Loading video...

Video Failed to Load

Go Home

Marketing feels complicated. Funnels, algorithms, SEO, ads, AI tools. It seems like you need to learn 20 things before you're even allowed to start. But after a decade managing over $1 billion in marketing spend, I can tell you it really comes down to three things. In this video...

neilpatel's profile picture

Neil Patel

478,238 subscribers

16,348 views • 1 month ago •via X (Twitter)

LIVE

Anya Rossi• Live Now

Private livecam show

0 Comments

No comments available

Comments from the original post will appear here

Related Videos

"You should spend your marketing budget where your customers are spending their time". I've said this a lot - but so many ask me, well how? How do I find that out and how do I use that information to form a solid strategy? Marketing has changed more in the last 3 years than in the last 50! So much that, I did a poll recently and it showed that 60% of marketing directors aren’t sure how to spend their marketing budget in 2023. With new platforms, changing consumer behaviour, and tighter budgets - where are you going to get your ROI? If you want to know how, I am choosing 2 senior marketers (any field) to show you what I would do with your budget. Comment a 👋 below if you are interesting in my take regarding your brand! Using Bubbles , i'll record a video for you and actually show how we put a quick fire strategy together #Marketing #Ad #SEO #PR #Digitalmarketing
1:12

"You should spend your marketing budget where your customers are spending their time". I've said this a lot - but so many ask me, well how? How do I find that out and how do I use that information to form a solid strategy? Marketing has changed more in the last 3 years than in the last 50! So much that, I did a poll recently and it showed that 60% of marketing directors aren’t sure how to spend their marketing budget in 2023. With new platforms, changing consumer behaviour, and tighter budgets - where are you going to get your ROI? If you want to know how, I am choosing 2 senior marketers (any field) to show you what I would do with your budget. Comment a 👋 below if you are interesting in my take regarding your brand! Using Bubbles , i'll record a video for you and actually show how we put a quick fire strategy together #Marketing #Ad #SEO #PR #Digitalmarketing

Carrie Rose

16,111 views • 3 years ago

One of the biggest opportunities is the marketing world right now is the concept of “collectibles marketing” I feel so may brands and businesses must get educated on this asap and even small businesses should find their way in this Lucrative opportunity.. just like sports marketing depts exist in so many places, look for collectible marketing depts to emerge in fortune 500’s over the best decade… I especially think QSR and CPG are primed to explode in this territory of opportunity!
0:58

One of the biggest opportunities is the marketing world right now is the concept of “collectibles marketing” I feel so may brands and businesses must get educated on this asap and even small businesses should find their way in this Lucrative opportunity.. just like sports marketing depts exist in so many places, look for collectible marketing depts to emerge in fortune 500’s over the best decade… I especially think QSR and CPG are primed to explode in this territory of opportunity!

Gary Vaynerchuk

142,057 views • 7 months ago

Zach who built Cal AI and sold it for millions at 19 says: solving your own problem is the cheat code because product and marketing collapse into the same challenge: "If you're really solving your own problem, it really makes everything fall into place because you know exactly what you would want out of the product you're building. So it makes the app design very intuitive." "With the marketing, you know exactly who you're marketing to because it's marketing to yourself. And so you know exactly the pain points that you hit on." "If you don't know the idea to necessarily look for something that would actually help you. It's a great way to start."
0:29

Zach who built Cal AI and sold it for millions at 19 says: solving your own problem is the cheat code because product and marketing collapse into the same challenge: "If you're really solving your own problem, it really makes everything fall into place because you know exactly what you would want out of the product you're building. So it makes the app design very intuitive." "With the marketing, you know exactly who you're marketing to because it's marketing to yourself. And so you know exactly the pain points that you hit on." "If you don't know the idea to necessarily look for something that would actually help you. It's a great way to start."

