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Most marketers are optimizing for a version of Google that no longer exists. Google isn't organizing web pages anymore. It's built a database of 54 billion real-world entities, and if your brand isn't clearly defined inside that system, you're invisible to ChatGPT, Perplexity, and Google's AI overviews no matter... show more

Neil Patel

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20,128 views • 6 months ago •via X (Twitter)

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Google told us how search would change back in 2015, and most of us ignored it because keyword matching still worked. It doesn't anymore. In this video I break down why your Google ranking and your AI visibility are now two separate scores, why AI pulls most of its citations from outside Google's top results, and how to shift from writing for keywords to answering the real moment behind a search. I also walk through the two-part system for getting cited and a simple plan you can run this week.

Google told us how search would change back in 2015, and most of us ignored it because keyword matching still worked. It doesn't anymore. In this video I break down why your Google ranking and your AI visibility are now two separate scores, why AI pulls most of its citations from outside Google's top results, and how to shift from writing for keywords to answering the real moment behind a search. I also walk through the two-part system for getting cited and a simple plan you can run this week.

Neil Patel

10,080 views • 3 months ago

Here's how to track your "AI visibility" across ChatGPT, Perplexity and Google’s AI Overviews: [Watch the 3-min video] Ahrefs' Brand Radar runs on a massive database of prompts: 🔸 957k ChatGPT prompts 🔸 953.5k Perplexity prompts 🔸 76.7M AI Overviews This gives you an instant snapshot of your brand’s presence across the three most popular “AI search engines” - and shows how you stack up against your competitors. You can then filter for LLM outputs where your competitors are mentioned but your brand is not, and use that data to inform your product, content and PR strategies. Check it out and let us know what you think! 👀

Ahrefs

209,133 views • 1 year ago

I've been watching organic traffic drop across hundreds of client accounts while rankings stay perfectly stable, and I need to tell you exactly what's happening and why it won't reverse. Google is not broken. Google is doing this on purpose because ChatGPT and other AI systems forced them to keep users on the search results page instead of sending them to yours. The new game is not about ranking number one. It's about being cited inside AI-generated answers on Google, ChatGPT, Perplexity, and Gemini, and the brands winning that game built their presence across the entire internet, not just their own website. If you are still reporting keyword rankings to your executive team, you are measuring a game that already ended.

I've been watching organic traffic drop across hundreds of client accounts while rankings stay perfectly stable, and I need to tell you exactly what's happening and why it won't reverse. Google is not broken. Google is doing this on purpose because ChatGPT and other AI systems forced them to keep users on the search results page instead of sending them to yours. The new game is not about ranking number one. It's about being cited inside AI-generated answers on Google, ChatGPT, Perplexity, and Gemini, and the brands winning that game built their presence across the entire internet, not just their own website. If you are still reporting keyword rankings to your executive team, you are measuring a game that already ended.

Neil Patel

32,381 views • 4 months ago

I sat down with Robby Stein (Robby Stein), Google’s VP of Product for Search, at Google I/O. Robby is one of the most interesting product leaders in tech: he helped build Instagram Stories, Reels and Close Friends, and now leads core Google Search products including AI Overviews, AI Mode, Lens and ranking. We talked about one of the biggest shifts in the history of the web: Google Search becoming AI-native. Topics we covered: • AI Mode and whether it is an evolution of Search or a reinvention of it • how Google breaks complex questions into multiple searches behind the scenes • why AI search is much more expensive to run than traditional search • whether Google’s TPUs and infrastructure give it an advantage no one else can match • why Search volume is growing instead of being cannibalized by AI • the tension between great AI answers and traffic for publishers • how Google decides which sources and links to show • what a better internet could look like if AI Search works as intended The big question behind the whole conversation: If Google gives you the answer directly, what happens to the link-based web? A small caveat: sadly the microphones didnt work properly. Therefore the audio quality in this episode isn't perfect due to a recording issue - we appreciate your understanding.

I sat down with Robby Stein (Robby Stein), Google’s VP of Product for Search, at Google I/O. Robby is one of the most interesting product leaders in tech: he helped build Instagram Stories, Reels and Close Friends, and now leads core Google Search products including AI Overviews, AI Mode, Lens and ranking. We talked about one of the biggest shifts in the history of the web: Google Search becoming AI-native. Topics we covered: • AI Mode and whether it is an evolution of Search or a reinvention of it • how Google breaks complex questions into multiple searches behind the scenes • why AI search is much more expensive to run than traditional search • whether Google’s TPUs and infrastructure give it an advantage no one else can match • why Search volume is growing instead of being cannibalized by AI • the tension between great AI answers and traffic for publishers • how Google decides which sources and links to show • what a better internet could look like if AI Search works as intended The big question behind the whole conversation: If Google gives you the answer directly, what happens to the link-based web? A small caveat: sadly the microphones didnt work properly. Therefore the audio quality in this episode isn't perfect due to a recording issue - we appreciate your understanding.

