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Most marketers are optimizing for a version of Google that no longer exists. Google isn't organizing web pages anymore. It's built a database of 54 billion real-world entities, and if your brand isn't clearly defined inside that system, you're invisible to ChatGPT, Perplexity, and Google's AI overviews no matter... show more

Neil Patel

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20,128 görüntüleme • 4 ay önce •via X (Twitter)

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Here's how to track your "AI visibility" across ChatGPT, Perplexity and Google’s AI Overviews: [Watch the 3-min video] Ahrefs' Brand Radar runs on a massive database of prompts: 🔸 957k ChatGPT prompts 🔸 953.5k Perplexity prompts 🔸 76.7M AI Overviews This gives you an instant snapshot of your brand’s presence across the three most popular “AI search engines” - and shows how you stack up against your competitors. You can then filter for LLM outputs where your competitors are mentioned but your brand is not, and use that data to inform your product, content and PR strategies. Check it out and let us know what you think! 👀

Ahrefs

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I've been watching organic traffic drop across hundreds of client accounts while rankings stay perfectly stable, and I need to tell you exactly what's happening and why it won't reverse. Google is not broken. Google is doing this on purpose because ChatGPT and other AI systems forced them to keep users on the search results page instead of sending them to yours. The new game is not about ranking number one. It's about being cited inside AI-generated answers on Google, ChatGPT, Perplexity, and Gemini, and the brands winning that game built their presence across the entire internet, not just their own website. If you are still reporting keyword rankings to your executive team, you are measuring a game that already ended.

I've been watching organic traffic drop across hundreds of client accounts while rankings stay perfectly stable, and I need to tell you exactly what's happening and why it won't reverse. Google is not broken. Google is doing this on purpose because ChatGPT and other AI systems forced them to keep users on the search results page instead of sending them to yours. The new game is not about ranking number one. It's about being cited inside AI-generated answers on Google, ChatGPT, Perplexity, and Gemini, and the brands winning that game built their presence across the entire internet, not just their own website. If you are still reporting keyword rankings to your executive team, you are measuring a game that already ended.

Neil Patel

32,261 görüntüleme • 3 ay önce

I sat down with Robby Stein (Robby Stein), Google’s VP of Product for Search, at Google I/O. Robby is one of the most interesting product leaders in tech: he helped build Instagram Stories, Reels and Close Friends, and now leads core Google Search products including AI Overviews, AI Mode, Lens and ranking. We talked about one of the biggest shifts in the history of the web: Google Search becoming AI-native. Topics we covered: • AI Mode and whether it is an evolution of Search or a reinvention of it • how Google breaks complex questions into multiple searches behind the scenes • why AI search is much more expensive to run than traditional search • whether Google’s TPUs and infrastructure give it an advantage no one else can match • why Search volume is growing instead of being cannibalized by AI • the tension between great AI answers and traffic for publishers • how Google decides which sources and links to show • what a better internet could look like if AI Search works as intended The big question behind the whole conversation: If Google gives you the answer directly, what happens to the link-based web? A small caveat: sadly the microphones didnt work properly. Therefore the audio quality in this episode isn't perfect due to a recording issue - we appreciate your understanding.

I sat down with Robby Stein (Robby Stein), Google’s VP of Product for Search, at Google I/O. Robby is one of the most interesting product leaders in tech: he helped build Instagram Stories, Reels and Close Friends, and now leads core Google Search products including AI Overviews, AI Mode, Lens and ranking. We talked about one of the biggest shifts in the history of the web: Google Search becoming AI-native. Topics we covered: • AI Mode and whether it is an evolution of Search or a reinvention of it • how Google breaks complex questions into multiple searches behind the scenes • why AI search is much more expensive to run than traditional search • whether Google’s TPUs and infrastructure give it an advantage no one else can match • why Search volume is growing instead of being cannibalized by AI • the tension between great AI answers and traffic for publishers • how Google decides which sources and links to show • what a better internet could look like if AI Search works as intended The big question behind the whole conversation: If Google gives you the answer directly, what happens to the link-based web? A small caveat: sadly the microphones didnt work properly. Therefore the audio quality in this episode isn't perfect due to a recording issue - we appreciate your understanding.

