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🚨 MCDONALD’S JUST UNLEASHED AI PRICING — AND CUSTOMERS ARE FURIOUS AFTER FINDING OUT WHAT THEY’RE DOING McDonald’s just entered the AI pricing game... and once you understand how this technology works, you might not be happy. One customer bought a Big Mac at a McDonald’s in New York... City for $7.17. Then he traveled just two miles up the road to another McDonald’s owned by the same franchisee. $8.05. That’s roughly 11% more for the same burger. The AI-powered pricing technology analyzes massive amounts of restaurant data to recommend what it calls the “optimal price” for individual menu items at individual locations.... including estimates of customer willingness to pay. The technology isn't just asking what a Big Mac should cost. It can help determine how much customers are willing to tolerate paying for it. And Americans are already asking where the hell this ends. Airlines have normalized dynamic pricing for years. Retailers are rolling out electronic shelf labels. Now increasingly sophisticated pricing technology is moving deeper into fast food. If companies can use AI to figure out the absolute most you’re willing to pay before you finally walk away, what do you think is going to happen to prices everywhere?show more

HustleBitch

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41,023 views • 4 days ago •via X (Twitter)

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34 Comments

Pasha Kowal4 days ago

no, Americans are not saying "this was bound to happen". What Americans are saying is, "we are not putting up with this shit, and are not going to be making purchases here anymore".

Brigitta34 days ago

The greed with these companies is insatiable and will destroy them.

Nelson Patino4 days ago

McDonald's, has been complaining about lost revenues, due to insufficient customers, so instead of lowering their prices, they have decided to take advantage of their existing customers.

TYRONE SHOELACES4 days ago

Big Macs have been overpriced trash for 20 years. McDonalds in whole is a fucking joke. For what it costs to eat their poisonous goyslop, you can go to a REAL restaurant and get twice the food for half the price. I honestly dont know how they stay in business.

@Pop_ajoe4 days ago

Simply put, this is discrimination. Your vote is don’t participate. And….don’t ever go back.

Wayne4 days ago

Order a shit load of food then when they tell you the price no matter what it is just walk away

Criaturo4 days ago

Just stop buying from them. That'll make them come around.

John Carlin4 days ago

How aboutnot eating that crap any more? I stopped 3 years ago, and I never have felt better. If enough do, then they will be begging someone to buy their slop!

Stedel3 days ago

A salami sandwich with cheese and w mustard will stay well in a lunch box and is probably under $4.

Ron J3 days ago

I'm not willing to pay anything for their "product" so they can factor that into the pricing dynamics.

Archfrog Viktor4 days ago

Time to go to the hood for my fast food fixes 😎😎😎😎😎

shannon4 days ago

Cash! Cash! No tracking!

18795474 days ago

McDonalds are going to be unhappy when they find people just stop buying their food

FloridaSandy4 days ago

More importantly, the Big Macs are shrinking. You get a bigger burger gif less at RubyTuesday now with fries. But they will start their monopoly game soon and everybody likes gambling. 😀

Al McCarty4 days ago

McDonalds is not Food , it’s chemicals made to look like food .

RussomisicDevil4 days ago

Who eats that shit anyway?

Steven C Nielson3 days ago

Government needs to step in and say this is illegal period.!!!!

TMarie3 days ago

So will they be giving the products away to homeless who have no money?

Glenda4 days ago

Time to boycott

Betsy Ross 20224 days ago

so just don't go anymore. Shouldn't eat that poison anyway!

sof e.4 days ago

the mcdouble was 2.19 last month now its 3.40 and nobody said a word

Maggie_May ☯️4 days ago

Facilitated by the app?

Zorro114 days ago

Hört auf JUNK Zu fressen zwei Wochen lang, das reicht….

JIM MCCLUNG3 days ago

Adaptive pricing is just a form of pricing fraud. All these stupid corporations will be paying billion dollar fines soon.

Berfurd🕉Ⓥ🕊️4 days ago

People just need to make it routine to F with these places. Just roll through and leave while out and about. Stop eating there!

herman mechle3 days ago

Wowie I mean if you get all three people mad at once it could be curtains for the creepy clown

Michael Letze3 days ago

I don’t know why people are eating that shit anymore.

