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Jony Ive: I refuse to speculate on how Steve Jobs would react to this Ferrari. For a decade, the tech world waited for an Apple Car that never arrived. Instead, its spiritual successor just rolled out of Maranello. Jony Ive designed the interior of Ferrari's first electric vehicle, the...

105,277 görüntüleme • 2 ay önce •via X (Twitter)

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Jordan Golson has a great read on 5-year partnership between LoveFrom and Ferrari for its first EV: ▫️It began in 2021 and before Jony Ive or Marc Newson “drew a single line, they spent six months on research.” ▫️Research led to 4 hardcover books, that were “substantial, rigorous volumes printed in both Italian and English, left page and right page, covering philosophy, design history, the cultural significance of Ferrari within Italy, the relationship between human attention and physical interaction." ▫️In an incredible coincidence, Benedetto Vigna became Ferrari’s CEO in 2021 (he is a physicist who invented the "three-axis accelerometer that ended up inside the iPhone"). ▫️LoveFrom has spent past 2.5 years manufacturing components for the car’s interior (including 40+ custom glass pieces in collaboration with Corning, which Steve Jobs had convinced to commercialize Gorilla Glass for the first iPhone). ▫️Ive felt too many new cars has taken the minimalist iPhone touchscreen to the interiors and wanted to find a way to blend tactile knobs with digital. ▫️One of the most striking things from Ferrari Luce’s launch video is the Ferrari key fob that goes next to the stick shift and lights up the car. ▫️Ive wanted the key fob to create "theatre" with how the vehicle turned on (as Golson notes, "Electric cars fundamentally lack the ritual of starting up. There’s no engine turning over, no rumble settling into an idle, no mechanical systems awakening. The Luce’s key ceremony isn’t trying to fake that — it’s creating a new version of it, native to what this car is.") ▫️The end product we saw last week “barely at all” changed from the proposal in those original 4 books (Ferrari will unveil full exterior in May). It's not clear how much Ferrari is paying for the partnership but previous NYT reporting said top-tier clients at LoveFrom (team of 60 including tons of ex-Apple designers, UX, software folk) spend up to $200m a year. *** Full Golson read here:

Trung Phan

105,880 görüntüleme • 6 ay önce

Replit CEO Amjad Masad on the “most gangster story in Silicon Valley” In September 2021, Replit founder Amjad Masad tweeted: “The most gangster story in Silicon Valley is Steve Jobs buying Pixar for $5m, investing $50m, operating at a loss for a decade — so much so he had to cut personal checks every month to make payroll and somehow turning it around to exit for $7B to Disney.” He expands on this in his interview on the My First Million podcast: “The thing I like about the Steve Jobs story is when he was lost in the desert for 10 years. He was fired from Apple, and then he created two companies that were failing the whole time. NeXT Computer and Pixar were literally failing, and he was investing more and more of his own money. At that pace he was going to go broke, but he kept going for 10 years. How do you do that?” Eventually the success of Toy Story, the first fully computer-animated feature film, helped make Pixar’s 1995 IPO one of the the most successful of the decade. And Apple used the NeXt operating system as the foundation for macOS. But both ventures took the better part of 10 years. Interestingly, the 12 “wilderness years” between getting fired at Apple and coming back was the most pivotal period of Steve Jobs’s life. His work with Pixar and NeXT helped him grow into the leader capable of taking Apple to unimaginable heights when he returned. Video source: My First Million Replit ⠕ Amjad Masad (2024)

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246,433 görüntüleme • 10 ay önce

Replit CEO Amjad Masad on the “most gangster story in Silicon Valley” In September 2021, Replit founder Amjad Masad tweeted: “The most gangster story in Silicon Valley is Steve Jobs buying Pixar for $5m, investing $50m, operating at a loss for a decade — so much so he had to cut personal checks every month to make payroll and somehow turning it around to exit for $7B to Disney.” He expands on this in his interview on the My First Million podcast: “The thing I like about the Steve Jobs story is when he was lost in the desert for 10 years. He was fired from Apple, and then he created two companies that were failing the whole time. NeXT Computer and Pixar were literally failing, and he was investing more and more of his own money. At that pace he was going to go broke, but he kept going for 10 years. How do you do that?” Eventually the success of Toy Story, the first fully computer-animated feature film, helped make Pixar’s 1995 IPO one of the the most successful of the decade. And Apple used the NeXt operating system as the foundation for macOS. But both ventures took the better part of 10 years. Interestingly, the 12 “wilderness years” between getting fired at Apple and coming back was the most pivotal period of Steve Jobs’s life. His work with Pixar and NeXT helped him grow into the leader capable of taking Apple to unimaginable heights when he returned. Source: My First Million Amjad Masad (Dec 2024)

Startup Archive

53,607 görüntüleme • 2 ay önce