Chubby♨️

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The All-In Podcast

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This is why it’s such a huge deal that Wikipedia is Woke and full of bias leftist propaganda Wikipedia is one of the most cited sources for AI. It’s a top source by Google Search, Google AI Overviews, ChatGPT, Anthropic's Claude, Perplexity, Siri, Alexa and more Multiple studies show it accounts for a huge portion of citations in AI models, as many as 27% in some ChatGPT analyses It gets even worse, Google frequently places Wikipedia at the top of results, in Knowledge Panels, and in AI summaries for a vast majority of informational and topic searches Co-founder Larry Sanger has publicly stated the site has a significant left-leaning bias It’s horrifying to think that this much information from woke Wikipedia is being pulled by AI and used in their outputs This is so serious that we need intervention At the very least we need Search engines & AI diversification Google, Perplexity, ChatGPT, Claude and everyone else should reduce reliance on Wikipedia as a primary source and pull from a wider range of reputable references Wikipedia is not even close to being neutral on many topics

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Wall Street Apes

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AI search is changing faster than most marketers realize. ChatGPT is evolving from a simple Q&A tool into a full discovery engine, and in 2026, the algorithm is getting its biggest shift yet. In this video, I break down the 8 major SEO updates that I believe ChatGPT will make that will change how brands get ranked, cited, and recommended inside ChatGPT. If you run a business, create content, or rely on AI for visibility… you need to understand these shifts before they happen.

AI search is changing faster than most marketers realize. ChatGPT is evolving from a simple Q&A tool into a full discovery engine, and in 2026, the algorithm is getting its biggest shift yet. In this video, I break down the 8 major SEO updates that I believe ChatGPT will make that will change how brands get ranked, cited, and recommended inside ChatGPT. If you run a business, create content, or rely on AI for visibility… you need to understand these shifts before they happen.

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This idea is either extremely smart or an extremely stupid—no in-between. What if your LLM *is* your search engine? How would you look like inside it? Forget about Perplexity, DeepResearch. What if LLM is your entire Google? Pagination, links and everything - just like the old days: no chat UI, classic Google vibe. If you're unsure what's that mean, watch the demo video below first. We call it LLM-as-SERP (Search Engine Results Page).

This idea is either extremely smart or an extremely stupid—no in-between. What if your LLM is your search engine? How would you look like inside it? Forget about Perplexity, DeepResearch. What if LLM is your entire Google? Pagination, links and everything - just like the old days: no chat UI, classic Google vibe. If you're unsure what's that mean, watch the demo video below first. We call it LLM-as-SERP (Search Engine Results Page).

Jina AI

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SEO spent 20 years training its own replacement. Marketers did exactly what Google asked, answer the question better than anyone, and got so good at it that Google no longer needs to send you the visitor. It just reads your work out loud. This video breaks down why the old scoreboard of rank, click, and traffic flipped upside down, why what the rest of the internet says about you now moves AI more than your own pages, and why the real job today is becoming the trusted answer instead of chasing the click. If your reports show dead pages that are actually being read back to people every day, this explains what's really going on.

SEO spent 20 years training its own replacement. Marketers did exactly what Google asked, answer the question better than anyone, and got so good at it that Google no longer needs to send you the visitor. It just reads your work out loud. This video breaks down why the old scoreboard of rank, click, and traffic flipped upside down, why what the rest of the internet says about you now moves AI more than your own pages, and why the real job today is becoming the trusted answer instead of chasing the click. If your reports show dead pages that are actually being read back to people every day, this explains what's really going on.