Swift revolution4 days ago

AI should be figuring out the cheapest prices to pay. Sounds like AI is working against the people

Melanie4 days ago

Fuck fast food goyslop anyways

OmegaLogos4 days ago

This is price goudging, and its against the law! I see a lawsuit coming McDonalds way very soon!

NurseMiaAPRN4 days ago

walk away every time

Michael Frobus4 days ago

Yes Absolutely 💯

Wil Ro4 days ago

How about you stop buying @McDonalds its shit food.

eztwitaca3 days ago

You ask online for price, make counter offer, if accepted freeze it for suitable time, then get & buy it.

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🚨 SURVEILLANCE PRICING HAS HIT FAST FOOD — SHAKE SHACK IS JUST THE BEGINNING Shake Shack just got caught quietly raising prices mid-order. Two customers ordered shakes. The moment they went to pay, every single item jumped 50 cents when they chose "no tip." No explanation. Just a “pricing update.” They’re not alone. Wendy’s already announced it will test surge pricing. Chick-fil-A got sued and paid out millions for secretly jacking up delivery menu prices. Now Walmart and other big retailers are rolling out digital shelf labels that can change prices instantly using AI. The end goal? Personalized pricing... where the system charges you a different price than the person standing next to you based on what it knows about you. They’re turning every purchase into a surveillance trap. Would you walk out of a restaurant if the price suddenly changed while you were checking out?

HustleBitch

26,972 views • 1 month ago

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Is Per Seat Pricing Dead in a World of AI: "There are two logical replacements: 1. Value-based pricing. 2. Consumption-based pricing. Talk to customers about consumption based pricing. They do not love it. The problem with value based pricing is customer and vendor have to align on the attribution of value." How do you think about this and the future of pricing in SaaS Marc Benioff Des Traynor Bret Taylor Jesse Zhang

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Harry Stebbings

23,605 views • 11 months ago

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Wall Street Apes

519,327 views • 9 months ago

At my small business, a cone of ice cream costs the same for everyone. But big corporations are using AI surveillance pricing to jack up costs. Same price for the same item. That’s how we do it in NH, and it’s not too much to ask.

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Chris Pappas

67,170 views • 5 months ago

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Wall Street Apes

420,020 views • 10 months ago

I just went down this rabbit hole, and it's so fascinating. So apparently, airlines have been selling your data to competitors for years. Strange right? I know, hear me out... It's called dynamic pricing. Dynamic pricing is when a company charges you a price calculated specifically for you, based on what they know about you, rather than a fixed price everyone sees. Nobody called it surveillance. The mainstream take on dynamic pricing is that it's sinister and new. Corporations secretly watching, jacking up prices, exploiting desperation. That anger is mostly right. Dynamic pricing isn't a bug that crept into capitalism. It's the entire architecture of how information asymmetry becomes profit. Airlines have always charged different people different prices for the same seat. Hotels. Insurance companies. Actuarial profiling predates the internet. What changed isn't the behavior. It's the resolution. Your battery at 8% telling Uber you're stranded is a higher-resolution version of the taxi driver who saw you running in the rain and didn't turn the meter off. The new part is the precision. They know you searched the same flight six times. They know you're on a Mac. They know your zip code and how long you've been sitting on the page. Old dynamic pricing responded to demand. Surveillance pricing responds to you. The counterargument from the market side is real. Personalization can mean discounts. But companies optimizing for revenue will use behavioral data to find the ceiling, not the floor. What are your thoughts? Is this fair or pure greed from big corp? That's a wrap. Li is a gallery for the greatest minds in economics, psychology, and history. Follow if that interests you. We are ONE genius away. -- P.S. I'm building a course on how the world actually works. Not the surface story, but the incentive layer underneath it. Who funds what. Who benefits from what you believe? Why the official explanation is rarely the complete one. Comment "yes" if you're interested in something like this. Waitlist opens soon.

