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One of the biggest challenges that marketers face today is... ...tracking the performance of marketing channels. Why? Simply, because during the customer journey, there are multiple touchpoints involved, ...and tracking the entire journey from the first touch to conversion is not an easy task, especially when using tools like...

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Waqar Azeem

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106,235 görüntüleme • 2 yıl önce •via X (Twitter)

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Marvin | LimeLeads1 yıl önce

This looks amazing! Already asked my team to test it out! Dropped you a quick dm RE this :)

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Darth Autocrat (Lyndon NA)2 yıl önce

It's easier to track multi-touch points, when you _ignore_ #Privacy and #GDPR.

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Sheri30658963911 yıl önce

Hi! and subscribe @sheribeauvais only fans!

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If you are a marketer or a business owner, you need to check this out. We just launched a new feature in Usermaven that makes it super easy to see which content pages are influencing your customers on their path to conversion. Whether you’re a marketer, running a SaaS business, or an ecom store, this will help you spot what’s really connecting with your audience and guide you to create more content that works. Check out the short video I've recorded—it’s a game-changer!

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16,111 görüntüleme • 3 yıl önce

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🚨 JUST IN: SecWar Pete Hegseth says it PERFECTLY to the National Guard troops in DC while leftist protestors yell and smear them for protecting America "It's people like you who ignore the NOISE and you do your job — and you do it with courage and you do it professionalism and you do it because you love your country." "Which is why you raise your right hand in the first place. It's why you put this uniform on to begin with." "It's because you, this town, loves to talk about elites and there's a lot of famous people in this town. But when I talk about elites, I'm talking about all of you." "The real 1%, the real 1% of America who raised your right hand to serve something bigger than yourself when you could have done anything else." "And then you do the difficult tough job that no one else is willing to do. And you stand beside law enforcement here and you ensure that our capital is safe and secure. It's a righteous and beautiful mission." "And what an honor it is to stand with you in the 250th year of our great republic!" 🇺🇸

Eric Daugherty

51,493 görüntüleme • 2 ay önce

Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.
36:56

Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.

Yasmine Khosrowshahi

128,064 görüntüleme • 3 ay önce

One of the best formats for promoting your app: A person talking on screen + a screen recording of the app Why does it work? Because it combines a human connection with a live product demo. It feels authentic, grabs attention and lets people instantly understand the value of the product, which often leads to higher conversion rates. The best part? You can now build the app and create the marketing content entirely with AI using tools like Anything and Arcads
0:33

One of the best formats for promoting your app: A person talking on screen + a screen recording of the app Why does it work? Because it combines a human connection with a live product demo. It feels authentic, grabs attention and lets people instantly understand the value of the product, which often leads to higher conversion rates. The best part? You can now build the app and create the marketing content entirely with AI using tools like Anything and Arcads

César Álvarez

22,890 görüntüleme • 3 ay önce

Sean has built DUDE Wipes to over $150M. It's one of the strongest brands on planet Earth. In this video, he addresses the age-old question of how to invest in Brand Marketing in a world that's obsessed with measuring the short-term return from performance marketing. As a recovering performance marketer myself, learning this lesson was one of the most humbling but value-unlocking realizations in the journey to the 9-figure exit We learned many of the same lessons Sean gives here, which helped us gain confidence in broadening the set of people we were reaching (via paid, unpaid, and everything else) with content and tactics that aimed to reach tons of ppl AND increase the probability the Brand came to mind when the buyer went in-market vs. focusing all efforts on converting those already in-market to get a good ROAS number Btw, I was one of those marketers who, for too long, lived by the idea that if it didn't show up in the reporting within our short-term attribution window, it didn't exist. But hey, my loss is your gain, so here are the 6 most helpful lessons and quotes from the video 1. It's about balance. "If you're too focused on branding or too focused on performance, you're going to end up hurting yourself because you're going to be stuck in one lane" 2. Only when you invest in Brand can you fight increasing acquisition costs with performance marketing "You have to be spending on performance marketing where you can track the return and understand how to acquire customers. Then you have to be spending on building the Brand where it's not as trackable, and that'll actually make your performance work better." 3. Do it all. Find what works for YOU at YOUR stage "Sampling, getting your product in people's hands. Experiential marketing. You have to do everything well, and then you have to find the mix that works the best for your Brand. And that's going to change over time." 4. Ignoring Brand early on is a deadly trap "So early on you may have to be spending typically more on performance because the dollars really got to work for you. One pitfall is that people ignore brands early on because of that. They get lost in the Meta D2C loophole, and that's like a drug." 5. The Brand has to be able to stand on its own outside of the Meta Loophole "You're only, you're only as good as your last hit as your last click. As soon as you stop paying that money -if it's all DR Advertising based, you don't mean anything to anybody and your Brand can't live on its own" 6. Saying you don't have the money to invest in Brand is a lazy excuse. "That doesn't need to cost a lot of money in the beginning. That's where we learned the guerrilla tricks. You should always be a guerrilla building your Brand. Don't use the excuse of 'oh well, we don't have the funds to build a Brand'. We never had the funds. We built a Brand, so it's not about the resources. Be resourceful. Be creative. Find ways to get your Brand out there" #brand #performance #marketing
2:14

