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Jony Ive: I refuse to speculate on how Steve Jobs would react to this Ferrari. For a decade, the tech world waited for an Apple Car that never arrived. Instead, its spiritual successor just rolled out of Maranello. Jony Ive designed the interior of Ferrari's first electric vehicle, the... Luce. And his first strategic move is a massive rejection. Apple inadvertently ruined modern car interiors. The iPad trained every automaker to glue a giant screen to the dashboard and kill physical controls. Now, Ive is reversing that trend. For the Ferrari Luce, he rejected the giant touchscreen in favor of tactile, mechanical buttons and advanced glass. When asked how Steve Jobs would react to the car, Ive refused to guess. But he admitted he wouldn't even be in the room without his history with Jobs. I love the irony here. The mythical Apple Car finally exists inside a Ferrari. And instead of pushing more screens into the cabin, Ive is using the design foundation he built with Jobs to prove that the future of luxury is tactile. Source: Cleo Abramshow more

Tony Jacob | FindaClip.com

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Ferrari Chief Designer Flavio Manzoni explains the process behind the Ferrari Luce (full section) - Why bring in Jony Ive - How the LoveFrom team worked alone in SF for 8 months on both interior and exterior - What surprised Ferrari - Why design a larger electric car, not a two-seater - Why the Ferrari Luce is like a "capsule collection" - The aerodynamics of the first all electric Ferrari Full episode including Jony Ive on HUGE* Conversations.

Ferrari Chief Designer Flavio Manzoni explains the process behind the Ferrari Luce (full section) - Why bring in Jony Ive - How the LoveFrom team worked alone in SF for 8 months on both interior and exterior - What surprised Ferrari - Why design a larger electric car, not a two-seater - Why the Ferrari Luce is like a "capsule collection" - The aerodynamics of the first all electric Ferrari Full episode including Jony Ive on HUGE* Conversations.

Cleo Abram

153,405 views • 4 months ago

Jony Ive: Ferrari rejected 'fake engine sound' because modern customers hate inauthentic tech. I've always hated the trend of pumping fake combustion engine sounds into electric vehicles. It's an immediate turn-off. Automakers think enthusiasts just miss the noise, so they sell us synthetic nostalgia. But Ferrari made a very different choice for its upcoming EV. Jony Ive and the Ferrari design team refused to fake the sound. Instead of piping a digital V8 track through the speakers, they chose to amplify the actual mechanical resonance of the electric motors. Ive noted that modern buyers are discerning. They know when an experience is inauthentic. Automakers misunderstand car enthusiasts. We aren't attached to a specific audio file. We're attached to the mechanical truth of the powertrain. Bolting a fake exhaust onto an electric car is the automotive equivalent of adding a fake shutter click to a smartphone camera. It treats the driver like someone who can't handle new technology without a pacifier. Ferrari respects the driver enough to let the machine sound exactly like what it is. Source: Cleo Abram

Jony Ive: Ferrari rejected 'fake engine sound' because modern customers hate inauthentic tech. I've always hated the trend of pumping fake combustion engine sounds into electric vehicles. It's an immediate turn-off. Automakers think enthusiasts just miss the noise, so they sell us synthetic nostalgia. But Ferrari made a very different choice for its upcoming EV. Jony Ive and the Ferrari design team refused to fake the sound. Instead of piping a digital V8 track through the speakers, they chose to amplify the actual mechanical resonance of the electric motors. Ive noted that modern buyers are discerning. They know when an experience is inauthentic. Automakers misunderstand car enthusiasts. We aren't attached to a specific audio file. We're attached to the mechanical truth of the powertrain. Bolting a fake exhaust onto an electric car is the automotive equivalent of adding a fake shutter click to a smartphone camera. It treats the driver like someone who can't handle new technology without a pacifier. Ferrari respects the driver enough to let the machine sound exactly like what it is. Source: Cleo Abram