I just went down this rabbit hole, and it's so fascinating. So apparently, airlines have been selling your data to competitors for years. Strange right? I know, hear me out... It's called dynamic pricing. Dynamic pricing is when a company charges you a price calculated specifically for you, based on what they know about you, rather than a fixed price everyone sees. Nobody called it surveillance. The mainstream take on dynamic pricing is that it's sinister and new. Corporations secretly watching, jacking up prices, exploiting desperation. That anger is mostly right. Dynamic pricing isn't a bug that crept into capitalism. It's the entire architecture of how information asymmetry becomes profit. Airlines have always charged different people different prices for the same seat. Hotels. Insurance companies. Actuarial profiling predates the internet. What changed isn't the behavior. It's the resolution. Your battery at 8% telling Uber you're stranded is a higher-resolution version of the taxi driver who saw you running in the rain and didn't turn the meter off. The new part is the precision. They know you searched the same flight six times. They know you're on a Mac. They know your zip code and how long you've been sitting on the page. Old dynamic pricing responded to demand. Surveillance pricing responds to you. The counterargument from the market side is real. Personalization can mean discounts. But companies optimizing for revenue will use behavioral data to find the ceiling, not the floor. What are your thoughts? Is this fair or pure greed from big corp? That's a wrap. Li is a gallery for the greatest minds in economics, psychology, and history. Follow if that interests you. We are ONE genius away. -- P.S. I'm building a course on how the world actually works. Not the surface story, but the incentive layer underneath it. Who funds what. Who benefits from what you believe? Why the official explanation is rarely the complete one. Comment "yes" if you're interested in something like this. Waitlist opens soon.

GeniusThinking

38,698 views • 6 months ago

Gokul (Gokul Rajaram) explains why utility-based software companies like Zendesk are more exposed to AI than systems of record like NetSuite, and why public markets aren't distinguishing between the two: "The software companies that should be the most worried right now is where they are pricing the product based on utility. Zendesk is a good example. Instead of paying for 50 Zendesk seats, you can pay for 20 and I can have 30 AI agents sitting next to Zendesk. For these companies you need to change your pricing model to be based on outcome. It's going to be hard for them to stay public. The companies that are less exposed are ones based on data that has been collected and captured over a period of time. ERP is a great example. There is no compelling reason for someone to put their career at stake by ripping out NetSuite. NetSuite has more time to build AI agents on top of it because they have the data, they can train the AI agent on top of it and bundle it. I think the public markets do not distinguish between these two types of companies." (Jan 2026)

Gokul (Gokul Rajaram) explains why utility-based software companies like Zendesk are more exposed to AI than systems of record like NetSuite, and why public markets aren't distinguishing between the two: "The software companies that should be the most worried right now is where they are pricing the product based on utility. Zendesk is a good example. Instead of paying for 50 Zendesk seats, you can pay for 20 and I can have 30 AI agents sitting next to Zendesk. For these companies you need to change your pricing model to be based on outcome. It's going to be hard for them to stay public. The companies that are less exposed are ones based on data that has been collected and captured over a period of time. ERP is a great example. There is no compelling reason for someone to put their career at stake by ripping out NetSuite. NetSuite has more time to build AI agents on top of it because they have the data, they can train the AI agent on top of it and bundle it. I think the public markets do not distinguish between these two types of companies." (Jan 2026)

Invest Like the Best

63,411 views • 12 days ago

The AI surveillance economy is already here, and most people don’t even know it. Big Tech didn’t just steal our data to violate our privacy. They sold off our data so other companies could charge us higher prices. It is called 𝐒𝐮𝐫𝐯𝐞𝐢𝐥𝐥𝐚𝐧𝐜𝐞 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 where companies now use our data to charge us the maximum price we’re willing to pay. In this AI capitalist surveillance economy, individual customers pay different prices for the exact same goods and services.

The AI surveillance economy is already here, and most people don’t even know it. Big Tech didn’t just steal our data to violate our privacy. They sold off our data so other companies could charge us higher prices. It is called 𝐒𝐮𝐫𝐯𝐞𝐢𝐥𝐥𝐚𝐧𝐜𝐞 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 where companies now use our data to charge us the maximum price we’re willing to pay. In this AI capitalist surveillance economy, individual customers pay different prices for the exact same goods and services.