Sean has built DUDE Wipes to over $150M. It's one of the strongest brands on planet Earth. In this video, he addresses the age-old question of how to invest in Brand Marketing in a world that's obsessed with measuring the short-term return from performance marketing. As a recovering performance marketer myself, learning this lesson was one of the most humbling but value-unlocking realizations in the journey to the 9-figure exit We learned many of the same lessons Sean gives here, which helped us gain confidence in broadening the set of people we were reaching (via paid, unpaid, and everything else) with content and tactics that aimed to reach tons of ppl AND increase the probability the Brand came to mind when the buyer went in-market vs. focusing all efforts on converting those already in-market to get a good ROAS number Btw, I was one of those marketers who, for too long, lived by the idea that if it didn't show up in the reporting within our short-term attribution window, it didn't exist. But hey, my loss is your gain, so here are the 6 most helpful lessons and quotes from the video 1. It's about balance. "If you're too focused on branding or too focused on performance, you're going to end up hurting yourself because you're going to be stuck in one lane" 2. Only when you invest in Brand can you fight increasing acquisition costs with performance marketing "You have to be spending on performance marketing where you can track the return and understand how to acquire customers. Then you have to be spending on building the Brand where it's not as trackable, and that'll actually make your performance work better." 3. Do it all. Find what works for YOU at YOUR stage "Sampling, getting your product in people's hands. Experiential marketing. You have to do everything well, and then you have to find the mix that works the best for your Brand. And that's going to change over time." 4. Ignoring Brand early on is a deadly trap "So early on you may have to be spending typically more on performance because the dollars really got to work for you. One pitfall is that people ignore brands early on because of that. They get lost in the Meta D2C loophole, and that's like a drug." 5. The Brand has to be able to stand on its own outside of the Meta Loophole "You're only, you're only as good as your last hit as your last click. As soon as you stop paying that money -if it's all DR Advertising based, you don't mean anything to anybody and your Brand can't live on its own" 6. Saying you don't have the money to invest in Brand is a lazy excuse. "That doesn't need to cost a lot of money in the beginning. That's where we learned the guerrilla tricks. You should always be a guerrilla building your Brand. Don't use the excuse of 'oh well, we don't have the funds to build a Brand'. We never had the funds. We built a Brand, so it's not about the resources. Be resourceful. Be creative. Find ways to get your Brand out there" #brand #performance #marketing

Preston Rutherford

17,064 görüntüleme • 1 yıl önce

One of the biggest opportunities is the marketing world right now is the concept of “collectibles marketing” I feel so may brands and businesses must get educated on this asap and even small businesses should find their way in this Lucrative opportunity.. just like sports marketing depts exist in so many places, look for collectible marketing depts to emerge in fortune 500’s over the best decade… I especially think QSR and CPG are primed to explode in this territory of opportunity!
0:58

One of the biggest opportunities is the marketing world right now is the concept of “collectibles marketing” I feel so may brands and businesses must get educated on this asap and even small businesses should find their way in this Lucrative opportunity.. just like sports marketing depts exist in so many places, look for collectible marketing depts to emerge in fortune 500’s over the best decade… I especially think QSR and CPG are primed to explode in this territory of opportunity!

