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Jony Ive boldly claims that multitouch screen like iPhones shoud NOT be used in cars This philosophy shaped the genius display design of the Ferrari Luce

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Apple Design

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15,183 görüntüleme • 4 ay önce •via X (Twitter)

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Ferrari Chief Designer Flavio Manzoni explains the process behind the Ferrari Luce (full section) - Why bring in Jony Ive - How the LoveFrom team worked alone in SF for 8 months on both interior and exterior - What surprised Ferrari - Why design a larger electric car, not a two-seater - Why the Ferrari Luce is like a "capsule collection" - The aerodynamics of the first all electric Ferrari Full episode including Jony Ive on HUGE* Conversations.
14:06

Ferrari Chief Designer Flavio Manzoni explains the process behind the Ferrari Luce (full section) - Why bring in Jony Ive - How the LoveFrom team worked alone in SF for 8 months on both interior and exterior - What surprised Ferrari - Why design a larger electric car, not a two-seater - Why the Ferrari Luce is like a "capsule collection" - The aerodynamics of the first all electric Ferrari Full episode including Jony Ive on HUGE* Conversations.

Cleo Abram

153,405 görüntüleme • 4 ay önce

First car designed by Jony Ive is finally here Here’s your first look at the Ferrari Luce What would you rate this design out of 10?? 👀
1:15

First car designed by Jony Ive is finally here Here’s your first look at the Ferrari Luce What would you rate this design out of 10?? 👀

Apple Design

18,839 görüntüleme • 4 ay önce

Jony Ive shows the inside of the new Ferrari Luce, the first ever all electric Ferrari, only on HUGE* Conversations (full section)
11:26

Jony Ive shows the inside of the new Ferrari Luce, the first ever all electric Ferrari, only on HUGE* Conversations (full section)

Cleo Abram

1,555,241 görüntüleme • 4 ay önce

Ferrari's first EV, the 2027 Ferrari Luce, debuts, with 1035 horsepower from four electric motors. The body and interior were shaped by an outside design firm led by product-design superstars Jony Ive and Marc Newson. The four-door Luce is Maranello's first five-seater, and it arrives in the States next spring.
1:55

Ferrari's first EV, the 2027 Ferrari Luce, debuts, with 1035 horsepower from four electric motors. The body and interior were shaped by an outside design firm led by product-design superstars Jony Ive and Marc Newson. The four-door Luce is Maranello's first five-seater, and it arrives in the States next spring.

Car and Driver

90,672 görüntüleme • 4 ay önce

Why make the Ferrari Luce? In 2011, the then-CEO of Ferrari said "you will never see a Ferrari electric." But when he said that, the most popular electric car was the Nissan Leaf. Electric cars as a total share of cars in the world was a rounding error. Today, 25% of new vehicles sold globally are electric cars. In the US it's just 10%, but in China it's over 50% and growing fast. I asked Jony Ive and Ferrari Chief Designer Flavio Manzoni about that...
2:16

Why make the Ferrari Luce? In 2011, the then-CEO of Ferrari said "you will never see a Ferrari electric." But when he said that, the most popular electric car was the Nissan Leaf. Electric cars as a total share of cars in the world was a rounding error. Today, 25% of new vehicles sold globally are electric cars. In the US it's just 10%, but in China it's over 50% and growing fast. I asked Jony Ive and Ferrari Chief Designer Flavio Manzoni about that...

Cleo Abram

13,430 görüntüleme • 4 ay önce

Ferrari just revealed the interior of their first fully electric supercar: the Ferrari Luce. Ferrari collaborated with Jony Ive, the original designer of the iPhone for its design • Retro-inspired OLED clusters supplied by Samsung. • Gauge Cluster is a mix of analog and digital. • Glass provided by Corning, which is able to eliminate 99% of glare. • Solid billet aluminum, retro-style three-spoke steering wheel created in partnership with Piero Ferrari (Enzo Ferrari’s son). • iPad-like with aircraft-style physical switches; custom designed and manufactured by Samsung. Ferrari and Jony Ive’s company Loveform have been working on the Ferrari Luce for more than 5 years.
2:04

Ferrari just revealed the interior of their first fully electric supercar: the Ferrari Luce. Ferrari collaborated with Jony Ive, the original designer of the iPhone for its design • Retro-inspired OLED clusters supplied by Samsung. • Gauge Cluster is a mix of analog and digital. • Glass provided by Corning, which is able to eliminate 99% of glare. • Solid billet aluminum, retro-style three-spoke steering wheel created in partnership with Piero Ferrari (Enzo Ferrari’s son). • iPad-like with aircraft-style physical switches; custom designed and manufactured by Samsung. Ferrari and Jony Ive’s company Loveform have been working on the Ferrari Luce for more than 5 years.

