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Most marketers are optimizing for a version of Google that no longer exists. Google isn't organizing web pages anymore. It's built a database of 54 billion real-world entities, and if your brand isn't clearly defined inside that system, you're invisible to ChatGPT, Perplexity, and Google's AI overviews no matter... show more

Neil Patel

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20,128 Aufrufe • vor 4 Monaten •via X (Twitter)

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Here's how to track your "AI visibility" across ChatGPT, Perplexity and Google’s AI Overviews: [Watch the 3-min video] Ahrefs' Brand Radar runs on a massive database of prompts: 🔸 957k ChatGPT prompts 🔸 953.5k Perplexity prompts 🔸 76.7M AI Overviews This gives you an instant snapshot of your brand’s presence across the three most popular “AI search engines” - and shows how you stack up against your competitors. You can then filter for LLM outputs where your competitors are mentioned but your brand is not, and use that data to inform your product, content and PR strategies. Check it out and let us know what you think! 👀

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I've been watching organic traffic drop across hundreds of client accounts while rankings stay perfectly stable, and I need to tell you exactly what's happening and why it won't reverse. Google is not broken. Google is doing this on purpose because ChatGPT and other AI systems forced them to keep users on the search results page instead of sending them to yours. The new game is not about ranking number one. It's about being cited inside AI-generated answers on Google, ChatGPT, Perplexity, and Gemini, and the brands winning that game built their presence across the entire internet, not just their own website. If you are still reporting keyword rankings to your executive team, you are measuring a game that already ended.

I've been watching organic traffic drop across hundreds of client accounts while rankings stay perfectly stable, and I need to tell you exactly what's happening and why it won't reverse. Google is not broken. Google is doing this on purpose because ChatGPT and other AI systems forced them to keep users on the search results page instead of sending them to yours. The new game is not about ranking number one. It's about being cited inside AI-generated answers on Google, ChatGPT, Perplexity, and Gemini, and the brands winning that game built their presence across the entire internet, not just their own website. If you are still reporting keyword rankings to your executive team, you are measuring a game that already ended.

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I sat down with Robby Stein (Robby Stein), Google’s VP of Product for Search, at Google I/O. Robby is one of the most interesting product leaders in tech: he helped build Instagram Stories, Reels and Close Friends, and now leads core Google Search products including AI Overviews, AI Mode, Lens and ranking. We talked about one of the biggest shifts in the history of the web: Google Search becoming AI-native. Topics we covered: • AI Mode and whether it is an evolution of Search or a reinvention of it • how Google breaks complex questions into multiple searches behind the scenes • why AI search is much more expensive to run than traditional search • whether Google’s TPUs and infrastructure give it an advantage no one else can match • why Search volume is growing instead of being cannibalized by AI • the tension between great AI answers and traffic for publishers • how Google decides which sources and links to show • what a better internet could look like if AI Search works as intended The big question behind the whole conversation: If Google gives you the answer directly, what happens to the link-based web? A small caveat: sadly the microphones didnt work properly. Therefore the audio quality in this episode isn't perfect due to a recording issue - we appreciate your understanding.

I sat down with Robby Stein (Robby Stein), Google’s VP of Product for Search, at Google I/O. Robby is one of the most interesting product leaders in tech: he helped build Instagram Stories, Reels and Close Friends, and now leads core Google Search products including AI Overviews, AI Mode, Lens and ranking. We talked about one of the biggest shifts in the history of the web: Google Search becoming AI-native. Topics we covered: • AI Mode and whether it is an evolution of Search or a reinvention of it • how Google breaks complex questions into multiple searches behind the scenes • why AI search is much more expensive to run than traditional search • whether Google’s TPUs and infrastructure give it an advantage no one else can match • why Search volume is growing instead of being cannibalized by AI • the tension between great AI answers and traffic for publishers • how Google decides which sources and links to show • what a better internet could look like if AI Search works as intended The big question behind the whole conversation: If Google gives you the answer directly, what happens to the link-based web? A small caveat: sadly the microphones didnt work properly. Therefore the audio quality in this episode isn't perfect due to a recording issue - we appreciate your understanding.

Chubby♨️

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Introducing 𝗔𝗜 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 - ChatGPT, Gemini, and other AI systems crawl your site daily, yet Google Analytics shows NOTHING. We reveal this invisible traffic, showing exactly which AI systems visit your content, which pages they value most, and how to optimize for those. 100% Free. 𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: Your current analytics is blind to AI: - ChatGPT, gemini, Claude, etc crawl your site daily — Google Analytics shows NOTHING - Your content gets used in AI responses with zero attribution 𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 - Server-Side Tracking: 1. Complete AI Crawler Visibility: Track visits from all major AI platforms 2. Content Performance Analysis: Identify which pages AI systems value most 𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗶𝘁 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹? - Works at the server level - captures AI visits that JavaScript-based analytics miss completely - Distinguishes between platforms - knows exactly which AI system is accessing your content - Zero performance impact - no code changes to your pages, no site slowdowns This is Free. Link is in the comments.

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AI search is changing faster than most marketers realize. ChatGPT is evolving from a simple Q&A tool into a full discovery engine, and in 2026, the algorithm is getting its biggest shift yet. In this video, I break down the 8 major SEO updates that I believe ChatGPT will make that will change how brands get ranked, cited, and recommended inside ChatGPT. If you run a business, create content, or rely on AI for visibility… you need to understand these shifts before they happen.

AI search is changing faster than most marketers realize. ChatGPT is evolving from a simple Q&A tool into a full discovery engine, and in 2026, the algorithm is getting its biggest shift yet. In this video, I break down the 8 major SEO updates that I believe ChatGPT will make that will change how brands get ranked, cited, and recommended inside ChatGPT. If you run a business, create content, or rely on AI for visibility… you need to understand these shifts before they happen.

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This idea is either extremely smart or an extremely stupid—no in-between. What if your LLM is your search engine? How would you look like inside it? Forget about Perplexity, DeepResearch. What if LLM is your entire Google? Pagination, links and everything - just like the old days: no chat UI, classic Google vibe. If you're unsure what's that mean, watch the demo video below first. We call it LLM-as-SERP (Search Engine Results Page).

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Neil Patel

16,222 Aufrufe • vor 27 Tagen

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Travis Kalanick: Tesla is the Google of the Physical AI Era “I like to break down the physical AI stack: (it) includes computation, a physical AI model, all the things you think of.” “What about land? Development? That should be in that stack. What about chemistry? That needs to be in the stack. Manufacturing needs to be a stack.” “When you look at the stack, you're like, ‘Damn, Tesla's got this sh*t.’ They are the Google of this era.” “What I mean by that is, if you were doing a startup in the 2000s, the first question you would get is, ‘Why isn't Google gonna kill you?’ Or, ‘Why isn't Google just gonna do it?’ They’re not even gonna know that they killed you.” “And before that, it was Microsoft in the late 90s. Uber had a time, 2010s.” “But in the physical AI space, that's sort of a Tesla thing.” -------------------------------------------- Thanks to our partner for making this happen!: EY (EY) Austin vibes meet AI innovation. Thanks to EY for co‑hosting with us at #SXSW. Discover what executives are saying about AI transformation in the latest AI Pulse Survey.

The All-In Podcast

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