Power to the People ☭🕊

31,320 views • 1 month ago

Consumer Pricing Investigations finds ‘Surveillance pricing’ is being expanded in America “Could you be paying more for a product than the person right next to you? It's called personalized or surveillance pricing” Walmart filed highly technical patents showing AI technology is going to be used to set prices “Investigation into so-called surveillance or personalized pricing — Companies know there's money to be made by surveilling us, by learning things about us that point to the highest price we're willing to pay. In our test on a Walmart TV, one of our Atlanta price checkers, JP, was given a price over $1,000 while the rest of us were all under $900 — Still to this day, we're inches away from each other, and apparently that's enough for a price difference of $100+” There are documented cases for each of these companies proving they are already using this surveillance pricing Target: Settled a California case for about $5 million after its app raised prices when shoppers were geofenced near a store. One reported example was a TV jumping from about $500 to about $600 in the parking lot Instacart: 2025 Consumer Reports test found identical items at the same store at the same time priced differently for different shoppers, as much as 23% Kroger: Uses loyalty data arm to profile tens of millions of shoppers, including income estimates and give different prices for promotions Uber and Lyft: Algorithmic fares that differ for the same trip at the same time Delta: Uses AI pricing system on a share of domestic flights with plans to expand Tinder: Charged older users substantially more for the same subscription Orbitz: Mac users were steered toward higher priced hotels than PC users Staples: Wall Street Journal testing found higher online prices for the same item when the shopper was farther from a competitor store The Princeton Review: Online prices varied by ZIP code, with higher prices in areas with larger Asian populations Amazon: Also has been caught but said they stopped… JetBlue: Facing a lawsuit alleging surveillance pricing

Wall Street Apes

37,221 views • 5 days ago

NVIDIA CEO Jensen Huang on the future of artificial intelligence: "It is going to be largely optimistic, largely wonderful. There are some use cases that we have to be extremely careful about—as in all great technology. If you look at the progress of technology over the years, electricity, the internet, computers, the automobile, I think we can all, all accept that in each one of those cases, there are situations and cases where we have to be very careful about. So as the creators of this technology, the industry has to be mindful, thoughtful, rigorous about building and advancing this technology properly. This is the first technology in my generation where we invented a new computer technology where it's easier to access than not. For example the computer until now has been programmable for about 30 million people in the world. About 30 million of us know how to program it and apply it to some useful career. Now everybody in the world can program an AI. You just go up to it and just say, 'I'd like to, you know, ask you to do something.' If you're not sure how to use AI, you tell the AI, 'I don't know how to use AI. Tell me how to use AI. How do I, how do I write a program? How do I book a trip? How do I do a research?' And so we've closed the technology divide tremendously, and that's something that's really important to recognize."

NVIDIA CEO Jensen Huang on the future of artificial intelligence: "It is going to be largely optimistic, largely wonderful. There are some use cases that we have to be extremely careful about—as in all great technology. If you look at the progress of technology over the years, electricity, the internet, computers, the automobile, I think we can all, all accept that in each one of those cases, there are situations and cases where we have to be very careful about. So as the creators of this technology, the industry has to be mindful, thoughtful, rigorous about building and advancing this technology properly. This is the first technology in my generation where we invented a new computer technology where it's easier to access than not. For example the computer until now has been programmable for about 30 million people in the world. About 30 million of us know how to program it and apply it to some useful career. Now everybody in the world can program an AI. You just go up to it and just say, 'I'd like to, you know, ask you to do something.' If you're not sure how to use AI, you tell the AI, 'I don't know how to use AI. Tell me how to use AI. How do I, how do I write a program? How do I book a trip? How do I do a research?' And so we've closed the technology divide tremendously, and that's something that's really important to recognize."

Ryan Saavedra

20,105 views • 3 months ago

🚨 OBAMA ON AI: "If we are thinking about AI just in terms of how do we cure cancer or get better energy, you can do that without having agentic AI and having it just roaming free in the internet. The reason you are doing that is because you have to market a product that people will pay money for. That’s a misalignment between what our society needs and the commercial imperatives that these companies are facing, not because necessarily they’re trying to do bad things, but because they’ve got to justify these valuations. So, that’s one more reason why it is really important for us to have a competent government and a serious bipartisan conversation around this issue, and we have to do it fast. And I would encourage voters to pay attention to this. If somebody does not have a serious plan for how to deal with this, then they’re not meeting the moment, and you should probably look for somebody else."