Chubby♨️

30,486 views • 4 months ago

SEO isn't dead. But it's not enough anymore. The way people search has fundamentally changed. Instead of typing into Google and clicking links, they're asking AI directly: → "What's the best CRM for startups?" → "Which project management tool should I use?" → "What are the best SEO tools?" ChatGPT, Gemini, Claude, Perplexity - they're generating answers. And if your brand isn't in those answers? You're invisible during an increasing number of customer journeys. That's why I've been watching Blazly AI's approach. They just launched two tools that work together to solve this: Blazly AI GEO helps brands get discovered and recommended by AI. Think of it as SEO for AI-powered search. It tracks visibility across ChatGPT, Gemini, Claude, Perplexity, and Grok, and shows you exactly how to improve it. Blazly AI Backlinker helps build the authority signals that make AI trust your brand. It automates backlink generation from prospecting to outreach to guest post creation — all from one workflow. Here's how they work together: ↳ GEO tells you where AI can't find you ↳ Backlinker builds the authority that fixes that ↳ Visibility + Authority = AI recommendations Simple analogy: GEO helps AI notice your brand. Backlinker helps AI trust your brand. What this actually means: ✓ Track AI visibility scores across every major LLM ✓ Find high-intent prompts customers are asking AI ✓ Build quality backlinks without the spreadsheets and manual outreach ✓ Get recommended when people ask AI about your category The future of search isn't just Google anymore. It's AI engines recommending trusted sources. 👉 Visibility alone isn't enough. Authority still matters. 📌 Get discovered by AI → Blazly AI Backlinker is live on ProductHunt right now: 🔄 Repost if you've ever sent 50 cold emails and heard back from exactly zero. — #SEO #Backlinks #LinkBuilding #GrowthMarketing #Blazly #ProductHunt

Anuj

12,282 views • 3 months ago

Introducing 𝗔𝗜 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 - ChatGPT, Gemini, and other AI systems crawl your site daily, yet Google Analytics shows NOTHING. We reveal this invisible traffic, showing exactly which AI systems visit your content, which pages they value most, and how to optimize for those. 100% Free. 𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: Your current analytics is blind to AI: - ChatGPT, gemini, Claude, etc crawl your site daily — Google Analytics shows NOTHING - Your content gets used in AI responses with zero attribution 𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 - Server-Side Tracking: 1. Complete AI Crawler Visibility: Track visits from all major AI platforms 2. Content Performance Analysis: Identify which pages AI systems value most 𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗶𝘁 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹? - Works at the server level - captures AI visits that JavaScript-based analytics miss completely - Distinguishes between platforms - knows exactly which AI system is accessing your content - Zero performance impact - no code changes to your pages, no site slowdowns This is Free. Link is in the comments.

Introducing 𝗔𝗜 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 - ChatGPT, Gemini, and other AI systems crawl your site daily, yet Google Analytics shows NOTHING. We reveal this invisible traffic, showing exactly which AI systems visit your content, which pages they value most, and how to optimize for those. 100% Free. 𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: Your current analytics is blind to AI: - ChatGPT, gemini, Claude, etc crawl your site daily — Google Analytics shows NOTHING - Your content gets used in AI responses with zero attribution 𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 - Server-Side Tracking: 1. Complete AI Crawler Visibility: Track visits from all major AI platforms 2. Content Performance Analysis: Identify which pages AI systems value most 𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗶𝘁 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹? - Works at the server level - captures AI visits that JavaScript-based analytics miss completely - Distinguishes between platforms - knows exactly which AI system is accessing your content - Zero performance impact - no code changes to your pages, no site slowdowns This is Free. Link is in the comments.

