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Navigating comms and PR with Lulu Cheng Meservey Inside: ➔ Why taking risks is crucial (and how to do it) ➔ How to identify your target audience ➔ Getting attention as an underdog ➔ Cultural erogenous zones ➔ Concentric circles framework ➔ So much more

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Lenny Rachitsky

387,186 subscribers

315,038 görüntüleme • 3 yıl önce •via X (Twitter)

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Listen now 👇 Apple: Spotify: YouTube:

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Thank you: 🏆 @AssemblyAI—Production-ready AI models to transcribe and understand speech: 🏆 @Public—Invest in stocks, treasuries, crypto, and more: 🏆 @TrustVanta—Automate compliance. Simplify security:

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Apparently 2023 peaked early for me. Thanks for having me on Lenny!

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For me as well 🧡

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@lulumeservey Lulu is 🐐

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@lulumeservey @lulumeservey is a legend

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@lulumeservey “Lenny Lulu” would actually be a great DTC brand haha

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@lulumeservey Made specifically for your cultural erogenous zones

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@lulumeservey 🔥

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@lulumeservey Excited to listen to this! Go Lulu!! 💙

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"Think of founder comms as concentric circles" - Lulu Cheng Meservey "The innermost circle is your co-founders. The next circle is investors and your board. Then employees, customers, regulators etc." "You don't want to skip the circles. If you have a new mission and your employees find out from the press, you are in a world of pain." "Sequencing correctly and not going too greedy too fast is very important."
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As appreciated as it is, I think the power of storytelling is still somehow underrated. Lulu Cheng Meservey has advised some of the best companies (with the best auras) on comms such as Anduril, Cognition, Ramp, and many others. I loved having Lulu on Uncapped. We talked about the role of comms in company building, the elements of a good startup story, how vibes impact recruiting, and more. I learned a ton and had a great time. Hope you enjoy.
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