🚨 OBAMA ON AI: "If we are thinking about AI just in terms of how do we cure cancer or get better energy, you can do that without having agentic AI and having it just roaming free in the internet. The reason you are doing that is because you have to market a product that people will pay money for. That’s a misalignment between what our society needs and the commercial imperatives that these companies are facing, not because necessarily they’re trying to do bad things, but because they’ve got to justify these valuations. So, that’s one more reason why it is really important for us to have a competent government and a serious bipartisan conversation around this issue, and we have to do it fast. And I would encourage voters to pay attention to this. If somebody does not have a serious plan for how to deal with this, then they’re not meeting the moment, and you should probably look for somebody else."

MeidasTouch

7,131,221 views • 18 days ago

Walmart manager confirms the store is changing prices of items from the time you pick them up to the time you get to the register “So me and my son went to Walmart to pick up some butter and some other items for my baking, and I grabbed my stuff, and I'm very aware of prices because of how high stuff is. And I go to check out and I start noticing that my prices are higher, and I'm like, okay. So I call the manager over And he comes over and he says, uh, you know, the prices can change from the time you leave the area to the time you get to the register because the computer updates” The manager confirms that just within that couple minutes they’re allowed to change the price According to Walmart they are implementing these digital pricing tags throughout all their stores and the prices can change. The CEO made a statement saying the prices will change but it’s by item, not person. He also said the price changes are supposed to be done outside of customer hours But this is a big issue for many people because with these tags the items can be changed mid-day or based on demand. Yes they’re the same price for everyone but that’s still dynamic pricing This isn’t a conspiracy theory wither, Walmart has been sued by California for issues with pricing like this more than once. So the CEO is saying one thing but what people are seeing in the stores, what their employees are saying and what lawsuits are showing is the opposite

Walmart manager confirms the store is changing prices of items from the time you pick them up to the time you get to the register “So me and my son went to Walmart to pick up some butter and some other items for my baking, and I grabbed my stuff, and I'm very aware of prices because of how high stuff is. And I go to check out and I start noticing that my prices are higher, and I'm like, okay. So I call the manager over And he comes over and he says, uh, you know, the prices can change from the time you leave the area to the time you get to the register because the computer updates” The manager confirms that just within that couple minutes they’re allowed to change the price According to Walmart they are implementing these digital pricing tags throughout all their stores and the prices can change. The CEO made a statement saying the prices will change but it’s by item, not person. He also said the price changes are supposed to be done outside of customer hours But this is a big issue for many people because with these tags the items can be changed mid-day or based on demand. Yes they’re the same price for everyone but that’s still dynamic pricing This isn’t a conspiracy theory wither, Walmart has been sued by California for issues with pricing like this more than once. So the CEO is saying one thing but what people are seeing in the stores, what their employees are saying and what lawsuits are showing is the opposite

Wall Street Apes

434,486 views • 9 days ago

Yesterday I stopped some strangers in the Walmart aisle and asked if these price tags were paper or electronic. “I think they’re paper?” I told them to look closer. I explained how electronic shelf labeling is the first step towards corporations being able to change the price of items in an instant. These are the systems used for dynamic pricing - when corporations change the price for consumers based on shopping behavior and personal data. Technology isn’t the problem. Companies using technology to profit off everyday, working families is. That’s why I wrote House Bill 3959. To ban corporations from using this type of surveillance pricing manipulation. When families are shopping for the same products, on the same shelves, they should be paying the same prices. Instead of prioritizing and protecting working families over corporation profits, Republicans killed this bill in committee. But that just means as Governor I’ll be fighting against corporate greed for everyday people even harder. 🛒