Starter Story

18,629 views • 27 days ago

We can now automate the commerce process." Eddy Lazzarin ☀️ on what's actually solved, and what isn't: "You tell it a thing, it kind of knows what you wanna do and it can map that to some tools, to some networks and to some services. And that part being solved is incredibly exciting." "The rest is kind of complicated. If you're gonna have a so-called agent engage in commerce for you, you need some story around authority and delegation. How do I prove to someone that this agent actually represents me?"
1:48

We can now automate the commerce process." Eddy Lazzarin ☀️ on what's actually solved, and what isn't: "You tell it a thing, it kind of knows what you wanna do and it can map that to some tools, to some networks and to some services. And that part being solved is incredibly exciting." "The rest is kind of complicated. If you're gonna have a so-called agent engage in commerce for you, you need some story around authority and delegation. How do I prove to someone that this agent actually represents me?"

a16z crypto

14,763 views • 4 months ago

In 2025, everything is going to change about how we create content and do marketing. Today, we are introducing Superscale. This year, more people will become builders of software than ever before. This means more apps and websites in the world, aiming to reach the attention of their soon-to-be users and customers. But how do you get attention in a crowded online world? Get users and customers to your product? By becoming insanely great at content and marketing with the help of AI. And this is what Superscale will enable you to become. Whether you have never created a marketing asset, or you are a marketing expert, now you will get superpowers. Because every product deserves great content and marketing. And to be seen, used and loved. This is a new era for content and marketing. And we are building the platform for it. A platform proudly built in Europe for a global community of founders, builders, growth and marketing experts. Thanks to everyone who has supported us this far. Thanks to an incredible team for building a software that feels truly futuristic. The Superscale waitlist is now open. Two steps to get access: 1. Sign up at 2. Comment “Access” to move up the list and be one of the first we will onboard We will see you there 🔥🚀❣️
3:12

In 2025, everything is going to change about how we create content and do marketing. Today, we are introducing Superscale. This year, more people will become builders of software than ever before. This means more apps and websites in the world, aiming to reach the attention of their soon-to-be users and customers. But how do you get attention in a crowded online world? Get users and customers to your product? By becoming insanely great at content and marketing with the help of AI. And this is what Superscale will enable you to become. Whether you have never created a marketing asset, or you are a marketing expert, now you will get superpowers. Because every product deserves great content and marketing. And to be seen, used and loved. This is a new era for content and marketing. And we are building the platform for it. A platform proudly built in Europe for a global community of founders, builders, growth and marketing experts. Thanks to everyone who has supported us this far. Thanks to an incredible team for building a software that feels truly futuristic. The Superscale waitlist is now open. Two steps to get access: 1. Sign up at 2. Comment “Access” to move up the list and be one of the first we will onboard We will see you there 🔥🚀❣️

Patrick Haede

65,606 views • 1 year ago

Most people still aren't using AI. (I know, we're in a bubble on X.) But for the majority that are, they're still in chat mode. And they're only using about 5-10% of what's actually there. In this video, I teach you how to use the other 90%. To be honest, I was hating on chat for a while. Then I took the time to really learn it. And in the process, I found that chat mode has 2 features that are world class and not available in the other modes. I break down what those are, how to use them, and the rest of the features you're probably sleeping on. This video is for you if: → You're a beginner looking to do more with AI → You're already in chat / Cowork / Claude Code and want to learn best practices, token efficiency, and which chat features are genuinely GOATED → You have colleagues who need to be doing more with AI but don't know where to start That last one is the real reason I made this. This is the video you send to your team. I'm doing the same with my network right now. Uncle J, Freddie, Genny, this is coming your way. Hope it helps (if so, show some 💙)
42:20

Most people still aren't using AI. (I know, we're in a bubble on X.) But for the majority that are, they're still in chat mode. And they're only using about 5-10% of what's actually there. In this video, I teach you how to use the other 90%. To be honest, I was hating on chat for a while. Then I took the time to really learn it. And in the process, I found that chat mode has 2 features that are world class and not available in the other modes. I break down what those are, how to use them, and the rest of the features you're probably sleeping on. This video is for you if: → You're a beginner looking to do more with AI → You're already in chat / Cowork / Claude Code and want to learn best practices, token efficiency, and which chat features are genuinely GOATED → You have colleagues who need to be doing more with AI but don't know where to start That last one is the real reason I made this. This is the video you send to your team. I'm doing the same with my network right now. Uncle J, Freddie, Genny, this is coming your way. Hope it helps (if so, show some 💙)

JJ Englert

30,447 views • 3 months ago

I built an AI that makes viral video ads First 5 videos are free. Try it now in the link in bio and let me know what you think! The future of Marketing is...AI.
1:36

I built an AI that makes viral video ads First 5 videos are free. Try it now in the link in bio and let me know what you think! The future of Marketing is...AI.