Tony Jacob | FindaClip.com

52,055 views • 4 months ago

Jony Ive explains the Steve Jobs product philosophy that saved Apple from bankruptcy in 1998 “Our job isn’t to make money for Apple. Our job is to try and make the very best products we can.” Jony is aware that this sounds simplistic and easy to say given that Apple is one of the most valuable companies in the world today. But he points out that Steve Jobs stuck to this philosophy when Apple was on the verge of bankruptcy in 1998: “When Steve came back, that’s how he articulated what the goals of the company needed to be… It takes a tremendous courage when you’re losing fabulously large amounts of money to say ‘Our goal isn’t turnaround. Our goal is to make a great product.’ That’s not a natural reflex to that situation. The reflex is: let’s not spend this money and let’s try to get a little bit more because we’re about to go out of business.”

Jony Ive explains the Steve Jobs product philosophy that saved Apple from bankruptcy in 1998 “Our job isn’t to make money for Apple. Our job is to try and make the very best products we can.” Jony is aware that this sounds simplistic and easy to say given that Apple is one of the most valuable companies in the world today. But he points out that Steve Jobs stuck to this philosophy when Apple was on the verge of bankruptcy in 1998: “When Steve came back, that’s how he articulated what the goals of the company needed to be… It takes a tremendous courage when you’re losing fabulously large amounts of money to say ‘Our goal isn’t turnaround. Our goal is to make a great product.’ That’s not a natural reflex to that situation. The reflex is: let’s not spend this money and let’s try to get a little bit more because we’re about to go out of business.”

Startup Archive

200,082 views • 10 months ago

Ferrari just revealed the interior of their first fully electric supercar: the Ferrari Luce. Ferrari collaborated with Jony Ive, the original designer of the iPhone for its design • Retro-inspired OLED clusters supplied by Samsung. • Gauge Cluster is a mix of analog and digital. • Glass provided by Corning, which is able to eliminate 99% of glare. • Solid billet aluminum, retro-style three-spoke steering wheel created in partnership with Piero Ferrari (Enzo Ferrari’s son). • iPad-like with aircraft-style physical switches; custom designed and manufactured by Samsung. Ferrari and Jony Ive’s company Loveform have been working on the Ferrari Luce for more than 5 years.

Ferrari just revealed the interior of their first fully electric supercar: the Ferrari Luce. Ferrari collaborated with Jony Ive, the original designer of the iPhone for its design • Retro-inspired OLED clusters supplied by Samsung. • Gauge Cluster is a mix of analog and digital. • Glass provided by Corning, which is able to eliminate 99% of glare. • Solid billet aluminum, retro-style three-spoke steering wheel created in partnership with Piero Ferrari (Enzo Ferrari’s son). • iPad-like with aircraft-style physical switches; custom designed and manufactured by Samsung. Ferrari and Jony Ive’s company Loveform have been working on the Ferrari Luce for more than 5 years.

Nic Cruz Patane

86,199 views • 8 months ago

Why make the Ferrari Luce? In 2011, the then-CEO of Ferrari said "you will never see a Ferrari electric." But when he said that, the most popular electric car was the Nissan Leaf. Electric cars as a total share of cars in the world was a rounding error. Today, 25% of new vehicles sold globally are electric cars. In the US it's just 10%, but in China it's over 50% and growing fast. I asked Jony Ive and Ferrari Chief Designer Flavio Manzoni about that...

Why make the Ferrari Luce? In 2011, the then-CEO of Ferrari said "you will never see a Ferrari electric." But when he said that, the most popular electric car was the Nissan Leaf. Electric cars as a total share of cars in the world was a rounding error. Today, 25% of new vehicles sold globally are electric cars. In the US it's just 10%, but in China it's over 50% and growing fast. I asked Jony Ive and Ferrari Chief Designer Flavio Manzoni about that...