Neil Patel

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15-year-old American made $14,000 in his first month selling a service most marketers have never even heard of. Every time someone searches for a business on Google - the first thing they see is an AI response, not a website and not an ad. ChatGPT gives 5-6 recommendations and if a business isn't there - the customer goes to a competitor without a single click. His secret - AI visibility. He optimized local businesses to appear in ChatGPT responses, Google AI Overview and Meta AI instead of paying for ads that no longer work. He'd walk up to a business owner, show them that their business didn't appear in AI responses and ask if they wanted to fix it. Almost everyone said yes immediately. 8 clients at $800 in the first month, 20 clients in the second - because every satisfied client referred him to someone else. This isn't a marketing problem - it's a visibility problem. And he was the only one solving it in his city.

15-year-old American made $14,000 in his first month selling a service most marketers have never even heard of. Every time someone searches for a business on Google - the first thing they see is an AI response, not a website and not an ad. ChatGPT gives 5-6 recommendations and if a business isn't there - the customer goes to a competitor without a single click. His secret - AI visibility. He optimized local businesses to appear in ChatGPT responses, Google AI Overview and Meta AI instead of paying for ads that no longer work. He'd walk up to a business owner, show them that their business didn't appear in AI responses and ask if they wanted to fix it. Almost everyone said yes immediately. 8 clients at $800 in the first month, 20 clients in the second - because every satisfied client referred him to someone else. This isn't a marketing problem - it's a visibility problem. And he was the only one solving it in his city.

Noisy

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Google just broke the wall between SEO and paid ads, and most businesses have no idea it happened. I've run hundreds of tests across our agency after this update, and the same eight problems keep showing up in the sites that are losing ground to competitors in both organic and paid. In this video, I walk you through every fix step by step, from page speed and website copy to schema markup and trust signals, so your site works with Google's AI instead of against it.

Google just broke the wall between SEO and paid ads, and most businesses have no idea it happened. I've run hundreds of tests across our agency after this update, and the same eight problems keep showing up in the sites that are losing ground to competitors in both organic and paid. In this video, I walk you through every fix step by step, from page speed and website copy to schema markup and trust signals, so your site works with Google's AI instead of against it.

Neil Patel

23,347 görüntüleme • 4 ay önce

AI Overviews are showing up for more and more searches. And when they do, fewer people click. That’s the part everyone is panicking about. Google gives the answer right there, so the user doesn’t always need to visit your site. But SEO is not dead. The game just changed. Because now your job is not only to rank on Google. Your job is to become the source AI trusts enough to recommend. That means showing up in Google AI Overviews, ChatGPT, Perplexity, Gemini, and all the other places people are asking questions. This is why tools like Ubersuggest matter even more now. You can use it to see what people are searching for, what questions they’re asking, what competitors rank for, and where your content gaps are. Then you turn that into better answers. Not generic blog posts. Real expertise. Real examples. Clear explanations. Content that both humans and AI can understand, trust, and cite. And your website still matters because that’s where attention turns into action. AI can summarize information. But it does not close the deal for you. It does not build the relationship. It does not replace your proof, your offer, or your brand. So save this action plan.

Neil Patel

10,183 görüntüleme • 1 ay önce

we built the most advanced ai visibility platform. why? because brands are showing up on google but getting ignored by chatgpt, perplexity, and ai overviews. that’s a big problem. you don’t just need to rank — you need to exist where users are actually asking questions now. this tool helps you: – track where your or your client's brand gets mentioned (or not) – see your ai visibility % + market share – gives drill-down views into things like prompts, answers, citations and more – benchmark competitors and then helps you take action by: – helping you find missing citations and prompts – generating GEO+SEO optimized content to fill the gaps – optimizing existing content basically: everything google analytics + ahrefs won’t show you. 🔗 comment "AI visibility" in the comment to get access