Yesterday I stopped some strangers in the Walmart aisle and asked if these price tags were paper or electronic. “I think they’re paper?” I told them to look closer. I explained how electronic shelf labeling is the first step towards corporations being able to change the price of items in an instant. These are the systems used for dynamic pricing - when corporations change the price for consumers based on shopping behavior and personal data. Technology isn’t the problem. Companies using technology to profit off everyday, working families is. That’s why I wrote House Bill 3959. To ban corporations from using this type of surveillance pricing manipulation. When families are shopping for the same products, on the same shelves, they should be paying the same prices. Instead of prioritizing and protecting working families over corporation profits, Republicans killed this bill in committee. But that just means as Governor I’ll be fighting against corporate greed for everyday people even harder. 🛒

Cyndi Munson

15,887 views • 1 month ago

Gokul explains why outcome-based software companies like Zendesk are more exposed to AI than systems of record like NetSuite, and why public markets are not distinguishing between the two. He argues that the only way AI-native startups can disrupt systems of record is by spending 1-2 years building migration tools to get data off of incumbent platforms. "The software companies that should be the most worried right now is where they are pricing the product based on utility. Zendesk is a good example. Instead of paying for 50 Zendesk seats, you can pay for 20 and I can have 30 AI agents sitting next to Zendesk. For these companies you need to change your pricing model to be based on outcome. It's going to be hard for them to stay public. The companies that are less exposed are ones based on data that has been collected and captured over a period of time. ERP is a great example. There is no compelling reason for someone to put their career at stake by ripping out NetSuite. NetSuite has more time to build AI agents on top of it because they have the data, they can train the AI agent on top of it and bundle it. I think the public markets do not distinguish between these two types of companies."

Gokul explains why outcome-based software companies like Zendesk are more exposed to AI than systems of record like NetSuite, and why public markets are not distinguishing between the two. He argues that the only way AI-native startups can disrupt systems of record is by spending 1-2 years building migration tools to get data off of incumbent platforms. "The software companies that should be the most worried right now is where they are pricing the product based on utility. Zendesk is a good example. Instead of paying for 50 Zendesk seats, you can pay for 20 and I can have 30 AI agents sitting next to Zendesk. For these companies you need to change your pricing model to be based on outcome. It's going to be hard for them to stay public. The companies that are less exposed are ones based on data that has been collected and captured over a period of time. ERP is a great example. There is no compelling reason for someone to put their career at stake by ripping out NetSuite. NetSuite has more time to build AI agents on top of it because they have the data, they can train the AI agent on top of it and bundle it. I think the public markets do not distinguish between these two types of companies."

Patrick OShaughnessy

394,361 views • 8 months ago

Marc Andreessen: “I’m always urging founders to raise prices, raise prices, raise prices.” “We spend a lot of time working with our companies on pricing,” a16z co-founder Marc Andreessen explains. “It’s really this magical art and science that a lot of companies don’t take seriously enough.” Marc continues: “A core principle of pricing is that you don’t want to price by cost if you can avoid it. You want to price by value. Especially when you’re selling to businesses, you want to price as a percentage of the business value you’re creating.” He gives the example of building an AI that can do the job of a programmer, a lawyer, or a radiologist: “Can you price by value and get a percentage of what otherwise would’ve literally been a person? Or equivalently can you price by marginal productivity? If you can take a human doctor and make them much more productive because you give them AI, can you price as a percentage of the productivity uplift?” Marc argues that high prices are under-appreciated by founders: “The naive view on pricing is the lower the pricing, the better it is for the customer. The more sophisticated way of looking at it is that higher prices are often good for the customer because the higher price means the vendor can make the product better, faster. Companies with higher prices and higher margins can actually invest more in R&D and make the product better. Most people who buy things aren’t just looking for the cheapest price. They want something that’s going to work really well.” Marc also emphasizes this point in an interview in Elad Gil’s High Growth Handbook: “What I hear from companies is, ‘Oh, we have an awesome moat, and we’re still going to price our product cheap, because we think that’s somehow going to maximize our business.’ I’m always urging founders to raise prices, raise prices, raise prices. I’m always urging founders to raise prices, raise prices, raise prices. First of all, raising prices is a great way to flesh out whether you actually do have a moat. If you do have a moat, the customers will still buy, because they have to. The definition of a moat is the ability to charge more. And so number one, it’s just a good way to flesh out that topic and really expose it to sunlight. And then number two, companies that charge more can better fund both their distribution efforts and their ongoing R&D efforts. Charging more is a key lever to be able to grow. And the companies that charge more therefore tend to grow faster. That’s counterintuitive to a lot of engineers. A lot of engineers think there’s a one-dimensional relationship between price and value. They have this mental model of commerce like they’re selling rice or something. It’s like, “My product is magical and nobody can replicate it, and I need to price it like it’s a commodity.” No, you don’t. In fact, quite the opposite. If you price it high, then you can fund a much more expensive sales and marketing effort, which means you’re much more likely to win the market, which means you’re much more likely to be able afford to do all the R&D and acquisitions you’re going to want to do. And so we always try to snap people into a two-dimensional mindset, where higher prices equals faster growth.” Video source: a16z (2026)