Nuseir Yassin

21,290 views • 8 months ago

RECRUITING AND MARKETING College roster spots are in demand and players need to not only produce but find ways to stand out. Players, parents, and coaches marketing to college teams a necessary (highlight film, networking, etc) The biggest thing you want to avoid is overhyping the player in the marketing. College coaches are going to do their research, watch full games, talk to people and eventually will figure out who you actually are as a player - whether that’s in the recruiting process or when you get to campus. I’ve always been more concerned with the Accounting - can the player actually play, what do they need to work on to produce more for their team now, and also to have a chance at the next level… the accounting always tells the truth, marketing can lie.
0:31

RECRUITING AND MARKETING College roster spots are in demand and players need to not only produce but find ways to stand out. Players, parents, and coaches marketing to college teams a necessary (highlight film, networking, etc) The biggest thing you want to avoid is overhyping the player in the marketing. College coaches are going to do their research, watch full games, talk to people and eventually will figure out who you actually are as a player - whether that’s in the recruiting process or when you get to campus. I’ve always been more concerned with the Accounting - can the player actually play, what do they need to work on to produce more for their team now, and also to have a chance at the next level… the accounting always tells the truth, marketing can lie.

Steve Dagostino

12,912 views • 8 months ago

Hey Matt you cut off this video clip right before I tried to respond to you, but wasn't allowed. And when I finally got the chance to speak at the end of the show, Piers cut me short again. I included the key part that you omitted below. If you're interested in a debate about the facts, and where I can actually respond to you, I'm happy to do it on any platform of your choosing. My email is in bio. I'll wait for it.
0:25

Hey Matt you cut off this video clip right before I tried to respond to you, but wasn't allowed. And when I finally got the chance to speak at the end of the show, Piers cut me short again. I included the key part that you omitted below. If you're interested in a debate about the facts, and where I can actually respond to you, I'm happy to do it on any platform of your choosing. My email is in bio. I'll wait for it.

Aaron Maté

59,892 views • 6 months ago

Palmer Luckey explains why founders need to “make themselves obsolete” “When I started Oculus, I thought I was really good at everything… But I was only the best at a lot of things in our company because I had been negligent in my hiring process.” For example, Palmer was the best optical engineer in the company, but he realized that wasn’t something to be proud of. “That was a failure. I failed my company and my investors by making myself a critical dependency for any of our products. And the reality is I’m actually not a very good optical engineer. I was just the best at Oculus.” Once you start scaling your company, Palmer advises founders: “You have to make it your goal to make yourself obsolete, even at the things you like doing.. And that was really tough for me at Oculus because I realized I was basically playing house. I was sitting around doing things that way better people could be doing faster, more effectively.” He continues: “I give my managers the same mindset. I say, ‘Hey, your job is not to do things. It is to get them done in the best way possible. If that means you do it, then you need to do it… If that means that somebody else needs to get hired to do it, that’s what you need to do—even if you like doing it.’” Video source: Internet Marketing (2021)
2:35

Palmer Luckey explains why founders need to “make themselves obsolete” “When I started Oculus, I thought I was really good at everything… But I was only the best at a lot of things in our company because I had been negligent in my hiring process.” For example, Palmer was the best optical engineer in the company, but he realized that wasn’t something to be proud of. “That was a failure. I failed my company and my investors by making myself a critical dependency for any of our products. And the reality is I’m actually not a very good optical engineer. I was just the best at Oculus.” Once you start scaling your company, Palmer advises founders: “You have to make it your goal to make yourself obsolete, even at the things you like doing.. And that was really tough for me at Oculus because I realized I was basically playing house. I was sitting around doing things that way better people could be doing faster, more effectively.” He continues: “I give my managers the same mindset. I say, ‘Hey, your job is not to do things. It is to get them done in the best way possible. If that means you do it, then you need to do it… If that means that somebody else needs to get hired to do it, that’s what you need to do—even if you like doing it.’” Video source: Internet Marketing (2021)

Startup Archive

153,498 views • 6 months ago

Palmer Luckey explains why founders need to “make themselves obsolete” “When I started Oculus, I thought I was really good at everything… But I was only the best at a lot of things in our company because I had been negligent in my hiring process.” For example, Palmer was the best optical engineer in the company, but he realized that wasn’t something to be proud of. “That was a failure. I failed my company and my investors by making myself a critical dependency for any of our products. And the reality is I’m actually not a very good optical engineer. I was just the best at Oculus.” Once you start scaling your company, Palmer advises founders: “You have to make it your goal to make yourself obsolete, even at the things you like doing.. And that was really tough for me at Oculus because I realized I was basically playing house. I was sitting around doing things that way better people could be doing faster, more effectively.” He continues: “I give my managers the same mindset. I say, ‘Hey, your job is not to do things. It is to get them done in the best way possible. If that means you do it, then you need to do it… If that means that somebody else needs to get hired to do it, that’s what you need to do—even if you like doing it.’” Video source: Internet Marketing (2011)
2:35

