolutionary refinement, takes the carrots,...

99,613 次观看 • 4 个月前 •via X (Twitter)

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MrBeast on the single biggest reason most content never reaches 100 million views: It has nothing to do with editing, production budget, or how often you post. It comes down to one thing: whether your viewer feels like they've seen it before. Think of it like a cow on the side of the road. MrBeast illustrates this with a metaphor he picked up from a TED talk: "If you're driving down the road and you just see a cow, you're probably not even going to look at it. Who cares? You've seen them all the time. But if you're driving down the road and there's a purple cow, you're going to look like four times, you're going to remember that. Like, someone could ask you a year later and you'll be like, 'Yeah, I saw a purple cow.' And the only difference is it's purple." He then maps this directly onto how content gets noticed or doesn't: "If you're scrolling through videos and it's something you've seen before, nothing too crazy, that's the equivalent of someone seeing a cow. But if it's something they've never seen before, like you putting a bunker underground and two people living in it, that is the equivalent of a purple cow." Most creators obsess over execution. MrBeast is pointing at something that comes before all of that, the idea itself. A technically flawless video built around a familiar concept is still just another cow on the side of the road. Nobody stops, remembers, or shares it. But an idea nobody has seen before? That's the purple cow. And once someone sees it, they can't unsee it.

Big Brain Business

15,037 次观看 • 1 个月前

Jordan Spieth shot a bogey free 62 yesterday, with 6 birdies in a row, and a closing 9 of 29, to climb into the top 10 of the CJ Cup Byron Nelson. After the round he said he feels as good as he has in 9 years and then went into more detail about why: “It's physically and my mechanics. I got pretty off for a long time. I've been trying to build it back, and then I'd compensate and do what worked. “This last off-season I said no more compensating because, to be consistent, I've got to get it back to a certain place, and it's been work from then to try to get there. It's all in mechanics and health.” He then detailed what part of his game worked well in the 62: “It was putting today. I've been driving the ball the best of my life, and I drove it horribly today, like really badly. But putting was -- to go to your actual question, putting was the best. “I felt fluid with it. I felt like I -- in what I've been trying to do, I've been trying to put it all together. I know what needs to happen, but putting it all together into a fluid stroke and then being able to be outwardly focused has been the goal. “I felt like last night I did a really good job out here of that being the goal, find that, and then carry it into this morning and then trust it on the course. “Frankly, I mean, I told Michael -- I've been telling Michael for a while. I just feel like one lips in instead of lips out, and I feel like the lid comes off. I lipped out a few yesterday. I had one on No. 10 go across the lip today, but then the one on No. 1 could have been short and fell in. It was like, oh, wow, there is a hole there. “Sometimes I've certainly shown that I can get streaky with it and was able to kind of get on the right side of that today.” Jordan Spieth PGA TOUR

Flushing It

15,564 次观看 • 3 个月前

Peter Thiel just explained why the future keeps arriving on your screen and never on your street. Thiel: “It was a bad idea to become an aero-astro engineer. It was a bad idea to become a chemical engineer or a mechanical engineer.” Nuclear was worse than bad. Thiel: “It would have been irresponsible to let you study that as a field in the 1980s.” Irresponsible. The word for splitting the atom, in the country that split it first. Thiel: “These were all industries that were sort of in structural decline because they were getting outlawed. They were getting regulated to death.” Not outcompeted. Outlawed. Nothing beat them in a market. They were closed in a room. One door stayed open. Thiel: “That was the only sort of scientific, technical field that actually had a future in the 1980s.” Computer science. At the time, not even classified as engineering. So the most capable generation this country ever produced filed through the only unlocked door in the building. All of them. For forty years. Thiel: “Silicon Valley deals in the world of bits, most of the economy is the world of atoms.” That line gets quoted as an indictment of Silicon Valley. It is closer to an alibi. They did not abandon the physical world. They were evicted from it. Thiel: “They promised us flying cars and all we got was 140 characters.” Everyone repeats the joke. Nobody ever priced it. A canceled reactor leaves an empty field. A canceled bridge leaves a river. Both can be pointed at. Both can be mourned. The engineer who spent his life optimizing click-through instead of propulsion leaves nothing behind. No ruin. No name. No grave. Regulation is remembered as something done to industries. It was done to people. A rule does not delay a reactor. It deletes the man who would have designed it, twenty years before he picks a major. He never fails at anything. He just never finds out what he was for. The unbuilt has no wreckage, no anniversary, no constituency. It appears in no statistic. It appears as a country that feels smaller than it should, and no one can say why. The century you are living in is not the century that was possible. It is the century that was permitted. You have never seen your own country. Only the version that cleared review. What feels ordinary is not a fact about the world. It is the shape left behind by every no said before you were born. But nothing was destroyed. It was redirected. The talent stayed home. The physics never changed. The atoms are sitting exactly where we left them. And four decades of exile in the world of bits produced the one thing capable of reopening the world of atoms. The detour built the key. The lock was never on the laws of nature. It was on the paperwork. America never ran out of builders. It stopped signing. Somewhere right now, a finished design sits in somebody’s head, waiting on a signature. The pen never left the table.