Marc Andreessen: “I’m always urging founders to raise prices, raise prices, raise prices.” “We spend a lot of time working with our companies on pricing,” a16z co-founder Marc Andreessen explains. “It’s really this magical art and science that a lot of companies don’t take seriously enough.” Marc continues: “A core principle of pricing is that you don’t want to price by cost if you can avoid it. You want to price by value. Especially when you’re selling to businesses, you want to price as a percentage of the business value you’re creating.” He gives the example of building an AI that can do the job of a programmer, a lawyer, or a radiologist: “Can you price by value and get a percentage of what otherwise would’ve literally been a person? Or equivalently can you price by marginal productivity? If you can take a human doctor and make them much more productive because you give them AI, can you price as a percentage of the productivity uplift?” Marc argues that high prices are under-appreciated by founders: “The naive view on pricing is the lower the pricing, the better it is for the customer. The more sophisticated way of looking at it is that higher prices are often good for the customer because the higher price means the vendor can make the product better, faster. Companies with higher prices and higher margins can actually invest more in R&D and make the product better. Most people who buy things aren’t just looking for the cheapest price. They want something that’s going to work really well.” Marc also emphasizes this point in an interview in Elad Gil’s High Growth Handbook: “What I hear from companies is, ‘Oh, we have an awesome moat, and we’re still going to price our product cheap, because we think that’s somehow going to maximize our business.’ I’m always urging founders to raise prices, raise prices, raise prices. I’m always urging founders to raise prices, raise prices, raise prices. First of all, raising prices is a great way to flesh out whether you actually do have a moat. If you do have a moat, the customers will still buy, because they have to. The definition of a moat is the ability to charge more. And so number one, it’s just a good way to flesh out that topic and really expose it to sunlight. And then number two, companies that charge more can better fund both their distribution efforts and their ongoing R&D efforts. Charging more is a key lever to be able to grow. And the companies that charge more therefore tend to grow faster. That’s counterintuitive to a lot of engineers. A lot of engineers think there’s a one-dimensional relationship between price and value. They have this mental model of commerce like they’re selling rice or something. It’s like, “My product is magical and nobody can replicate it, and I need to price it like it’s a commodity.” No, you don’t. In fact, quite the opposite. If you price it high, then you can fund a much more expensive sales and marketing effort, which means you’re much more likely to win the market, which means you’re much more likely to be able afford to do all the R&D and acquisitions you’re going to want to do. And so we always try to snap people into a two-dimensional mindset, where higher prices equals faster growth.” Video source: a16z (2026)

Startup Archive

423,269 views • 8 months ago

🚨 AMERICANS ARE LOSING IT AFTER SEEING WHAT $11 GETS YOU AT A RUSSIAN MCDONALD’S McDonald’s officially left Russia in 2022. Russia basically replaced it with its own version and now Americans are staring at the prices. This woman says she paid about $11 for her entire order. Burgers. Fries. “Village Potatoes.” Multiple items spread across the table. ONLY ELEVEN DOLLARS. She says the menu barely changed after McDonald’s left and claims it actually feels bigger than the American menu, with different potatoes, large wraps and tons of burger options. Meanwhile, Americans are looking at what $11 gets them back home and asking the obvious question: How the hell is fast food this cheap in Russia while Americans are getting destroyed at the drive thru?