Palmer Luckey explains why founders need to “make themselves obsolete” “When I started Oculus, I thought I was really good at everything… But I was only the best at a lot of things in our company because I had been negligent in my hiring process.” For example, Palmer was the best optical engineer in the company, but he realized that wasn’t something to be proud of. “That was a failure. I failed my company and my investors by making myself a critical dependency for any of our products. And the reality is I’m actually not a very good optical engineer. I was just the best at Oculus.” Once you start scaling your company, Palmer advises founders: “You have to make it your goal to make yourself obsolete, even at the things you like doing.. And that was really tough for me at Oculus because I realized I was basically playing house. I was sitting around doing things that way better people could be doing faster, more effectively.” He continues: “I give my managers the same mindset. I say, ‘Hey, your job is not to do things. It is to get them done in the best way possible. If that means you do it, then you need to do it… If that means that somebody else needs to get hired to do it, that’s what you need to do—even if you like doing it.’” Video source: Internet Marketing (2011)

Startup Archive

159,825 views • 1 year ago

One of the biggest challenges that marketers face today is... ...tracking the performance of marketing channels. Why? Simply, because during the customer journey, there are multiple touchpoints involved, ...and tracking the entire journey from the first touch to conversion is not an easy task, especially when using tools like GA4. It's like trying to follow the path of a squirrel in a thick forest... Which tree did it climb first? Which path did it take? That's exactly why we developed marketing attribution in Usermaven. This powerful tool makes it simple to see which channels and sources are influencing your pipeline and conversions the most. It's like having a GPS for your marketing efforts! I've recorded a short video to show you what I am talking about. This will help you streamline your marketing efforts in the right direction and put you on the fast track to growth. What's your biggest growth challenge right now?
8:47

One of the biggest challenges that marketers face today is... ...tracking the performance of marketing channels. Why? Simply, because during the customer journey, there are multiple touchpoints involved, ...and tracking the entire journey from the first touch to conversion is not an easy task, especially when using tools like GA4. It's like trying to follow the path of a squirrel in a thick forest... Which tree did it climb first? Which path did it take? That's exactly why we developed marketing attribution in Usermaven. This powerful tool makes it simple to see which channels and sources are influencing your pipeline and conversions the most. It's like having a GPS for your marketing efforts! I've recorded a short video to show you what I am talking about. This will help you streamline your marketing efforts in the right direction and put you on the fast track to growth. What's your biggest growth challenge right now?

Waqar Azeem

106,235 views • 2 years ago

Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.
36:56

Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.

Yasmine Khosrowshahi

127,973 views • 3 months ago

Every founder and marketer needs to set up AI workflows in 2026. Not optional anymore. The people who figure this out first are going to have an absurd advantage over everyone else. I recorded a full walkthrough of the setup I use to run most of my marketing. Ads, SEO, emails, community, thumbnails, dashboards. I'll show you how all of it works and how you can set it up yourself.
20:19

Every founder and marketer needs to set up AI workflows in 2026. Not optional anymore. The people who figure this out first are going to have an absurd advantage over everyone else. I recorded a full walkthrough of the setup I use to run most of my marketing. Ads, SEO, emails, community, thumbnails, dashboards. I'll show you how all of it works and how you can set it up yourself.

Gael Breton

13,702 views • 7 months ago

More of Harry about Aperture “The reason why it's called Aperture is like, you control how much light you let in to your life. And I think the start of this year, I kind of just decided I was going to say yes to everything. And the momentum of that has just brought, like, so many positive things in a lot of different ways into my life. And it's been a really beautiful time in my life. And I think also, just when I would play people the music, it was always the song that I played first. […] I want to say and where I'm at in my life. And I think there's nothing more fulfilling, I think, as a musician than putting out a song that you feel like represents where you're at in your life. I think sometimes, you know, you write a song and by the time it comes out, you've kind of been through a bunch of things, and you're not really kind of aligned with necessarily what is happening in the song. And I think I really felt it when we put As It Was at or I felt like, “oh, I feel like this really represents where I'm at in this moment” and that felt really fulfilling. So I think kind of I wanted to do that again this time. And just I feel great about, like, pressing play and going like, I want to play something. And that's kind of why it ended up being the first song.” - 102.7 KIIS FM
1:42

