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.Lulu Cheng Meservey explains how we can engineer trust

Shane Parrish

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169,403 次观看 • 9 个月前 •via X (Twitter)

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.Lulu Cheng Meservey tells TBPN that while builders should be active on social, delivering value is key: "The one thing to know is that it's not about how much you yap; it's about the ship-yap ratio." "You have to respect the ship-yap ratio, and if the ratio is right, you can get away with anything."

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As appreciated as it is, I think the power of storytelling is still somehow underrated. Lulu Cheng Meservey has advised some of the best companies (with the best auras) on comms such as Anduril, Cognition, Ramp, and many others. I loved having Lulu on Uncapped. We talked about the role of comms in company building, the elements of a good startup story, how vibes impact recruiting, and more. I learned a ton and had a great time. Hope you enjoy.

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