Nic Cruz Patane

86,199 görüntüleme • 7 ay önce

Jony Ive: I refuse to speculate on how Steve Jobs would react to this Ferrari. For a decade, the tech world waited for an Apple Car that never arrived. Instead, its spiritual successor just rolled out of Maranello. Jony Ive designed the interior of Ferrari's first electric vehicle, the Luce. And his first strategic move is a massive rejection. Apple inadvertently ruined modern car interiors. The iPad trained every automaker to glue a giant screen to the dashboard and kill physical controls. Now, Ive is reversing that trend. For the Ferrari Luce, he rejected the giant touchscreen in favor of tactile, mechanical buttons and advanced glass. When asked how Steve Jobs would react to the car, Ive refused to guess. But he admitted he wouldn't even be in the room without his history with Jobs. I love the irony here. The mythical Apple Car finally exists inside a Ferrari. And instead of pushing more screens into the cabin, Ive is using the design foundation he built with Jobs to prove that the future of luxury is tactile. Source: Cleo Abram
0:41

Jony Ive: I refuse to speculate on how Steve Jobs would react to this Ferrari. For a decade, the tech world waited for an Apple Car that never arrived. Instead, its spiritual successor just rolled out of Maranello. Jony Ive designed the interior of Ferrari's first electric vehicle, the Luce. And his first strategic move is a massive rejection. Apple inadvertently ruined modern car interiors. The iPad trained every automaker to glue a giant screen to the dashboard and kill physical controls. Now, Ive is reversing that trend. For the Ferrari Luce, he rejected the giant touchscreen in favor of tactile, mechanical buttons and advanced glass. When asked how Steve Jobs would react to the car, Ive refused to guess. But he admitted he wouldn't even be in the room without his history with Jobs. I love the irony here. The mythical Apple Car finally exists inside a Ferrari. And instead of pushing more screens into the cabin, Ive is using the design foundation he built with Jobs to prove that the future of luxury is tactile. Source: Cleo Abram

Tony Jacob | FindaClip.com

105,277 görüntüleme • 4 ay önce

Jony Ive saying large touchscreens in cars don’t work kind of sounds like Steve Balmer in 2007 on the iPhone. Kind of ironic since Jony is the designer of the iPhone lol.
0:39

Jony Ive saying large touchscreens in cars don’t work kind of sounds like Steve Balmer in 2007 on the iPhone. Kind of ironic since Jony is the designer of the iPhone lol.

Nic Cruz Patane

26,177 görüntüleme • 5 ay önce

Ferrari stock fell over 5% after unveiling its first fully electric car Luce. At roughly $640,000 with 1,000+ hp and design input from former $AAPL iPhone designer Jony Ive, Luce becomes the first real test of how much Ferrari’s brand carries into EVs.
1:08

Ferrari stock fell over 5% after unveiling its first fully electric car Luce. At roughly $640,000 with 1,000+ hp and design input from former $AAPL iPhone designer Jony Ive, Luce becomes the first real test of how much Ferrari’s brand carries into EVs.

Shay Boloor

174,330 görüntüleme • 4 ay önce

Ferrari's Chief Designer Officer Flavio Manzoni explains the design of the Ferrari Luce EV: "Normally, when we design another type of Ferrari in terms of aerodynamics, the main objective is the downforce...The [main objective for an EV] is the drag coefficient. The parameters are totally different. [The EV] must be like a kind of solid object, very pure. The body side must be almost continuous, almost flat. Even the wheels must be flat." The drag co-efficient is particularly important for battery efficiency for driving at high speeds. Great video from Cleo (including a tour of the interior with Jony Ive).
3:37

Ferrari's Chief Designer Officer Flavio Manzoni explains the design of the Ferrari Luce EV: "Normally, when we design another type of Ferrari in terms of aerodynamics, the main objective is the downforce...The [main objective for an EV] is the drag coefficient. The parameters are totally different. [The EV] must be like a kind of solid object, very pure. The body side must be almost continuous, almost flat. Even the wheels must be flat." The drag co-efficient is particularly important for battery efficiency for driving at high speeds. Great video from Cleo (including a tour of the interior with Jony Ive).

Trung Phan

383,777 görüntüleme • 4 ay önce

Ferrari shares slide after reveal of first fully electric car The $640K Luce was designed with ex-Apple chief Jony Ive, packs over 1,000 hp and does 0–100 km/h in 2.5 sec Some can’t see the difference between Nissan Leaf Footage: Ferrari
0:21

Ferrari shares slide after reveal of first fully electric car The $640K Luce was designed with ex-Apple chief Jony Ive, packs over 1,000 hp and does 0–100 km/h in 2.5 sec Some can’t see the difference between Nissan Leaf Footage: Ferrari

RT

97,681 görüntüleme • 4 ay önce

The Ferrari Luce, spotted on the streets of San Francisco. Still in shock that Ferrari thought this was the answer to their first EV...
0:43

The Ferrari Luce, spotted on the streets of San Francisco. Still in shock that Ferrari thought this was the answer to their first EV...