Cleo Abram

13,430 views • 4 months ago

Jony Ive recounts the time Steve Jobs called him vain In the clip below, Jony Ive recounts the time he asked Steve Jobs to be less harsh in his critique of a piece of work. When Steve asked “why?”, Jony replied: “Well, because I care about the team.” Steve then said: “No Jony, you’re just really vain. You just want people to like you. And I’m surprised at you because I thought you really held the work up as the most important—not how you believe you are perceived by other people.” Source: VANITY FAIR

Jony Ive recounts the time Steve Jobs called him vain In the clip below, Jony Ive recounts the time he asked Steve Jobs to be less harsh in his critique of a piece of work. When Steve asked “why?”, Jony replied: “Well, because I care about the team.” Steve then said: “No Jony, you’re just really vain. You just want people to like you. And I’m surprised at you because I thought you really held the work up as the most important—not how you believe you are perceived by other people.” Source: VANITY FAIR

Startup Archive

158,477 views • 2 years ago

Jordan Golson has a great read on 5-year partnership between LoveFrom and Ferrari for its first EV: ▫️It began in 2021 and before Jony Ive or Marc Newson “drew a single line, they spent six months on research.” ▫️Research led to 4 hardcover books, that were “substantial, rigorous volumes printed in both Italian and English, left page and right page, covering philosophy, design history, the cultural significance of Ferrari within Italy, the relationship between human attention and physical interaction." ▫️In an incredible coincidence, Benedetto Vigna became Ferrari’s CEO in 2021 (he is a physicist who invented the "three-axis accelerometer that ended up inside the iPhone"). ▫️LoveFrom has spent past 2.5 years manufacturing components for the car’s interior (including 40+ custom glass pieces in collaboration with Corning, which Steve Jobs had convinced to commercialize Gorilla Glass for the first iPhone). ▫️Ive felt too many new cars has taken the minimalist iPhone touchscreen to the interiors and wanted to find a way to blend tactile knobs with digital. ▫️One of the most striking things from Ferrari Luce’s launch video is the Ferrari key fob that goes next to the stick shift and lights up the car. ▫️Ive wanted the key fob to create "theatre" with how the vehicle turned on (as Golson notes, "Electric cars fundamentally lack the ritual of starting up. There’s no engine turning over, no rumble settling into an idle, no mechanical systems awakening. The Luce’s key ceremony isn’t trying to fake that — it’s creating a new version of it, native to what this car is.") ▫️The end product we saw last week “barely at all” changed from the proposal in those original 4 books (Ferrari will unveil full exterior in May). It's not clear how much Ferrari is paying for the partnership but previous NYT reporting said top-tier clients at LoveFrom (team of 60 including tons of ex-Apple designers, UX, software folk) spend up to $200m a year. *** Full Golson read here:

Jordan Golson has a great read on 5-year partnership between LoveFrom and Ferrari for its first EV: ▫️It began in 2021 and before Jony Ive or Marc Newson “drew a single line, they spent six months on research.” ▫️Research led to 4 hardcover books, that were “substantial, rigorous volumes printed in both Italian and English, left page and right page, covering philosophy, design history, the cultural significance of Ferrari within Italy, the relationship between human attention and physical interaction." ▫️In an incredible coincidence, Benedetto Vigna became Ferrari’s CEO in 2021 (he is a physicist who invented the "three-axis accelerometer that ended up inside the iPhone"). ▫️LoveFrom has spent past 2.5 years manufacturing components for the car’s interior (including 40+ custom glass pieces in collaboration with Corning, which Steve Jobs had convinced to commercialize Gorilla Glass for the first iPhone). ▫️Ive felt too many new cars has taken the minimalist iPhone touchscreen to the interiors and wanted to find a way to blend tactile knobs with digital. ▫️One of the most striking things from Ferrari Luce’s launch video is the Ferrari key fob that goes next to the stick shift and lights up the car. ▫️Ive wanted the key fob to create "theatre" with how the vehicle turned on (as Golson notes, "Electric cars fundamentally lack the ritual of starting up. There’s no engine turning over, no rumble settling into an idle, no mechanical systems awakening. The Luce’s key ceremony isn’t trying to fake that — it’s creating a new version of it, native to what this car is.") ▫️The end product we saw last week “barely at all” changed from the proposal in those original 4 books (Ferrari will unveil full exterior in May). It's not clear how much Ferrari is paying for the partnership but previous NYT reporting said top-tier clients at LoveFrom (team of 60 including tons of ex-Apple designers, UX, software folk) spend up to $200m a year. *** Full Golson read here:

Trung Phan

105,880 views • 7 months ago

Ferrari has released a new video of the interior for its first ever all-electric car, called the Ferrari Luce. It was designed with Apple's former head of design, Jony Ive, who recently said "a large touchscreen doesn't work in a car." Car info: • Four-door four-seater • 122 kWh battery • 330 miles of range (European rating methods) • 1,000 horsepower • 0-60mph: Under 2.5s • Four electric motors • OLED screens • Guess cluster screen is made up of several layers. By cutting out holes in the upper layers, Ferrari created displays where the speedometer graphic is below the level of a physical needle, which is itself behind additional drive info and beneath a curved inset lens. • Will have fake gear shifts • Weight: 5,100 lbs

Ferrari has released a new video of the interior for its first ever all-electric car, called the Ferrari Luce. It was designed with Apple's former head of design, Jony Ive, who recently said "a large touchscreen doesn't work in a car." Car info: • Four-door four-seater • 122 kWh battery • 330 miles of range (European rating methods) • 1,000 horsepower • 0-60mph: Under 2.5s • Four electric motors • OLED screens • Guess cluster screen is made up of several layers. By cutting out holes in the upper layers, Ferrari created displays where the speedometer graphic is below the level of a physical needle, which is itself behind additional drive info and beneath a curved inset lens. • Will have fake gear shifts • Weight: 5,100 lbs

Sawyer Merritt

2,680,431 views • 5 months ago

NEW: Jony Ive helped design Ferrari’s first EV. The Ferrari Luce is a 1,000+ hp all-electric four-door GT co-designed with LoveFrom. • 0 to 60 mph in about 2.4 seconds • paddles change how aggressively the car delivers power • uses real motor and chassis vibrations to create its sound • OLED displays replace the usual wall of screens • largest luggage capacity ever offered in a Ferrari • fast charges from 10 to 80% in under 25 minutes

NEW: Jony Ive helped design Ferrari’s first EV. The Ferrari Luce is a 1,000+ hp all-electric four-door GT co-designed with LoveFrom. • 0 to 60 mph in about 2.4 seconds • paddles change how aggressively the car delivers power • uses real motor and chassis vibrations to create its sound • OLED displays replace the usual wall of screens • largest luggage capacity ever offered in a Ferrari • fast charges from 10 to 80% in under 25 minutes

Ritwik Pavan

70,090 views • 4 months ago

A secret CIA contract with Steve Jobs in the late 1980s may have saved his career and laid the foundation for Apple's success in subsequent decades, according to journalist Sharon Weinberger. She confirmed the long-rumored relationship for her new book "Valley of Death: How Big Tech Is Fueling the Future of War," which details the history of Silicon Valley's entanglement with the U.S. national security apparatus. After Jobs was forced out of Apple in the mid-1980s, he founded a new computer company called NeXT that was struggling to find a market for its expensive machines. That's when the CIA placed a major order with NeXT that effectively saved the company and bought Jobs enough time to mount a successful comeback to Apple in 1996. "The operating system from NeXT became the operating system for modern Apple products," says Weinberger. "So the argument I would hear from people both inside that company and inside the intelligence community was the CIA effectively saved Jobs and saved Apple."