Samanyou Garg

975,322 views • 1 year ago

J-Cal Explains Why Google is UNDERRATED in AI 👀 On E227, the besties discussed Google's value in a post-search world if AI replaces traditional search. @jason broke down why he thinks Google is being slept on: "I think there's a chance that we're underestimating the power of Google's ad network right now." "They have four or five products that are one or two billion users per month. You have YouTube, Google Docs, Android." "They have such a data advantage and such a deep integration into people's lives because they use three or four services, I think Google's gonna figure this out." "It's quite possible that knowing your queries in Gemini, knowing what you're doing in Calendar, knowing what you're watching on YouTube could lead to a stream of more targeted ads that do better and are more valuable." "We've been seeing a number of startups that are figuring out how to use your queries and what you're doing in AI to present to you search results." "So imagine you're doing a Gemini search and on the side of it, it's giving you a rolling list of ads or offers that you might be more interested in." "That could be a better advertising product than even search itself." "I think YouTube search is the place to go all-in." "Right now, when you do a YouTube search, it just gives you 10 links, right? It just gives you that rolling thing." "You should be able to ask a question to YouTube, and you should be able to ask questions to your calendar." "You should be able to say, who have I met with over the last 10 years? Who I'm no longer in touch with and what are they up to?" "And it should do a Gemini search inside of Google Calendar. It's very light right now." "And then if you did that on YouTube, this would train people at the point of pain in a very deep way without sacrificing Google Search queries too aggressively."

J-Cal Explains Why Google is UNDERRATED in AI 👀 On E227, the besties discussed Google's value in a post-search world if AI replaces traditional search. @jason broke down why he thinks Google is being slept on: "I think there's a chance that we're underestimating the power of Google's ad network right now." "They have four or five products that are one or two billion users per month. You have YouTube, Google Docs, Android." "They have such a data advantage and such a deep integration into people's lives because they use three or four services, I think Google's gonna figure this out." "It's quite possible that knowing your queries in Gemini, knowing what you're doing in Calendar, knowing what you're watching on YouTube could lead to a stream of more targeted ads that do better and are more valuable." "We've been seeing a number of startups that are figuring out how to use your queries and what you're doing in AI to present to you search results." "So imagine you're doing a Gemini search and on the side of it, it's giving you a rolling list of ads or offers that you might be more interested in." "That could be a better advertising product than even search itself." "I think YouTube search is the place to go all-in." "Right now, when you do a YouTube search, it just gives you 10 links, right? It just gives you that rolling thing." "You should be able to ask a question to YouTube, and you should be able to ask questions to your calendar." "You should be able to say, who have I met with over the last 10 years? Who I'm no longer in touch with and what are they up to?" "And it should do a Gemini search inside of Google Calendar. It's very light right now." "And then if you did that on YouTube, this would train people at the point of pain in a very deep way without sacrificing Google Search queries too aggressively."

The All-In Podcast

58,275 views • 1 year ago

This is why it’s such a huge deal that Wikipedia is Woke and full of bias leftist propaganda Wikipedia is one of the most cited sources for AI. It’s a top source by Google Search, Google AI Overviews, ChatGPT, Anthropic's Claude, Perplexity, Siri, Alexa and more Multiple studies show it accounts for a huge portion of citations in AI models, as many as 27% in some ChatGPT analyses It gets even worse, Google frequently places Wikipedia at the top of results, in Knowledge Panels, and in AI summaries for a vast majority of informational and topic searches Co-founder Larry Sanger has publicly stated the site has a significant left-leaning bias It’s horrifying to think that this much information from woke Wikipedia is being pulled by AI and used in their outputs This is so serious that we need intervention At the very least we need Search engines & AI diversification Google, Perplexity, ChatGPT, Claude and everyone else should reduce reliance on Wikipedia as a primary source and pull from a wider range of reputable references Wikipedia is not even close to being neutral on many topics

This is why it’s such a huge deal that Wikipedia is Woke and full of bias leftist propaganda Wikipedia is one of the most cited sources for AI. It’s a top source by Google Search, Google AI Overviews, ChatGPT, Anthropic's Claude, Perplexity, Siri, Alexa and more Multiple studies show it accounts for a huge portion of citations in AI models, as many as 27% in some ChatGPT analyses It gets even worse, Google frequently places Wikipedia at the top of results, in Knowledge Panels, and in AI summaries for a vast majority of informational and topic searches Co-founder Larry Sanger has publicly stated the site has a significant left-leaning bias It’s horrifying to think that this much information from woke Wikipedia is being pulled by AI and used in their outputs This is so serious that we need intervention At the very least we need Search engines & AI diversification Google, Perplexity, ChatGPT, Claude and everyone else should reduce reliance on Wikipedia as a primary source and pull from a wider range of reputable references Wikipedia is not even close to being neutral on many topics

Wall Street Apes

21,630 views • 4 months ago

AI search is changing faster than most marketers realize. ChatGPT is evolving from a simple Q&A tool into a full discovery engine, and in 2026, the algorithm is getting its biggest shift yet. In this video, I break down the 8 major SEO updates that I believe ChatGPT will make that will change how brands get ranked, cited, and recommended inside ChatGPT. If you run a business, create content, or rely on AI for visibility… you need to understand these shifts before they happen.