Samanyou Garg

354,796 görüntüleme • 1 yıl önce

AI Overviews reduce clicks by 34.5%. Google says being featured in an AI Overview leads to HIGHER click-through rates compared to a traditional first-place ranking. Logic disagrees, and now, so does our data. We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. This isn't surprising. AI Overviews are an obvious attempt to resolve the user's directly in the SERP, and if you're featured in a citation, you're one of many links. Logic suggests that AI Overviews will lead to more zero-click searches and a lower position one click-through rate. I have seen lots of anecdata suggesting companies have lost 20–40% of their clicks from organic search after the rollout of AI Overview. This isn't a definitive analysis by any means, but it's nice to have some data to back up this conversation. Going forward, I think our expectations of the returns from informational, top-of-funnel queries has to change. I would love to know how this fits (or doesn't) with your experience. Check out the full article here and let me know in the thread:

AI Overviews reduce clicks by 34.5%. Google says being featured in an AI Overview leads to HIGHER click-through rates compared to a traditional first-place ranking. Logic disagrees, and now, so does our data. We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. This isn't surprising. AI Overviews are an obvious attempt to resolve the user's directly in the SERP, and if you're featured in a citation, you're one of many links. Logic suggests that AI Overviews will lead to more zero-click searches and a lower position one click-through rate. I have seen lots of anecdata suggesting companies have lost 20–40% of their clicks from organic search after the rollout of AI Overview. This isn't a definitive analysis by any means, but it's nice to have some data to back up this conversation. Going forward, I think our expectations of the returns from informational, top-of-funnel queries has to change. I would love to know how this fits (or doesn't) with your experience. Check out the full article here and let me know in the thread:

Ryan Law

51,728 görüntüleme • 1 yıl önce

The biggest losers in the Google traffic collapse aren't the people who ignored SEO. They're the people who mastered it. For years, businesses built everything around answering questions Google could rank, then Google learned to answer those questions itself. But losing traffic is just the symptom. The real problem is that most companies never owned their audience, they rented it from Google, and the landlord just changed the rules. In this video I break down why the old model is breaking, who gets hit hardest, and why HubSpot could lose most of its organic traffic and still grow revenue. Because clicks and demand were never the same thing, and the brand is the part you actually keep.

Neil Patel

16,222 görüntüleme • 29 gün önce

Travis Kalanick: Tesla is the Google of the Physical AI Era “I like to break down the physical AI stack: (it) includes computation, a physical AI model, all the things you think of.” “What about land? Development? That should be in that stack. What about chemistry? That needs to be in the stack. Manufacturing needs to be a stack.” “When you look at the stack, you're like, ‘Damn, Tesla's got this sh*t.’ They are the Google of this era.” “What I mean by that is, if you were doing a startup in the 2000s, the first question you would get is, ‘Why isn't Google gonna kill you?’ Or, ‘Why isn't Google just gonna do it?’ They’re not even gonna know that they killed you.” “And before that, it was Microsoft in the late 90s. Uber had a time, 2010s.” “But in the physical AI space, that's sort of a Tesla thing.” -------------------------------------------- Thanks to our partner for making this happen!: EY (EY) Austin vibes meet AI innovation. Thanks to EY for co‑hosting with us at #SXSW. Discover what executives are saying about AI transformation in the latest AI Pulse Survey.

Travis Kalanick: Tesla is the Google of the Physical AI Era “I like to break down the physical AI stack: (it) includes computation, a physical AI model, all the things you think of.” “What about land? Development? That should be in that stack. What about chemistry? That needs to be in the stack. Manufacturing needs to be a stack.” “When you look at the stack, you're like, ‘Damn, Tesla's got this sh*t.’ They are the Google of this era.” “What I mean by that is, if you were doing a startup in the 2000s, the first question you would get is, ‘Why isn't Google gonna kill you?’ Or, ‘Why isn't Google just gonna do it?’ They’re not even gonna know that they killed you.” “And before that, it was Microsoft in the late 90s. Uber had a time, 2010s.” “But in the physical AI space, that's sort of a Tesla thing.” -------------------------------------------- Thanks to our partner for making this happen!: EY (EY) Austin vibes meet AI innovation. Thanks to EY for co‑hosting with us at #SXSW. Discover what executives are saying about AI transformation in the latest AI Pulse Survey.

The All-In Podcast

95,265 görüntüleme • 5 ay önce