More of Harry about Aperture “The reason why it's called Aperture is like, you control how much light you let in to your life. And I think the start of this year, I kind of just decided I was going to say yes to everything. And the momentum of that has just brought, like, so many positive things in a lot of different ways into my life. And it's been a really beautiful time in my life. And I think also, just when I would play people the music, it was always the song that I played first. […] I want to say and where I'm at in my life. And I think there's nothing more fulfilling, I think, as a musician than putting out a song that you feel like represents where you're at in your life. I think sometimes, you know, you write a song and by the time it comes out, you've kind of been through a bunch of things, and you're not really kind of aligned with necessarily what is happening in the song. And I think I really felt it when we put As It Was at or I felt like, “oh, I feel like this really represents where I'm at in this moment” and that felt really fulfilling. So I think kind of I wanted to do that again this time. And just I feel great about, like, pressing play and going like, I want to play something. And that's kind of why it ended up being the first song.” - 102.7 KIIS FM

HSNews

39,591 views • 8 months ago

"You can either produce excellence or you can avoid criticism. But you cannot do both of those. The reason that you don't have certain excellence that you want is because you are afraid of getting criticized. You are afraid of the judgment that comes with it. You are afraid of standing out. You are afraid of being alone. You are afraid of people looking at you. You are worried about what people think of you. There are 2 categories of things in this world: 1) Things that are up to you 2) Things that are not up to you Which category does your reputation sit in? Your reputation is not up to you. I'm the one who associates your reputation with something, not you. You just do things. What's up to you? How you act. Your decisions. Your actions. That is up to you. Your reputation is not up to you. Here's how I know that: You all have a reputation about me and it's not in my control. I get to say and do whatever I say and do up here. I am in control of saying it. I am in control of doing it. The moment words leave my lips, who has control over what is done with those words? You! You are in control of what you think of me. And there's no way everybody in this room is going to think the exact same thing about me. No way. When it comes to exceptional, what we've got to understand is you can spend your whole life trying to avoid criticism and earn reputation, and it still won't be in your control. We can waste a lot of time missing out on excellence we could have been producing if we were just simply LESS trying to engineer what we wanted other people to think about us."
1:32

"You can either produce excellence or you can avoid criticism. But you cannot do both of those. The reason that you don't have certain excellence that you want is because you are afraid of getting criticized. You are afraid of the judgment that comes with it. You are afraid of standing out. You are afraid of being alone. You are afraid of people looking at you. You are worried about what people think of you. There are 2 categories of things in this world: 1) Things that are up to you 2) Things that are not up to you Which category does your reputation sit in? Your reputation is not up to you. I'm the one who associates your reputation with something, not you. You just do things. What's up to you? How you act. Your decisions. Your actions. That is up to you. Your reputation is not up to you. Here's how I know that: You all have a reputation about me and it's not in my control. I get to say and do whatever I say and do up here. I am in control of saying it. I am in control of doing it. The moment words leave my lips, who has control over what is done with those words? You! You are in control of what you think of me. And there's no way everybody in this room is going to think the exact same thing about me. No way. When it comes to exceptional, what we've got to understand is you can spend your whole life trying to avoid criticism and earn reputation, and it still won't be in your control. We can waste a lot of time missing out on excellence we could have been producing if we were just simply LESS trying to engineer what we wanted other people to think about us."

Brian Kight

308,878 views • 1 year ago

Stephen A. Smith to Andraya Carter: "I am telling you right now you are going to be underpaid for the rest of what I believe will be an illustrious career unless you get your mind right about that marketing. It matters." Andraya: "I hear you, Stephen A. But I will not sacrifice my basketball knowledge and my integrity in terms of the game for marketing. My marketing is doing just fine."
1:07

Stephen A. Smith to Andraya Carter: "I am telling you right now you are going to be underpaid for the rest of what I believe will be an illustrious career unless you get your mind right about that marketing. It matters." Andraya: "I hear you, Stephen A. But I will not sacrifice my basketball knowledge and my integrity in terms of the game for marketing. My marketing is doing just fine."

Awful Announcing

8,370,018 views • 2 years ago