A secret CIA contract with Steve Jobs in the late 1980s may have saved his career and laid the foundation for Apple's success in subsequent decades, according to journalist Sharon Weinberger. She confirmed the long-rumored relationship for her new book "Valley of Death: How Big Tech Is Fueling the Future of War," which details the history of Silicon Valley's entanglement with the U.S. national security apparatus. After Jobs was forced out of Apple in the mid-1980s, he founded a new computer company called NeXT that was struggling to find a market for its expensive machines. That's when the CIA placed a major order with NeXT that effectively saved the company and bought Jobs enough time to mount a successful comeback to Apple in 1996. "The operating system from NeXT became the operating system for modern Apple products," says Weinberger. "So the argument I would hear from people both inside that company and inside the intelligence community was the CIA effectively saved Jobs and saved Apple."

Democracy Now!

98,771 views • 9 days ago

Jony Ive recounts the time Steve Jobs called him vain Jony recounts the time he asked Steve Jobs to be less harsh in his critique of a piece of work. When Steve asked “why?”, Jony replied: “Well, because I care about the team.” Steve then said, as Jony puts it, “this brutally, brilliantly, insightful thing”: “No Jony, you’re just really vain. You just want people to like you. And I’m surprised at you because I thought you really held the work up as the most important—not how you believe you are perceived by other people.” Jony reflects on the remark: “I was terribly cross because I knew he was right.” Video source: VANITY FAIR (2014)

Jony Ive recounts the time Steve Jobs called him vain Jony recounts the time he asked Steve Jobs to be less harsh in his critique of a piece of work. When Steve asked “why?”, Jony replied: “Well, because I care about the team.” Steve then said, as Jony puts it, “this brutally, brilliantly, insightful thing”: “No Jony, you’re just really vain. You just want people to like you. And I’m surprised at you because I thought you really held the work up as the most important—not how you believe you are perceived by other people.” Jony reflects on the remark: “I was terribly cross because I knew he was right.” Video source: VANITY FAIR (2014)

Startup Archive

134,927 views • 6 months ago

Steve Jobs on getting fired from Apple Asked what his greatest weakness is, Steve Jobs replies: “I think all of us need to be on guard against arrogance, which knocks at the door whenever you’re successful.” Steve reflects on what many have called his “wilderness years” — the 12 year period between when he was fired at Apple and eventually came back to save it from the verge of bankruptcy: “I was basically fired from Apple when I was 30 and invited to come back 12 years later. That was difficult when it happened but maybe the best thing that ever happened to me.” If Steve wasn’t fired, there would be no Pixar. And as Brent Schlender (author of Becoming Steve Jobs) argues, there might not have been an Apple either — or at least not the Apple we know today: “This middle period was the most pivotal of his life. And perhaps the happiest… He finally settled down, married, and had a family. He learned the value of patience and the ability to feign it when he lost it. Most important, his work with the two companies he led during that time, NeXT and Pixar, turned him into the kind of man, and leader, who would spur Apple to unimaginable heights upon his return.”

Steve Jobs on getting fired from Apple Asked what his greatest weakness is, Steve Jobs replies: “I think all of us need to be on guard against arrogance, which knocks at the door whenever you’re successful.” Steve reflects on what many have called his “wilderness years” — the 12 year period between when he was fired at Apple and eventually came back to save it from the verge of bankruptcy: “I was basically fired from Apple when I was 30 and invited to come back 12 years later. That was difficult when it happened but maybe the best thing that ever happened to me.” If Steve wasn’t fired, there would be no Pixar. And as Brent Schlender (author of Becoming Steve Jobs) argues, there might not have been an Apple either — or at least not the Apple we know today: “This middle period was the most pivotal of his life. And perhaps the happiest… He finally settled down, married, and had a family. He learned the value of patience and the ability to feign it when he lost it. Most important, his work with the two companies he led during that time, NeXT and Pixar, turned him into the kind of man, and leader, who would spur Apple to unimaginable heights upon his return.”