Gary Vaynerchuk

142,103 görüntüleme • 8 ay önce

EP19: Controversial Marketing Takes w/ Andrew Saunders 🔥👀 Summary It's always tough to have a conversation with a veteran who's had experiences that have ranged from NYSE+NASDAQ 100 to Hollywood, and of course, working with marquee projects like SKALE , ,Addressable 🎯 & Arbitrum. In this conversation, he discussed his creative aspirations, the importance of understanding complex marketing systems, and the challenges of building innovative campaigns within large organizations. He emphasized the need for early career marketers to gain diverse experiences and learn from established Web2 marketers to succeed in crypto marketing. He highlighted the talent deficit in the crypto space and the critical role of effective distribution and branding in achieving user retention and growth. Finally, he offered actionable advice for founders looking to enhance their marketing strategies. Takeaways ✅He aspires to create projects that provide creative fulfillment. ✅Understanding organizational dynamics is key to navigating marketing challenges. ✅Growth marketing is fundamentally about performance marketing. ✅The crypto industry faces a significant talent deficit in marketing. ✅Effective distribution is crucial for tech products to succeed. ✅Building a growth strategy requires both analytical and creative approaches. ✅User retention in Web3 is challenging due to high friction in onboarding. ✅Consistent messaging and branding are essential for breaking through market noise. ✅Founders must invest in experienced marketers to drive success. Chapters 00:00 The Journey of a Versatile Marketer 03:06 Innovative Campaigns and Organizational Dynamics 06:01 Building a Growth Strategy in Marketing 09:00 Navigating Career Decisions and Learning Opportunities 11:56 The Talent Deficit in Crypto Marketing 15:01 Anatomy of a Growth Strategy 18:12 Performance Marketing vs. Growth Marketing 27:23 Understanding High-Value Actions in Web3 Marketing 28:13 The Ethics of Metrics Manipulation 30:35 Challenges of Incentive-Based Models 34:36 User Retention Strategies in Web3 38:04 Navigating the Competitive Landscape 40:15 Crafting Unique Brand Narratives 45:51 The Importance of Brand Marketing 51:35 Advice for Founders on Marketing Talent
48:33

EP19: Controversial Marketing Takes w/ Andrew Saunders 🔥👀 Summary It's always tough to have a conversation with a veteran who's had experiences that have ranged from NYSE+NASDAQ 100 to Hollywood, and of course, working with marquee projects like SKALE , ,Addressable 🎯 & Arbitrum. In this conversation, he discussed his creative aspirations, the importance of understanding complex marketing systems, and the challenges of building innovative campaigns within large organizations. He emphasized the need for early career marketers to gain diverse experiences and learn from established Web2 marketers to succeed in crypto marketing. He highlighted the talent deficit in the crypto space and the critical role of effective distribution and branding in achieving user retention and growth. Finally, he offered actionable advice for founders looking to enhance their marketing strategies. Takeaways ✅He aspires to create projects that provide creative fulfillment. ✅Understanding organizational dynamics is key to navigating marketing challenges. ✅Growth marketing is fundamentally about performance marketing. ✅The crypto industry faces a significant talent deficit in marketing. ✅Effective distribution is crucial for tech products to succeed. ✅Building a growth strategy requires both analytical and creative approaches. ✅User retention in Web3 is challenging due to high friction in onboarding. ✅Consistent messaging and branding are essential for breaking through market noise. ✅Founders must invest in experienced marketers to drive success. Chapters 00:00 The Journey of a Versatile Marketer 03:06 Innovative Campaigns and Organizational Dynamics 06:01 Building a Growth Strategy in Marketing 09:00 Navigating Career Decisions and Learning Opportunities 11:56 The Talent Deficit in Crypto Marketing 15:01 Anatomy of a Growth Strategy 18:12 Performance Marketing vs. Growth Marketing 27:23 Understanding High-Value Actions in Web3 Marketing 28:13 The Ethics of Metrics Manipulation 30:35 Challenges of Incentive-Based Models 34:36 User Retention Strategies in Web3 38:04 Navigating the Competitive Landscape 40:15 Crafting Unique Brand Narratives 45:51 The Importance of Brand Marketing 51:35 Advice for Founders on Marketing Talent

Arnav Bhardwaj

57,891 görüntüleme • 1 yıl önce