Zero2Turbo

69,886 görüntüleme • 3 ay önce

The Ferrari Luce is quickly becoming the most controversial Ferrari ever. Why? "The problem is that we are living in an era where the nostalgic approach is very high. Everybody's looking at the past, not the future..." - Ferrari Chief Designer Flavio Manzoni "It's not that we're taking away something, but we're adding a new choice, which in some dimensions is unambiguously better. And in other dimensions you will understand them in terms of what is lacking. Perhaps it was reckless of us to do that, knowing that we will in some people's eyes be destined for failure. But I think we also love these absurd challenges..." - Jony Ive Full answer here on HUGE* Conversations:
4:08

The Ferrari Luce is quickly becoming the most controversial Ferrari ever. Why? "The problem is that we are living in an era where the nostalgic approach is very high. Everybody's looking at the past, not the future..." - Ferrari Chief Designer Flavio Manzoni "It's not that we're taking away something, but we're adding a new choice, which in some dimensions is unambiguously better. And in other dimensions you will understand them in terms of what is lacking. Perhaps it was reckless of us to do that, knowing that we will in some people's eyes be destined for failure. But I think we also love these absurd challenges..." - Jony Ive Full answer here on HUGE* Conversations:

Cleo Abram

146,229 görüntüleme • 4 ay önce

NEW: Jony Ive helped design Ferrari’s first EV. The Ferrari Luce is a 1,000+ hp all-electric four-door GT co-designed with LoveFrom. • 0 to 60 mph in about 2.4 seconds • paddles change how aggressively the car delivers power • uses real motor and chassis vibrations to create its sound • OLED displays replace the usual wall of screens • largest luggage capacity ever offered in a Ferrari • fast charges from 10 to 80% in under 25 minutes
1:13

NEW: Jony Ive helped design Ferrari’s first EV. The Ferrari Luce is a 1,000+ hp all-electric four-door GT co-designed with LoveFrom. • 0 to 60 mph in about 2.4 seconds • paddles change how aggressively the car delivers power • uses real motor and chassis vibrations to create its sound • OLED displays replace the usual wall of screens • largest luggage capacity ever offered in a Ferrari • fast charges from 10 to 80% in under 25 minutes

Ritwik Pavan

70,090 görüntüleme • 4 ay önce

🇮🇹 RIP Ferrari, the new Ferrari Luce looks like any other Chinese EV, even worse than top models. Teslas look better too. The first electric Ferrari designed by LoveFrom is just terrible for a Ferrari. What is this? Ferrari is just a normie car brand now? Enzo Ferrari is rolling in his grave. Just hire Pininfarina for the design FFS. A Ferrari must be beautiful, a piece of art first and foremost.
5:09

🇮🇹 RIP Ferrari, the new Ferrari Luce looks like any other Chinese EV, even worse than top models. Teslas look better too. The first electric Ferrari designed by LoveFrom is just terrible for a Ferrari. What is this? Ferrari is just a normie car brand now? Enzo Ferrari is rolling in his grave. Just hire Pininfarina for the design FFS. A Ferrari must be beautiful, a piece of art first and foremost.

Lord Bebo

310,063 görüntüleme • 4 ay önce

🚨 FERRARI JUST UNVEILED ITS FIRST ELECTRIC SUPERCAR — AND PEOPLE THINK IT’S AN ABSOLUTE DISASTER Ferrari’s new all-electric “Luce” is going viral after the luxury automaker revealed a design so controversial people genuinely thought the footage was fake. This isn’t just Ferrari’s first EV… It’s one of the biggest identity shifts in the company’s entire history. The Luce features: • 1,035 horsepower • four electric motors • simulated “gear shifting” • a 5-seat layout • center-opening doors • 24-inch rear wheels • and a starting price around €550,000 But none of that is what people are talking about. The internet is absolutely detonating over the LOOKS. Comments flooding the reveal video: • “This looks like a generic crossover.” • “Ferrari just killed Ferrari.” • “They made it ugly on purpose so nobody wants EVs.” • “Looks like a Hyundai concept car.” • “This might be the biggest design miss in Ferrari history.” Others say the backlash proves something bigger: • Ferrari buyers don’t actually want EVs • the soul of exotic cars was always the engine • and silence can never replace a screaming V12 At the same time… some people are defending it as: • futuristic • bold • intentionally different • and the beginning of a completely new Ferrari era But one thing is clear: People are not reacting to this like a normal Ferrari launch. Did Ferrari just build the future… or destroy the soul of the brand? 📹: caranddriver
1:54