Startup Archive

35,874 views • 8 months ago

Apple CEO Tim Cook: "I saw in Steve [Jobs] something I had never seen in a CEO before. He had a passion for product that was so unique and refreshing." "I was taken in the first meeting with him and I wanted to throw caution to the wind and join [Apple] despite the condition of the company."

Apple CEO Tim Cook: "I saw in Steve [Jobs] something I had never seen in a CEO before. He had a passion for product that was so unique and refreshing." "I was taken in the first meeting with him and I wanted to throw caution to the wind and join [Apple] despite the condition of the company."

Kevin Carpenter

221,245 views • 6 months ago

In 1997, a developer publicly humiliated Steve Jobs in front of a packed room. Jobs had just returned to Apple after 11 years away. Instead of fighting back, he admitted the guy was partly right — then explained the principle he believed could turn Apple into an $8–10 billion-a-year business. And his answer had almost nothing to do with technology. Most companies, Jobs explained, work backwards. They build something technically impressive, fall in love with what they created, and only then ask how they are going to sell it. He had made that mistake himself so many times that he said he had the “scar tissue” to prove it. His rule was the opposite: start with the customer experience and work backwards to the technology. Jobs used the LaserWriter as an example. Inside the printer were a Canon laser engine, an Apple-designed controller, Adobe PostScript and AppleTalk. It was an extraordinary piece of engineering, but none of that was the reason he believed people would buy it. When the first page came out, Jobs looked at it and realized they didn't need to explain what was inside the machine. They could simply hold up the result and ask one question: Do you want this? That was the entire point. Customers don't pay you for how difficult your product was to build. They pay for what it does for them. A developer tried to expose what Steve Jobs didn't know about technology. Jobs responded by explaining something far more valuable about business.

In 1997, a developer publicly humiliated Steve Jobs in front of a packed room. Jobs had just returned to Apple after 11 years away. Instead of fighting back, he admitted the guy was partly right — then explained the principle he believed could turn Apple into an $8–10 billion-a-year business. And his answer had almost nothing to do with technology. Most companies, Jobs explained, work backwards. They build something technically impressive, fall in love with what they created, and only then ask how they are going to sell it. He had made that mistake himself so many times that he said he had the “scar tissue” to prove it. His rule was the opposite: start with the customer experience and work backwards to the technology. Jobs used the LaserWriter as an example. Inside the printer were a Canon laser engine, an Apple-designed controller, Adobe PostScript and AppleTalk. It was an extraordinary piece of engineering, but none of that was the reason he believed people would buy it. When the first page came out, Jobs looked at it and realized they didn't need to explain what was inside the machine. They could simply hold up the result and ask one question: Do you want this? That was the entire point. Customers don't pay you for how difficult your product was to build. They pay for what it does for them. A developer tried to expose what Steve Jobs didn't know about technology. Jobs responded by explaining something far more valuable about business.

Mr Green

226,483 views • 1 month ago

Jony Ive: Using touchscreens for basic car controls is a 'dumb design' that endangers lives. "People are dying because of dumb design." "Multi-touch shouldn't be in a car. It requires by definition that you're looking at a display." When the man who popularized the touchscreen admits putting an iPad in your dashboard is a deadly mistake, automakers must listen. I grew up in cars with analog switches, and I miss them. You could operate the radio or the climate control by pure muscle memory while keeping your eyes on the road. Now, the data backs up that everyday frustration. A University of Washington study proves touchscreens cause lane drifting. Starting in 2026, Euro NCAP will actually strip 5-star safety ratings from cars that refuse to use physical buttons for basic controls. We sacrificed safe, intuitive hardware for flat screens. It is time to bring the buttons back. Source: Cleo Abram