🚨 AMERICANS ARE LOSING IT AFTER SEEING WHAT $11 GETS YOU AT A RUSSIAN MCDONALD’S McDonald’s officially left Russia in 2022. Russia basically replaced it with its own version and now Americans are staring at the prices. This woman says she paid about $11 for her entire order. Burgers. Fries. “Village Potatoes.” Multiple items spread across the table. ONLY ELEVEN DOLLARS. She says the menu barely changed after McDonald’s left and claims it actually feels bigger than the American menu, with different potatoes, large wraps and tons of burger options. Meanwhile, Americans are looking at what $11 gets them back home and asking the obvious question: How the hell is fast food this cheap in Russia while Americans are getting destroyed at the drive thru?

HustleBitch

39,627 views • 1 month ago

This is very true. AI integration is both hard and necessary for companies. And AI-native junior employees can drive this adoption. Earlier this year Aaron Levie explained with martin_casado on the a16z podcast how AI fluency is one of the most powerful skills a new grad can have. The real value comes from knowing how to make AI work inside an organization. Most companies, both large and small, are slow to adopt new technology. They need people who can explain what AI can do, show them how to use it, and help them move faster. If you are fluent in AI, you can be that person. You can walk into a company, spot the areas where AI can save time or create new opportunities, and make it happen. That is a wedge into your first job and a way to stand out from everyone else.

This is very true. AI integration is both hard and necessary for companies. And AI-native junior employees can drive this adoption. Earlier this year Aaron Levie explained with martin_casado on the a16z podcast how AI fluency is one of the most powerful skills a new grad can have. The real value comes from knowing how to make AI work inside an organization. Most companies, both large and small, are slow to adopt new technology. They need people who can explain what AI can do, show them how to use it, and help them move faster. If you are fluent in AI, you can be that person. You can walk into a company, spot the areas where AI can save time or create new opportunities, and make it happen. That is a wedge into your first job and a way to stand out from everyone else.

a16z

366,027 views • 1 year ago

🚨 THEY’RE PINGING YOUR PHONE TO CHANGE PRICES IN REAL TIME Major retailers are quietly testing AI-driven dynamic pricing with tech that reads your location, data, and proximity to the store before deciding what you pay. Every ping from your phone ... GPS, Bluetooth, Wi-Fi, app activity, all of it feeds an algorithm that decides your “value.” The closer you get, the higher it goes. They call it personalized pricing. You’d call it being tracked and charged for who the system thinks you are. Same item. Different people. Different prices. So when your total jumps the second you walk in - is that inflation, or surveillance disguised as a sale?

🚨 THEY’RE PINGING YOUR PHONE TO CHANGE PRICES IN REAL TIME Major retailers are quietly testing AI-driven dynamic pricing with tech that reads your location, data, and proximity to the store before deciding what you pay. Every ping from your phone ... GPS, Bluetooth, Wi-Fi, app activity, all of it feeds an algorithm that decides your “value.” The closer you get, the higher it goes. They call it personalized pricing. You’d call it being tracked and charged for who the system thinks you are. Same item. Different people. Different prices. So when your total jumps the second you walk in - is that inflation, or surveillance disguised as a sale?

HustleBitch

76,290 views • 10 months ago

🚨 WENDY’S FIRED THE GUY WHO MOCKED MCDONALD’S — THEN HIRED A MCDONALD’S EXEC TO REPLACE HIM Wendy’s used to flex on McDonald’s. Their U.S. president even went on camera eating a Baconator and bragging that Wendy’s machines actually work. Now that same guy is gone. Wendy’s replaced him with an executive from McDonald’s after the brand started sliding fast. The CEO has already admitted they cut quality in the name of efficiency and cost savings. The result: Burger King has taken Wendy’s spot as the No. 2 burger chain. Now they’re promising a menu overhaul and better ingredients. People are calling it proof that customers can force these companies to stop serving cheaper food. The same anger is spreading to other chains. Longtime Chick-fil-A fans are posting videos saying the nuggets don’t even taste like real chicken anymore. Customers are looking at higher prices and asking a simple question: If fast food isn't cheap anymore, why should anyone tolerate the quality getting WORSE?

HustleBitch

29,643 views • 1 month ago