Dustin

41,786 次观看 • 26 天前

Jeff Bezos looked at a government waiting room and priced it at a hundred billion dollars. Bezos: “This is a $100 billion business, by the way. This is huge business.” That number is not ambition. It is a measurement. A company that size does not create a hundred billion dollars of new value here. It recovers a hundred billion that is already being destroyed, on schedule, in public, by a process everyone has agreed to call normal. The size of the opportunity is the size of the wound. Bezos: “They almost always say yes, they just make you wait a long time.” So the verdict was never in question. Only the delivery date. Which means the months bought nothing. They were storage. Your project sat in a room while the word yes waited its turn to be said. Nobody in there was deciding. Someone was scheduling. And the room bills by the day. Suarez: “The daily carrying cost, one day of interest, 200 to $400,000 per day.” Now find the recipient. There isn’t one. No school funded, no inspector paid, no safety review performed. A tax at least moves money into someone’s hands. This deletes it at four hundred thousand a day, and every dollar was real before the queue touched it. Bezos: “And that doesn’t count the frustration.” Count it anyway. It lands on a body long before it lands on a spreadsheet. Suarez: “Which is infinite. I have some white hairs as a result of this stuff.” That is the invoice. The money has a rate. The rest gets charged to the man, and he pays it whether the answer comes back yes or no. No one has ever been refunded a year. Every other cost in this economy can be hedged, insured, refinanced, or written off. Waiting is the only one that is final. A man will forgive being told no. He will never get back the time he spent standing there waiting to be told yes. We built a civilization that can move a decision at the speed of light and still schedule it at the speed of a man’s hair turning white. Bezos: “It should give you a yes or a no in 10 seconds. And if the answer is no, it should tell you the 6 things you have to change to get a yes.” For four thousand years the wait was honest. Someone had to hold the entire code in one head and walk it line by line against your drawings. Reading was slow because reading was human. That stopped being true in less time than it takes to approve one building. Bezos: “Maybe with AI it can just read all the plans. And it knows all the codes. Spit it out.” The constraint is gone. The wait stayed. Anything still moving at the old speed after the cost of thinking collapsed is not slow. It is choosing. The queue never protected you from a bad building. It protected a signature from a bad outcome. Nobody gets fired for the wait. They get fired for the answer. An institution has no lifespan, so time costs it nothing. You have one, so time is the only thing it can take. Every queue is a trade between something that dies and something that doesn’t, and only one side is ever charged. That trade held for the whole of recorded history because the mortal side had no leverage. It does now. Somebody is going to build this. A hundred billion does not sit in a waiting room forever. And the day it exists, the wait stops being a fact of the world and becomes a decision with a name attached. The hundred billion was never the prize. It is the receipt for how long we agreed to stand there. We are the first people alive who get to stop signing it.

Dustin

17,035 次观看 • 19 天前

There was a parent who lost a child to the needle. Not lost to death, which at least lets you grieve and one day stop. Lost to the street. To the years of disappearing, the phone that stops being answered, the front door left unlocked every single night for a decade on the chance the child might finally come through it. And the parent never stopped. Did not move on. Did not decide the child was too far gone. Drove to the worst parts of town to scan the faces under the overpass. Searched for years, going gray with it, burying the hope a hundred times and digging it back up every morning, because a parent does not get to stop loving a child just because the child is lost. And then came the day it finally happened. The child, hollowed out, certain they were beyond all loving, looked up, and there was the parent's face. And neither of them could speak. They just held on, and they wept, the kind of weeping that has years of grief and years of longing pouring out of it at once, the child sobbing the only word they could find, sorry, sorry, and the parent saying the only word that mattered, which was not "where have you been" and not "do you know what you did to me," but only, over and over into their hair, you're home, you're home, you're home. Now understand. That is not just a real story about a parent and a child. That is God, and that is humanity. No one is forgotten by the Father. He did not fold His arms and wait at home for you to crawl back and prove you were worth it. The moment you were lost, He came after you. And the cost He paid to reach the very bottom of your pit was not patience, and it was not effort. It was His Son, sent down below all of it, so there would be no depth where His face was not already waiting for you to find it. So hear this, wherever it finds you. You were never forgotten, not for one second, not in the worst of it. The door has been unlocked every night since the day you left. He is still driving the worst parts of town. He is still scanning the faces under the overpass. He is still weeping over the ones who are certain they have fallen too far to ever come back. And the moment you turn around, you will not hear "where have you been." You will only hear, said over and over into your hair, the one thing that has been true since before the foundation of the world: you're home, you're home, you're home. Stop running. Come home.