Jony Ive: Using touchscreens for basic car controls is a 'dumb design' that endangers lives. "People are dying because of dumb design." "Multi-touch shouldn't be in a car. It requires by definition that you're looking at a display." When the man who popularized the touchscreen admits putting an iPad in your dashboard is a deadly mistake, automakers must listen. I grew up in cars with analog switches, and I miss them. You could operate the radio or the climate control by pure muscle memory while keeping your eyes on the road. Now, the data backs up that everyday frustration. A University of Washington study proves touchscreens cause lane drifting. Starting in 2026, Euro NCAP will actually strip 5-star safety ratings from cars that refuse to use physical buttons for basic controls. We sacrificed safe, intuitive hardware for flat screens. It is time to bring the buttons back. Source: Cleo Abram

Tony Jacob | FindaClip.com

701,284 views • 4 months ago

Bernard Arnault, CEO of LVMH, on the time Steve Jobs came to him for advice before launching Apple Stores: He recalls that Jobs personally reached out when planning Apple's retail strategy. "I happened to know Steve Jobs and when he started the shops, he came to us to ask advice." Jobs had a specific vision in mind. He wanted Apple stores positioned near Louis Vuitton boutiques, treating technology with the same retail philosophy as luxury goods. Arnault continues: "You can see many of his shops are not far from Louis Vuitton because he told me 'I would like advice and I would like to see if we can put Apple shops in the same area.'" The reaction from the industry was brutal. Even Michael Dell, one of the most powerful voices in tech at the time, publicly dismissed the idea. "Everybody thought it's completely crazy to sell Apple products in a shop because at that time he was selling the Apple products only through wholesaler like for instance Dell. And I remember at the time Michael Dell saying it's completely crazy, it will never work." But Jobs ignored the critics. For Arnault, this is the perfect illustration of a principle he deeply believes in: "That's an example of contrarian thinking, you know, that that is working." The lesson? When everyone in your industry agrees something "will never work," that's often exactly where the biggest opportunity lies.

Bernard Arnault, CEO of LVMH, on the time Steve Jobs came to him for advice before launching Apple Stores: He recalls that Jobs personally reached out when planning Apple's retail strategy. "I happened to know Steve Jobs and when he started the shops, he came to us to ask advice." Jobs had a specific vision in mind. He wanted Apple stores positioned near Louis Vuitton boutiques, treating technology with the same retail philosophy as luxury goods. Arnault continues: "You can see many of his shops are not far from Louis Vuitton because he told me 'I would like advice and I would like to see if we can put Apple shops in the same area.'" The reaction from the industry was brutal. Even Michael Dell, one of the most powerful voices in tech at the time, publicly dismissed the idea. "Everybody thought it's completely crazy to sell Apple products in a shop because at that time he was selling the Apple products only through wholesaler like for instance Dell. And I remember at the time Michael Dell saying it's completely crazy, it will never work." But Jobs ignored the critics. For Arnault, this is the perfect illustration of a principle he deeply believes in: "That's an example of contrarian thinking, you know, that that is working." The lesson? When everyone in your industry agrees something "will never work," that's often exactly where the biggest opportunity lies.

Big Brain Business

295,408 views • 5 months ago

Ferrari's Chief Designer Officer Flavio Manzoni explains the design of the Ferrari Luce EV: "Normally, when we design another type of Ferrari in terms of aerodynamics, the main objective is the downforce...The [main objective for an EV] is the drag coefficient. The parameters are totally different. [The EV] must be like a kind of solid object, very pure. The body side must be almost continuous, almost flat. Even the wheels must be flat." The drag co-efficient is particularly important for battery efficiency for driving at high speeds. Great video from Cleo (including a tour of the interior with Jony Ive).

Ferrari's Chief Designer Officer Flavio Manzoni explains the design of the Ferrari Luce EV: "Normally, when we design another type of Ferrari in terms of aerodynamics, the main objective is the downforce...The [main objective for an EV] is the drag coefficient. The parameters are totally different. [The EV] must be like a kind of solid object, very pure. The body side must be almost continuous, almost flat. Even the wheels must be flat." The drag co-efficient is particularly important for battery efficiency for driving at high speeds. Great video from Cleo (including a tour of the interior with Jony Ive).