AI search is changing faster than most marketers realize. ChatGPT is evolving from a simple Q&A tool into a full discovery engine, and in 2026, the algorithm is getting its biggest shift yet. In this video, I break down the 8 major SEO updates that I believe ChatGPT will make that will change how brands get ranked, cited, and recommended inside ChatGPT. If you run a business, create content, or rely on AI for visibility… you need to understand these shifts before they happen.

Neil Patel

30,603 views • 10 months ago

Perplexity’s hidden ranking signals just leaked, and they don’t look anything like Google’s. If you’re still optimizing for keywords, you’re already falling behind. Here’s what you’ll discover in this breakdown: - AI vs. Keywords: Stop chasing tactics machines no longer value. - Quality Over Quantity: Why Perplexity traffic converts better than ChatGPT’s. - Discovery Advantage: How to get surfaced before customers even search. - Content Memory: The key to making AI keep recommending you. - Authority Clusters: How to link your blogs, YouTube, and Reddit into one expert profile. Most marketers will ignore this shift until it’s too late. Watch now to see how to future-proof your brand against AI search.

Neil Patel

25,019 views • 1 year ago

Google is about to rewrite the rules of online business. For the first time in 25 years, they are changing the way ads work by fully integrating them into AI Mode. This is not just another update. It is a seismic shift in how people search, shop, and buy online. In this video, I break down what this means for marketers, founders, and business owners and show you how to position your brand to win in this new AI-driven era.

Neil Patel

16,043 views • 1 year ago

You can rank #1 on Google and still lose more than half your clicks. Most brands haven't noticed yet. For 25 years the internet ran on one deal: you give Google your content, Google sends you traffic. That deal is breaking. Our data shows organic click through rates falling by as much as 61%, top ranking pages down 58% in the 2026 update, and zero click behavior climbing from 53% to 72%. In this video, I break down the exact four step machine Google now uses to turn your best work into one AI answer, why your visibility can keep rising while your traffic falls, and the four assets no platform can ever take from you. This is the same shift my team at NP Digital is helping brands adapt to as search moves from clicks to AI answers. If your strategy still assumes 2024 click behavior, this is where to start. If you'd rather have us adapt your full strategy across SEO, AI search, content, and paid media, that's what we do at

You can rank #1 on Google and still lose more than half your clicks. Most brands haven't noticed yet. For 25 years the internet ran on one deal: you give Google your content, Google sends you traffic. That deal is breaking. Our data shows organic click through rates falling by as much as 61%, top ranking pages down 58% in the 2026 update, and zero click behavior climbing from 53% to 72%. In this video, I break down the exact four step machine Google now uses to turn your best work into one AI answer, why your visibility can keep rising while your traffic falls, and the four assets no platform can ever take from you. This is the same shift my team at NP Digital is helping brands adapt to as search moves from clicks to AI answers. If your strategy still assumes 2024 click behavior, this is where to start. If you'd rather have us adapt your full strategy across SEO, AI search, content, and paid media, that's what we do at

Neil Patel

10,375 views • 20 days ago

This idea is either extremely smart or an extremely stupid—no in-between. What if your LLM *is* your search engine? How would you look like inside it? Forget about Perplexity, DeepResearch. What if LLM is your entire Google? Pagination, links and everything - just like the old days: no chat UI, classic Google vibe. If you're unsure what's that mean, watch the demo video below first. We call it LLM-as-SERP (Search Engine Results Page).

This idea is either extremely smart or an extremely stupid—no in-between. What if your LLM is your search engine? How would you look like inside it? Forget about Perplexity, DeepResearch. What if LLM is your entire Google? Pagination, links and everything - just like the old days: no chat UI, classic Google vibe. If you're unsure what's that mean, watch the demo video below first. We call it LLM-as-SERP (Search Engine Results Page).

Jina AI

73,960 views • 1 year ago

SEO spent 20 years training its own replacement. Marketers did exactly what Google asked, answer the question better than anyone, and got so good at it that Google no longer needs to send you the visitor. It just reads your work out loud. This video breaks down why the old scoreboard of rank, click, and traffic flipped upside down, why what the rest of the internet says about you now moves AI more than your own pages, and why the real job today is becoming the trusted answer instead of chasing the click. If your reports show dead pages that are actually being read back to people every day, this explains what's really going on.