Kirk Rollins

21,168 次观看 • 1 个月前

David Simon on the barriers "The Wire" (2002-2008) faced: "Interviewer: Do you think the fact you're telling stories in different ways than is traditional, and it has this darkness to it, was that the big barrier to the show becoming more popular than it was? Would you say it was the racial makeup of the cast? Simon: There were a lot of barriers. The racial makeup of the cast was problematic and we knew that going in. The complexity of the serial itself -- the fact that you couldn't miss a couple of episodes and feel comfortable watching it. Though I think that HBO was a wonderful vehicle for that with the multiple viewings, the DVDs and ultimately with On Demand. It was less of a problem as the show went on. It was also less of a problem as people who watched the show got used to its rhythms. The first season was on some level training the audience to watch television a little bit differently, and reducing the expectations in terms of pacing, in terms of cliffhangers, in terms of the requirement to absorb detail or even to look for symbolism. Those were problems. The other problem is, no easy gratifications, other than some real effort at careful characterization and humor. That was it. Without the humor, it would have been unbearable. Without an acknowledgement of the humanity of the characters, despite all their flaws, their vanities, their absurdities -- if on some level, you can't make people care about the characters, you've got a problem no matter what you're doing. We had some obligations to people if they wanted to watch, but a happy ending was not among the list of obligations." (David Simon's interview with Alan Sepinwall, 2008) P.S: On this day, 24 years ago, the first episode of "The Wire" was aired worldwide.

DepressedBergman

33,114 次观看 • 2 个月前

.DHH credits Marc Andreessen Marc Andreessen 🇺🇸 with helping him the most during the darkest time of his professional life: "It was during that rough going where Andreessen came in. We were a small company of 60 people and 20 took the offer and left. That's almost a third of the company that decided to leave and we got to a point where we were thinking that not many more have to leave before we need to worry about whether we can keep the lights on. And it was actually Tobi who then put me in contact with Marc Andreessen because Marc had been exposed to this phenomenon at some of his portfolio companies. And Marc gave us reassurance and a bunch of contacts. Marc said, "Do you need someone to come in to help do programming or help with operations or whatever?" And I was floored by the generosity because Marc and I haven't always seen eye to eye on things. Especially in terms of venture capital. He's been one of the main faces of venture capital for decades and I've been kind of critical at times. And it was just a realization that all those grievances we might have thought to be so big once upon a time were actually minuscule. We were fighting the white walkers on the other side of the wall and all our internal squabbles were going to be for nothing if those f*ckers got inside the wall and destroyed everything. And that felt like a real threat at the time. That could've happened. They could very well have just ripped the whole thing apart. And Marc clearly saw that that this was a collective, almost existential threat to the entire industry. If these activists were able to take over these institutions in the same way that they have taken over academia we would be f*cked and not just for a little while but potentially for decades. That couldn't stand. And Marc was incredibly helpful not just in terms of these contacts and introductions and so on but it was very powerful. When you have literally 40,000 people on Twitter calling you all the worst things in the world even the strongest individual might go for a second like "Holy sh*t. The mob is coming for me and there's no one else there." And there are other people there. Tobi was there. Marc was there. And it was incredibly helpful to give us the fortitude to go like "No do you know what? We're going to stick with it. We're not going to grovel. We're not going to apologize. We're not going to revert." And then what Marc also did was he gave me a syllabus for understanding the history of wokeness going all the way back to the '60s and beyond. That this didn't just come as lightning from a blue sky. This had an institutional grounding that was set in motion particularly in the '60s and the long march through the institutions, Herbert Marcuse and a lot of The Frankfurt School and all of these groups that had designs on how to reshape society and create the revolution they so dearly wanted, but with a timeline and a roadmap that was demarcated in decades. That it wasn't just like "Well we're going to put something together and then in two years something's going to happen." No they were sitting in the fucking '60s fantasizing about how to overthrow everything in the 2000s. It's actually incredible in a Dr. Evil sense of it but when you're on the receiving end of it it seemed a little less incredible and it was just difficult not knowing where's this coming from? Why is this happening all of a sudden? Well it wasn't happening all of a sudden. There was this long history of it and when you understood that history it made a lot more sense. We weren't just making a rejection for our little corner of the world. We were chipping in in the great civilizational battle of where this country was going to go, whether the white walkers beyond the wall were going to win. And we were like "No they're not going to f*cking win. Get them out of that f*cking wall. Take your goddamn spear and fire it with maximum velocity."

David Senra

523,754 次观看 • 25 天前