🚨 FERRARI JUST UNVEILED ITS FIRST ELECTRIC SUPERCAR — AND PEOPLE THINK IT’S AN ABSOLUTE DISASTER Ferrari’s new all-electric “Luce” is going viral after the luxury automaker revealed a design so controversial people genuinely thought the footage was fake. This isn’t just Ferrari’s first EV… It’s one of the biggest identity shifts in the company’s entire history. The Luce features: • 1,035 horsepower • four electric motors • simulated “gear shifting” • a 5-seat layout • center-opening doors • 24-inch rear wheels • and a starting price around €550,000 But none of that is what people are talking about. The internet is absolutely detonating over the LOOKS. Comments flooding the reveal video: • “This looks like a generic crossover.” • “Ferrari just killed Ferrari.” • “They made it ugly on purpose so nobody wants EVs.” • “Looks like a Hyundai concept car.” • “This might be the biggest design miss in Ferrari history.” Others say the backlash proves something bigger: • Ferrari buyers don’t actually want EVs • the soul of exotic cars was always the engine • and silence can never replace a screaming V12 At the same time… some people are defending it as: • futuristic • bold • intentionally different • and the beginning of a completely new Ferrari era But one thing is clear: People are not reacting to this like a normal Ferrari launch. Did Ferrari just build the future… or destroy the soul of the brand? 📹: caranddriver

HustleBitch

54,970 görüntüleme • 4 ay önce

The Pope checked out the new Ferrari Luce EV today. In response to public criticism of the car’s design, Ferrari’s CEO said today, “Real innovation is not democratic. Breakthrough ideas rarely emerge from immediate consensus.”
2:09

The Pope checked out the new Ferrari Luce EV today. In response to public criticism of the car’s design, Ferrari’s CEO said today, “Real innovation is not democratic. Breakthrough ideas rarely emerge from immediate consensus.”

Sawyer Merritt

1,028,105 görüntüleme • 4 ay önce

Ferrari has released a new video of the interior for its first ever all-electric car, called the Ferrari Luce. It was designed with Apple's former head of design, Jony Ive, who recently said "a large touchscreen doesn't work in a car." Car info: • Four-door four-seater • 122 kWh battery • 330 miles of range (European rating methods) • 1,000 horsepower • 0-60mph: Under 2.5s • Four electric motors • OLED screens • Guess cluster screen is made up of several layers. By cutting out holes in the upper layers, Ferrari created displays where the speedometer graphic is below the level of a physical needle, which is itself behind additional drive info and beneath a curved inset lens. • Will have fake gear shifts • Weight: 5,100 lbs
1:30

Ferrari has released a new video of the interior for its first ever all-electric car, called the Ferrari Luce. It was designed with Apple's former head of design, Jony Ive, who recently said "a large touchscreen doesn't work in a car." Car info: • Four-door four-seater • 122 kWh battery • 330 miles of range (European rating methods) • 1,000 horsepower • 0-60mph: Under 2.5s • Four electric motors • OLED screens • Guess cluster screen is made up of several layers. By cutting out holes in the upper layers, Ferrari created displays where the speedometer graphic is below the level of a physical needle, which is itself behind additional drive info and beneath a curved inset lens. • Will have fake gear shifts • Weight: 5,100 lbs

Sawyer Merritt

2,680,431 görüntüleme • 5 ay önce

HP and Ferrari are bringing performance, precision and design heritage together in a new way. Introduced ahead of the Monaco Grand Prix, the HP Limited Edition Scuderia Ferrari AI PC reflects nearly two years of collaboration between Ferrari’s Design Studio and HP’s industrial designers and engineers. The result is a device shaped by craftsmanship, technical precision and the shared pursuit of excellence. Only 4,999 units will be available, a nod to Ferrari’s philosophy of selling one less than the market demands. More than a PC, this is a true collector’s item built for those who value power, exclusivity and design without compromise.
0:20

HP and Ferrari are bringing performance, precision and design heritage together in a new way. Introduced ahead of the Monaco Grand Prix, the HP Limited Edition Scuderia Ferrari AI PC reflects nearly two years of collaboration between Ferrari’s Design Studio and HP’s industrial designers and engineers. The result is a device shaped by craftsmanship, technical precision and the shared pursuit of excellence. Only 4,999 units will be available, a nod to Ferrari’s philosophy of selling one less than the market demands. More than a PC, this is a true collector’s item built for those who value power, exclusivity and design without compromise.

HP

598,291 görüntüleme • 3 ay önce