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new brand for Paradigm featuring a grid system that draws from spreadsheets, a logo that feels both 2D & 3D, and reusable assets that feel like endless data cells

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sasha birukoff

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30,504 Aufrufe • vor 10 Monaten •via X (Twitter)

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Today we’re launching the newest version of Paradigm When we started Paradigm, the goal was never to tack AI onto existing spreadsheets. It was to build a new type of interface that does the work for you. Now we’re pushing that vision much further. Workflows turn Paradigm into a system that runs research processes for you. Connect your CRM, existing spreadsheets, Slack, email, and internal data, and let Paradigm continuously run the research workflows your team already does. Same intuitive interface. But now a system of action. If you tried Paradigm before, try it again. Manual research is now a competitive liability.
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Always a great feeling seeing a brand I worked on being executed this well across web and product. The logo naturally created a grid system that made rollout seamless for the team. We used "weav" literally as the mark, a concept that then extended beautifully as a pattern that flexed across visual assets, icons, and more. Full brand visuals coming soon.
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