Trung Phan

383,777 views • 4 months ago

🇮🇹 RIP Ferrari, the new Ferrari Luce looks like any other Chinese EV, even worse than top models. Teslas look better too. The first electric Ferrari designed by LoveFrom is just terrible for a Ferrari. What is this? Ferrari is just a normie car brand now? Enzo Ferrari is rolling in his grave. Just hire Pininfarina for the design FFS. A Ferrari must be beautiful, a piece of art first and foremost.

Lord Bebo

310,063 views • 4 months ago

Steve Jobs almost disappeared from history. After being ousted from Apple, he spent 12 years struggling. He: • Alienated the people closest to him • Blew up deals that could have saved his company • Refused to compromise • Drove away his co-founders and investors • Burned through hundreds of millions of dollars Fortune wondered if he was a “snake oil salesman.” But those 12 years of failure taught him the lessons that would eventually save Apple and turn him into the Steve Jobs we remember. I sat down with biographer Geoffrey Cain to unpack the lost decade and the lessons Jobs learned the hard way. Enjoy! (Includes paid partnerships.)

Steve Jobs almost disappeared from history. After being ousted from Apple, he spent 12 years struggling. He: • Alienated the people closest to him • Blew up deals that could have saved his company • Refused to compromise • Drove away his co-founders and investors • Burned through hundreds of millions of dollars Fortune wondered if he was a “snake oil salesman.” But those 12 years of failure taught him the lessons that would eventually save Apple and turn him into the Steve Jobs we remember. I sat down with biographer Geoffrey Cain to unpack the lost decade and the lessons Jobs learned the hard way. Enjoy! (Includes paid partnerships.)

Shane Parrish

164,556 views • 1 month ago

Tim Cook on the final piece of advice Steve Jobs gave him before handing over Apple: Cook recalls being called to Jobs' house, where Jobs told him he wanted him to be the next CEO. Cook pushed back at first. "He called me over to his house. He told me he wanted me to be the CEO. And I debated with him a little bit. Are you sure you don't want to be CEO anymore?" But Jobs had made up his mind. And he gave Cook one piece of advice that would shape how he led Apple: "His advice to me was never ask what I would do. Just do the right thing." Jobs had a specific reason for saying this. Cook explains: "He told me the story behind this. He was very close to Disney as you know his history. He had watched Disney go through this paralysis of sitting around and talking about what Walt would do. And he did not want that for Apple." Jobs had thought deeply about the handover. He wanted something Apple had never experienced before: "He wanted a professional transition at CEO because Apple had never had one before. And he had thought about it, as you would guess, at a very deep level." Tim Cook closes with how he views the role he inherited: "I see it as a privilege. Overall, it is a privilege."

Tim Cook on the final piece of advice Steve Jobs gave him before handing over Apple: Cook recalls being called to Jobs' house, where Jobs told him he wanted him to be the next CEO. Cook pushed back at first. "He called me over to his house. He told me he wanted me to be the CEO. And I debated with him a little bit. Are you sure you don't want to be CEO anymore?" But Jobs had made up his mind. And he gave Cook one piece of advice that would shape how he led Apple: "His advice to me was never ask what I would do. Just do the right thing." Jobs had a specific reason for saying this. Cook explains: "He told me the story behind this. He was very close to Disney as you know his history. He had watched Disney go through this paralysis of sitting around and talking about what Walt would do. And he did not want that for Apple." Jobs had thought deeply about the handover. He wanted something Apple had never experienced before: "He wanted a professional transition at CEO because Apple had never had one before. And he had thought about it, as you would guess, at a very deep level." Tim Cook closes with how he views the role he inherited: "I see it as a privilege. Overall, it is a privilege."

Big Brain Business

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