SEO spent 20 years training its own replacement. Marketers did exactly what Google asked, answer the question better than anyone, and got so good at it that Google no longer needs to send you the visitor. It just reads your work out loud. This video breaks down why the old scoreboard of rank, click, and traffic flipped upside down, why what the rest of the internet says about you now moves AI more than your own pages, and why the real job today is becoming the trusted answer instead of chasing the click. If your reports show dead pages that are actually being read back to people every day, this explains what's really going on.

Neil Patel

15,347 views • 2 months ago

15-year-old American made $14,000 in his first month selling a service most marketers have never even heard of. Every time someone searches for a business on Google - the first thing they see is an AI response, not a website and not an ad. ChatGPT gives 5-6 recommendations and if a business isn't there - the customer goes to a competitor without a single click. His secret - AI visibility. He optimized local businesses to appear in ChatGPT responses, Google AI Overview and Meta AI instead of paying for ads that no longer work. He'd walk up to a business owner, show them that their business didn't appear in AI responses and ask if they wanted to fix it. Almost everyone said yes immediately. 8 clients at $800 in the first month, 20 clients in the second - because every satisfied client referred him to someone else. This isn't a marketing problem - it's a visibility problem. And he was the only one solving it in his city.

15-year-old American made $14,000 in his first month selling a service most marketers have never even heard of. Every time someone searches for a business on Google - the first thing they see is an AI response, not a website and not an ad. ChatGPT gives 5-6 recommendations and if a business isn't there - the customer goes to a competitor without a single click. His secret - AI visibility. He optimized local businesses to appear in ChatGPT responses, Google AI Overview and Meta AI instead of paying for ads that no longer work. He'd walk up to a business owner, show them that their business didn't appear in AI responses and ask if they wanted to fix it. Almost everyone said yes immediately. 8 clients at $800 in the first month, 20 clients in the second - because every satisfied client referred him to someone else. This isn't a marketing problem - it's a visibility problem. And he was the only one solving it in his city.

Noisy

43,348 views • 5 months ago

Google just broke the wall between SEO and paid ads, and most businesses have no idea it happened. I've run hundreds of tests across our agency after this update, and the same eight problems keep showing up in the sites that are losing ground to competitors in both organic and paid. In this video, I walk you through every fix step by step, from page speed and website copy to schema markup and trust signals, so your site works with Google's AI instead of against it.

Google just broke the wall between SEO and paid ads, and most businesses have no idea it happened. I've run hundreds of tests across our agency after this update, and the same eight problems keep showing up in the sites that are losing ground to competitors in both organic and paid. In this video, I walk you through every fix step by step, from page speed and website copy to schema markup and trust signals, so your site works with Google's AI instead of against it.

Neil Patel

23,347 views • 5 months ago

AI Overviews are showing up for more and more searches. And when they do, fewer people click. That’s the part everyone is panicking about. Google gives the answer right there, so the user doesn’t always need to visit your site. But SEO is not dead. The game just changed. Because now your job is not only to rank on Google. Your job is to become the source AI trusts enough to recommend. That means showing up in Google AI Overviews, ChatGPT, Perplexity, Gemini, and all the other places people are asking questions. This is why tools like Ubersuggest matter even more now. You can use it to see what people are searching for, what questions they’re asking, what competitors rank for, and where your content gaps are. Then you turn that into better answers. Not generic blog posts. Real expertise. Real examples. Clear explanations. Content that both humans and AI can understand, trust, and cite. And your website still matters because that’s where attention turns into action. AI can summarize information. But it does not close the deal for you. It does not build the relationship. It does not replace your proof, your offer, or your brand. So save this action plan.

Neil Patel

10,260 views • 2 months ago

we built the most advanced ai visibility platform. why? because brands are showing up on google but getting ignored by chatgpt, perplexity, and ai overviews. that’s a big problem. you don’t just need to rank — you need to exist where users are actually asking questions now. this tool helps you: – track where your or your client's brand gets mentioned (or not) – see your ai visibility % + market share – gives drill-down views into things like prompts, answers, citations and more – benchmark competitors and then helps you take action by: – helping you find missing citations and prompts – generating GEO+SEO optimized content to fill the gaps – optimizing existing content basically: everything google analytics + ahrefs won’t show you. 🔗 comment "AI visibility" in the comment to get access

Samanyou Garg

354,796 views • 1 year ago